Palak Zatakia
@palakzat
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Reading, finding, sharing interesting things on the Internet. Tech, startups and other things. / Dropout. Founded: & .
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Pinned Tweet
So what does the "Next Search Engine" look like?
The next search engine won't be a single website/app. Instead, I think that the next search engine will be an underlying layer of tech that different platforms will borrow and use to help their users find "Relevant Results".
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From a small shop in Bikaner to a $1 Billion revenue in 2019.
The story of - Haldiram's.
A thread 🧵👇
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From selling detergent on a bicycle to $2 Billion in revenue in 2019.
The story of - Nirma.
A thread 🧵👇
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The story of India's favorite biscuit - Parle-G.
A thread 🧵👇
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The story of Lijjat Papad is mind-blowing! 🇮🇳
Started in 1959 with a loan of just ₹80 (or $1.07)
Exports to 15 countries
Produces 13M+ papads everyday
Every papad is hand-rolled even today
Annual turnover: ₹800 Cr (2018)
Employs 45000 'sisters'
An all-women team
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From being a Refugee to building India's most popular spices brand.
The story of - MDH Masala.
A thread 🧵👇
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Brands that you thought were of Indian-origin but originated in a different country:
Bata - Czech Republic
Bisleri - Italy
Reynolds Pens - USA
Bose Speakers - USA
Colgate - USA
Star TV - Hong Kong
Indian Motorcycles - USA
Vespa - Italy
Tide - USA
What's the most surprising one?
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On this day, 14 years ago — Steve Jobs introduces the iPhone.
Best product launch we’ve ever witnessed.
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Some of Parle's popular products are older than you think (approx. years):
Orange Bite - 91 years
Parle-G - 82 years
Monaco - 78 years
Cheeslings - 64 years
Kismi - 57 years
Poppins - 54 years
Krackjack - 46 years
Melody - 37 years
Mango Bite - 34 years
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Kun Faya Kun is one of the best therapists available out there.
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From INR 5,000 to $5.8 Billion.
What a journey and what a legend - Rakesh Jhunjhunwala!
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Instagram is too mediocre to present ambitious ideas.
Twitter is too ambitious to present mediocre ideas.
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One of the best competitive advantages one can have: the ability to think bigger than everyone else.
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Christopher Nolan’s The Dark Knight Trilogy is still the most motivating set of movies ever made.
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This still blows my mind:
1932 - Neutron was discovered.
1945 - World's first Atom Bomb was tested.
We went from discovering a Neutron to testing an Atom Bomb in a span of just 13 years. 🤯
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You're more likely to find the motivation to do something by reading interesting books than by reading motivational books.
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"There's a very thin line between Passion and Foolishness. If it works out, they call you passionate. If it doesn't, they call you foolish."
-
@Nithin0dha
in conversation with
@kunalb11
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“There’s work and there’s your life’s work.”
This Welcome Note that Apple’s new hires get on their first day is still one of the best things I’ve ever read!
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The year is 2022 and millions of lives in India were saved from Covid because of a small number of people sharing and amplifying the right Covid resources and requirements on Twitter.
Make sure you don’t end up on the wrong side of the history. RT when you see a requirement.
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Never thought I would come across a Web3 hackathon billboard. But again, it's Web3 and Bangalore. 🤷🏻♂️
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A friend sent me this pic from their field visit to
@barefoottilonia
Tilonia. A Community Radio station run by Aarti Devi & Geeta Devi — covers 30 villages around and has ~60,000 listeners.
PS: Zoom in and look at the soundproofing.
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Air India is coming home to the Tata Group.
When is the comeback for this one happening, Cadbury?
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How Diamonds became a symbol of love.
The story of - De Beers
A thread 🧵👇
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Couldn’t send cakes and birthday gifts to a friend because of some delivery issues. Ended up gifting a few stocks via Zerodha instead.
Never sending a cake again! 🤯
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Idea: Find people who are really good at tweeting and make them re-write all the school textbooks.
