Tom Brady has another ownership claim to his name: a 50% stake in @cardvaulttb. With a boost from Brady, the sports card and memorabilia retailer has plans to increase its footprint quickly.

NBA viewership is down 6% as a whole but a busy trade deadline looks to be helping with a second-half of the season boost. Take a deeper dive into the league's viewership trends with @tomfriendwriter 👇

Could the Super Bowl go international? 🏈🌍 While the NFL’s Australia move sparks speculation, Commissioner Roger Goodell says not without a permanent team abroad. Read more ⬇️

A Saudi official said they will ban alcohol consumption during the 2034 World Cup. It will not be sold on site or at hotels. This is a change from when Qatar hosted as fans were able to consume and purchase alcohol at hotels but not on site at matches.

Mark your calendars: Netflix's “The Clubhouse: A Year with the Red Sox” premieres April 8 🎥 The eight-episode docuseries follows the team from spring training to the regular season. @MazzNYC has more info ⬇️

RT @A_S12: .@MonsterEnergy today is announcing that it has renewed its global rights deal with @UFC, which says that Monster is now its hig…

Amazon is bringing its NFL success to the NBA, focusing on younger audiences and driving incremental viewing 🏀 After 3 years of growth with NFL on Prime Video, official partners are showing strong interest. Read more from @MollieCahillane ⬇️

TGL’s SoFi Center is redefining golf with real grass, a rotating green, and a massive simulator screen ⛳️ Built in under a year, it’s a tech-driven venue designed for prime-time TV and fan experience. Read more from @Bretjust1T ⬇️

🚨 A week from today 🚨 Join us and partner @sportradar for an hour-long, free webinar on AI-powered fan experiences. This will be part one of a three-part series on AI use-cases in the sports industry. Don't miss out. SIGN UP HERE:

The @LASparks have landed their largest partnership ever—a jersey patch deal with @albertapp in an eight-figure agreement 🏀 The multiyear deal features jersey branding, @cryptocomarena signage, and community-driven initiatives.

Boston Unity Soccer Partners wired $25M into escrow, a financial precondition in its lease with the city, allowing a more active phase of White Stadium’s demolition to begin. According to the @BostonGlobe, the funds can only be spent by @NWSLBoston on direct construction costs.

The Orioles are set to build a $21M player development facility at their Sarasota complex, per the @BaltimoreBanner. The new space will feature hitting and pitching labs, locker rooms, and offices, with construction starting after spring training.

.@RocNation reports Kendrick Lamar’s Super Bowl halftime show drew 133.5M viewers—making it the most-watched ever, up 3% from last year 🏈🎶

Behind-the-scenes with @getbacklit -- the company behind 19 Super Bowl halftime shows: The team had... ⏳ 6 minutes 🧍900 staff 🧪 400 LED tubes installed Here's how Kendrick Lamar's performance came together:

RT @drizzbrah_: W News: The WNBA will be celebrating the Golden State Valkyries debut to the league at #NBAAllStar in San Francisco with a…

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Austin is the next city with eyes on a WNBA franchise. A group of investors led by Marc Lasry and @KDTrey5 have reportedly submitted a bid to bring a team to the city.

RT @bhofheimer_espn: ESPN VP @susiepio previews a huge upcoming weekend of women's sports w/ @MollieCahillane. Feb. 14-16 across ESPN platf…

The NHL and Honda announced a multiyear renewal of their long-standing partnership. Honda is the official automotive partner of the 4 Nations Face-Off in the U.S. and will activate at the games in Boston next week. @alexmsilverman has the details: