Let's face it, traditional PR just doesn't cut it anymore. What good is awareness and credibility if it doesn’t help you close? If you’ve ever struggled to connect PR to real business results - this is for you. I'm excited to announce my FREE 5-Day MBA in PR & Earned Media course. This isn't your dusty old textbook approach.  We're diving deep into the modern rules of influence to help you connect the dots between PR and your bottom line. Who is this course for? 👉🏼 CEOs frustrated by a lack of ROI on earned media efforts. 👉🏼 CMOs unsure of how PR truly works. 👉🏼 Marketers who see PR as a mystery box. If that sounds like you (or someone you know!), then this course is for YOU! Here's what you'll gain in just 5 days: Day 1: 3 Key Questions to Guarantee PR Success and Bottom-Line ROI (because results matter!) Day 2: From Newsprint to Newsfeed: How to Make Your Credibility Count in the New Era of PR Day 3: The One Reframe That Unlocks Strategic Visibility with Customers and Partners. Day 4: Turning Headlines into Selling Opportunities. Day 5: PR-Enabled Sales: 5 Steps to Go From Credibility to Close. Plus, you'll get a daily video lesson from yours truly that shows you real world examples. I’ve shared this with a few beta learners and the unanimous feedback has been “you should charge for this.” 😆. Maybe, I will...at some point. For now, it’s gratis. Get it before they make me change my mind. You can get the eCourse here: #b2b #PR #techPR #marketing #contentmarketing #GTM

The chess move everyone missed google just announced "voluntary" buyouts in their Platform & Devices unit. they're calling it an AI pivot. but there's a bigger story no one's talking about. here's what's actually happening: the buyouts target their Platform & Devices unit ↳ android, chrome, pixel, and nest ↳ the exact products under DOJ antitrust scrutiny ↳ perfect timing to prep for potential forced breakups it's a masterclass in strategic preparation: they're streamlining divisions before possible forced divestitures they're controlling the narrative through AI messaging they're moving first, before regulators force their hand three lessons worth noting: 1. don't build your empire on someone else's platform 2. control your narrative before someone else does 3. prepare for multiple futures while making it look like business as usual i've spent the last decade watching tech giants navigate regulatory pressure. this might be the most elegant solution i've seen yet. what strategic moves are you making to future-proof your business? #techstrategy #businessstrategy #leadership #google #antitrust #futureofwork

Can't wait! ❤️

@mcuban I think that's the wrong debate. It's much more about how to maximize the years right after high school to set yourself up for success. If college was challenging and you emerged stronger/smarter - you did it right. If it was 5 years of partying...less so.

RT @prsarahevans: BIG NEWS from Sevans PR -- we were acquired by @WeAreZenMedia and couldn't be happier about it! After collaborating wi…

Big news: @WeAreZenMedia just acquired Sevans PR. I believe the Omnicom-IPG merger is a defensive play against AI. They're consolidating to survive against the incoming tsunami. Meanwhile, we are doing this to innovate. To serve both B2B and B2C markets - and bringing Sevans PR's Reputation+ methodology into our GTM Influence Model. The old model of PR working in isolation is dead. I've been saying this for years, and here's what actually drives results: - earned media that cuts through the noise - content that converts - social that scales Whether you're launching enterprise software or showcasing consumer tech at CES, success requires understanding where attention is heading, not just where it is. By bringing @prsarahevans in as Partner and Head of PR, along with her incredible team, we're creating a new model for modern marketing and communications. From Dallas to Austin, Miami to Las Vegas, we're building something different. Sarah and I have worked together for 10 years - she gets it. This isn't just an acquisition, it's a partnership that expands our ability to serve clients across the innovation economy. Thank you to everyone who has been part of this journey. you mean more than you know.

want to know where breakthrough opportunities really happen? at the intersection of unlikely ideas. in my book Momentum, i detail cross-pollination as one of the 5 critical principles for creating breakthrough opportunities. today, i witnessed it in a fascinating way. @NetApp and Pro Logic Systems (enterprise tech powerhouses) chose to host their resilience and transformation event at... a beauty store launch. i've had the honor of speaking in some remarkable venues: ↳ planetarium in Mexico City ↳ Ford Museum in Detroit ↳ overlooking the Sydney Opera House but this intersection of deep tech and retail innovation? pretty cool. in my talk, i delivered two critical messages: transform or be transformed straight talk on AI adoption (use it or lose market share), navigating dark social's momentum, and leveraging generational shifts for competitive advantage resilience redefined merging cyber security insights with business transformation strategy - where today's growth opportunities live bottom line: your next breakthrough opportunity likely lives outside your industry's echo chamber remember: in a world of rapid change, cross-pollination isn't just beneficial - it's mission-critical #Innovation #FutureOfWork #AI #Leadership #MomentumBook

