Rishabh Jain
@rishabhmjain
Followers
2,095
Following
631
Media
840
Statuses
7,157
CEO @fermatcommerce | prev: built new businesses at LiveRamp (adtech) and physics PhD @mit
San Francisco, CA
Joined July 2009
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
イスラエル
• 185827 Tweets
#เทควันโด
• 93783 Tweets
高校野球
• 63924 Tweets
ゲリラ豪雨
• 58415 Tweets
カミナリ
• 37963 Tweets
Zubimendi
• 26803 Tweets
岐阜城北
• 24170 Tweets
運転見合わせ
• 21136 Tweets
帰宅難民
• 20306 Tweets
長崎市長
• 19875 Tweets
土砂降り
• 19045 Tweets
セーター
• 13754 Tweets
Digne
• 13522 Tweets
大橋くん
• 12823 Tweets
CENTURY OF LOVE EP9
• 11678 Tweets
GIVE VINESH SILVER
• 11187 Tweets
智弁学園
• 10681 Tweets
Today we are excited to share that we raised $17M to accelerate our mission: enabling ML powered consumer experiences for ecommerce brands.
We founded
@fermatcommerce
to help brands directly engage consumers effectively across all channels. When we talk to marketers, everyone
43
18
148
E-comm folks 🚨 This announcement from Apple a couple days ago isn't getting enough attention - this will kill email + sms campaign attribution - it will significantly impact e-commerce retention and abandoned cart flows.
16
19
84
@ShwetaKukreja_
Bunch of reasons why busy people reply fast:
- if they don’t, they will never reply (the email debt accumulation rate is too fast)
- yes, communication is a core part of the job
- generally effective at fast decision making
- generally rely with short sentences that are literal
1
19
87
BIG launch coming out of
@fermatcommerce
today. We're finally revealing Forever Links to the world.
Here's the rundown (and 2 massive headaches it'll solve for DTC brands)...
Okay, so the problem.
We all know experimenting with landing pages is important. But whenever you want
14
7
73
@mattturck
Here I thought this is what Gemini made when asked to show Steve Jobs at an Apple event.
3
1
69
Kid 2: a little over a week in
Pat leave means I’m on Twitter and slack during cuddles/nap time
12
0
62
I met a candidate for a role last week that hammered me with the Qs a series B investor would ask:
- gross and net retention
- margin
- growth rate
- CAC/LTV
- hiring pace and ramp of employees
- burn multiple
- ACV
- deal cycle time
I was impressed
And ofc it really made me
7
1
50
The best people are heat seeking missiles
If the company is generating heat - they’ll find you
I significantly underestimated this
2
2
48
What I am learning in the past 24 hrs.
It’s harder to guess what
@fermatcommerce
does than it was to guess where
@AaronOrendorff
was going
6
0
43
In the last 2 weeks, we’ve had over 300 demo requests come in at
@fermatcommerce
.
Q1 is shaping up at one of the strongest points in company history.
We’re riding the momentum of our Series A announcement, the launch of our new site, and ShopTalk events where we met a ton of
2
2
44
How you know you have a high agency team:
“We have problem”
“Working on solution”
“Short term fix”
This is the behavior to optimize for
(granted
@AlexaKilroy
is a killer in her own league)
This is perfect
5
1
44
Today we have our first Fermat alum becoming a founder!
Alessandro Svensson is leaving FERMÀT after almost 3 years.
Here’s why I’m excited about Aless’s departure:
Aless joined FERMÀT right at the inception of the company.
When I pitched Aless about joining FERMÀT back in
11
0
43
I can confidently say that
@fermatcommerce
has been on a hiring tear recently – we’re on a streak of A+ talent acquisition.
We just welcomed
@steevevakees
who helped stand up Shopify Plus, Vayner Commerce, and Zapier’s sales team. An unreal get for the team.
There are 3 keys
5
1
43
February was
@fermatcommerce
's strongest sales month ever.
For context: we had an AE meet their quarterly quote in just one month. Unreal.
While the wind may be blowing in the perfect direction to have us sailing steady, in times like this, I find it highly important as a
3
2
42
Pretty neat to be a top voice on LI!
Will continue to make the content as useful as possible both there and here.
5
1
41
Google has decided that they’re starting to turn off third-party cookies.
A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally this past week.
If you’re a brand running ads, SMS, or email
1
2
40
Sydney Sweeney reveals in an interview that she's a huge proponent of in platform data for attribution.
"Not everybody is going to buy multiple measurement tools and we need to respect that."
She added, "In platform meets the people where they are and I think that’s beautiful."
8
1
38
April has been our largest month in company history at
@fermatcommerce
.
And I couldn't be more proud of the team.
To name a few notable wins:
➝ We added as much new revenue in the month as we did in the first 4 months of the business in total. A 4X increase in our growth
2
2
39
Whenever a SaaS company launches pro service - it starts with a VP hire who then pushes it through.
For Klaviyo it was June last year.
6
3
39
I'm excited to announce our raise of $12M led by
@GreylockVC
and
@QEDInvestors
for
@fermatcommerce
!
We are on a mission to enable influencers led distributed commerce. You can read more about our raise and plans here:
9
6
37
Our Series A announcement was a smash hit.
If you’re a founder gearing up to go public with a raise, here’s a few pointers I gathered:
1) Intensely Coordinate
We had every minute down to a science to ensure our rollout was a hit.
From when I posted, to when staff
1
1
36
If you are in e-commerce and want to understand how ad based customer acquisition is changing, today's
@Stratechery
interview with
@eric_seufert
about the Post ATT world is a must read.
Don't miss
@benthompson
suggestion that Facebook just buy Shopify - it's a deep insight
1/n
3
7
34
Some companies say they hire A players
And some are fortunate enough to experience what it actually means:
Beyond floored that I’ve joined
@fermatcommerce
as VP of Growth.
Why? Three reasons …
1️⃣ Relationships
2️⃣ Leadership
3️⃣ Product (Need)
——
1️⃣ Relationships
I’ve known
@rabahrahil
going on three years. In that time, he’s become more than a “business”
49
10
211
3
2
35
$META earnings yesterday 🚀 - Many gems for Ecomm brands. My top takeaways (the last one was a major sideways dig at TikTok) :
1/n
2
0
35
Today, I’m thrilled to share FERMÀT’s Spring Product Releases.
In just 3 months, our incredible team has developed and validated 20+ new product enhancements, all now live on FERMÀT. As a founder, it's amazing to see such growth in such a short time.
Here are a few highlights:
4
2
35
SaaS founders when they see a tweet that affirms their business
5
1
32
Every executive hire we’ve made in the last few months followed a part-time ➝ full-time track.
The reason we do this is quite simple:
The best people always have options. They don’t want to make a committed decision until they know the full picture.
And the last thing we
6
1
33
1
33
33
The relationship between ecommerce marketing leadership and their agencies is changing and, to be honest, it’s about time.
For the longest time, many Paid Growth agencies have been focused on the metrics that are closest to their day-to-day work, primarily:
- Click Through Rate
3
1
31
The best way to reach the CEO/Founder of a startup?
File a support ticket the week between Christmas and New Years
6
0
32
I've had a ton of people DM me asking about our aggressive hiring strategy at
@fermatcommerce
.
I thought I'd outline my main considerations so other founders can frame their thinking:
(make sure to follow along in the Whiteboard Wednesday video below )
1) It takes a lot of
2
1
30
For those who criticize the cyber truck design
You obviously don’t care about low cost CPMs on a high quality ad unit
2
0
31
This is my 3rd run at being a founder. At this point, I know 1 fact for sure: scaling a startup is damn hard.
Here are 5 lessons about founding that I had to learn the hard way. If you follow these, you'll start ahead of 95% of founders:
LESSON 1) The only thing that matters
4
2
30
Some people in DTC Twitter talk about SaaS, hate on SaaS or shill SaaS
And then there are those who know what really matters
Garlic naan
Garlic naan is goated. Thx for the inspo that’s what I’m having tmrw
2
0
19
7
0
29
I'm thrilled to announce
@rabahrahil
has joined
@fermatcommerce
as our CMO. This hire highlights our commitment to:
1) Providing value to the entire e-commerce community (if you know Rabah this is obvious)
2) Being a leading e-commerce platform
If you don't know him, he was
🎉 Super excited to announce I ll be joining
@fermatcommerce
as their new CMO.
Why Fermat, you ask?
Well, when I met the team, used the product and connected with the founders I thought: "This is my kind of equation!"
Time to take my second trip to the moon…and don’t worry,
80
0
205
5
0
30
Me on the shoptalk floor tomorrow talking about
@fermatcommerce
and how to drive better consumer journeys
3
2
30
The most interesting customer call just happened.
They want to sign *and* would like the CSM to join their company offsite to immediately jump on strategy conversations within the first week of being a customer.
I LOVE this
2
2
30
As a founder, your “opinion” doesn’t matter that much
The only thing that really matters = data and results
Here’s a real-time example (from 7 days ago):
2
0
30
Fermat is fortunate to be experiencing very high growth right now, having added as much revenue in April as we did April through July last year.
One of the things it makes me appreciate is how different the business is based on the first and second derivative of our revenue.
5
0
30
Copying big companies is lazy. Learning from them is smart.
In this Whiteboard Wednesday, I’m discussing how to take the successful strategies of the big companies you admire and effectively apply them to your own business. If you’re running a SaaS startup, you won’t want to
3
2
30
The reality of growing very fast is every process is breaking and every team is behind on hiring
However - it’s important to know which fires to allow to keep burning
Priorities need to be crystal clear on what needs to be done today vs can be delayed a week / month / quarter
7
0
29
We tripled our new revenue growth rate in only two months.
The entire dynamic of the company has shifted as a result.
Here’s how we achieved a 3x increase from March to April at
@fermatcommerce
:
1) Our Series A announcement. This one’s pretty obvious. The tech we’ve been
2
2
29
I’ve got a special Thursday edition of Whiteboard Wednesday for you 😅
Today, let’s talk about how simple A/B testing is not the best approach to experimentation. There are different, and more efficient ways to test across multiple variables.
Let me break down why — and feel
0
0
27
I believe Shreyas and I have made a strong co-founder tandem by following this philosophy:
Never wave from your natural disposition.
Here's the thing — I believe you should always lean into your strengths and avoid trying to accomplish things you aren't good at.
You won't
0
0
28
@tryramp
best feature: a card per vendor - so when a SaaS company tries to charge you unethically / illegally to not have the churn, you just kill the card.
0
1
28
Everybody understands the framework of A/B testing, but binary search is under-discussed.
In the computer science world, it’s a fairly simple idea. However, in marketing, it doesn’t get applied as often.
I visualize this approach in today’s Whiteboard Wednesday video if that
3
3
28
I've seen the posts, and I've read the comments. I'm humble enough to admit...
@fermatcommerce
has an understandability problem — and I've learned a ton through being in this position:
Understandability is the question of "does the market understand what our product does?"
3
0
28
I still remember the image of 3,000 vials of failed experiments, towered in the lab while I did my Physics PhD.
All of these projects that didn't work, stacked to the ceiling, just to find one answer.
Now as I build
@fermatcommerce
, I realize experimentation within the
4
3
28
3
0
26
When you measure metrics that don’t matter - you end up being able to defend any outcome you want
7
1
27
Will you be in NYC, SF, or Malibu on June 6th?
I'm calling this
@fermatcommerce
takeover day, because we'll be at events in each of these cities, simultaneously:
If you're in Malibu, come meet our team at
@Retentiondotcom
's Retox Retreat.
In San Fran, we'll be co-hosting a
6
3
26
After a lot of debate on SaaS pricing - we decided to show this after every interaction
4
0
25
Wow -
@rabahrahil
is really making me look good
For clarity I didn’t know anything about B2B marketing till 6 months ago
Then master Rahil started to teach me, then masters Kilroy, Schroeder and McEachern and now master Orendorff
What
@AlexaKilroy
,
@alexmcea
,
5
1
26
.
@MKBHD
joining as a board member and chief creative partner at
@ridgewallet
further reinforces one of my strongest opinions in all of commerce:
Always aim for exponential change instead of moving by small, incremental steps.
This applies to not just startup businesses, but
3
3
25
We've created the greatest ecommerce landing page guide in history...
And we're giving it away for free.
➝ 100+ landing page examples in Notion
➝ 10 editable Figma templates
➝ 4,219 words and two checklists
This is seriously the most comprehensive and information-dense
2
4
26
Wanna join a company drowning in prospects?
We are hiring for the best AEs in ecomm SaaS.
This is a once in a career opportunity- truly. It has been for me.
Link in replies to apply or DM me.
2
5
26
The
@stratechery
interview with
@eric_seufert
this time is exceptional!
So many important and great points:
- auction models with immense automation lead to ‘just enough’ efficiency from a CAC pov.
- automation in ad serving is increasing
- the Amazon meta partnership is new
2
4
25
For a few months, FERMÀT had a huge problem.
Our leadership team was stretched thin with back-to-back-to-back calls and meetings.
This is to be expected in the early days of a startup, but it was impacting our efficiency as a team — about half of the attendees were
5
1
25
What a world, my head of sales is taking my case for having too many leads
(in fairness he had to reschedule an internal meeting 3 times cause customers are the priority :) )
1
0
25
Every so often, you come across someone so talented that they have the potential to change both the physics and the economics of your entire company.
These key hires are invaluable. If you find one, consider yourself lucky. If you have more than one in your company, consider
4
2
25
Me to my sister ‘we’re one of the fastest growing saas companies right now’
My sister ‘that’s great, when can I get one of those green sweaters?’
She has the right priorities
2
1
25
Most people will say that being hypothesis-based is the primary way to conduct an experiment… but not me.
I think it misses the big opportunity.
There are two totally different, yet completely effective ways to conduct an experiment:
- Hypothesis Based
and
-
3
0
24
This is a killer piece on how to rethink reporting efficacy of marketing witching an org to get alignment. This line struck deep and true:
‘Transitioning marketing measurement away from the tools and reports that had previously dictated budgeting decisions is an intimidating, if
0
1
24
A genius who's taken multiple companies from 0 ➝ $100M ARR gave me amazing advice right before we started
@fermatcommerce
.
He said my job as a founder is about 2 things:
➝ Creating a winning culture rich on talent
➝ Reducing the time it takes for a prospect to become an
2
0
24
Brands need to be able to find new audiences without altering their site or risking brand degradation.
This new
@fermatcommerce
update will help you do just that.
We just shipped a powerful new feature for risk-free experimentation and audience segmentation: Customer tagging
0
2
24
I think there will be 2 significant changes to the consumer journey in the next 5 years.
And you can thank both AI and the cookie:
1) Shoppers are going to expect information to come to them.
The structure of a traditional website, where you have to search for information,
4
2
23
I was an awful manager at my 2nd startup. I’m not above admitting that…humility is a must for anyone who's a founder.
@fermatcommerce
may be flying but the road here definitely wasn’t simple…I learned some invaluable lessons in my previous experiences (successes but especially
3
0
24
It's important to study impact moments -- the 10x or 100x moments tell you a lot about your business -- and I use a method inspired by Andy Grove.
We just went through a high impact moment at
@fermatcommerce
with our Series A fundraise announcement.
Around that announcement,
1
1
24
As we’ve hired more people, I’ve noticed a trend that people are either primarily motivated by coaching OR learning - and it follows the ‘position of the role’ and drops when you become a CXO
I share a fundamental similarity with professionals earlier in their careers that I
1
0
24
The way people typically build pitch decks is nonsense.
If you actually want an investment, here’s how you should approach your deck:
We just followed this strategy at
@fermatcommerce
and it led to a $17M Series A raise...
3
0
23
We're a month removed from our most recent
@fermatcommerce
off-site and I'm still stuck on a huge takeaway from that event:
The biggest learnings always come from people outside of the company.
We were grateful to have a few customers (and great friends) come to Denver and
2
1
23
If you're looking to kickstart and scale your career growth, this is a must-watch (although I may be biased):
This framework for scaling yourself can be immensely impactful in both your personal life and your career.
I did this before joining
@LiveRamp
and it helped me reach
5
2
24
One of the more exciting trends I’ve noticed as we’ve built out FERMAT over the past year:
Our customers are starting to view us more as partners than “just another software vendor.”
A real-world example of this:
I’m noticing that our team is getting invited into a lot more
3
2
24
Living in the DTC bubble is costing brands millions.
Most DTC advertisers live in metropolitan places and assume they're marketing to the same audience. This is a costly mistake.
Why?
Our consumers are diverse. They come from all different backgrounds and lead very different
3
0
24
Honestly, pay the $3 for new scissors
8
0
22
I lost my job.��
I did actually get to keep my title. And my company. Which is really nice.
But as
@fermatcommerce
's headcount has more than doubled in the last 5 months, the nature of my work is completely different from what it was half a year ago.
Early days, we operated
1
2
23
How do you inspire already exceptional people?
Short answer: surround them with exceptional people.
If you’re trying to hire top-tier personnel, this needs to be at the heart of your hiring talent acquisition strategy.
Yes—of course there are other non-negotiables. And
0
1
23
@TheHolyKau
@Apple
Ive also seen push notifications for shows when the user may not be subscribed for Apple TV+ as an eg. Them building an ad network after demolishing ad tech is just too easy.
2
0
22
Brand marketing and performance marketing are the same—if you think otherwise, you're missing the point.
6 months ago, I thought the same.
I thought that performance marketing was the only initiative worth talking about, incomparably more valuable than brand marketing.
But
3
0
23
Coming out of
#ShopTalk
, I’m inspired to talk about how I extract the most value from events:
Here’s the framework I follow:
1) How do you get baseline value?
2) How do you get leveraged value?
3) How do you get surprise, massive upside?
Many people think that at events,
4
2
23
I thought this was just art by my 2yr old
Then I found out it’s a schematic for a typical consumer journey
6
0
23