Robert Allen
@robwritescopy
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"The Crazy Challenges Guy" | Ex-copywriter | Made $200M+ for my clients | Now running business & growth experiments and sharing everything I learn here 👇
Boise, Idaho
Joined July 2009
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I went DEEP down a ChatGPT rabbit hole last night
And can now 1000% confirm it will shake up the future of writing and online business forever
Here are 19 of the most...
- interesting
- practical
- and HILARIOUS
... Use cases of ChatGPT prompts I've found so far!
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I have a MASSIVE, 461-page document full of:
- booming DTC trends
- email & copywriting tips
- 100+ client ideas
- & more
It's normally $399
But as a test, I'm giving it away for FREE
Want one?
Like & retweet this post
& I'll DM you a copy
(MUST be following me, 1-day only)
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Some guy messaged me 16 times, asking for a free critique of emails he wrote
It was objectively BAD copy (typos, strange wording, etc.)
I finally reply "Not great. Definitely wouldn't lie in the copy either. It's sick"
Today I find out he's using ME as testimonial on his site!
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I have a video case study on how my agency turned a tiny list of 2700 people into $32K+ in sales selling just a $29 product
It shows exact upsell formulas, emails & more
Normal price is $199
But I'll DM you free access, if you like & RT this
(must be following me)
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MEGA THREAD🧵: 15 Headline Writing Tips With Real Examples
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On April 9, Robert Allen passed away early in his sleep.
He made an everlasting impact on the world, and I hope you will continue being inspired by all that he was.
Please respect my wishes for privacy and grace at this time.
Hug someone you love extra tight and extra long
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*23 Best Books on Copywriting, Marketing & Psychology*
Hey, I'm a freelance copywriter who's sold over $100m of products online.
And these 23 books provided 90%+ of my copy education.
For a few bucks each, you can't beat the ROI of a great book:
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I just updated my 17 Headline Writing Secrets ebook with 17 more tips & sample hooks
It's normally $49
But if you pinky swear to LMK what you think, I'll send you a FREE copy
Just like & RT this post
And I'll DM you the link!
(NOTE: Must be following me so I can auto-DM)
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I’ve helped CPG brands get over 10 million customers
Selling everything from dog shampoo to collagen protein
And here’s the exact
:
📄 Landing page structure
➕ Upsells templates
🔨 Tools & apps
✉️ Email flows
✅ & more
That catapults brands well past 8-figures per year👇
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I've put over 10,000 hours into becoming a copywriting expert
And here's 27 of the most DEEP lessons and truths about copy I wish I knew much sooner in my career to help me:
- Write faster (with fewer edits)
- Build better offers
- And sell anything👇
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I LOVE cold email!
I've used it to:
- land 6-figure gigs
- get my work in big-name publications (like Entrepreneur magazine & Forbes)
- find business partners
- make friends
- And more
But most people suck at it!
👇 Here are my 8 rules for doing Cold Email right! 👇
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COPYWRITERS -
Repeat after me,
"When I get a cool result for a client, I will immediately turn it into a case study and publish it online"
This hack is how you turn 1 client into 3
And 3 into 30
It's modern day alchemy, but real
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If context no longer matters, I guess I'm never responding to anyone again 🤣
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COPYWRITERS
Do struggle to come up with email ideas for your clients?
Then, bookmark this thread
Here are 4 ways that I was able to write DAILY emails on behalf of big brands (Dr. Axe, Agora, and more) and dozens of clients for YEARS
Without ever running out of content ideas
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I just published a new ebook FULL of 129-pages of unfiltered answers to every freelance copywriting question you've ever had
It's got proven tips, links to resources, and more
If you'd like me to shoot you a free copy, just comment below "GIMME!"
And I'll DM you the link!
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My first copywriting client paid me $90 and some change.
6 years, thousands of gigs and millions of words later...
My last copywriting client paid me $44k.
Everyone wants the 5-figure client.
No one wants to put in the work it takes to get there.
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LIFE UPDATE - "WHERE DID ROB GO"?
Hey everyone! Long time no speak...
Like for REALZ. It's been months!
And I've gotten a lot of messages wondering where I've been...
Did I delete myself from the internet...
Did that dude who was trying to black mail me finally get the dirt
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The Simplest Sales Page Formula (You've Never Heard Before)
P.P.E.O
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How ANYONE can write 10,000+ words in a day
From a copywriter who's generated over $100 million in sales, runs an agency, sends daily emails and writes for their personal brand
Bookmark this ✏️✏️✏️ thread when you need to get a a lot of writing done ... FAST
//Thread//
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More subscribers
Better engagement
More sales
Everything you want from an email list starts with one sequence: The Welcome Flow
Here are my Keys to Welcome Flow Domination👇
These have generated tens of millions for my clients, created hyper-engaged lists & even 2-5x'd growth
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If you're a copywriter who HATES sales calls, read this:
Below I'm giving you the exact sales call structure and script I've used to close 4 & 5-figure deals for years on end...
...Despite being a total introvert and copy nerd (who prefers NEVER to get on phone calls 🤓)
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Here's one of my FAVORITE tricks for writing compelling sales copy insanely fast.
It's called, "The Transformation Bridge."
Which sounds super technical
But trust me, it's actually stupid simple
It involves just 3 steps...
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I've written welcome flows that have:
- generated over $2.3 million
- beat controls by 10x
- been so engaging that customer beg it never to end
Here are my 3 Secrets to Welcome Flow Domination
They'll help you create hyper-engaged lists & 2-5x sales FAST
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COPYWRITERS
Do you struggle to come up with email ideas for your clients?
Then bookmark this thread
Here's 4 ways that I was able to write DAILY emails on behalf of big brands (Dr. Axe, Agora, and more) and dozens of clients for YEARS
Without ever running out of content ideas
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There are 5,000 7-figure copywriters in the world and we're lucky to have all 5 million of them on Twitter
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Nothing strikes MORE fear in the hearts of copywriters than this question from a potential client:
“Do you have any samples you can share?”
😨😨😨
Never fear. I’m here to help.
Here's how to BLOW your client's mind with a custom sample you create on the spot in just 5 steps.
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Give me 5 minutes and I’ll show you a page-by-page breakdown of a $100,000,000 customer-pumping funnel worth more than a $2k course on marketing
Bookmark this to inject a crash course on:
- Persuasion
- Personalization
- Offer structures
- And more
Right into your veins!
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HOW TO BECOME A BETTER COPYWRITER IN 2022 FOR UNDER $1
When I first got started as a copywriter, I struggled A LOT.
Couldn’t find clients
Tried learning to write with old, outdated books
There was no blueprint for success
And definitely not on budget
Until now 👇
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Anybody want to see the VSL I used to get my first 100 customers for my freelance writing product?
It's ugly,
But dang if it wasn't powerful
Just comment "YES" below and I'll shoot you a DM with the link to the video
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I've written welcome flows that have:
- generated over $2.3 million
- gone head-to-head against agencies and won by 10x
- been so engaging that customer beg it never to end
If this gets 50 retweets, I'll break down my keys to Welcome Flow Domination in a thread this week
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1. Objection handling in sales copy
Instead of spending HOURS lurking on forums or digging through dozens of Amazon reviews, ChatGPT can create a list of common objections for you
The prompt: Create a list of [X] objections a customer might have about [the product name/type]
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It's 7am and I've had enough coffee to wake a SLEEPING BEAR from hibernation
Here's 32 ideas and brutal truths I wish I knew about copywriting much sooner in my career 👇
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Still think about this dude once a day
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My first copywriting client paid me $90 and some change.
7 years, thousands of gigs and millions of words later...
My last copywriting client paid me $44k.
Everyone wants the 5-figure client.
No one wants to put in the work it takes to get there.
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[ How To Create A Buying Frenzy ]
If you've ever wondered how to get a flood of buyers to your new offers & products, bookmark this thread
Because I'm going to reverse-engineer how we launched a brand new event, got 4,806 site visits & sold 400+ tickets
... in 4 days 👇
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If you combine copywriting and another high value skill...
Like landing page building, design, email list management, etc
...That's when you TRULY start playing the game on beast mode
Copywriting, by itself, is a level 1 (maybe 2) skill
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@GRDecter
Well, they're definitely not competing on the name...
ChatGPT is infinitely better than "Bard"
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COPYWRITERS, learn this trick ASAP
1. Go to the landing page for your client/offer
2. Hit "COMMAND" + "SHIFT" + "C"
(You're now looking at mobile version of your site. Aka how 80% of your audience is seeing it)
3. NOW, proceed with your edits/tweaks
Very different experience
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I've charged clients $200 and $20,000 for the same service
The difference?
Positioning.
Here’s 5 ways to 100x your fees through The Power of Positioning…
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My 1st sales page took me WEEKS to finish and barely made a single sale
6 years & 100s of sales letters later...
My last sales page took me 1hr to write and made $10k in a day
Everyone wants to be the "million dollar" copywriter
No one sticks with it long enough to get there
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6 tools that will make you a better, faster, more effective copywriter TODAY
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2. Explain complex topics easily
When it comes to explaining dense subjects simply and clearly, nothing works quite like a good metaphor or analogy
And ChatGPT pretty is dang good at coming with them
The prompt: Create an easy-to-understand analogy/metaphor for [concept]
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Every writer needs to know how to write a GREAT opening sentence
Because if readers don't make it past the first line...
Well, the rest of the work is wasted
Here’s 10 first lines from my FAVORITE books (and what you can learn from them):
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How I write 12,000+ words in a day
From a copywriter who's generated over $60 Million dollars in sales, runs an agency, sends daily emails and writes for their personal brand
Bookmark this ✏️✏️✏️ thread when you need to get a a lot of writing done ... quickly
//Thread//
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4. Get deep inside the mind of your target market
If you need a quick refresher of what it feels like to be your ideal customer, ChatGPT can quickly paint a picture
The prompt: Write a first-person account of what it feels like to be [type of person] struggling with [issue]
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In the past 7 years, I've written millions of words of copy I'm proud of
And sold over $100m worth of stuff online
Most people think great copy is made when you're writing
But that's a lie!
Great copy is forged in the edit
Here's 3 of my FAVORITE copy editing tricks!
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5. Generate unlimited headline ideas
Everyone says come up with 25 headlines before you publish
No one does it
Here's how to *actually* get a big list to refine
The prompt: Act as a headline generator and provide [x] headlines based on the following keywords: [keywords here]
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Copywriters getting a little *too* liberal with the social proof section of websites these days 😂
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@EmerieOnoh
Some liberty with the exclamation point, but technically ... yes 🤣
Check-mated me
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About to drop a thread with more value than your favorite guru's $2,000 course in 20 minutes...
On How to Create A Buying Frenzy
Make sure you got them notifications on!
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Freelancer?
Try this EXTREMELY underrated hack:
When you sign a new client, ask them, "What's your favorite drink? (so we can celebrate when we crush your goals!)"
Then, follow through & mail them a bottle as a gift
The ROI on this 1 activity is off the charts
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Quick copywriting tip:
Ask these 3 questions to make any line of copy you write better.
1. Can I say this in fewer words?
2. Can I make this more interesting?
3. Can I find an example that makes my point even stronger?
Simplify, fascinate and prove
3 instant copy enhancers!
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Anybody want to see behind the scenes of the most successful, EXTREMELY personalized, "last chance" email I've ever written?
I just shot a video showing the copy, psychology, and exactly how I built it in Klaviyo
If you want access, comment "gimme" below & I'll DM it to you!
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If I were a copywriter trying to get clients, I'd post one very simple case study per week
Ex:
"Here's how this CBD brand 5x'd their welcome flow revenue in 10 days"
"Here's how this collagen brand recovered 43% more abandoned checkouts"
Easiest way to attract businesses
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Brutal truth I've come to realize:
Most "productivity hacks" are really just "procrastination hacks"
You don't need a better time tracking app or cold showers.
You need to sit down and do the work.
Just saying
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My totally honest (and frank) reply to a guy who asked what to do when he keeps pitching clients, but gets no answers ... ever
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Copywriting is just salesmanship
Salesmanship is just psychology
Psychology is just people
If you want to get better at writing copy, forget the cheap gimmicks and tricks
Get better at understanding people
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Here's one of my favorite exercises for writing copy insanely fast.
It's called, "The Transformation Bridge."
Which sounds super technical.
But trust me, it's actually rather simple.
It involves just 3 steps...
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Every copywriter (including newbies) I've known to go into these niches ALWAYS seems to crush it:
- Test prep/study guides
- Golf training
- Stocks/crypto/credit repair
- Dating advice
- Niche health issues (example dry eye care for seniors)
- Survival/prepping
- Pet care
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Dude, the number of questions I get about cold email every single week is WILD!
I'm doing my best to get a super advanced program out there for y'all soon...
In the meantime, here's every:
- Free resource
- Script
- Action plan
- And tip
I've published to-date in one place
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Here's a quick client happiness hack:
Whenever you sign a new client, ask,
"Have you worked with any freelancers/agencies before?
If so, what did they do well? And what do you feel like could've done better?"
The client's answer is your cheatsheet for success!
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Copywriters
1. Learn to write headlines
2. Learn to write short ads
3. Learn to write emails
5. Learn to write advertorials
6. Learn to write sales pages
7. Learn to write short video scripts
8. Learn to write long video scripts
Your order of skill acquisition
Steal & profit!
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How to Get Your First Freelance Writing Client Fast (In Only 5 Steps)
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Years ago, I made a goal to pay every invoice I get from a freelancer in under 24 hrs
Bc I know what it’s like to be on the other side of the table, chasing down fees, hoping you get paid
And the relief that comes from a paid invoice can feel even better than the money itself
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Nothing strikes MORE fear in the hearts of copywriters than this question from a potential client:
“Do you have any samples you can share?”
😨😨😨
Never fear. I’m here to help.
Here's how to BLOW your client's mind with a custom sample you create on the spot in just 5 steps.
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Copywriters
1. Learn to write headlines
2. Learn to write short ads
3. Learn how to write emails
5. Learn how to write advertorials
6. Learn how to write sales pages
7. Learn how to write short video scripts
8. Learn how to write long video scripts
Your order of skill stacking
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Here's an INSANELY practical breakdown of the most successful lead magnet I've ever created
It got me:
-North of 2,300 email subs (and climbing)
- $35k+ in sales
- a FULL ebook created in 24 hrs
And it didn't cost me anything but time to make
Swipe my whole strategy for free:
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FREELANCERS:
Try asking these 3 questions when you sign a new client:
- Have you worked with any freelancers before?
- What did those freelancers do really well and really wrong?
- What are the most important metrics you want to see each week?
Then you know EXACTLY how to win
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This is super fascinating!
"Prompt Engineering" jobs are starting to show up out in the wild
Salary range is $250k-335k
Code is first, copy goes next watch
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At this point, Google docs must have an absolute monopoly on copywriters
My entire life's work is basically in Gdrive
If they started charging $100/month, I think I'd have to pay it 😂
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Just read a case study about creating "mad libs" style forms that increased conversion rate/completion rate on applications by 40%! 🤯
If you're running traffic to applications, you NEED to test this ASAP
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When I first got into copywriting, a guy told me:
- Read 2 pages of copy daily
- Jot down 10 "big ideas"
- And write for at least 60 min (Mon-Fri)
Said it was the easiest way to level up
Yet nobody does it
Years later, I see the wisdom in that simple tip
And still few do it
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LOL, I can't decide if this is level 3000 marketing genius
Or just straight up fraud 🤣
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The best way to sign ecom clients on $2-5k retainers
I call it Flow Rolling
Start w/ an overhaul of core flows
Then say "If we enjoy working together, we'll take over your weekly campaigns & keep optimizing flows each month"
Client gets fast ROI from flows so they love this
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Here's a freakishly powerful tip for getting copywriting clients
Step 1: LISTEN TO THE ADS ON YOUR FAVORITE PODCAST
Step 2: Pitch those brands (& their competitors)
Why?
