Sam Obletz
@samobletz
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🔨 Building the future of marketing and Gen Z customer acquisition @claim | prev: Goldman Sachs | HBS, HKS, Yale
Joined December 2023
Excited to share what we’ve been building! Claim is announcing our $4M seed round, led by @sequoia, along with our prior $2M pre-seed led by @SusaVentures and @BoxGroup, together with @6thManVentures, @kevinhartz, @warriors, Reflexive Capital, The Kraft Group, @TheiaResearch,.
Claim, a social network that lets users earn and trade rewards with friends, raises $4M
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Reflecting on our journey, I wanted to share the first in a series of insights shaping what we're building at @claim:. The future of influence: I trust my friends more than any influencer or ad. Let’s dive in🧵
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Really enjoyed listening to @AlexH_Johnson and @sytaylor discuss @claim. Turning brands into trading cards is leading to emergent behaviors among Gen Z consumers. Starts at 13:00:
A new episode of Not Fintech Investment Advice!. The return of @sytaylor!. We talk about nurturing the dream of homeownership, making shopping social for Gen Z, our ideal family bank account, and streamlining the acquisition of regulatory charters.
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6/ We’re building Claim to reignite social connection through brand discovery. It’s Benefits with Friends. 👋Interested in learning more? Reach out at hello@claim.co.
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Doubling down on influencer trips to Bora Bora? Nice. To the other marketers cringing out there, this is why @claim exists. No more influencer fatigue. We're helping consumers find new brands they'll love for life (like our friends at @basksuncare👋).
another @tartecosmetics trip another drama. i think people are over watching fake ass influencers get flown out to Bora Bora anyway. can we move past brand trips finally?.
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4/ Gen Z, in particular, has a love/hate relationship with social media and advertising. They didn't grow up on normal ads, and they aren't clicking them as much. They don't trust Instagram… as much as their friends.
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3/ What about for consumers?. Ad fatigue is real. I'm tired of being bombarded with ads or sponsored posts. Let’s admit it, no one wanted the Temu song stuck in their head after last night’s Super Bowl.
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1/ Advertising is broken. Acquiring new customers has always been hard, but it’s only gotten worse: the average cost to acquire a customer has 3x’d in the past decade. Customer attribution is a black box. Cookies are dying in the smartphone age.
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We’ve already helped introduce thousands of new Gen Z customers to our early brand partners, and we’ll be expanding nationally in the new year. Marketers, if you’re interested in kicking off 2024 with a win for your brand (with $0 upfront cost), let’s connect:.
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5/ So your friends should introduce you to their favorite places, and you should go together.
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2/ That leaves marketers in a bind. They’re being asked to grow revenue, improve margins, and reduce marketing spend. And they’re doing it with an aging toolset: Google, Meta, TikTok, and Super Bowl ads.
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