Concepts will become simpler, shorter, and easier to understand.
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If you think about it, it's pretty crazy that Warren Buffett has never made any product or created a company that makes products and yet managed to become one of the richest people in the world simply by leveraging the products and companies created by other people.
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If you're a curious 19/20-year-old holding back from writing Threads, summarizing CH sessions, or sharing interesting stuff on Twitter because of the fear that others will make fun of you or bully you, then just remember this:
Kuch toh log Royenge, logo ka toh kaam hai Rona.
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People be like, "Man, I hate the education system" and then go for further studies next year. 🤣
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Tbh, I have never seen so many people unite and help each other before.
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Building in Silence is way better than Building in Public. 👀
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People overestimate what having a good LinkedIn profile can help you accomplish.
People underestimate what having a good Twitter profile can help you accomplish.
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Elon Musk's net worth went up by ~$17.9 Billion today. Yes, in one day.
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Protect your confidence like how you protect your new white sneakers. 🤨
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This "They're Not Cheap" message from
@WearAtoms
is about to go down in history as one of the best examples of great copywriting and marketing. Bravo!
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Don’t think, just close all the tabs on your browser.
If it’s meant for you, it’ll find you again.
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Stains may come and go, Nirma's legacy and the jingles are going to remain 'Sabki Pasand' for a long time.
Ref:
Stay tuned for another thread next week. 🔔
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THEN: You are the average of the five people you spend the most time with.
NOW: You are the average of the people you follow on social media.
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Unpopular Opinion: Materialistic things do make people happy.
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Rajkot is my hometown. The thing about Rajkot is that you'll have a hard time finding a pack of Lay's.
Balaji Wafers dominates the potato chips mkt:
Started from a Cinema Canteen in 1974
📈90% Mkt Share in Guj
💰₹2400 Cr Revenue
👫5000 Employees
Brand Ambassador:
@ayushmannk
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The cost of gaining formal education or a degree has skyrocketed over the last 50 years.
However, the cost of learning has dropped over the last 50 years.
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It is nearly impossible to create a great product without creating a horrible product first.
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"Washing Powder Nirma. Washing Powder Nirma. Doodh se safedi Nirma se aaye, Rangeen kapda bhi khil khil jaye. Sabki pasand Nirma. Washing Powder Nirma."
The branding is so good that it's so not possible to read these lines without singing.
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It took me a while but finally here to witness Leo Messi, and in his last World Cup game later today. Unbelievable.
Vamos Argentina! 🇦🇷
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Today, the food empire sells more than 400 different varieties of food products in more than 100 countries.
End of thread. Stay tuned for another thread next week. 🔔
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One quote that’ll stay with me forever:
"Brilliant thinking is rare, but courage is in even shorter supply than genius." — Peter Thiel in Zero To One
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People don’t realise this well enough: Money buys you optionality.
You have more options to choose from and you have more power to say no to certain options. In a way, impacting your happiness.
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Markets truly don’t care about your degrees and what college you went to.
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Faqir-Chand & Sons Bookstore is more than just a bookstore.
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Once you understand how Twitter works, there’s no going back. The only way is up. 🚀
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Parle-G is available even in the most remote parts of India today - where no other biscuits are available. Truly, meant for the masses.
Ref:
Stay tuned for another thread next week! 🔔
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1. Peter Thiel (
@peterthiel
)
2. Nassim Nicholas Taleb (
@nntaleb
)
3. Naval Ravikant’s Twitter (
@naval
)
4. Morgan Housel’s Articles (
@morganhousel
)
5. David Perell’s Essays (
@david_perell
)
6. Brian Norgard’s Tweets on Product (
@BrianNorgard
)
What writers cause you to “drop everything and read” the second they publish?
Could be books, essays, blog posts, etc.
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Bangalore has the highest “bro-used-in-sentence” ratio in the world, bro.
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One way to have a really productive day:
Start off your day by watching a few Nike commercials.
