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Sarah Hum Profile
Sarah Hum

@sarahhum

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1,067

Founder @CannyHQ (remote, bootstrapped, profitable, hiring!) · Previously Product Designer @Facebook · Also the Twitch Partner with that cute dog

Toronto, Ontario
Joined September 2010
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@sarahhum
Sarah Hum
10 months
1/ This weekend marked 7 years since I left my job @meta . In numbers: 💰 $3.3m ARR 🙏 583 paying customers 💕 16-person team ✈️ 8 team retreats 🚀 1 startup, @cannyHQ ✊ 0 dollars raised This was the first year where we didn't grow. Let's unpack 🧵👇
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@sarahhum
Sarah Hum
5 years
1/ Today marks 3 years since I left my job @Facebook . In numbers: 💰 $650,000 ARR 👩🏻‍💻 1,464 commits 💬 34 investor chats turned down ✈️ 27 cities in 16 countries 💕 5-person team 🎉 3 team retreats 🚀 1 startup, @cannyHQ ✊ 0 dollars raised
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@sarahhum
Sarah Hum
4 years
1/ Today marks 4 years since I left my job @Facebook . In numbers: 💰 $1,180,000 ARR 🙏 760 customers 💬 46 investor chats turned down 💕 9-person team 👩🏻‍💻 3 remote team hangs 🚀 1 startup, @cannyHQ ✊ 0 dollars raised
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@sarahhum
Sarah Hum
3 years
1/ Today marks 5(!!) years since I left my job @facebook ( @meta ?). In numbers: 💰 $2,200,000 ARR 🙏 1,100 customers 💬 68 investor chats turned down 💕 9-person team 👩🏻‍💻 8 remote team hangs 🚀 1 startup, @cannyHQ ✊ 0 dollars raised
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@sarahhum
Sarah Hum
4 years
In August we reached $1m ARR! 🤩🎉 Today on the blog, I broke down our journey into different milestones and what we learned at each step. TL;DR 👇
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@sarahhum
Sarah Hum
6 years
This week marks 2 years since I left @Facebook . In numbers: ⏱ 2,688 productive hours 👩🏻‍💻 1,129 commits 💬 25 investor chats turned down ✈️ 24 cities in 14 countries 💰 6-figure ARR 🚀 1 startup, @cannyHQ ✊ 0 dollars raised
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@sarahhum
Sarah Hum
2 years
1/ Today marks 6(!!) years since I left my job @meta . In numbers: 💰 $3,500,000 ARR 🙏 607 paying customers 💬 102 investor chats turned down 💕 13-person team ✈️ 6 team retreats 🚀 1 startup, @cannyHQ ✊ 0 dollars raised The next year ahead is going to be tough 🧵👇
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@sarahhum
Sarah Hum
5 years
5/ Relationships are built in person and maintained online. Team retreats are valuable time and money spent for remote teams. They’re super fun too 🙃 We’re headed to Prague next!
