Rohan Castelino
@rohanccastelino
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Chief Marketing Officer at https://t.co/ucYIT3ADsK
New York
Joined March 2009
Great insight by @Strateg_us Joel Cox in @adexchanger on how advertisers cannot sit on the sidelines during this uptick in engagement for OTT
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Should advertisers really blacklist all content that references coronavirus or COVID-19? In this post, I examine the changing user behavior toward video and the seemingly counterintuitive trend towards more brand-safe supply.
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Great read by @AndrewBlustein @Adweek
We're excited to be building a contextual video marketplace with the leading advertising technology and data partners to bring privacy-focused and brand-suitable video ad targeting to connected TV. #contextualtargeting #brandsafety #ctv
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As households increasingly look to #CTV for engaging content experiences, relevant and brand-suitable advertising is no longer a nice-to-have for marketers. Glad to be working with the @Comscore team to provide increased transparency to this next wave of advertising innovation.
We're excited to introduce @Comscore to our Contextual Video Marketplace. This partnership represents our continued focus on privacy-driven innovation to meet brands' needs for CTV advertising and the next step in expanding contextual targeting to CTV.
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RT @iris_tv: Catch @MantonieByrd Director of Programming Strategy and Partnerships, on the panel "Why and How Using #MachineLearning Can Im…
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Want to learn more about D-to-C brands and what they are doing to acquire, engage, and retain customers, then register to see this panel of all-stars on July 23 sponsored by @uclaanderson alumni network at @OriginateLabs in New York City
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Nice discussions with @FieldJG and @Akamai Shane Keates at NAB on how broadcasters can apply #ai to scale video programming operations and drive revenue
Akamai TV’s Shane Keats discusses with CEO Field Garthwaite about how broadcasters are using AI to not only recommend content, but also automate video programming and drive revenue across AVOD and SVOD OTT. Watch the full clip here
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RT @iris_tv: In this @MediaPost piece COO @richiehyden8 discusses why #publishers should consider #contextualtarge…
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RT @iris_tv: By following metadata best practices and creating a category taxonomy, publishers are able to analyze robust content consumpti…
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Insightful discussion on applications of #ArtificialIntelligence for broadcasters and media publishers
In this new podcast with ITVT's @tswedlow, CEO @FieldGarthwaite discusses how media companies can leverage #AI to increase revenue from video assets
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Nice piece @theartblog about Jason Mitchell's poetry and his reading series, Frank O’Hara’s Last Lover, a Philadelphia home for poetry
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Vice Media to shrink workforce through attrition by up to 15% as growth stalls. The onetime new-media darling is on track to lose more than $50 million this year.
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RT @MantonieByrd: Take a look at the digital video assets driving audience retention and consumption ahead of #ElectionDay #ElectionEve htt…
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RT @iris_tv: Total views isn't the only KPI worth scrutinizing for video. In-stream retention is critical to getting users to watch longer.…
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The Future Of TV, On The Rooftop Of The Empire Hotel - TV[R]EV
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RT @iris_tv: Co-Founder @FieldJG talks with @cheddar about how broadcasters are driving revenue by leveraging #artificialintelligence to au…
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