mollie cahillane
@MollieCahillane
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@sbj sports media reporter, former @adweek senior reporter. often found yelling about tswift, dogs and (women's) sports. she/her. @medillschool 🎓
BK, NY ︱CHI, IL
Joined September 2013
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ANILPIN LOVE ON THE BEACH
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توتنهام
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Manchester United
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#MUNTOT
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Alex Morgan's final game will now be on national television, simulcast across CBS Sports Network, Paramount+, NWSL+, Prime Video, ESPN2 and ESPN+, the first time multiple media companies will broadcast a women’s sporting event at the same time
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More from NBC: the U.S. Women’s Basketball opener against Japan on USA Network and Peacock averaged 3.0 million viewers – more than all men's and women’s Tokyo Olympic basketball, besides gold medal games
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I’m in Vegas for the weekend and almost every single screen in the casino has the women’s Final Four on. Amazing to see
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Indiana Fever's Aliyah Boston is joining ESPN’s NCAA studio team live from Cleveland with Elle Duncan, Andraya Carter, Chiney Ogwumike and Carolyn Peck for the Women's Final Four
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My seat mate at
@nyliberty
has been a season ticket holder since 1997, and is the purest soul. She deserves the world (and maybe a courtside ticket!) and let’s protect her at all costs
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Midge Purce’s upcoming series The Offseason locked down the producers from Netflix’s F1 series, and Vanderpump Rules. The
#NWSL
is about to have its first reality series 👀
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Las Vegas Aces coach Becky Hammon is joining ESPN as an NBA studio analyst for the 2022-23 season, debuting in December.
A phenomenal hire by Disney.
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We’ve got Jared Padalecki in the house talking about new series Walker: Independence
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Angel Reese: "All year I was critiqued about who I was, I'm too hood, I'm too ghetto, y'all told me that all year. But when other people do it y'all don't say nothing. This was for the girls that look like me, speak for what they believe in, and being unapologetically you."
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I'm billing the USWNT for my next therapy session
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i was just on the phone with a WNBA exec for a story, and I learned the Vanderquigs MET AT A JUSTIN BIEBER CONCERT and this is my newest absolute favorite fun fact
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When asked if she feels like she needs to have the answer every time, taylor responds with “maybe that’s just being a female director”
#TaylorSwift
#TribecaFilmFestival
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CW upfront crowd gets a first look at the Supernatural prequel, The Winchesters, and we’ve got Jensen Ackles and the stars in the house
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in a first-of-its-kind sponsorship,
@ally
and disney are partnering for a media investment with 90% spend dedicated solely to women’s sports.
we're about to see a lot more women's sports on
@SportsCenter
via
@Adweek
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when Lauren Sanderson said “guess it’s scary to admit to yourself gotta let go of the past to become someone else” i FELT THAT
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"We are not simply interrogating whether or not being “handsy” is wrong, so much as determining whether or not this is a defining trait we want in America’s next president." -
@laurenduca
put it into words yet again
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on Friday, the NCAA’s vp of women’s basketball Lynn Holzman accidentally joked that the tournament didn’t have qualified officiating, and then quickly walked it back. After this afternoon though…
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The
#WNBA
's
@AtlantaDream
are getting a doc on
@PrimeVideo
. With producers Tracee Ellis Ross, Sue Bird, Nneka Ogwumike and Dawn Porter attached, it tells the story of how the team helped elect Rafael Warnock and changed US politics forever via
@Adweek
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National
@NWSL
sponsor and league-wide sleeve partner
@allyfinancial
on yesterday's
@ussoccer
report about sexual abuse within the league. CMO Andrea Brimmer told
@Adweek
:
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So excited to announce I'm joining
@SBJ
as the new sports media reporter, remaining based in NYC. Starting next week, I'll cover everything sports media related, and can't wait to be able to fully focus on sports. Reach out with tips, and see you at the (women's) Final Four!
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We’ve got a Supernatural reunion onstage! All three stars are back on the network this season
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CW upfront crowd got a first look at Walker: Independence, and the full cast is here now
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good morning, a league of their own is still my entire personality
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LSU arrives, and Angel Reese proudly says “champs walking in’ and then says her price “just went up” and joked about NIL deals
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And for those asking “what was Brittney Griner doing in Russia?” She literally plays there in the off season, as do many WNBA players. Can’t overstate how frightening this is
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👀 The WNBA is getting a new app and a new website in May, according to the league’s chief growth officer Colie Edison
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you mean Trinity Rodman, USWNT and Washington Spirit star and one of the best soccer players in the world?
Do better.
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South Carolina is 108-3 over the last three years. Unfathomable. What a dynasty Dawn Staley has built
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'For every abuser who has fallen, there are victims who have been taken down by exposure to his toxicity, who have had their ability to succeed forever maimed by the warping force of sexism.' - powerful words by
@laurenduca
via
@TeenVogue
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lynn williams yellow card in her second game back?
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so if you work at
@Adweek
, you usually see most of the Super Bowl commercials in advance.