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@sarahhum
Sarah Hum
4 years
@cannyHQ hit $1m ARR last week! Huge milestone for us 😊🎉 I'll probably write a blog post about it. DM/reply if you'd like to hear about something in particular 💕 ✅ Bootstrap to $1m ARR ✅ Do it with a small, remote team ✅ Do it without outbound sales
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@sarahhum
Sarah Hum
5 years
4/ Hobbies are good for the soul. Founders, it’s okay for you to find happiness outside your company. There are many benefits to stepping away and your baby will be just fine 💕
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@sarahhum
Sarah Hum
5 years
3/ Finding the right people to fill open roles takes time. Start looking early. P.S. we’re hiring! ✌️
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@sarahhum
Sarah Hum
5 years
6/ The digital nomad lifestyle isn’t for everyone. Two years later, we’re staying put for a while. Fellow Torontonians, let’s hang out! 🇨🇦
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@sarahhum
Sarah Hum
5 years
2/ Some new things this year: 👩🏻‍🎨 39,420 Instagram followers 👋 84 candidate interviews 🏠 1 home base, Toronto Here are a few takeaways:
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@sarahhum
Sarah Hum
5 years
7/ Year 4 let's go!! 💪💪
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@sarahhum
Sarah Hum
6 years
We're officially a team of 5 and they're all cooler than us 😊 I call that a success Meet the new faces @cannyHQ : Andre, based in Norwich, working on customer success Dan, a nomad, working on engineering Elen, based in Tallinn, working on marketing SO stoked to have you all 😍
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@sarahhum
Sarah Hum
4 years
2/ Oh AND 🐕 1 dog!! 🥰
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@sarahhum
Sarah Hum
3 years
@cannyHQ hit $1.5m ARR recently! 🎉 1st $500k ARR: 2 years 3 months* 2nd $500k ARR: 1 year 2 months 3rd $500k ARR: 8 months
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@sarahhum
Sarah Hum
5 years
I am the boss
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@sarahhum
Sarah Hum
6 years
2 years ago tomorrow, we launched @cannyHQ on @ProductHunt 2 years ago today, we said "wth, let’s just launch tomorrow" Still one of the best decisions we’ve made ✅ Solve a problem ✅ Build a MVP, keep it simple ✅ Launch fast, fail fast, learn 🚀
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@sarahhum
Sarah Hum
5 years
It's launch day! 🎉 Check out this fun video we shot during our last team retreat showing off the new ✨ Canny Changelog ✨ we're also on Product Hunt
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@sarahhum
Sarah Hum
6 years
We're back on @ProductHunt today with Canny for @intercom ✨ Check us out!
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@sarahhum
Sarah Hum
3 years
1/ April was the first month @cannyHQ grew by over $100k ARR in a single month. It blows my mind that we can basically hire a new person every month moving forward 🤯 With that said, we now have FOUR roles up on tell your friends 💛 roles below 👇
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@sarahhum
Sarah Hum
10 months
2/ First and foremost, I'm so grateful that we're bootstrapped and profitable. Despite bad times, our bank balance grows each month, we don't have a board looking to fire us (sorry @sama 😉), and not a single member of our team quit their job. Overall, things are quite good.
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@sarahhum
Sarah Hum
5 years
It's been another year since we launched Canny 🤯 I'm so grateful for the team we have and I'm stoked for year four! Here are some things we learned this year 👇
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@sarahhum
Sarah Hum
6 months
Canny turned 7(!!) recently which is wild. I was really good about doing yearly reviews but year 5 and 6 really just flew by. I'm happy to be back for year 7 so check it out on our blog today 👉
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@sarahhum
Sarah Hum
10 months
8/ In personal news, after over four years in Toronto, @a13n and I are moving to Seattle! Hoping to lay down new roots in early 2024. Seattle friends, say hi! 👋 Emmy will love the emerald city 🌲
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@sarahhum
Sarah Hum
2 years
12/ It's gonna be a grind but I have no regrets quitting my full time job 6 years ago. Let's get back to it 💪 Twitter may be dying but show some love to the thread!
@sarahhum
Sarah Hum
2 years
1/ Today marks 6(!!) years since I left my job @meta . In numbers: 💰 $3,500,000 ARR 🙏 607 paying customers 💬 102 investor chats turned down 💕 13-person team ✈️ 6 team retreats 🚀 1 startup, @cannyHQ ✊ 0 dollars raised The next year ahead is going to be tough 🧵👇
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@sarahhum
Sarah Hum
4 years
13/ To wrap this up, I’m really proud of the company & team we’ve been able to build as first-time founders. Onwards to year 5! 🚀
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@sarahhum
Sarah Hum
8 years
We've reached 500 upvotes on @ProductHunt ! Thank you for all your support 💕 your feedback is invaluable
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@sarahhum
Sarah Hum
2 years
Happy International Women's day!! Today also marks 6 years since we launched Canny. I’ve been slacking on my year in review blog posts but here are 6 things I’m grateful for 🧵
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@sarahhum
Sarah Hum
10 months
10/ I considered not posting my yearly update this year. It's tough to say publicly that growth is rough. That said, transparency is a deep part of our culture, and you aren't an open startup if you only share the wins. Huge thank you to all past and current Canny customers 🙏
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@sarahhum
Sarah Hum
4 years
1/ The last month has been interesting @cannyHQ : 💵 March was our record for new revenue by 34% ❌ March was also the worst churn we’ve had in the last 10 months 💪 More churn in April but we’re staying ahead of it We’re not good at tracking a lot of things but some thoughts:
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@sarahhum
Sarah Hum
2 years
We're freaking @Twitch PARTNERED?? Thanks to everyone who has supported the stream. Live now if you're curious 🥰
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@sarahhum
Sarah Hum
3 years
1/ I wanted to put some thoughts down about @cannyHQ hiring our first designer. It’s a huge step for me personally because I’ve been doing all our design for the last 4+ years. I’m nervous but excited about passing on the reins 🥰
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@sarahhum
Sarah Hum
2 years
2/ This will be the first time we're leading a team through economic hardships. It's scary but we're all the more grateful that Canny is bootstrapped and profitable 💪 Here's what's up:
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@sarahhum
Sarah Hum
3 years
8/ Closing off with one of my favorite pics of Emmy from her first gotcha day in September 💛 thanks for reading and hope you're all well
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@sarahhum
Sarah Hum
10 months
12/ We're 16 people now and we're hiring! . We just posted a video from our most recent team retreat Come join us!
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@sarahhum
Sarah Hum
2 years
8/ We haven't had to do any layoffs and aren't planning to. We're actually still hiring!
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@sarahhum
Sarah Hum
2 years
11/ In personal news: I got partnered on Twitch! Come co-work with me: (LIVE as I'm tweeting this)
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@sarahhum
Sarah Hum
4 years
3/ This year, we almost doubled our team—which blows my mind 🤯 More and more it feels like @a13n and I need to step up as leaders. We asked the team for some feedback (positive & negative). Here are some of my takeaways:
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@sarahhum
Sarah Hum
5 years
Shenanigans from our 4th team retreat in Prague! 😂 Happy holidays from our team @cannyHQ to yours 💕⛄️🎄
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@sarahhum
Sarah Hum
2 years
Announcing Canny FREE today on @ProductHunt ! 🚀 We're very excited to help new products with feedback 💛
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@sarahhum
Sarah Hum
5 years
@Veinq_ @levelsio @facebook @cannyHQ Thanks! Techhhnically I started working on Canny during my last year at school 😅 but it was quite a different product back then
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@sarahhum
Sarah Hum
2 years
3/ We changed our pricing around the same time things were taking a turn for the worse. We lost around half our paying customers overnight but more than doubled ARPU. Here's the industry B2B SaaS growth rate in our MRR range:
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@sarahhum
Sarah Hum
3 years
5/ I did a lot this year, personally. The highlight being my Twitch stream. The community has blown my mind with support and it really does feel like I have co-workers around the world. If you don’t know about productivity streams, come hang out!
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@sarahhum
Sarah Hum
5 months
you know I'm extra excited for this launch because I made a video 🤩 sign up for notifs! 👉
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@sarahhum
Sarah Hum
10 months
5/ We know teams were priced out by our pricing change last year. While we have a generous Free plan, we think there is room for more features at a lower price point. Stay tuned!
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@sarahhum
Sarah Hum
4 years
6/ We’ve done a good job at fostering an environment where people aren’t afraid to try and fail at things. I think this is important as some of the best ideas come from taking risks 🔥
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@sarahhum
Sarah Hum
4 years
Just published our year four in review! 😱 Big themes for us this last year: navigating the pandemic, making better use of our time, and personal highlights 💕 oh and our dog Emmy 😊🐕
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@sarahhum
Sarah Hum
10 months
11/ I can see why so many successful companies are built during economic downturns. You have to build something truly amazing to succeed. The grind continues! 💪
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@sarahhum
Sarah Hum
3 years
4/ 9-person team. This was the same number I shared last year but we had several team changes this year. We’re coming to terms with the fact that we’ll always be recruiting for Canny. Speaking of, we’re hiring!
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@sarahhum
Sarah Hum
4 years
10/ People don’t know how they’re doing if we don’t tell them. Weekly 1:1s are great for feedback of any kind 🎉
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@sarahhum
Sarah Hum
3 years
2/ Some thoughts from the year below but TL;DR 1. Cracked $2m ARR, 1k customers, thoughts in new blog post 2. We're hiring 3. I stream on Twitch 4. I started a podcast about myself
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@sarahhum
Sarah Hum
10 months
4/ 1. Last year's ARR was reported at a big spike during a (not so great) pricing change. 2. We feel the impacts from the economy. SaaS is on the chopping block when money is tight. Here's what we're doing about both those things:
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@sarahhum
Sarah Hum
10 months
3/ Last year, I said this year would be tough, and it was. There are two main reasons for our decline in ARR:
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@sarahhum
Sarah Hum
10 months
6/ We can do better at proving a clear ROI by using Canny. We think this will involve giving our customers better access to insights.
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@sarahhum
Sarah Hum
10 months
I CRINGE 😂 but wow flashback
@a13n
Andrew Rasmussen
10 months
Throwback to six years ago when @sarahhum and I got grilled publicly by @sama and @yuris
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@sarahhum
Sarah Hum
3 years
@cannyHQ has 1,000+ paying customers!! 🎉 We are grateful for all of you! 🙏 1st 250 customers: 2 years 2 months 2nd 250 customers: 1 year 1 month 3rd 250 customers: 7 months 4th 250 customers: 6 months ARPU is on the up and up too 🙌📈
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@sarahhum
Sarah Hum
3 years
I'm continuing to record audio diary entries this year! In my most recent entry, I reflect on 2021 and talk about goals for 2022
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@sarahhum
Sarah Hum
4 years
I'm on another podcast episode! I don't enjoy listening to my own voice so you'll have to tell me what you think 😅 Thanks for having me @andybaldacci 🙏
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@sarahhum
Sarah Hum
3 years
6/ A couple weeks ago I decided to start documenting my life in audio format. I wasn’t sure if I was going to publish it but what the heck. I’ve put it up on Patreon because monetizing this will keep me accountable. It’s $2/mo to support my ramblings
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@sarahhum
Sarah Hum
5 years
I had this post sitting in my drafts for a while. Our opinion has changed a bit since then but the premise is still the same: ❌ Not all big companies are a fit as our customer. Here's why:
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@sarahhum
Sarah Hum
3 years
3/ Canny did well this year—we cracked $2m ARR and over 1k customers! We didn’t celebrate this publicly but I just published a blog post with some thoughts about moving upmarket
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@sarahhum
Sarah Hum
7 years
When was the last time you were disappointed by a generic feedback form?
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@sarahhum
Sarah Hum
2 years
4/ Canny Free means more people using Canny. Especially during this time, we hope we Canny Free is helpful while budgets tighten up. Thank you to everyone who has been using Canny and sharing Canny! 🙏
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@sarahhum
Sarah Hum
6 months
happy international women's day to all the wonderful women in my life and happy 7th birthday to @cannyHQ ! 🥳 currently writing my year in review—coming soon to the blog 👀
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@sarahhum
Sarah Hum
2 years
7/ We're working to demonstrate how Canny provides an ROI via helping your team be more efficient. read: resources are tighter than ever, make sure people are working on the right things by using Canny.
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@sarahhum
Sarah Hum
2 years
5/ We will be pushing annual/multi-year contracts more. Predictable, reliable revenue for us, and savings for our customers.
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@sarahhum
Sarah Hum
2 years
10/ How is your team approaching things? Here's a great thread from @Patticus on the impending recession.
@Patticus
Patrick Campbell
2 years
How bad will the recession be? After analyzing revenue data from 27.2k companies: it's worse than we thought. - B2B getting hit hardest since '08 - Consumer $$ tanking What should you do? - 6 ways to not lose in recessions - 4 ways companies win in them Thread time 🧵
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@sarahhum
Sarah Hum
2 years
6/ We're continuing with our move upmarket by expanding our product offering. Solving more needs = more opportunities for upsell.