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If your “favourite book” isn’t changing once in a while, are you even reading good enough stuff?
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Look at the zippers of your pants right now. There's a very good chance that the zipper says "YKK" - the company that produces almost 50% of the zippers used in the world every year.
A thread 🧵on how YKK dominated the Zippers market 👇
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It requires some truly magical abilities to do something bold, create something that a lot of people will criticize, and yet make the same people end up owning your products.
Apple has nailed it.
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Kongō Gumi - a Japanese construction company started in 578 CE is the oldest company in the world that stills operates today. A 1442-year-old company.
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Zerodha's story is 🔥
Started by
@Nithin0dha
&
@kamath_nikhil
in 2010
2015: 70k clients
2020: 2.3mil
50-70k new clients a month
0 ads, all acq by word-of-mouth
70% of new clients = 1st-time investors
Funds raised: ₹0
FY19: ₹850 Cr Rev, ₹350 Cr Prof
Largest stockbroker in 🇮🇳
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2000: One97 Communications was founded.
2009: Paytm was launched, 9 years after One97 was founded.
2021: Paytm / One97 is about to become India's biggest IPO.
21 years in the making. Whatever you are doing, keep at it. Congrats,
@vijayshekhar
!
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Amul's Mascot was first made public in 1967.
53 years later, the mascot still appears on Amul advertisements with witty lines - making it one of the oldest-running advertisement concepts in the world.
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I don’t know who needs to hear this, but you can always dream bigger.
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Bitcoin is back at $40k.
People who bought the dip at $30k, made about ~30%+ returns in last 4 hours.
Others? Made jokes within the same time span.
Good for portfolio, either way. :P
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I used to think that working on weekends equals more productivity.
In reality, taking weekends off to do the non-work things you love and enjoy doing and going back to work on Monday with 100% energy and motivation is so much more productive.
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Isn’t it truly amazing that every single day we have more information and learnings available to us than the previous day and ever before?
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Kaafi simple goal hai life ka:
To be the most ambitious person I’ll ever meet.
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There are more Covid-verified-leads-related websites than there are actual verified leads. 🥲
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Unpopular Opinion: 2020 is not a year to just survive, this is a year to thrive.
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This might seem a little crazy but here's an idea for all the Indian Colleges offering Computer Science courses:
Start every semester with a mandatory screening of 'The Social Network'.
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A cab driver in Bangalore came to my location without any calls/texts, or any drop location questions, and asked me if I would prefer AC on when I got into the car.
Unbelievable. I’ll never forget this day.
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When I dropped out of my college, I did get out of the formal education system but I never let go of my learning mentality and curiosity. I don’t think I ever will.
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As days pass, I become more confident about the realization that the greatest thing to ever happen to me was that I was not born rich; that my parents did not have money while growing up.
There’s a wonderful way of looking at the world and figuring things out to be unlocked.
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On This Day, 13 years ago:
"Nokia: One Billion Customers — Can anyone catch the cell phone king?"
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For some reason, there are like 500 startup meet-ups happening in Bangalore this weekend all of a sudden. 😵💫
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‘Experiments’ as a subject in school.
No rules. No guidelines. Go out and experiment. Figure out stuff.
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Never get bored again: introduce yourself to a new sport every once in a while.
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The Ray-Ban Story 😎
... and how Tom Cruise saved Ray-Ban in the 80s.
A thread 🧵👇
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It's pretty crazy how WhatsApp built a great product and sold the company to Facebook by focusing on a few things around the product and by ignoring one major thing that really builds a business: Revenue. 🤯
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If books were stocks, which one would you bet on with your money?
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16 out of 50 most-subscribed channels on YouTube are from India.
2 out of the *only* 5 channels with 100+ Million subscribers on YouTube are from India.
The future for Content and Creators in India looks super bright! 🇮🇳
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With every passing day, I’m more and more convinced that:
Great companies are built over decades. You just have to survive the years.
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