Here's how the team is doing, following the one we just watched:
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"We’re all too angry, but nothing will change if we don’t find a way to convert that energy into action. The future of democracy depends on it." - a must read by
@laurenduca
heading into 2018 after this hellish year
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WNBA commish Cathy Engelbert says the W is ready for expansion and is hoping to announce later this year 👀
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For my first big
@SBJ
story, I went inside ESPN’s Women’s Final Four studio show live from Cleveland to learn what made the chemistry between Elle, Andraya, Chiney, Carolyn and Aliyah so special, and how this production is as big as Monday Night Football
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I’M LITERALLY SHAKING I SAID I’VE WANTED A YELLOW XTERRA SINCE I WAS 14 AND THIS IS WHAT
@jason_dohring
HAD TO SAY
@veronicamars
#VeronicaMars
#VeronicaMarsSeason4
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wondering what the fuck happened to your TV during that Tubi Super Bowl ad? i talked to Tubi—and Mischief, the agency behind the stunt—on its Big Game debut via
@Adweek
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I'm really excited to announce I've officially taken over
@SBJ
's media newsletter. Coming to your inbox every Monday, look out for hot takes, news, analysis and insights
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.
@Notteham
and I contacted 19 brands that sponsor the NWSL and individual teams, including the Portland Thorns, the Chicago Red Stars, San Diego Wave FC and Racing Louisville FC following the systemic abuse revealed in the Yates report. Ten brands answered
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Hell yes: Netflix, Togethxr, Time Studios and Words + Pictures are currently in production for a multi-episode documentary series following the USWNT, arriving this fall
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some✨personal news✨this friday:
my role at
@Adweek
is expanding! i'm now the senior tv reporter, still covering all things connected tv and streaming, but i'm adding some new beats and taking on some additional responsibilities, and i'm so excited for this new challenge!!
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Truth Be Told premieres tonight, diving into abuse and misconduct in the NWSL. While ESPN didn't offer a statement on the Yates report, a spokesperson told me there has been some editing of documentary done to include information from the report
According to the report released today, the independent investigation into U.S. Soccer and the NWSL found that the organizations repeatedly ignored reports of inappropriate conduct by coaches.
Mana Shim was among those ignored. Our story on the NWSL, tomorrow at 7PM ET on ESPN.
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The NWSL approached CBS with a big idea: let's get Alex Morgan's final game on as many platforms and windows as possible. CBSSN, P+, ESPN2, ESPN+, and Prime Video came together. ION was initially in, then out, in favor of NCIS reruns. Here's what happened
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The WNBA is done being overlooked. 2022 was the most-watched regular season in 14 years, and the league knows that it's worth more than its current media rights deal
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Alex Morgan's final NWSL game with San Diego Wave won't air on national TV. Alex Morgan told the NWSL and U.S. Soccer of her retirement on Tuesday afternoon. The Wave found out yesterday. Here's what happened
via
@sbj
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The CW is still “very much in the superhero business.” Gotham Knights is joining the DC universe in 2023, and Misha Collins and stars shared a first look and are talking about the show
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CONGRATULATIONS
@JessicaBerman1
. First woman to win Executive of the Year in the award’s 17 year history. What you have done for the NWSL and for women’s sports is nothing short of incredible. SO deserved.
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adweek laid off 10% of its staff today, almost entirely in editorial. it's a heartbreaking day, and we've lost a lot of extremely talented journalists, and people i call friends.
it's frustrating and devastating, and it's a hard time to be in media. my thoughts are with them
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We found a pattern. A whole lot of sponsors are “deeply disturbed” and are anxiously awaiting changes the NWSL makes. But they’re punting the responsibility back to the league, instead of using their influence to push the NWSL into changing
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I also just really need everyone to see this photo of Maybelle Blair. What a badass.
Maybelle Blair, a 95-year-old former All-American Girls Professional Baseball League player, was an advisor for the series
@LeagueOnPrime
, helping tell the true stories behind the league. She came out for the first time in June, and says "never be afraid to be who you are"
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today is my first day
@SBJ
! reach out with tips/say hello at mcahillane
@sportsbusinessjournal
.com
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Today is my last day
@Adweek
. I am so grateful for my amazing team, co-workers and friends, and the incredible opportunities I’ve been given. More to come on next moves, but forever grateful for these last 3+ years 💜
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“Take the W off the WNBA, and they helped flip a senate seat, y’all would know every detail possibly imagined about that story,” said Sue Bird.
Power of the Dream premieres June 18 on Prime Video
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how is one supposed to do their job (sports) when there are SPORTS on TV all day? asking for a friend!
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Women's basketball is having its moment, and brands should pay attention. The tourney shattered viewership and attendance records, and sparked a national conversation about women's college hoops. It's time to add gender equity to the playbook
via
@Adweek
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18. Point. Seven. Million.
Peaking at 24 million.
Most-watched basketball game, men's or women's, college or professional, since 2019.
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everyone be nice to the
@Adweek
editorial team tomorrow, three breaking stories just went up in eight minutes and we're all very tired
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ok the blue moon spot is one of the few we hadn't seen yet
@Adweek
, and can confirm we just lost our minds.
