Shan Hanif
@shangenflow
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CEO at - My agency made $18M in 2023 by helping the world’s biggest creators and brands make money online. Co-Founder Neutonic + other brands.
Dubai, United Arab Emirates
Joined February 2013
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I’ve built a $100M creator economy business.
Working with the top creators and brands in the world.
Now I’ve turned all my knowledge into trainings, templates and cheatsheets.
Want access to all 30?
1. RT + comment ‘Me’
2. Follow
@shangenflow
I’ll send you a link.
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7 years ago I started Genflow.
Today it’s a $100M Agency.
Here’s how we did it + what I learnt:
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2K
I’ve signed the world’s biggest creators and brands as clients...
- Iman Gadzhi
- Grace Beverley
- Ali Abdaal
- Anthony Joshua
- Nike
- Apple
- Gymshark
- Huel
I just turned my exact process into a free guide you can use.
Want it?
1. Follow
@shangenflow
2. Comment ‘Growth’
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My agency is currently doing $3M-$4M a month. Purely from the agency itself.
Remember the days 100k/M looked impossible.
Keep going 🧠
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99% of agency owners do cold outreach wrong.
But I’ve signed some of the biggest brands and creators through cold outreach.
The trick is to make it hot.
I’m giving away the process that made me millions…
Want to see it?
1. RT + Comment ‘CLIENTS’
2. Follow
@Shangenflow
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I’ve condensed all my best resources into 1 training hub.
Now I’m giving it away for free.
25+ PDFs, templates and video trainings from building a $100M agency.
Want access?
1. RT + comment ‘Me’
2. Follow
@shangenflow
I’ll send you a link.
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New training:
The 8 Figure Outreach Process
Responsible for signing clients like:
Chris Williamson
Grace Beverley
Iman Gadzhi
Ali Abdaal
Spotify
Apple
Nike
Dior
+ 100s more
Want to sign your industry’s top clients every time?
1. RT + Comment ‘SIGN’
2. Follow me
@shangenflow
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@DomoWarren
@Jason_MVM
Full of people selling their 3 step system to passive income, living on a beach, laptop lifestyle, digital nomad, 4 hour work week etc.
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After 8 years, I’ve perfected client management.
(It’s how we retain 100% of our clients).
I call it The Retention Circle.
Want this 8 minute training on how it works?
1. Follow me →
@Shangenflow
2. RT + Comment ‘RETENTION’
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Genflow hasn’t lost a major client in over 7 years.
(For us, that’s one making £1M or more a year)
Want our retention blueprint 👇
1. RT this
2. Comment ‘GROWTH’
3. Follow
@shangenflow
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I’ve sold $270M+ of products for clients.
Now I’m giving away everything I’ve learnt about sales.
ps. Want access to this training + 37 more high value trainings?
1. RT & Comment ‘GROW’
2. Follow
@Shangenflow
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Any thumbnail designers follow me or recommendations. Need to hire more for some big channels.
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After 8 years and 100s of team members…
I’ve perfected the art and science of building an elite team.
I’m giving my whole system away for free…
If you want to see it:
1. RT + Comment ‘TEAM’ below
2. I’ll send you a link
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Just added 5 guides to my free training hub:
1. Client Management Cheatsheet
2. The A Player Blueprint
3. 8 Figure Operating Model
4. $100M Hot Outreach Blueprint
5. 12 Things To Say No To
Want access to these + 29 other trainings?
RT & Comment ‘ME’
Follow me
@Shangenflow
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Just added 5 cheatsheets to my training hub:
- Profit Rules
- Deep Work Protocol
- 10 Things That Beat IQ
- Leadership Dos and Donts
- Business Strategy Framework
Want free access to all of these + 20 more?
1. RT + Comment 'Send'
2. Follow
@shangenflow
I’ll DM you a link
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I’ve signed the world’s biggest creators and brands as clients...
- Iman Gadzhi
- Grace Beverley
- Ali Abdaal
- Anthony Joshua
- Nike
- Apple
- Gymshark
- Huel
I just turned my exact process into a free guide you can use.
Want it?
1. Follow
@shangenflow
2. Comment ‘Growth’
122
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Exposing the $100M client acquisition process behind Genflow…
If you want to see our full Client Acquisition Strategy..
1. Comment ‘GROWTH’
2. Follow me
@Shangenflow
(has signed clients like Spotify, Dior, Apple, Iman Gadzhi, Grace Beverley, KSI, etc)
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After 8 years and 100's of team members, we’ve built the perfect system for hiring and leading an elite team.
Giving our whole system away for free…
The A-Player Blueprint: How To Hire And Build An 8 Figure Team
Want it?
1. Comment ‘TEAM’ below
2. I’ll send you a link
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Signed a new client. 2 year fixed contract $20k/m + commission on performance.
No cancellations.
No money back guarantee.
No crazy claims.
📈
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For DTC / Ecom Twitter - £300k at a 30% conversion rate in a day.
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I’m 34 and run a $100M business.
Here are 20 things I learnt in my 30s that I wish I knew at 20:
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Want to know my secret to managing 100+ clients?
(and how we haven't lost a major one in 7 years)
I’m giving away my client management strategy:
If you want a copy:
1. Follow me
@shangenflow
2. RT this tweet
3. Comment ‘Clients’
I’ll send you a copy.
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Building an elite team is the only way to scale.
If you’d like to see:
- The 3 types of people to hire
- What to look for and how to incentivise them
- The ‘Winning Team Talk’ that creates peak performance
RT + Comment ‘Team’
Follow me
@Shangenflow
so I can send.
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I’ve signed the biggest brands and creators through outreach.
Most people get it all wrong.
The trick is to make it warm.
Want to see how to sign your industry’s top clients every time?
1. RT + Comment ‘CLIENTS’
2. Follow me
@shangenflow
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Launched BIG DAY yesterday - my new brand with
@GadzhiIman
Our goal is to build a lifestyle brand around Iman's life as an entrepreneur, making products that will allow you to perform at your best.
Starting 2 hydration products:
1 - Sparkling water with electrolytes and
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Releasing the secret to Genflow’s client retention…
I put together everything we’ve learned managing clients like Iman Gadzhi, Chris Williamson and working with brands like Dior, Apple, and many more.
Want it?
RT + Comment ‘Clients’
Follow
@shangenflow
(so I can send)
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After hiring 100s of people, making $1M+ of mistakes and spending $5M on payroll each year, I’m revealing the process we use to hire A Players (that got us to $2M/month)
Want the exact blueprint we use for hiring?
1. RT + Comment “HIRE”
3. Follow me
@Shangenflow
(so I can send)
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How to win your industry's biggest clients:
We’ve used this strategy to generate 10s of millions, signing clients like:
- Iman Gadzhi
- Grace Beverley
- Chris Williamson
- Mike Thurston
- Ali Abdaal
- Gymshark
- Spotify
- Nike
- Huel
- YSL
(free guide)
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99% of people do cold outreach wrong.
But I’ve signed the biggest brands & creators with it.
The trick is to make it HOT.
Want a full training on my exact process that made me millions.
(Plus get 30+ more high value resources?)
1. RT + Comment ‘GROW’
2. Follow
@shangenflow
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How to become a top 1% agency in 2024:
(6 key areas for you to focus on from my experience generating multiple 7 figures every month)
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Cant wait for the [cigar, insert car, insert watch pics] and 10/k per month period of entreprenuership to be over.
Real money doesn’t look, act or talk like that. At all.
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Next 4 months will be the best in my agencies history. So much stuff coming. 8 years in and still chasing it daily.
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@KEEMSTAR
But Gib or most of the influencer boxers have no audience. Only the big 3 will sell as they have audiences. The rest all need to stop and get back to making content, living life and just be happy.
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Almost another client from 0-$1M this year. This is an info product.
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Outreach is the best way to get more clients.
But most agency owners make it cold.
Instead, make it hot.
Steal this structure that has won me millions:
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The whole one man business / soloprenuer is such a grift to sell a dream.
In reality people paying for editors, social media and 10 other people remote to do the work.
If you pay someone, you have a team and you are a business.
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Genflow is the number 1 agency for creators.
Our secret:
How I analyse my competitors to stay one step ahead.
I recorded a video to show you how to do it too.