Bc they have MONEY
Some podcast ads go for $20k-$100k+
Think they can pay $5k/month for your services?
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It always shocks me when copywriters/email marketers don't believe in cold email at all as a way to get clients...
It's like, "You do realize this is essentially your job right?"
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Read for 1 hour before saying you have writer's block
Write for 2 hours before believing you have nothing interesting to say
Edit for 3 hours before conceding what you wrote is crap
Writing requires movement
Both of your fingers and ideas!
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Normal people vs marketers going to a website
🙍♀️ Normal person:
"Neat! If I give my email, I get 10% off!"
🤵 Marketers:
"Ah, so what you got here is a class welcome series offer. Your cart abandon is probably gonna be better. So add to cart. Leave. Get 20% tomorrow"
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7. Get an outline or V1 of any persuasive asset (ie, emails, landing pages, opt in forms, etc.)
Write what used to take you hours in seconds
The prompt: Write a [type of copy] for [product] using [persuasion technique] to get [target audience] to [end goal]
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3. Uncover fun facts about anything
People love trivia
And now you can find tons of fun facts that you can work into your content marketing without spending all day combing through encyclopedias
The prompt: What’s a fact that many people don’t know about [topic]
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23 INSANELY practical marketing secrets, tactics and strategies that will explode your sales in 2023
(Guaranteed you're not doing at least one of them!)
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Over 70,000 businesses rely on Klaviyo for their email marketing needs
But most only use a TINY fraction of its capabilities
Here's 9 powerful tricks you can use to unlock additional revenue, boost engagement and increase LTV from your with your favorite ESP
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The problem with copywriters is they think every marketing issue is something copy can fix
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Advice to new copywriters:
SCREENSHOT EVERYTHING
Every result you get
Every time a client says something good about you
Every time you made more $$ than you expected
One day, you'll wish you had all of it to reference and be grateful for what you captured
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8. Super engaging video hooks
The first few seconds of an ad are VITAL
And now you don't have to strain your brain to come up with out-of-the-box openings
The prompt: Give me 10 ideas for attention-grabbing hooks at the beginning of a [type of video] on [topic]
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3 POWERFUL freelance realizations that'll help you:
- increase your rates
- sign more clients faster
- be a respected authority
- control your workload
- And more
Trust me, you're gonna want to bookmark this one
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11 "trade words" you need to know if you're going to make it as an email copywriter:
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3 quick ChatGPT tricks to:
- Rapidly improve your sales email copy
- Lift your open rates
- And streamline your storytelling
While cutting your writing time by 86% 🤯
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To all the copywriters asking for my thoughts on chatGPT, here's my harsh take:
Asking this question means you don't understand what copywriters really get paid for
Bc it's never been about just words
It's:
Thinking
Offers
Argument
Research
Not regurgitated info from google
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When I was in college, I had a sales trainer that was an absolute savage
Made me do 1,000 cold calls per week
Send 100 pitches per day
Wouldn't let me leave some days until I'd set at least 1 appointment
He had a saying I loved:
"Do it right or do it again. No other options."
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If I were looking to build a 1-person $10-20K+ service really fast, I would get in the business of repurposing content
Essentially, helping influencers turn YouTube content into tweets & blogs, tiktoks into YT shorts, etc
So many would pay good $$$ for this, but few doing it
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🚀 New release! 🚀
My new book "How To Become An AI Prompt Engineer" is now available!
Discover how to wield AI to 30x your writing output, and slash hours off your tasks. The book shows you how to use AI to create emails, VSL leads, customer research, and more!
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Quick pricing tip for copywriters/email marketers:
Aim to charge around (or below) 10% of what the business makes every month
So if it's making $100k/month, charge at (or below) $10k
And you'll never have to worry about charging too much ...
or too little again
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Oh wow!
This took off real fast. I can only send 1,000 DMs per day.
Making my way through them slowly!
Please hang in there if you haven't gotten it yet.
Alternatively, if you're on my email list, just hit reply to any email and mention this and I will send it to you ASAP
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