Ship 30 for 30
@ship30for30
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Cohort-based writing course teaching the fundamentals of writing online by @dickiebush & @NicolasCole77 | Follow for free digital writing tips & frameworks 🚢
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Joined November 2021
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Join the rocket SHIP! 🚀
Ship 30 is the fastest growing Community-Powered Course on the internet.
And we are hiring our first Head of Community to help us continue scaling in 2023!
If you're passionate about the intersection of community, education, and writing, apply here 🚢
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11 proven approaches to organize your writing:
• Stats
• Ways
• Tools
• Trends
• Quotes
• How to
• Reasons
• Mistakes
• Examples
• Lessons Learned
• (Embarrassing) Moments
Pick one before you start writing and stick to it.
It will make the process 10x easier.
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3 ways to make headlines more specific:
• Name the audience: “How to make money as a writer“
• Name the outcome: “How to make money so you can buy your first house“
• Name the process: “How to make money as a writer ghostwriting for CEOs“
The more specific, the better.
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Don't say “I want to write about X.“
Instead, take "X" and write about it in different ways:
• Actionable (here's how)
• Analytical (here are the numbers)
• Aspirational (yes, you can)
• Anthropological (here's why)
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Build a writing habit and start writing online in 30 days.
That's the number one goal we have for every Ship 30 for 30 member.
And today we celebrate Day 30 of the January cohort!
Shippers, reply with your best essay from this cohort below! 🚢🚢🚢
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How to never run out of content ideas:
Master the Endless Idea Generator framework.
Here’s a sneak peek of the live session where
@dickiebush
and
@Nicolascole77
break it down:
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All beginner writers face the same problems:
• Distractions
• Over-editing
• Perfectionism
• Procrastination
• Self-confidence
• Generating ideas
• Impostor syndrome
• Choosing a platform
• Finding the time to write
Daily publishing solves them all.
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Today, we started onboarding for the Ship 30 March cohort!
Welcome aboard everyone. Now, let's get ready to set sail on Saturday!
🚢🚢🚢🚢
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On the internet, readers don't read - they skim.
Only once they know a piece is for them, they will actually read it.
Skimmability = Readability
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As a Digital Writer, you can establish credibility in 3 ways:
• By being an expert
• By curating other experts
• By sharing your personal experience
Without credibility, you can't build trust with your readers.
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3 ways you can differentiate yourself as a Digital Writer:
• Have a different Voice
• Use a different Format
• Write different Content
Sharing original ideas is not the only way to be different.
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Legacy Writers: Write a book, sell it.
Digital Writers: A tweet becomes a thread, becomes an ebook, becomes an email course, becomes a product, becomes a business.
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Day 5 of Ship 30 for 30!
Here are 24 Atomic Essays we loved reading today:
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Want your tweets to be clean, digestible & have rhythm?
Use the 1/3/1 rule. Open with one sentence. Elaborate on the next 3 & then finish your argument with one more.
Just like this tweet.
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Build a writing habit and start writing online in 30 days.
That's the number one goal we have for every Ship 30 for 30 member.
And today we celebrate Day 30 of the January cohort!
Shippers, reply with your best essay from this cohort below! 🚢🚢🚢
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Here’s a secret:
Readers usually come for the actionable advice, but stay for the personal stories.
The best content on the internet combines both.
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In November of 2020,
@mcgillmd921
had a big writing problem.
After 3 years, he’d only been able to publish 10 blog posts.
One year later, Michael has published:
• 1 eBook
• 90 essays
• 44 newsletters
• 45 Medium articles
This is his story:
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Sharing your ideas online can be scary.
After struggling with impostor syndrome for 4 years,
@samanthademers
gave Ship 30 a try.
Since then, she’s become one of our most prolific alumni. This is her story:
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The more you think about your niche, the further you will be from finding it.
The more you write and publish, the more opportunities you have to refine it.
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Good content either:
• Answers a specific question
• Or tells a personal story
The best content does both at the same time.
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The goal of a headline is to create a Curiosity Gap.
Great headlines tell readers the beginning & end of the story.
But NEVER the middle.
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An absolutely epic Digital Writing Fundamentals session yesterday.
We covered:
• How to generate 100+ ideas in 30 mins
• How to write viral-worthy Twitter threads
• Why skimmability is key for writing online
And tons more!
Links below 🔗
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Twitter writing tip:
Anytime you have a paragraph of 3+ lines, consider turning it into a bulleted list.
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10 frameworks for irresistible headlines:
• Big Numbers
• Dollar Signs
• Credible Names
• “This Just Happened“
• Question/Answer
• The Success story
• Things that shouldn't go together
• For the industry
• Topic within a Topic
• X Number
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The secret to writing effective thread hooks:
Answer these 3 questions:
• WHO is this for?
• WHAT is this about?
• WHY should you read this?
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Day 7 of Ship 30!
Here are 24 Atomic Essays we enjoyed reading today.