Want it?
1. Follow me
@Shangenflow
2. Comment ‘Grow’
3. RT this
I’ll send you a copy.
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7 years ago, I left my job to start my own business.
Today it’s a $100M+ company.
6 expensive lessons I wish I’d learnt in year 1.
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This shit is so bad. The worst outreach possible.
“Let me know if interested ill send”
“Increase your MRR by $20k”
“Only pay if you get leads”
Feel sorry for all these agency owners.
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I scaled Genflow to 8 figures in 8 years.
Without ever sending cold outreach.
I make it hot instead. Here’s how:
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How I’d sign a client for ANY agency in the next week.
(Giving you the blueprint here)
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Any good agencies follow me that can guarantee me results at no upfront cost and a money back guarantee?
You know just an irresistible, blue ocean, gold offer.
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Most people wants $2-5K smash and grab retainers.
I want clients that pay me $30M over a lifetime.
That’s real value.
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I built a team of 100+ people that generate 8 figures per month.
Here’s how to hire ‘A Players’:
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NEW training: The client relationship strategy I use to:
Keep global brands/creators as clients
Get them to pay us MORE each year
Increase client LTV for Genflow
(I’m talking 7 fig. deals with Apple, Iman Gadzhi, Nike, etc)
To get access:
Follow
@Shangenflow
RT & Comment ‘8X’
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My secret to being the leading agency in our vertical:
I analyse every part of my competitors.
I’m not threatened.
It allows me to differentiate & stay ahead.
I recorded a 9 minute training on how we do it + a template you can steal.
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November was 🔥
Launched:
- Neutonic (bestseller) with
@ChrisWillx
&
@JamessmithPT_
- Shreddy Supergreens (sold out) with Grace Beverley
- New Gadzhi eyewear restock with
@GadzhiIman
- New THRST collection with
@mikethrston
- Lightmode with
@AliAbdaal
Used to dream of this.
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I’m 35 and run a $100M agency.
I wish I knew these 11 truths when I was 25:
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Introducing: Agency 8X 🚀
Over the last 7 years, I’ve built and scaled a $100M agency working with the world’s top creators and brands.
We’ve scaled to a team of 100+ and multiple 7 figures of revenue every month.
I’ve been through pretty much everything you can imagine an
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Exposing the $100M client acquisition process behind Genflow…
If you want to see our full Client Acquisition Strategy..
1. Comment ‘GROWTH’
2. Follow me
@Shangenflow
(has signed clients like Spotify, Dior, Apple, Iman Gadzhi, Grace Beverley, KSI, etc)
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We offer 10+ services - all profitable.
I have mastered the ability to get my model and offer to be perfect.
I call it the GOLDEN AXIS.
Want to see my 8-min video explaining how to create the most profitable agency?
1. RT this
2. Comment GOLD
3. Follow
@Shangenflow
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Lessons from building to $100M+
(A thread 🧵)
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New event with
@Gymshark
x Leana Deeb in NYC September.
Yes Gymshark is a client. Been helping them break into modesty wear.
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Clothing coming soon 🤝
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5 more key lessons I learnt from going from $0-$100M:
1. Confidence comes from outworking your self-doubt.
2. There is no task too big, no skill you cannot learn.
3. You become what you consume
4. Always be in ‘Sell Mode’.
5. Have zero expectations
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If someone is selling a course with no price listed and wants you to get on a call to “find out more”. Just know you will be mentally coerced into buying on that call.
Almost anything that is worth buying has a clear price.
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Removed 4 people this week and hired 3 new. The game of keeping a team that is good enough is hard.
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After signing 100s of clients & never losing a key one, I’m revealing it all...
Free course: How to win and retain clients like an 8 figure agency.
Want access?
1. Comment ‘A8X’
2. Follow me
@Shangenflow
Normally this is just for A8X members.
But it’s too good to gatekeep.
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We’ve cracked the retention code at Genflow.
Never lost a key client & scaled to 7 figures every month.
This is how we do it (5 steps). Copy us to scale:
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Unpopular opinion but I am the same. Sleep is the cousin of death.
Keep your 8 hours a night bullshit.
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I’m sharing the secret to how we scaled to 8 figures.
