Ray Daniels
@raydaniels
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I'm from college park, I love GOD and my family!
Atlanta, GA
Joined March 2009
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I started a community for people like myself. People who have dreams & just need direction, a contact, access etc. If you want to join click —>
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Stop looking for 1 year to be your year. That’s not how it goes. Make one day good. Then use that as a building block for the next day. It’s really one day at a time til it become a habit. Then all of a sudden you don’t have a great year you have a great life. Happy new year!
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This year at the Grammys
Best Rap Album - 48 year old Rapper
Best new Artist - 34 year old singer
Songwriter of the year - 41 years old
Producer of the year - 39 years old
Best R&B song - 64 year old singer
Best rap song 48 yr old feat a 40 yr old & another 48 yr old
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Dear Artist, in order to be successful in the music business. You don't need an experienced manager. You need a manager that gives a f*ck. Every great experienced manager started off as a young buck who just gave a fuck about a creative & that's how they built their mgmt career.
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If you’re a artist & you’re too cool to promote your music & content you might want to rethink your approach in 2022. You need to be willing to be on the front line promoting your music/content. That too cool for school Shit is over.
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Me & my team want to give opportunities to some dope new artist. I want to find 3 new artist that we will partner with to put out a project together. We will handle studio cost, A&R, Mktg, digital Mktg the whole rollout. I want to document the whole thing to show how it's done.
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Dear Artist. Let me tell you a secret. No matter how much money someone pours into your music, if the world doesn’t want it there’s no amount of money that will change that. So instead of complaining about the lack of push you’re getting. Make better music.
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The songwriter is the most disrespected person in the ENTIRE music business. Artist contribute 1 word or no words then ask for a large cut of pub. You’re going to sing this song for the rest of your life & get paid. Don’t take from writers. Pay them also!
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If you have friends in the music biz call them and check on them. This rat race that we all are in is not cool. Some days I feel like a super hero who can take over the world and some days I just wanna cry and quit. I know I'm not alone. I know a lot of us feel this way.
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S/O to the music execs out here who discover talent when they dont have a following or research & are still willing to bet their own money to develop artist/creatives because they believe in their ability to make something out of nothing. This game is built on those ppl backs
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I think all record deals, finances & terms should be publicly reported like sports contracts. Thats Y athletes have made more money as time went on. If artist/creatives knew how much money they actually made & how much money execs made it would change a lot of how we do business
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The BIGGEST issue in music and why everyone is so lost except maybe a few artist. The older artist think they're only selling music. So their missing connectivity. The younger artist think they're only selling lifestyle so they're missing how important the music actually is.
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Man Lil Wayne has been relevant & professionally rapping for 25 years. Put out over 10 albums. Given us Drake & Nicki who are both legends & the man is still in his 30's. Like wtf 🤯🤯🤯
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The A&R role has changed in 2022. The old Discovery process is no longer valuable. Data is the new a&r discovery. The days of just finding artist as a super power are done. To be a great A&R NOW you’re going to have to be able to guide & DEVELOP talent!
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The worst ppl in the music business are those people who are nice AF to the people who they can benefit from or the people who are UP but treat people who they “think” are beneath them like sh*t. You know those people who only smile w/ the CEO but treat the junior ppl like sh*t.
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I wish people would stop lying to these artist saying you need 250k to break a artist. You need 250k to break a record but artist have to break themselves through story telling content & music. If 250k was all that was needed all these labels & athletes would be breaking artist.
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I suggest every parent go watch that
@kanyewest
documentary. The way his mom spoke life into him. The confidence she put in him. She would remind him about some of his good raps. He had no choice but to be great. No matter who didn’t support him he had Donda!
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This business is crazy. The making of a record.
The producer gets paid.
The co-producer gets paid.
The engineer who mixes record gets paid.
The artist got paid.
Even the engineer who records the song gets paid.