(On copywriting advice, road trips, avoiding Alzheimer's, and more!) 🧵
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A common problem every beginner writer struggles with:
Niche vs Broad.
The solution? Learn to design your Content Buckets.
Here’s a sneak peek of a live lesson where
@dickiebush
and
@Nicolascole77
show you how:
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Writing every day often comes with unexpected benefits.
After shipping his first 30 essays,
@dannyreeves1
started:
• Crushing his monthly sales quota
• Getting new work opportunities
• Becoming a better father
And tons more.
Read his story here:
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Twitter is the largest social publishing platform for written content on the internet.
If you want your content to be read, start here.
Don't start a blog.
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We aren't joking when we say Ship 30 can change your life 🤷♂️
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Treat your writing as a product:
• It needs distribution
• It needs a great reader experience
• It needs iteration, testing, revisions
The fastest-growing Digital Writers think like startup founders.
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The 5 essential pieces of an effective headline:
• How many? - “6 Ways“, “7 Reasons“
• What? - What you're giving the reader
• Who? - The type of reader you're writing for
• Feel - The emotion you want to create
• Outcome - The promise of the content
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Had an epic digital writing webinar with
@khemaridh
this morning!
We talked:
• Lessons from 7 years of solopreneurship
• Tips for scaling a newsletter & online course
• Using writing to build a business from scratch
And tons more!
Links below 🔗
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In February,
@evielync
decided to sign up for Ship 30.
She'd been meaning to start writing online for 10 years.
In the 10 months since then, she’s shipped more than ever before:
• 5 digital products
• A newsletter
• A podcast
Check out her story:
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How to achieve content differentiation:
1. Write down all the things most people would say about your topic.
2. Now, write something without using any of those ideas.
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Another inspiring Ship 30 story.
Joe isn’t afraid to hit publish anymore.
After Ship 30 for 30 he had the skills, confidence, and reassurance that:
• He had something to say
• He was headed on the right path
• Someone was finding value in his writing
Life changing!
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When he joined Ship 30,
@KarlKaufmanADI
was no writing newbie.
He’d already published 70+ articles for Forbes.
But he lacked a repeatable process for putting out great work consistently.
This is what he learned after shipping 30 for 30:
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A reader will decide if you’re interesting enough for a follow within seconds of landing on your profile.
And the fastest way to get your ideal reader interested is by clearly stating what they’ll get in return for following you.
That's why having a clear bio is key.
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Day 4 of Ship 30!
Here are 24 Atomic Essays we loved reading today.
On boundaries, cybersecurity, & being a doctor 🧵
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Ship 30 is a business incubator desguised as a writing course.
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Do you want more people to read your threads?
Make sure all your hooks answer these 3 questions:
• WHO is this for?
• WHAT is this about?
• WHY should they read this?
If this isn't clear, the reader is gone.
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There are 2 types of writers:
1. Legacy Writers:
• Perfectionists
• Little publishing
• Slow feedback loops
2. Digital Writers:
• Practice in public
• Prolific publishing
• Rapid-fire market validation
Which one are you?
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Harsh truth:
If your writing isn't skimmable, it isn't readable.
You have to present information in a way that is easy to scan.
Otherwise, you will be ignored.
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Turns out, the Ship 30 method works!
@WabiSabiFutures
completed Ship 30, and then started using our content repurposing framework to create her first digital product.
More importantly, she made her first $1 online.
Amazing breakthrough.
Congrats Amanda!
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An effective headline always answers 3 questions:
• WHO is this for?
• WHAT is this about?
• WHY should they read it?
Don't try to be clever.
Instead, aim to be clear.
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Turns out, the Ship 30 method works!
@milanicreative
is a teacher by day—and top shipper by night!
He went from complete beginner to:
• Tens of millions of readers
• A powerful network on the internet
• More opportunities than he knows what to do with
Great work PJ!
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How to write original content:
List all the things you hear most often about your topic:
• Cliché answers
• Common takes
• Conventional wisdom
Then, write something without using any of that.
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How To Build A System For Creating Engaging Content Quickly Every Day
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Day 3 of Ship 30!
Here are 24 Atomic Essays we loved reading today.
On introductions, meditative drawing, & perfectionism 🧵
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Most writers suck at writing headlines.
Because they treat them as a fancy bow that goes on the present.
Here's what your headline really is (and why it's a big deal to get it right):
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You don’t need a million followers to make money as an online writer.
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The 4 Types Of LinkedIn Posts That Get More Engagement & Drive More Sales
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If you think you're late to the party, think again.
For many shippers, Ship 30 is the first time they write anything on the internet.
@Nicolascole77
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The biggest mistake you will make as a writer:
Trying to create something for everyone.
If you try to write something for everyone, you'll end up creating something no one is interested in.
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Day 27 of Ship 30!
Here are 24 Atomic Essays we loved reading today.
On endowment plans, the Gap Map, & Script 🧵
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One question we always get:
"How long should my headlines be?"
"What if they're too long?"
@Nicolascole77
's answer: it doesn't matter.