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so uhhhhhh i'll be on NBC tomorrow to talk all things Super Bowl and ad spots. catch me live from 30 Rock on New York Live at around 11:30!
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i didn't have paris hilton tagging me in a linkedin post and sharing one of my
@Adweek
stories on my 2023 bingo card, but here we are
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every single gotham fc game i become incredible frustrated with nj transit for running the PATH to manhattan 20+ minutes apart. it’s a professional sports game with thousands of people attending, but it’s incredibly inaccessible
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rose lavelle's left foot vs the netherlands who you got?
The stage is set 🔥
🇺🇸 vs. 🇳🇱 // Friday // 7am ET
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Angel Reese: "I have screenshots on everything you've all said about me all season [on Twitter]. What're y'all gonna say now?"
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'A foundation of information is the base point of any democratic participation — especially in the resistance of Trump’s demagoguery. In order to fight back against the White House’s ongoing abuse of power, we must first be bolstered by facts.'
@laurenduca
put it into words
One year after the election of Donald Trump, here's "Gaslighting 2: Revenge of the Reality-Based Community" via
@TeenVogue
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I had the pleasure of interviewing Sylvia Fowles and Sue Bird, the cover stars of
@Adweek
's largest issue in years. Two of the greatest WNBA players of all time spoke to me about brand partnerships, discrimination, the future of the game and more
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Morgan's NWSL's swan song was originally set for P+, NWSL+ and San Diego's local Fox station with no national broadcast window. Now it has two, and two more streaming options
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Fox will broadcast USC vs UConn (JuJu vs Paige) on Dec. 21 with an NFL lead-in. Women's sports are a highlight of Fox's upfront
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Checked out the
@DeadCityAMC
activations across NYC today! Fun takeover of Katz Deli by some resident walkers and the stars of the new spin-off
#DeadCity
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I've had a few transphobic pitches in my inbox over the last few days.
Let me be EXTREMELY. clear. Trans women are women, full stop, and deserve a place in the women's sports landscape.
I will not interview, write, or entertain any story that insinuates the opposite.
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Maybelle Blair is telling the crowd about how in high school she thought she was the only gay person in the world, and how much softball and baseball can mean to young women. “I hid for 75 or 85 years, and this is basically the first time I’ve ever come out.”
#ALeagueOfTheirOwn
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@AlexiLalas
alexi :/// the bar was already so low but you’ve limboed below it. he wants to eradicate people like me :/
btw,
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14.2 MILLION for UConn/Iowa on ESPN last night. Another record shattered. Peaked 17 million.
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everybody watches women’s sports… Amazon promoting the WNBA and NWSL, and making sure advertisers know that Prime Video has Caitlin Clark and the Indiana Fever’s home opener on Thursday
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happy women’s basketball about to break viewership records (again) day to all who celebrate
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I know I'm not the only one saying this, but everyone, please take care of yourself today. The Sally Yates report is nothing short of devastating and heart-wrenching. I just... don't even have the words
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me, to my sporty lesbians, every time we interact with the theater lesbians
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love rhi opening with "bitch better have my money" when the girl isn't even getting paid for this
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The WNBA averaged 392,000 viewers this season. The closest comparable league, Major League Soccer, averages 285,000 viewers. So why is the WNBA's deal $27 million per year, and MLS' $250 million?
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NBC says it has more advertisers for the Paris Olympic games than Rio and Tokyo combined. Tokyo and Rio both had more than $1.2 billion in revenue - each. Nearly half a billion dollars in Paris are coming from first-time sponsors, and secured highest Olympic revenue in history
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A brand that stood out?
@Ally
and its CMO
@andreabrimmer
. Ally is calling for lasting change, and for everyone to be involved. “The only way we’ll get there is through the truth, no matter how painful,” said Brimmer. Marketers should take notes
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Women: 18.7 million
Men: 14.8 million
For the first time ever, the women’s championship has higher viewership than the men’s.
There’s no going back.
TBH, I think there's a very solid chance the Women's Final Four scores higher viewership than the Men's this year. Stay tuned.
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Not only were audiences for the men's and women's tournaments comparable, but it's cheaper to buy media in the women's tournament (which is a whole separate issue), meaning marketing gets in front of more audiences for less. It's just good business to invest in women's sports.
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sellout at Rocket Mortgage - 18,284 in attendance for the most-watched tournament in ESPN basketball history
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slight correction after fact-checking: their first date was a justin bieber movie
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instagram saw it first but LOOK AT THE PRINT MAG! it’s so PRETTY! i’m so, so, so proud of this issue and so grateful to everyone at
@Adweek
, and to
@SylviaFowles
and
@S10Bird
. this truly is a career highlight and i’m so grateful i could help tell these stories
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thrilled to announce the red stars just won the nwsl schedule announcement
The wait is finally over! Hope you're as obsessed with our 2023 season schedule as we are with
@Netflix
Wednesday Addams 🎥
Season Tickets Packages and Group Deposits available now. 🎟
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