Shawn Hill
@shwnhll
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Working on loving myself and loving others. And doing some SEO along the way.
Indiana
Joined February 2019
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Reflecting tonight and really proud of the fact I’ve worked as an SEO on some of the biggest sites in the world:
-Forbes
-Lifehacker
-MarketWatch
-This Old House
-Architectural Digest
-Better Homes & Gardens
It’s been fun, humbling, and enlightening 🙏
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Last night, I asked ChatGPT to help me build a website that uses AI to answer questions.
I just followed the steps; I don’t know how to code.
1 hour and 58 minutes later, was live. Wild.
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When I started my site 22 months ago, my dream goal was to make $500/month.
It’s now making about $500/day.
Dream bigger.
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📂 SEO
∟📂 Technical
∟📂Sitemaps
∟📂Internal Links
∟📂Site Speed
∟📂Much more...
∟📂 On-Page
∟📂Content (lots in this folder)
∟📂 Off-Page
∟📂Backlinks
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You learn a lot from blogging. My blog went from $0 to a 6-figure/year business in 2 years.
Here are 7 tips I wish I had before I started my blog:
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Here’s how ChatGPT helped me create a chatbot, sell it for $10,000 to , score a bologna sandwich, and meet new friends all in less than 2 days 👇
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📂 Niche Sites
∟📂 Keyword Research
∟📂 Content Plan
∟📂 Write
∟📂 Edit/Format
∟📂 Publish
Over and over and over again
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There are 2 types of people:
1. Those who try to learn everything before starting
2. Those who start and then figure it out along the way
Which are you?
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If you want to create a niche site and do it the right way, these 7 YouTube videos are a great place to start:
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If you start a niche site today, and you publish content every day, you're less than 3 years away from financial freedom.
There will never be a "right time"
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Plugins I install on all of my sites:
@wp_rocket
- Site Speed
@ShortPixel
- Image Compression
#LinkWhisper
- Internal Linking
@LassoWP
- Affiliate Blocks
@yoast
- Meta Title/Descriptions
What do you use?
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YEARS of battling with stage 4 breast cancer and today my mom found out there are no more signs of cancer. 🙌
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📂 Keyword Research
∟📂 Keyword Discovery
∟📂 Intent Check
∟📂 Semantic Clustering
∟📂 Opportunity Sizing
∟📂 Strategic Content Plan
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SEO Tip:
Find secondary keywords you can rank for very easily by doing a content gap analysis in Ahrefs at the URL level.
Compare you and 3 competitors.
Easy money.
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If you want to sell a site for $100k, this is for you.
You need to create a site with a monthly profit of around $2,858.
At a $35 RPM, you'd need 81,680 monthly visitors.
You can create:
100 posts averaging ~816 visits/month
Or
250 posts averaging ~326 visits/month
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Most people overcomplicate SEO.
-Good content
-Good links
-Fast site
Nail those 3 and you’re 80% there. 🙌
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Real talk -- I'm not used to having money.
So when I got a call this morning that our family van has to get the transmission completely replaced and it's gonna run $6,500, my heart sank.
I texted my wife the news.
She asked, "do I need to cancel my trip this weekend?"
Then
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My programmatic SEO project starts tonight.
Here are the steps I've taken and what's to come:
-Brand new domain/site (very basic)
-Found 16 opportunities for programmatic content to thrive
-4 of 16 are written
Next steps...
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I stood here for a solid 20 minutes just mesmerized at the view.
Who can name this spot?
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SEO Tip: If you have a post that isn't performing at all but it's good content, save a copy and delete it.
Then take that copy and pitch it as a guest post so you're not wasting any money on content.
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If your wife is upset, just say, “Calm down, you’re acting like your mother.” Nothing can possibly go wrong.
Follow me for more marriage tips.
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Should you buy backlinks?
yes yes yesyes
yesyes yes yes yes
yes yes yes yes yes
yes yesyes yes yes
yes yesye yes yes
yes yes yesyes
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For those building a side hustle while working a full-time job and raising a family, I see you.
You’re the real MVPs 🥳
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I know how hard it is to grow a side hustle while raising a family and holding down a job.
But don't quit.
Find an hour, maybe 2, every day where you work on it. Make a commitment to your future.
Take your big goal and slice it into smaller, attainable goals. You got this 💪
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Here are the 7 tips again:
1. Doing > Planning
2. Don't go too niche
3. Build your email list early
4. Outsource content ASAP
5. More backlinks
6. Avoid social media (for your new site)
7. The money will come
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I just started a third site. Ordered 26,200 words worth of content.
Training a VA how to format, add photos and internal links, and to publish.
Having a good writing service makes a huge difference. 🙏
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Me, just 2 years ago:
"I'm too damn smart and work too damn hard to be this damn broke."
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If you're new to SEO, please please please don't sleep on internal links.
-Link equity flows through them
-Users actually use them
-Makes crawling your site possible
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I wish I realized sooner that failure was the beginning, not the end.
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A simple way of making a niche site:
1. Find a hobby
2. Learn how to get better at it
3. Write about what you’re learning
4. Publish it
5. Repeat
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The first step to becoming a professional SEO is to become a phenomenal Googler.
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AmAzOn IsN't WoRtH iT
Almost a $1k day just from Amazon yesterday.
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Today is my 34th birthday and I recently realized I'm living my dream.
It was like waking up and suddenly seeing in color. What was once dull and mundane is now vivid and alive.
The world seems brighter, my steps feel lighter, and I walk with renewed purpose.
I never imagined
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Hello. My name is Shawn, and I'm addicted to checking my sites' analytics.
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Going through 3k+ photos on my phone and came across this gem. There is a lot of us lol
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Life has been a wild ride the last 10 years.
Here’s how I went from $20k per year to $20k per month (not a short story, should’ve been a blog post)👇
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With AI content running rampant, anyone running a content strategy needs to ask themselves an important question:
Do I need more content or should I improve my current content?
Most of the sites I audit have a very clear answer:
Improve your existing content.
Make a
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Here's the summary of 99% of self-help books:
-Focus on the things you can control
-Get a little better each day
Hard to swallow pill:
You don't need more information; you just need to start taking action.
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Love the holiday$. Can’t believe I didn’t add displays ads to this site earlier.
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Is there a such thing as an SEO Editor—someone who is a good editor but also knows SEO (or is willing to learn)?
If so, where do I find one to hire?
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You can make money using others' tools by creating a service by being good at using the tool.
-Internal Linking Campaigns (LinkWhisper)
-Creating Content Briefs (Clearscope)
-Technical Crawls (ScreamingFrog)
-Social Media Posting (MeetEdgar)
-Semantic Optimizations (Surfer)
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Nov Zoom Out
👀 Page Views
2021: 51,349
2022: 295,838
YoY: +476%
💵 Revenue
2021: $2,538
2022: $24,968*
YoY: +884%
*New all-time high 🥳🙏
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Did you know…🤔
In the movie Idiocracy, they had a tiny wardrobe budget.
So when it came time to pick shoes, the costume designer turned to a start-up that hadn’t really put there shoes out there into the world yet.
Mike Judge, the producer, asked, “but what if these shoes
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Idk who needs to hear this, but checking your analytics 5x every day won't bring more people to your site.
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If I had a site that was getting hit by the HCU, here's what I'd be asking myself:
-Can you find my site by searching the authors' names and brand name of the site?
If no, work on branding.
-Does my home page tell a story of why the site exists (you should also link to
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📂 Health
∟📂 Physical
∟📂 Mental
∟📂 Spiritual
📂 Wealth
∟📂 Budget
∟📂 Investment Portfolio
📂 Happiness
∟📂 Self-care
∟📂 Family
∟📂 Friends
How often do you audit your life?
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The most valuable link building tool?
HARO
But you probably suck at it.
Master it and you'll land mentions on places like Parents Magazine, FoxNews, Yahoo, and more 🧵
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Just got off a call with
@jaredbauman
for the
@nichepursuits
podcast where I revealed my niche site...👀
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7 Chrome extensions that are game changers for everyone with ADHD:
1. Jiffy Reader
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If you think building a niche site is passive and a way to make money fast, you’ve already lost.
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What is holding you back from starting your first site or growing your existing site?
Would love to help
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Go to GSC.
Find a page that's CTR is below avg.
Keep your target keyword in the TT, now add a reason for someone to click yours.
Thank me later.
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If you’re building niche sites, the good ol’ days are right now.
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SEO requires you to be a lifelong student. The learning never stops.
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Prediction for 2023:
More people will start to run multiple sites in the same niche.
It’s already happening on a big scale but less small creators are doing it or seem to care.
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@thestevenmellor
They’ll stay a step ahead, but allowing API access means anybody can put up a site with their tech and keep it free + ads.
