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Pinned Tweet
First look at our next-gen X Ads Analytics.
We’ve designed it to be snappy and super intuitive so businesses can view every key metric in a single glance.
Excited to roll it out soon.
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Advertisers can now reach users on X simply by describing who they want to target. This will make ad targeting extremely simple for advertisers and relevant for our users.
👀 Coming soon: AI Audiences
Briefly describe the target audience for your ads and our AI systems will generate a pool of the most relevant X users to target in seconds.
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Great to see MrBeast using our new video ad product. We rebuilt our entire preroll ad stack from the ground up for creators on X.
Rolling out to more video creators on X soon!
Train Vs Giant Pit!
Curious to see if we can replicate the results we got on our last video!
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Major improvement to account security on X. Highly encourage everyone to opt in to using passkeys.
Today we’re excited to launch Passkeys as a login option for our US-based users on iOS!
A passkey is a new, easy to use, and secure way to log in to your account - all from your device. Passkeys are more secure than traditional passwords since they’re individually generated by
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Critical for X to be a maximally trusted platform.
Transparency on X is of extreme importance.
Over the last couple of months, we started giving you more transparency on labels we may apply to your account that impact how X treats your content.
Our goal is to notify you every time a product label is applied to your account.
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@jmmohr
@davidfromkansas
@RosenZone
@OrchidBertelsen
@allieleww
@jjeremycai
@TCHOchocolate
Looks fantastic! DM our team for any feedback
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@TheGerardTaylor
@redconfetti
Nothing is outside anyone’s purview. Excellent engineers always go out of their way to stay close to the customer!
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@BhavdeepSethi
Another common one is to start owning more and more services that don’t align with the charter, inevitably making the team miserable. Or simply playing turf wars and empire expanding politics.
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@TheGerardTaylor
Most decisions which truly create long-term value for a business are made by engineers. Contrary to popular belief, as an EM, you'd likely have to relinquish control over decisions.
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