Here's why:
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Focus on progress instead of perfection:
Progress gives you data.
It gives you confidence.
And it gives you insights to make your next piece better.
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Easy way to instantly repel people from reading your writing:
Write huge walls of text & use super clever headlines.
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Want to get more engagement on your next thread?
Write each tweet of the thread in such a way that it can stand on its own.
That way, readers are more likely to also share tweets from the "body" instead of just the first one.
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Another Ship 30 win.
@ren_saguil
is an amazing example of how writing online scales your influence.
• Ren started writing daily
• CEOs & sales leaders took notice
• They hired her as a consultant / coach
• Those contacts spawned new opportunity
True marketing shortcut.
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Here’s a beautiful writing rhythm: 1/3/1.
The first sentence is your opener.
The second clarifies your opener. The third one reinforces the point. The fourth one rounds out your argument.
Then in the fifth sentence, you close with a strong conclusion.
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Day 6 of Ship 30 for 30 🚢
Here are 24 Atomic Essays we absolutely loved reading today.
(On the future of meat, daily journaling tips, Python learning resources, and much more!) 🧵
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5 benefits of becoming a Digital Writer:
• Scaling yourself
• Audience building
• Clarifying your thoughts
• Rapid-fire idea validation
• Building a library of content
Writing online is the fastest way to build equity on the internet.
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Benefit of writing about general topics:
• Introduce your writing to new potential readers.
Benefit of writing about niche topics:
• Engage your current readers.
With every piece of content, pick one goal and write accordingly.
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Your headline isn’t clickbait if you deliver on your promise.
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Day 9 of Ship 30 for 30!
Here are 24 Atomic Essay we enjoyed reading today.
(On morning routines, leading remote teams, and gaining confidence) 🧵
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Optimize your content for skimmability:
• Use subheads
• Use bullet points
• Bold key sentences
• Divide your piece in sections
Tons of great content never gets read simply because of the way it's presented.
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The key to writing a great bio is to say very clearly:
• Who you are
• What you do
• Why readers should trust you
Treat your Twitter bio as a landing page.
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Just publish more often.
The rest will take care of itself.
Ain't that right,
@adityatheverma
?
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Reading stories like this from Ship 30 students never gets old.
It's such a joy to have you on the Ship,
@evielync
!
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Seeing more and more stories like this on our Wall of Love.
@BARBSHIM
is a terrific example of how much freedom gets unlocked once you give yourself permission to hit publish—and get out of your own way.
Now, she's found a second act in her career.
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A new episode of The Digital Writing Podcast is live 🚢
How Dan Koe Built A Successful One-Person Business From Scratch Writing Online
Listen and learn:
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Every day, there is tons of great content published on the internet that never gets read.
Just because of the way it’s presented.
Formatting matters.
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Want To Improve As A Writer? Stop Consuming Other People's Content And Focus On This Instead
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In the digital age, there's no excuse to invest more than an hour writing something the market isn't begging for.
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How Twitter's Most Viral Writers Format Their Threads For Success
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Last year,
@gentoftech
had:
• Half a book finished
• A graveyard of blog posts
• $1000s in online writing courses
But all of that changed after he finished Ship 30.
Here's Michael's story:
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The best-performing content on Twitter:
• Tells a story
• Explains a framework
• Shares actionable takeaways
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Want a free sneak peek of Ship 30?
Join our free Digital Writing Fundamentals Q&A session this Thursday 3/3.
We'll cover:
• How to think like a digital writer
• Generating 100+ ideas in 30 mins
• Writing irresistible headlines (without clickbait)
And more!
Link below 🔗
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Writing Tip:
Your headline should always make it obvious who you're writing for.
Your audience should be able to say:
• “This is EXACTLY for me“
OR
• “This is NOT for me“
Force a binary decision from your reader.
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Don't spend 4 years writing a book the market is not begging for.
Instead, use a Lean Writing approach to validate ideas quickly.
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Another massive win for a Ship30 member.
@joecrocker27
not only successfully completed Ship 30, but leveraged his learnings into his first digital product.
He pinpointed his niche and started making money online by selling his unique insights, perspectives, and information.
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18 months ago,
@Craig_oNEWord
was lurking and uninspired.
For his entire life, he had wanted to get his stories out into the world.
Fast forward to today: he's published 80+ Atomic Essays.
This is how we went from lifelong lurker to prolific writer:
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Don't try to write for millions of people.
Instead, write for a niche audience. Answer a specific question. Help them solve a specific problem.
In the short-term, you might reach fewer people.
But in the long-term, you'll build a high-affinity audience.
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Struggling To Find Your Niche As A Writer? Try This Instead
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Another big Ship 30 win:
@michaelgoitein
was struggling to find his niche.
Until he joined Ship 30 for 30, started writing online, and realized his niche was staring him right in the face all along.
Now, he's gone from "hired worker" to potential clients reaching out to HIM.
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Reader Psychology? 6 Ways To Capture Their Attention In The First 6 Seconds 🤯
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