I just used ChatGPT to help make a site with a chatbot using an OpenAI API key (in 2 hours) and then sold it for $10k in less than 48 hours.
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Building a niche site takes work.
Unless you’ve got big bucks to spend, you’re going to need to put in the work. A lot of it.
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We’re only about 3 presidents away from the Americans complaining about how much time he/she spends playing PlayStation instead of golf outings.
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10 year journey from single and broke af to married, 7 kids, and a 6-figure savings account.
In 2012, we had our first son. We combined to make $20k
In 2013, we got married and decided she’d stay home and I’d provide financially. I made $25k.
In 2014, we had our second son. I
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I tried NicheFinder. Found my site on there BUT I also found a couple competitors I didn’t even know existed.
They are targeting keywords much different than my angle. Well…they were 😅
20 new keywords added to the queue for this year. Solid tool. 👌
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Believe it or not, Google used to be a search engine.
It's sadly turning into an information dictatorship.
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When your impressions have a B, it’s a whole new ballgame.
It wouldn’t be right to share exact numbers but it’s still mind boggling when I check GSC for work.
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Most people suck at writing pros and cons for products
Master the "so what?" method and you'll be in the top 1% of product reviewers: 🧵
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Thinking about entrepreneurship? Consider this:
There will be hours, days, weeks, months, and maybe years when the result doesn't match your effort.
Then all of a sudden, it does.
And there's no better feeling than earning it.💪
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I’m that weirdo that still believes there’s good in the world and the good people will come out on top
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10 SEO Truths Learned the Hard Way
1. There is no silver bullet to success. Anyone who tells you this is either lying or selling a course
2. SERP monopolies exist in every niche. And Google will continue to reward them because of their domain authority. Partner up or build your
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I've only been active on Twitter for about 6 weeks.
In that time, I've hired some, been hired by some, and made a lot of great connections.
This place is wild.
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What's everyone using as an alternate to GA?
Because GA4 still sucks.
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1. Doing > Planning
The plan you make with your first site will change a lot. It's better to just jump in and start publishing content.
You'll tweak that original plan several times in the first year. And that's okay. Year 1 is about learning.
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“Backlinks don’t matter.”
ⓘ This has been determined to be complete bullshit.
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Made the switch from
@mediavine
to
@Adthrive
today.
Needed to do it for science and to test things for myself.
AdThrive support has been top notch so far. 🙌
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I'm still blown away at the amount of traffic and impressions my site saw on Thanksgiving.
1MM impressions in a single day.
I've already made some adjustments to the high impression/low click queries and looking forward to digging in more.
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Feb 4, 2007, my life changed.
My family from Oklahoma was in town to watch the Colts play in the Super Bowl.
Two of my cousins and I were driving around town wasting time before the big game.
We drove past a Meijer and Ryan, a cousin from Oklahoma, said, “What’s that MEE-jer
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I’ll make about $50k just from Amazon this year. Those 3% commissions add up.
Here are a few things you can do to capture a bit more affiliate commission: 🧵
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Pretty crazy that a 40x multiple + last month $ would put me at $1MM valuation.
Just a kid from the trailer park.
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I joined the millionaire club when I was 34.
I’m not 34 yet but it’ll happen by then.
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How it started vs how it’s going
(And I know, my wife is way outta my league 😂)
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Without a long term goal to measure against, you’ll run into the trap of constantly working but feeling like it’s still not enough.
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You're losing money on your site if you aren't offering a product on every page.
It's the laziest way to make extra money with almost no extra work.
Here's how 👇
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Something missing in the SEO community: logic
If recently retired, future HOFer, Albert Pujols started a blog about baseball, how would he get organic traffic?
How would search engines know he’s actually Albert Pujols and an expert on swinging a baseball bat?
It’s not from
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The 3 highest earners I’ve connected with on Twitter have a few things in common:
-Rarely tweet; value anonymity
-Don’t publicly share their revenue
-Biggest issue is hiring good talent
-Don’t fully rely on 1 traffic/revenue stream
These have impacted me and why I tweet less ✌️
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I see too many people burying the most valuable info of a post at the bottom.
They want the user to scroll by more ads, but it backfires—they bounce.
Build trust and get people to stay on your site longer using the Inverted Pyramid Structure.
Here’s how:
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No amount of keyword research, UX design, and/or fast performance scores can make up for lack of quality content.
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