Our 8-Figure Operating Model.
Want to see the video on building a big, profitable, cash-making agency?
1. RT + Comment ‘GROW’
2. Follow me
@shangenflow
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I’ve created the perfect client management system: The Retention Circle.
It's how we keep 100% of our clients.
I’ve learned this after 8 years of working with over 250+ paying clients and selling over $200M for them.
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You need 2 things here:
1. The right people
2. In the right seats
Until you do this, you have a well-paying job, not a business.
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I built a $100M agency in 5 years.
But most people take 10 years to go from 6 → 7 → 8 figures.
Here’s exactly how to win every stage:
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You can’t compete with someone who loves what they do.
Obsession wins every time.
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Honest question. People do this manually or auto automated. It’s so bad.
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Lesson 4: Hire for mindset
In 2019 we grew the team to 20+ and made over $20M
We were making over $1m per team member…
The best decision we made was hiring for mindset.
You can teach skills.
You can’t teach mindset.
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After 8 years and hundreds of team members, I’m finally sharing my team building strategy.
The A-Player Blueprint: How To Hire And Build An 8 Figure Team
If you want to see it:
1. RT & reply ‘TEAM'
2. I’ll send you a link
3. You’ll receive it tomorrow (weds) at 12pm GMT.
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Age 15: Selling £5K/m on ebay and Amazon
Age 18: Went to uni to follow a corporate career
Age 21: Became an accountant, hated it
Age 24: Realised creators were the future
Age 25: Launched a social network, lost to Instagram
Age 26: I pitched the idea of selling a workout
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Over the last 7 years I’ve scaled Genflow to a $100M valuation agency.
I’ve seen everything agency life can throw at you.
And for the first time, I’m now able to share it all with you.
I’m looking for 10 agencies to help:
- Hone their outreach
- Sign more clients
- Refine
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I was always the entrepreneurial kid at school.
I made £5K/month flipping products on eBay in college.
But after uni I landed an accounting role.
Hated it.
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Lesson 3: Be patient
2018: Hit our first $million revenue year
Social media tells you to focus on quick wins.
You don’t make millions with that thinking.
You’ll beat most of your competition simply by sticking around longer.
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Genflow makes ~$4 million every month.
Most people think 7 figures is beyond reach.
But anyone can achieve it with these 3 growth mindsets:
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Midweek reminder:
One person’s version of success does not have to be yours.
Know your goal.
Zero in on just that.
Ignore everything else.
Go dark for 6 months and you’ll create the life you want.
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Know social? Learn to build funnels.
Know copywriting? Learn sales.
Know creative? Learn ads.
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Too many young agency owners looking for the perfect niche, offer and angle - but have no skills.
Build actual skills so you can help others make money.
Or don’t do agency.
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Overnight success is a myth.
→ You didn’t see me sell on eBay at 15.
→ You didn’t see all those years I spent feeling lost.
→ You didn’t see how miserable I was as an accountant.
→ You didn’t see how I had to share a flat with 6 people.
→ You didn’t see me hop all over the
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My ‘Win The Day’ method helps me:
- Run a $100M agency
- Go to the gym (or spar 12 rounds)
- Spend time with my wife and daughter
Every day.
If you feel stressed, overworked and unhappy, do this (it’s simple)
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If you are selling a service, never ever use money back guarantees.
Makes 0 sense.
People keep looking at how you sell a course (one time payment) and try to do the same in agency.
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0-7 figures:
- 1 revenue stream
- Unwavering focus
- Pure obsession
7+ figures:
- Diversify
- Multiple revenue streams
- Create higher leverage
You won’t get to 7 if you can’t focus on one thing.
Agree? Repost this to help your feed ♻️
And follow
@shangenflow
for more
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Massive opportunity for the major NFT projects to launch their own marketplaces instead of using Opensea or Looks.
AND make it gas-less by paying the gas from the royalties.
Thoughts?
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I scaled Genflow from 0 → 8 figs in 7 years.
But I wish I knew these 17 truths on day 1.
(I learnt them the hard way so you don’t have to).
1. There is no substitute for being good at what you do.
2. Instead of pitching or selling, consult.
3. You don’t remove yourself.
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