Forget about Jaguar. Let's talk about Volvo's masterclass in marketing. While Jaguar created an ad that seemed to please themselves more than their customers (marketing mistake number 1), Volvo just dropped a 4 minute Instagram ad that's pure brilliance. Shot by the cinematographer behind Oppenheimer, here's why it works: → Leads with universal truth. It taps into something we all understand: protecting those we love. → Focuses on the feature that matters. While Jaguar said "copy nothing" (trite), Volvo highlighted what matters most to their customers: safety. → Takes you on an emotional journey. No shock value needed. No avant-garde posturing. Just authentic storytelling that resonates. The result? A campaign that succeeds without alienating anyone or trying too hard to be edgy. This is how you do brand marketing. Take notes. Well done, Volvo.

marketing is about to be turned inside out. think about it: what happens when AI systems start pulling your product into their decision space, instead of you pushing messages out? presenting: the 5 great inversions reshaping marketing push becomes pull ↳ AI systems discover you, not the other way around scarcity becomes abundance ↳ when content is infinite, trust becomes the scarcest resource static becomes fluid ↳ campaigns evolve in real-time, no more fixed messages human becomes hybrid ↳ you're marketing to both humans and AI agents now metrics become memory ↳ legacy brands gain unprecedented advantage in the AI age bottom line: this isn't about using AI tools better. it's about understanding a fundamentally new kind of marketplace. remember: in a world of infinite AI-generated content, authentic brand equity becomes more valuable, not less:

the traditional marketing team structure is killing your results. most leaders think the answer is hiring more specialists or chasing every new channel. they're wrong. the difference? successful organizations are dismantling their channel-focused teams and rebuilding around customer behaviors and outcomes. think about it: your customers don't care about your org chart. they move fluidly between channels, loop back through stages, and make decisions in ways that defy our linear models. here's what's working instead: ↳exploration teams own discovery and understanding, not channels ↳validation teams drive confidence, not engagement metrics ↳trust-building teams create advocacy across every touchpoint specialists (paid, SEO, social) work across all teams, focused on outcomes bottom line: the future belongs to organizations built to thrive on change, not fight it. your marketing team isn't just due for an update - it needs a complete rebuild. remember: success isn't about having the largest team. it's about having the right structure that empowers people to own outcomes that matter. just published a deep dive on this transformation. curious to hear your thoughts:

This week's 'The Shama Brand Prize' goes to...@Yotpo. Here's why: My journey started with a simple LinkedIn comment. I saw their loyalist report post and mentioned I'd love to read it (it's a must-read for beauty brands, btw). What happened next? Liz Stack, Senior Brand Manager at Yotpo, noticed. But here's where it gets good - she didn't just send the report. she sent an entire box of goodies. (and yes, I am absolutely not above being bribed with eye cream.) Why does this win my brand prize? Three reasons: 1) Thought leadership that matters they didn't just make content. They created a conversation starter that the entire beauty industry is talking about. 2) Social listening in action they didn't just track mentions. They spotted real engagement opportunities and acted on them. 2) Going beyond digital they didn't just respond online. They created a physical connection that made me want to tell this story. bottom line: modern marketing isn't about broadcasting to everyone. It's about creating moments that matter for someone. Remember: while your competitors are pushing content, smart brands are pulling people into their story.

Competing and winning in the age of AI - that was my closing keynote for @MHEDAOffice yesterday! The best part? Showing women how AI isn't just for tech stuff. From picking out the perfect outfit to writing documentation, their faces lit up seeing all the possibilities. By the end, they were brainstorming use cases I hadn't even thought of! None of this would be possible without event planners doing the incredibly hard work behind the scenes. Y'all are the real MVPs 🙌

What will I tell my boss? Too many people think B2B and B2C buyers buy the same way. They're wrong. The difference? B2C buyers are trying to avoid regret. B2B buyers are trying to avoid blame. Think about it: when you make a bad purchase for yourself, you waste money. When you make a bad purchase for your company? You risk your career. Here are the 4 frameworks you can use to help B2B buyers win: 1. Stability trumps innovation ↳ nobody wants "revolutionary" - they want "reliable" ↳ your buyers need defensible decisions, not risky bets 2. Social proof as armor ↳ industry recognition shields your buyers ↳ your content makes them look smart ↳ great PR = career insurance ↳ nobody got fired for buying what everyone's talking about/trusting 3. Content as ammunition ↳ your articles = their pitch deck ↳ your data = their defense ↳ your case studies = their evidence ↳ buyers share content that protects them 4. Make "no" the riskier choice ↳ show the cost of inaction ↳ spotlight competitor wins Bottom line: in B2B, you're not selling solutions. You're selling career protection. Remember: while your competitors pitch features, smart companies build fortresses of justification for their buyers. Most b2b is actually cya. (no one wants to say this out loud.)

Outthink > outspend elite special forces don't complain about defenses. They adapt their tactics or create new ones. Same principle applies in B2B marketing. While others lament about market saturation and algorithm changes, true market leaders are busy finding gaps—or creating them. After 16 years at @WeAreZenMedia, here's what we've learned: The difference between breaking through and blending in isn't your budget or tools. It's your mindset. Stop playing checkers when everyone else is. Start playing chess. Because the ultimate competitive advantage isn't what you do—it's how you think about what you do: