Paul Mills
@pcmills88
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Christ follower • @UA_Athletics Assistant AD, Trademarks & Licensing
Tuscaloosa, AL
Joined January 2013
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Every former Alabama player currently in the NFL is receiving a box of LANK gear this week thanks to
@JalenMilroe
@ArnoldTerrion
and
@AthletesThread
!
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Thanks to
@JalenMilroe
and
@ArnoldTerrion
, each member of the
@AlabamaFTBL
team now has the option to profit from their own name & number in conjunction with LANK! Their reaction when they found out and got their own branded shirts was priceless!
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It’s been so much fun to work on our first ever retroactive National Championship logo program! There are no official NC logos for any of the 12 pre-Coach Saban titles, so thanks to an idea from
@danielfheck
, we’ll be going back and creating one as major anniversaries occur.
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Awesome job by
@AthletesThread
bringing the
#LANK
pop-up shop by
@JalenMilroe
and
@ArnoldTerrion
to life! It was great seeing it packed with our fans last night. Open 9:30 AM-10:30 PM through January 2nd inside
@NEO_Pasadena
. Let’s LANK-out the Rose Bowl!
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Rager is ready to bring home a CWS berth (and may or may not be flying the plane to Winston-Salem). Best of luck to
@AlabamaBSB
this weekend!
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Excited to announce our officially licensed Roll Tide Willie x Alabama collaboration! Should be available at every Bama Fever location by Monday!
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The news is out! Excited to be able to promote our alternate uniforms for
@AlabamaMBB
! Find the jerseys, along with other items that have retro logos on them, here: . New product drops, including the shorts the team will be wearing, will be dropping soon!
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One of the greatest collaborations of all time?
#RollTideWillie
X
@Ryanwms1
@JayMbakwe
and
@Jeremiah_Beaman
product is now available! Support some of the newest members of
@AlabamaFTBL
and Willie!
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Excited that former
@AlabamaMBB
players who signed up for Alabama Always now have items available for sale, including their own alternate jersey! Find items for
@_hoopinglife
@jpetty2324
@Lawdagger23
@kwin3
and others now:
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What started out as an idea a couple years ago is now reality! Couldn’t be more proud to become the first school in the country to manage a program that will allow all of its former athletes to cobrand their NIL with our trademarks on merchandise for the rest of their lives.
Alabama Always!
A first in college athletics! Former Alabama student-athletes now have the opportunity to join their NIL with the Crimson Tide brand on merchandise for the rest of their lives.
#RollTide
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🚨 New NIL Merch Drop 🚨
Support
@isaiahbond_
and
@JalenMilroe
after their historic play in the Iron Bowl by purchasing these amazing shirts from
@AthletesThread
!
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It was great to have Fan Day back for the first time since 2019! The season is almost here!
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Get yours today, because unlike some schools, we won’t be selling these 10 years from now!
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Thanks to all the fans who showed up for another meet & greet at The Authentic. The future of the football program is in great hands with
@caleb_downs2
@justicehaynes6
@KadynProctor1
and
@BigKong57
who even got to press their own jerseys!
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Every player from the 2003-04 Elite 8 team who will be back this weekend and has signed up for Alabama Always will have a version available! It’s not too late to sign up
@AntoinePettway
! 😬
Hey
@AthletesThread
how do we feel about having some former players in the retro jerseys. An
@AntoinePettway
jersey would go hard 👀
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Excited to launch The Authentic Online, official NIL merch landing page on our
@Fanatics
Team Shop! Find gear including your favorite student-athlete from
@AlabamaFTBL
@AlabamaSoccer
and
@AlabamaVBall
, with more sports coming throughout the season. 🛒:
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Can’t believe home season
#9
is already in the books 😢. Grateful for this team who is a blessing to work with. They did an amazing job raising the atmosphere in Bryant-Denny this year! Special thanks to the licensing fam
@SaraPowell0499
and
@claytyler_2
!
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Be sure to check out the
@RankAndRally
College Vault pop-up shop on the Coleman concourse behind section X/Y today. They even have alternate jerseys for
@imcsears
@GriffenRylan
and Grant Nelson, which are selling fast!
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Thanks to
@AthletesThread
and
@ShanadiKarthik
for the hard work that went into making this possible and for taking a chance on LANK, which has exploded in value. It’s now both online and in third party retailers. This is what NIL and true partnerships are supposed to look like!
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🚨 Jersey Drop 🚨 Officially licensed crimson & white jerseys now available for all 17
@AlabamaMBB
student-athletes! A portion of each sale also goes straight to them!
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LANK!
@ArnoldTerrion
and
@JalenMilroe
have created a brand that's now being used by every member of a fanbase. The merch line with
@AthletesThread
is now at over 170 items, even expanding to Christmas sweaters. Support them by purchasing
#LANK
gear here:
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I appreciate the interest, but my focus remains on Alabama at this time.
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We’re excited to finish as the top selling
@CLCBrands
institution for FY22. This marks five consecutive years in the top spot. Proud of
@SaraPowell0499
and our entire great team at Alabama, as well as all of our licensee and retail partners who make this possible. Roll Tide!
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For those who think otherwise,
@JalenHurts
is ours, and you can buy his Alabama jersey to prove it 😊
#RollTide
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Here's the whole scene from yesterday. Still get chills from watching it! LANK!!!
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I’m sure it’s an honest mistake that the ®️ is missing
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What’s the next big thing for
#LANK
? A pop-up shop in Pasadena! Time to LANK out the Rose Bowl!
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A great day full of jerseys! New jersey drops at The Joe for
@AlabamaBSB
, Rhoads for
@AlabamaSB
, and a whole bunch of jerseys at Coleman for
@Crimson_Chaos
at
@AlabamaMBB
tomorrow! Thanks to
@AthletesThread
for supporting Alabama student-athletes and our fans!
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Update: IT’S STILL PERFECT!!!
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🚨 Major product drop for
@AlabamaMBB
and
@AlabamaWBB
🚨
Jerseys, tees, hoodies, and my personal favorite...the "ugly" Christmas sweaters, which will make for great presents this year!
@AthletesThread
continues to crush it with NIL merch!
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Thank you to all of our incredible licensees, retail partners, & fans who played a part in making FY23 our highest royalty-generating year ever! Appreciative of
@Greg_Byrne
@jlpare
and
@danielfheck
who lead us so well and always support our licensing program.
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Beyond proud of what this team accomplished and the kind of people who were on it. Thanks for some great memories!
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LANK X
@AlabamaMBB
! Thanks to
@ArnoldTerrion
and
@JalenMilroe
, the entire Men’s Basketball team can now profit from the use of LANK too! Check out the collection here:
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Which you can purchase here:
#LANK
Jalen Milroe was rocking his LANK shirt Wednesday that he and his
@AlabamaFTBL
teammates came up with this offseason: Let All Naysayers Know.
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The Authentic had its first autograph session with
@GaQMcK1
@ArnoldTerrion
@JaheimOatis
and
@KneelandHibbett
today! Appreciate all the hard work by multiple parties to put on the event, and thanks to all the fans who came!
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Coming soon 👀👀👀
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Could not be more proud of these guys. So worth it to get drenched in rain, wait in a 90 minute delay, and stay up until almost 1 AM to watch them play at The Joe one last time 😭 and win a regional championship. Thank you all for everything, and best of luck in Winston-Salem!
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Appreciate the invitation! Had a great time!
Enjoyed another
#LunchBunch
today (from right)
Matt Wannemuehler - Safety/Security
Kelly Schmidt - Event Mgmt
Paul Mills - Trademarks & Licensing
Mandy Stewart - Communications
Great group who care deeply for the student-athletes, coaches, staff & fans of
@UA_Athletics
.
#RTR
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Hot off the presses after last night’s huge game by
@imcsears
! Available on several different products and styles.
🛒:
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Leading
@AlabamaMBB
to the Elite 8 ✅
Breaking the single-season scoring record ✅
Is there anything
@imcsears
can’t do?
Celebrate his accomplishments with officially licensed NIL product from
@AthletesThread
:
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Any former Crimson Tide student-athlete wanting to join Alabama Always can fill out this form:
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"Roll Tiiiiide" -
@JalenMilroe
is now available on apparel thanks to
@AthletesThread
!
ROLLLL TIDE!!!!
Jalen Milroe’s “Roll Tide” is becoming legendary and has evolved over the season, as has his game
ELITE
#RollTide
#MilroeMagic
#LANK
#QB1
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Regardless of what happens tonight, I’m proud of all the hard work that has gone into tonight by all of our amazing staff,
@CLCBrands
, licensees, and retail partners. Hopefully we get to put it all to good use. Roll Tide, and let’s bring home
#18
!
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@SSN_Alabama
To purchase officially licensed versions that benefit the players, you can shop on
@AthletesThread
website and search for which player you want. The Supe Store also just brought in some licensed LANK gear to their physical stores and website. Thanks for looking out!
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Went into the office to work today for the first time since early March, and for the first time since then, the world felt somewhat normal. 🙏🏻 Had forgotten what it felt like to wear dress pants and shoes though. 😅
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This is the best regardless of who wins the vote!
@UNC_Basketball
UNISWAG Men’s Basketball Uniform of the Year Nominee presented by States & Co
@AlabamaMBB
is up for the best uniform of the 2023-24 College Men’s Basketball season!
Click here to vote:
#uniswag
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Happy retirement to Dr. Finus Gaston after 47 years at Alabama! It’s been an honor to get to work with and learn from this legend. Thank you for helping grow the collegiate licensing industry that many of us now work in and love, and hope you enjoy your much deserved retirement!
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Thanks to
@iclalicensing
for asking me to participate. So appreciative of all the amazing people involved in this great organization!
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Our first official member of Alabama Always, Coach Bill Battle, now has his jersey available for sale on Fanatics! Looking forward to more collaboration on former player product soon! 👀
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New this year in The Authentic at Bryant-Denny Stadium, from 3.5-2.5 hours prior to kick, each honorary captain will be signing autographs. Fans will also be able to purchase each captain’s jersey, with royalties going back to each one.
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Even though the weather didn’t cooperate most of the day, our College Vault by Bama Style pop-up shop was a success! Much thanks to
@TheNorthwest
,
@logobrandsinc
,
@yellowhammercr
,
@RankAndRally
,
@IMGCLicensing
,
@WinCraftInc
,
@brittbuzan
and
@katebnowell
for all the hard work!
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Come to The Authentic at Bryant-Denny Stadium before 3:30 to get
@marcelldareus
’ autograph, and make sure to purchase his Alabama jersey now available in-store!
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🚨 New design drops🚨
Official postseason team designs for
@AlabamaMBB
and
@AlabamaWBB
now available from
@AthletesThread
! Support Alabama student-athletes as they begin their March Madness journeys!
MBB 🛒:
WBB 🛒:
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We honored the 50th anniversary of the 1973 team this weekend and gave out shirts & stickers with the logo to every player who came back. We’ll soon have name & number items for sale for everybody who opted into Alabama Always too. Loved seeing the inclusion on our platforms!
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Loving the pack of
@AlabamaBSB
cards I got from
@onitathlete
! A rare blackout
@jimjarvis22
card is the star of the show!
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Can't wait to see
@Crimson_Chaos
decked out in these
@FOCOusa
overalls tonight! If you don't get some at the game, you can purchase them here:
🚨GIVEAWAY ALERT🚨
Hard hats and Alabama overalls while supplies last❕Doors open at 6:30pm for Chaos members❗️BE THERE❗️
#RollTide
|
@AlabamaMBB
x
@mcabeeinc
x
@FOCOusa
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🚨 Official Announcement here from
@athletesthread
team - Over 10 LANK products for each Athlete! 🚨
Shop the official collection here:
Reshare to spread the great news. This is what NIL is all about!
#LANK
#RTR
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Hey
@AlabamaMBB
fans, we heard you liked the t-shirt that
@kmdulinski
gave away last week. If you weren't one of the first 500 students to get one, you can now purchase it on our Official Team Store.
#BlueCollarBasketball
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Had a great time joining
@KrystynaBraxton
and the rest of the crew! Thanks for the opportunity
@iclalicensing
!
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The in-store
@trvisXX
X
@UofAlabama
product launch was very popular to say the least! Now those who couldn’t make it in-person can get theirs online: . Select product still available in The Authentic at Gate 34 of Bryant-Denny Stadium!
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Excited to have new neighbors on the other side of The Authentic store! The NIL hub on the south side of Bryant-Denny proves no other school in the country cares more about their student-athletes than Alabama!
Alabama and Learfield are unveiling the new Advantage Center tonight in Tuscaloosa.
The NIL-centric hub inside Bryant-Denny Stadium is complete with editing bays, a podcast studio and more. Will also be staffed full-time staffers.
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Love that our student-athletes have the opportunity to cobrand their NIL with our IP on unique projects like this!
#LANK
Jalen Milroe and Terrion Arnold created the motto LANK this offseason - Let All Naysayers Know.
Working with Alabama and Athlete's Thread, they've turned the slogan into an apparel brand. They'll receive a portion of commissions.
@Pete_Nakos96
reports:
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Hey
@Greg_Byrne
, when are you going to be a
#BamaStyle
model for us?
Father's Day is right around the corner, y'all.
Get your Dad the Burnt Orange look he'll love.
#HookEm
🤘
👔
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It’s been so much fun working on the Joe Willie Namath Collection. Pumped we were able to get Joe in one of the jerseys to promote as he made his picks on College Gameday!
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Excited to officially launch this collaboration later this week!
October's Very Own has partnered with NCAA Colleges on a limited-edition collection. The collection features the Kentucky Wildcats, Alabama Crimson Tide, North Carolina Tar Heels, Memphis Tigers, and Texas Longhorns.
Available September 29
#octobersveryown
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You all make great models for the officially licensed
@NogginBoss
Alabama big hats! Get yours today here: 😁
Celebrating
@NCAABaseball
Regional at
#TheJoe
for
@AlabamaBSB
and another trip to
@NCAASoftball
CWS for
@AlabamaSB
with the
#BigHat
!
#RollTide
🥎⚾️🐘
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Thanks for having me! Had a great time discussing ways we’ve grown the Alabama brand through new opportunities!
An insightful session with CLC’s own Jessica Austin, Paul Mills of
@UA_Athletics
, Mike Harris of
@TeamProStandard
and Douglas Parker of
@Wrangler
on leveraging the power of college brands for new business growth.
#CLCSeminar
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It was an honor to get to spend a couple of years around
@soonerad
both in the office and the classroom learning from the best. He’s helped create one of the greatest cultures in collegiate athletics and is an EXCELLENT leader!
How do you create an organizational culture that guarantees your people will grow, thrive and succeed beyond all expectation?
@SoonerAD
Joe Castiglione sits down with ADU to discuss how
@OU_Athletics
created one of the greatest cultures in all of sports:
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Because we are managing their rights, 100% of each former player’s royalties will go directly to them. Thank you for all the hard work by many on campus who helped make this a reality. Seeing the joy from each athlete when they find out about this program make it all worth it!
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Former players who just recently signed up will have product available in the next couple of days, and more items and designs will be added continually for everybody. Proud to have a program that makes this possible for our former student-athletes!
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Alabama had 152,338. Thank goodness
@jcoleprice
looked at most of those! 😂
There were 52,153 artwork submissions submitted to
@BYU
Licensing & Trademarks for approval thru
@CLCBrands
in the last decade.
#FridayFunFact
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Going to miss having Taylor around here, but congrats on this great opportunity! Our NILicensing meetings won’t be the same without you!
We're proud to welcome Taylor Hall as our new Senior Associate Athletics Director for Compliance and NIL Initiatives.
#WolvesUp
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Make sure to get a limited edition
@Topps
NOW trading card commemorating Coach Saban’s 200th win at Alabama! Available only until 4 PM on Friday!
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Honorary captain jerseys are already available for purchase in The Authentic. Members of the 1973 FB team who opt in will have items available too. There are also multiple collections in the works for the future. These will all create great new product offerings for fans!
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Fans who missed out on the
@AlabamaBSB
hat giveaways this year can find a select amount now available for purchase inside the
@RankAndRally
store at The Joe!
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For the first time ever, officially licensed jerseys for current student-athletes are available for sale!
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Great job by
@AthletesThread
on making officially licensed LANK merchandise available for sale to support
@JalenMilroe
and
@ArnoldTerrion
! Get yours today:
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🚨 2 new limited-time
@Topps
card drops 🚨
Commemorate
@WillReichard
becoming the all-time leading scorer in college football history and
@AlabamaFTBL
's 11th SEC Championship Game victory with these trading cards. Only available until 4:30 PM on 12/7!
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❤️ you and Willie! Y’all are the best and it’s a blessing to call you friends. Hope everybody goes to Bama Fever to get their shirts!
I can't thank
@pcmills88
enough for all you've done for us. I know I've aggravated you to death and you stuck with me and made it happen. May God Bless you and if you see Paul walking around campus give him a hug from me and Willie
@BarstoolAlabama
@BamaFeverOnline
let's gooooooo
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One of the great parts of NIL…so proud of
@IPetrutz
for this!
On Easter Sunday in Tuscaloosa, 26 Families were left with nothing but the clothes on there back as the Lennox Square apartment complex caught fire, leaving these families completely displaced and without a home, or clothes.
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😢 this contains basically every core memory of my entire life
For over 20 years, we’ve had the best seat in the house for the SEC on CBS.
We’ll forever celebrate the iconic moments, indelible memories and remarkable calls from the SEC on CBS.
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Thanks so much to
@PhilButtafuoco
for the gracious tour of Gillette Stadium and the Patriots ProShop which are both top notch! The new video board and lighthouse will be incredible when finished too. Thanks for the connection
@AlecRuden_
!
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We’re hiring! If you or anybody you know would be interested in working for one of the top brands and licensing/marketing departments in college athletics, please take a look at this opportunity: . Feel free to reach out with any questions.
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Thank you so much
@danielfheck
and
@ItsCourtneyHeck
for your hospitality last night! Excited for the 2023-24 season with this crew!
Too much fun last night at the 2023-24
@UA_Athletics
Marketing / Trademarks & Licensing Preseason Kickoff staff party, hosted by
#TeamHeck
!
Going to be a great year with this group!
@ItsCourtneyHeck
, you’re amazing! Thank you for your detailed planning, creativity & hard work!
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LET’S FREAKING GOOOOO!!!
Mac Jones is QB1 in New England.
The Patriots released Cam Newton, meaning rookie Mac Jones will be their starting QB, as first reported by The Boston Globe and confirmed by
@adamschefter
.
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Jalen Milroe and Terrion Arnold went all in with LANK in 2023, turning it into a NIL brand and wearing shirts from
@AthletesThread
with the motto.
Now they're helping teammates profit from the LANK brand with a teamwide NIL opportunity.
@JeremyCrabtree
:
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@MarkWilsonTTUAD
pretty cool seeing the
@TnTechFootball
equipment truck on the interstate down here in Alabama!
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