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@sarahhum
Sarah Hum
2 years
Been so busy lately that I forgot to share our video of team @cannyHQ in SPAIN 🇪🇸🌞! We're off to our next retreat in Mexico City in a month!! 🇲🇽
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@sarahhum
Sarah Hum
10 months
9/ Friends know that I can't sit still. Outside Canny, I'm crafting up a storm:
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@sarahhum
Sarah Hum
4 years
$1m+: TBD, we're continuing to push on product and trying outbound sales for the first time! 🤞
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@sarahhum
Sarah Hum
10 months
7/ We're also exploring how AI can bring value to our customers. Join the Canny Discord to get first looks at our AI features and get on the beta list
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@sarahhum
Sarah Hum
5 years
If your team isn't using video for launches, you're missing out! No excuses: 💰 Spent $12 on the props 📱 Filmed on iPhone ☀️ Naturally lit 📹 Edited in-house 🎤 Recorded in-house 🏠 Hosted for free @wistia
@sarahhum
Sarah Hum
5 years
It's launch day! 🎉 Check out this fun video we shot during our last team retreat showing off the new ✨ Canny Changelog ✨ we're also on Product Hunt
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@sarahhum
Sarah Hum
4 years
8/ Health was a big theme this year. Our team felt well-supported when personal times got rough 💕
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@sarahhum
Sarah Hum
4 years
11/ Pre-pandemic, we relied on team retreats for team bonding. We’ve been filling in the gap with online hangs but we can do more to make sure everyone feels connected 🎃
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@sarahhum
Sarah Hum
2 years
9/ With everything going on, it's even more important for our team to be on the same page. That's why we're still investing in team retreats like our recent one to Mexico City
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@sarahhum
Sarah Hum
2 years
My cofounder: 6 years of working together and we're not sick of each other yet 😏 super grateful to have a dedicated working and life partner in @a13n
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@sarahhum
Sarah Hum
4 months
Canny Autopilot is launching on Monday!! We're chatting all things Autopilot in a webinar on Tuesday, May 14th at 2pm ET 🥳 join us and get some free credits 👉
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@sarahhum
Sarah Hum
3 years
This week, I'm hosting a charity stream to fundraise for @projecthopeorg and their efforts in Ukraine. I am personally donating and Canny will be matching donations to the campaign. We have raised $1,200 so far and counting! Please join us in donating:
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@sarahhum
Sarah Hum
3 years
7/ We have some big plans for the next year, including a WAY overdue pricing change. We’re hoping to finally reunite on a team retreat and, of course, continue to hit our goals 💪
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@sarahhum
Sarah Hum
7 years
Realized I left Facebook to work on @cannyHQ just over a year ago. Time FLIES 👋
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@sarahhum
Sarah Hum
4 years
4/ Starting with things we’ve done well… Open communication and trust 💬 We knew this would be important from day one as a fully remote team.
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@sarahhum
Sarah Hum
2 years
I'm not going to pretend like things aren't tough right now but we've built a solid foundation these last 6 years and will come out stronger on the other side. Sending energy to all of you! 💪
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@sarahhum
Sarah Hum
2 years
Such a fun chat with @GuillaumeMbh talking about getting customers, pricing, feedback, and more 🤩 Love what him and the team are doing featuring bootstrapped companies like ours 🥰🚀
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@sarahhum
Sarah Hum
6 years
That's MY FACE 👀😂
@hellojeanpierre
Jean-Pierre Pequito
6 years
Watching globally at @intercom the video from @cannyHQ in the App Store 🎉
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@sarahhum
Sarah Hum
4 years
12/ Overwhelmingly the team thought we could take more time off 😅 I find it hard to detach myself but people notice when I’m stressed—which isn’t good for anyone. Maybe I just need to hide it better 😉
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@sarahhum
Sarah Hum
4 years
5/ People feel like they have a seat at the table 🙋🏻‍♀️ I love this but I’m also wary about this changing as we scale. Growing the team slowly will help.
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@sarahhum
Sarah Hum
4 years
8/ Growth is cool but we had a case of the virus hit close to home which always puts things into perspective. Take care yourself and your people 💕
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@sarahhum
Sarah Hum
3 years
@cannyHQ ’s roadmap prioritization features are officially leaving beta today! 🔥 Our team used to prioritize our roadmap in spreadsheets. It worked alright until it didn’t. I wrote this post about how we prioritize @cannyHQ today 👇
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@sarahhum
Sarah Hum
4 years
9/ Onto things we can do better… We try to shield the team from the more boring tasks but delegation is good and the team wants to help 🙏
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