The songwriter doesn't get paid & has to hope the song perform
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Dear Artist: Being in the studio & performing isnt the only part of ur job. U gotta engage w/ur fans on ALL social media platforms all the time, do drops for Djs, network with other artist, go out to events & make friends. ALSO show appreciation to the ppl working on ur behalf
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Remember it’s called the entertainment industry. Not the talent industry. You can be talented AF but if it’s not entertaining to anyone it won’t matter. You can also be entertaining AF with NO talent & still be successful. Look at the Kardashian’s.
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Dear Artist, don't pay for features. Spend that money on making better music & marketing yourself. Get yourself hot and let the features come organically. The artist you're trying to pay DGAF about you or your record or pushing it. They just want the bag.
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NEW RULE!! I don't want to work with people that I need to push! I wake up motivated to push myself. So if you wanna be successful, the first quality has to be self-motivated. This aint school & im not your teacher. This is a career so YOU gotta be responsible for it.
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Dear Artist, if you want to work with a artist stop having your manager talk to the artist manager or your label talk to artist label. Those conversations will be transactional. They start & end with money. Making music is supposed to be magical. Money hurts the magic!
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Consistency is key. But it's not enough, you gotta pay attention to what's working and what's not & double down on the things that work & eliminate the things that aren't working. It's good to keep pushing but you don't want to be pushing in the wrong direction. Learn and apply!
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In order to be successful in the music biz you need to believe in magic. You have to believe that you can fly when you don't have wings. I knew I was going to fly one day. I didn't know how. I just knew it was going to happen. I believed in magic.
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Stop trying to get into the bigger room & start making the room you are already in the bigger room. Winners Shit
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There were actually some A&R's who acted like they were cooler than HOV! Some were afraid of 50 Cent! Some thought T-pain won't have women loving him, thought Kanye's back pack rap wasn't going to go! Be on the right side of history! Learn to understand the new audience!
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I don't care how many followers you have, all I care about is are you talented & are you willing to put in the work. You gotta be in Atlanta when its time to record. That's the only requirement. I have a whole team over here who are smart, hungry & talented. Tag someone! Repost!
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WOW! When I said we wanted to help 3 artist, I thought I was going to get like 500 to maybe a 1000 artist who were interested. We got almost 20k inquiries comments, emails, DMs etc. I have hit making producers, writers, even radio stations who all want to help us in this process.
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Dear Artist, the key to becoming a superstar is hit records. I know music is easy to make now. Easy to just put out. So you don’t think it requires a lot of effort. But be intentional with making hit records. Hits will have you in the drake category.
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I grew up listening to
@masterp
but i had no idea he was this funny. We couldn’t stop laughing. His show drops next week! Man this felt like a stand up special. We couldn’t stop laughing! I can’t wait for y’all to see this one!
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Dear Artist!
When in doubt. Create!
You’re happy? Create!
You’re frustrated? Create!
Heart broken? Create!
You’re broke? Create!
You feel lost? Create!
Here’s the secret! Every human feels that way at some point. Make the music that matches the mood.
Don’t stop creating!
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Watching your work is a waste of time. The song is either going to go or its not. Your job is to focus on creating whats next. That consistency is the real win. You cant control if the shots go in. But u can control what rate u take them. The more shots the better chances u have
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The audience doesn’t care if you wrote the song, produced the beat, directed the video, did the choreography etc. The same way you don’t care who made the burger & fries. All that really matters to the people is it’s 🔥🔥🔥. They will keep coming back!
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There’s not a day that goes by that I don’t want to quit. To be honest I feel defeated as I write this. But it’s exactly that “a feeling”. Feelings change. People change. Your mission should never. That’s your purpose. Honor it by giving it all you got even when you wanna quit.
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We gotta stop saying this is a young’s man game. These young artist aren’t being developed & are falling by the waste side. Artist development takes about 3 to 5 years in the public eye. Another 10 perfecting your craft before you get to public eye.
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Note to all the artist/creatives getting money in the business. You & your team cant all be Hollywood, one of you have to be touchable, feet on the ground while you're flying high. Thats how you become isolated & isolation is dangerous bcuz people start building away from you.
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Just imagine if Coodie & Chike got frustrated with Ye and just uploaded their footage on YouTube on rebellious shit. This is a lesson for some of y’all. Timing & patience is everything for you to get to your winning season.
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Being apart of the music industry is not living in a realistic world so you can't have realistic views. You have to be a dreamer. The real world goes to sleep to dream. We wake up to dream. It's a difference. I only want dreamers & workers around me in that combination.
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You got the same hairstyle as the last dude. Flashing the same money, saying the same sh*t. In front of the same car, with the same girl then you wondering why your music ain't working. We already have that artist. Being different is a asset in 2022.
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A&R's can't be snobbish in 2022. There used to be 4 or 5 genres NOW there are 100 different genres/sub-cultures so if a artist wants to make Halloween Pop Rap music with a twist of country, instead of judging them our jobs need to be trying to understand them & their audience.
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Dear New Artist dont overwhelm the audience you're trying to build with. Just because you have a lot of music doesn't mean you have to put out a mixtape every month. Drop a song every 6 to 8 weeks with a good video to slowly build your audience. Being a artist is a marathon.
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This is only for one project. Not signing your life away. No money from you. We just want to give hungry artist the opportunity & resources to win. You gotta be hungry, be ready to work, be ready to be coached. This will be fun! We are going to document the whole thing.
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I'm going to be honest w/ all the artist out there. The process is HARD! Super Hard! I know its hard staying in it! There will always be distractions! There will always be obstacles. But u know what's the hardest?! Stopping & Starting over again! No matter what, STAY IN IT!
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If you don’t know who Rico Wade is & why his death means so much. Rico is our Russell Simmons x Puff x Dr Dre all in one to Atlanta. This one broke everyone’s heart! I don’t think he had one enemy! Not one of us didn’t learn from him. Prayers to his family!
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Money can’t buy your way into the music business. Every athlete, major label, dope boy has money to put into music. They ALL try but 99% fail! Why? Because money doesn’t break artist. Artist break themselves by being consistent & patient.
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Brought my mom a car for her bday. Her reaction made it all worth it.
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Asking for a manager is like asking for a spouse. Know that!
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Its ok to have BIG DREAMS! But you better have a BIG work ethic!
You better have BIG Discipline!
You better have BIG patience!
You better have BIG drive!
You better be able to have a BIG smile for all the rejection!
You can’t have any entitlement in you!
Then God shows up!
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97% want to date up!
97% want to network up!
97% want to chase who’s up.
That’s why they are in the 97%.
The 3% is willing to date on their level & build. Network with their equal peers & build. Stop chasing & start building!!! That’s why they are the 3%.
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Im tired of seeing artist complain about not having opportunities. The narrative of talent not being important. Saying people like us don't care about anything but going viral/tiktok etc. This is the chance of a lifetime! You gotta want it for yourself more than I want it for you
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I'm sitting on too many dope records, beats, hooks, ideas, concepts etc. I'm also tired of watching artist being lost in the process, this will be our way of showing artist development first hand, while making hits & showing first hand how to create a star.
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Stop being frustrated because youre not invited to the table. Build your own table! Even if it’s only enough seats for 1. It’s YOUR table. No one can tell u what to do with your table. Plus there is a lot of people who feel the same way you feel. They waiting on table options too
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The Artist who are out here looking for a audience & fan base to build with will always beat the artist who's looking for attention & validation from people in the music industry.
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Chasing greatness is all about impressing your “heroes”
Beyonce wanted to impress Diana Ross
Usher & CB both wanted to impress MJ
Jay-Z wanted to impress Rakim & Big daddy Kane
MJ & Prince both wanted to impress James Brown
Pharrell & Timbaland both wanted to impress Quincy.
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Real friends don’t allow their friends to live in delusion lol. The only way to become anything in life is to be honest with yourself.
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Its so unfortunate how hard a artist has to work just to get heard. They have to do so much to get heard that it’s almost impossible for a artist to just do artist Sh*t. Btwn having to interact with all the social media outlets & all the DSPs when do u have time to do artist sh*t
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Watch how they treat you when they don’t think they need you anymore! That’s who they really are. That’s also how they really feel about you. It also shows you how narrow they’re thinking is. They can’t expect to be here that long because if they did they would play the long game
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Most artist are frustrated because they’re running as fast as they can in circles. When they should be concerned with walking straight. Knowing where you going is way more important than how fast you’re going.
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The game shits on everybody when they're down and trying to come up. That's everyone's story. If you're going to take it personal you shouldn't be in the game. The game don't owe anyone anything but a shot to prove you're worth being treated like a winner.
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Pay attention to how they move when they don’t need you anymore.. That’s who they really are. The version they show when they need you is the act!
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A huge trend I’m noticing in the music business is people are looking for jobs/checks to get by so they can do what they really want to do. Rather than looking for opportunities for them to be able to deliver & show what they actually can do.
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If you’re a music manager, label exec, CEO of an entertainment entity etc & have invested time, money, energy in an unsigned artist or multiple artist. What are the hang up’s that hold artist back even when they have “resources”??
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We don’t tell athletes you don’t need a coach.
We don’t tell actors you don’t need a director.
We don’t tell anyone they don’t have to go through the process except artist then we wonder why seasoned talent who’s went through the process are winning. Artist YOU NEED help IF you
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Do the work then get loud. Some of us are out here loud as hell with no work to back it up. Then we wondering why it's not connecting.
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This game will humble you so quick. So I advise you to humble yourself. Leading with gratefulness will always land you in a better place than leading with arrogance.
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Ive seen artist get a million dollars put into them lose to the artist that only had a 5k push. People like what they like from who they like it from. The label doesn’t determine the superstar. The people do. So keep pushing & make adjustments as you go.
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I don’t mind a fuck up (we ALL fuck up) but you’re going to own that fuck up before we take one step forward. Because if you don’t own it you will do it again & again. And we will continue to lose & I’m not losing. We gotta prioritize winning over protecting our EGO!
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You gotta definitely be a lil crazy to want to be in the music business lol
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No one ever lost running their own race! You only lose when you focus on the other lanes & what they’re doing!
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Spoil your woman. Give her everything she wants. Never tell her no. Don't make her ask you for stuff. Ask her what she needs. Make her untouchable. A man can tell by looking at a woman how much her man loves her. You gotta make sure everyone looks @ her & sees they cant touch her
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I feel like quitting. I’m so tired. I’ve been working my ass off. I feel alone. I feel misunderstood. But guess what?!? Who cares!?! Life doesn’t reward us based how hard we work. It rewards us based on the results of that work. I’m all of those things but work isn’t done.
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Stop taking advice from people who haven’t won in the game they coaching in. They making their money selling you a dream. They never made a million in the game they telling you how to make millions in. I can’t believe how many people are taking advice from people on the internet!
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People walk around with bad attitudes & bad energy then wonder why only bad Shit happens to them. You’re life is a mirror of the thoughts you have. Your thoughts have to change before your life does.
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Dear Artist, stop asking strangers to manage you, sign you, help you etc. Thats like a man/woman walking up to someone saying hey make me your wife or adopt me.
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I’m noticing a lot of talent out here is saying they “need” a manager but they don’t want to be managed. Letting someone manage you is a skill in itself!
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I don’t just give advice on the internet. I actually put points on the board.
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There's levels to being behind the scenes in the music biz. If you are just starting out u shouldnt be signing artist/creatives to you. Unless u have an experienced person also leading ur team. So many dreams have been lost to ppl making this mistake. The blind leading the blind
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Just because you’re on someone’s team. Cheering for them, helping them, supporting them. Doesn’t mean they’re on your team. You gotta pay attention to who’s on your team.
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The reality is this is a ready or not game! Either you’re ready or you’re not. We are telling artist they don’t need a label, they don’t need a manager. They don’t need anyone to put their music out. That’s true. But if you want to be a real artist you need to be developed.
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Dear Artist, you’re ability to be developed is key to longevity now! In the new music industry ANYONE can have a hit. You need to be coachable to continue to Because from where I sit talent development is going to the most valuable commodity to artist & the business as a whole.
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I don't know why, but I'm so optimistic about the future. I feel like things are about to start going amazing for me. Like I'm blessed beyond my imagination but I feel like God is saying it's time for you to accelerate to a higher level.
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Hip Hop culture needs to start being a lil more conceited with who we let in. I think bcuz we have been the underdog we give everyone a chance. But that has to stop. We need to start acting like country, latin and pop music & start saying who is one of us & who is not one of us
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If producers get points & advance toward those points. So should the writers. Period‼️You got top writers living less than average producers. Because these producers are living off their fees meanwhile writers are waiting for a record to perform to get a check. That's wack!
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You want to win here is simple first step. Stop asking for help & start offering help. I don’t care if you don’t have money or relationships! Offer a plate of food, offer a cup of coffee etc. Try this for a month & watch your life change.
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Intention is everything! As long as your intent is good you can’t worry about how someone receives it. I’ve been so misunderstood in situations. I don’t even care anymore. God knows my intent & he will reveal to whoever when it’s time for them to know. They always come back tho
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Your time isn’t going to come! You’re going to have to go take that sh*t! What you waiting for?
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Imagine how great u could really be if u just started focusing on your craft rather than looking to be celebrated by the audience. Here’s the worst part of that process. Your ups & downs are set by others rather than yourself. But if u focus on your craft you get better everyday
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Being an successful artist is about having a value proposition. It's about monetizing emotions. What do you offer the fans that they can't get anywhere else. What feeling do you give them that they can't get anywhere else?
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We in the final stretch for finishing
#Jackie
going for the
#1
spot
@ciara
@tekEnmusic
#polowdadon
http://t.co/gbdxQg6qlO
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Just because you don’t have money in your pocket doesn’t mean you don’t have any value. Don’t let them fool you! You’re valuable!!
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Sometimes I wonder do people look at themselves & say this shit I been doing ain't working. It might be me. I need to try something else. I know everyday of my life I look up & ask what I do wrong yesterday that I can change today.
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Dear Artist, when you ask someone in the music business to check out your music you’re giving them power over you. Stop asking industry people to check you out. I’m in the business. You think I ever asked anyone in this business what they thought about The GAUDS Show??
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Atlanta is special bcuz here you gotta go on the offense to be seen. In LA/NYC you can just walk in the room & FALL into some shit. In Atlanta you gotta CALL into some shit! Hope they answer the phone Lol so the hunger here is different. We dont take our opportunities for granted
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The man/woman who tries to perfect their craft before showing the world will always lose to the person who’s unafraid to show the world their flaws & grow through them.
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As a man I have to say this. We have to normalize celebration of the classy woman. I don’t want my daughter thinking she has to be naked online to get attention from men.
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The hardest part of being a music exec is we are not judged/rewarded based on our actual abilities like the rest of the world is. We are judged based on someone else's ability. You can be the best at what you do but until the right talent comes in no one will notice your ability.
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Having support is very overrated. We put too much focus on who is not supporting & who doesn’t believes in us. Everything great was built on the lack of belief & support. Just know 100 times out of 100 the only belief you need is the belief in yourself. The world will follow.
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That Drake diss he just dropped was a defense record. It wasn’t a dis record lol. He went & straight defended his name. He got Drake counter punching. Be even gave him a compliment. Like Nah you gotta come with that Mike Tyson 91 killer anger. He ain’t playing with you.
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You gotta love the work more than you love the fruits that come from it. That's the only way you're going to get to the success you want and be able to maintain it.
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The worst kind of successful men are the ones that couldn't get girls before they got on. They will sell their boys out, shit on their friends, talk loud to get attention. Won't invite their homies places because they're afraid they won't get the right women attention.
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