Shine Distillery and Grill, on North Williams Avenue, is repurposing the high-proof byproduct from its 130-gallon steel and copper to producer hand cleaner, and making it available to the public in...

The genesis of Portland, which had in its early years been branded “the clearing” and later “Stumptown” was sprung from chaos by some sort of undocumented design. As in much of the West, settlers...

The most successful branding campaigns are often a result of strong, mutually beneficial partnerships between companies and their agencies. By creating shared meaning, executives can turn transacti...

This week we are excited to welcome Kyle Hildebrant and Ryan Durant, founding partners of Portland-based branding agency OVO, to the #AllShineNoFlash podcast. K

Coleman is synonymous with camping today, but its journey to recreational equipment market leader included attempts to launch waffle irons, toasters and air conditioners. It wasn't until it developed...

A tiny pâtisserie in Portland expressing the essence of 80’s-era Franco culture in deliciously modern pastry.

For the third and final chapter in this series, we consider brands emerging from the era of COVID-19. During this time, we’ve been inspired to work together in the face of adversity. We’ve seen...

To design is to assign form to content, to order experience, and to facilitate meaning. It is to “transform prose into poetry”. A designer then, both imagines and mediates. And a designer achieves...

Is our brand positioning clearly defined? Are our digital properties working for us? How are we developing new business?

What is the mystery behind why we, as consumers, prefer one brand over another? And what moves us to make that brand purchase? The reasons are many but as marketers, the answer comes down to appeal...

Ever wonder what really goes into some of these great apps, sites and digital strategies? Digital Dialogues pulls back the curtain. For the creative folks at OVO (check out their video), branding is...

We have been struck (yet again) by the swirling currents of brutality and humanity. Of a dying man crying out, “mama!” while one paid to protect and serve him takes his life. Of the collective...

Understanding the impact of a rebrand is a long-term process that’s critical to transforming market perceptions—and it must start before launch. By quantitatively measuring and benchmarking percept...

Exploring life and work in the time of COVID-19. We aim to provide context for where we are today, how marketers have been preparing for this moment, and areas for focus as we—as agencies and...

The hands-brain divide has limited the potential of many a company-agency relationship by relegating agency partners to doers rather than thinkers. Here’s why it happens—and how to overcome it.

Occupying a unique place in the minds of customers requires careful examination of the environment in which your brand competes. Take advantage of natural strengths unassailable by competitors while...

What if a radical new treatment could bring hope for millions? It would require an explorer. An adventurer. Someone willing to go first.

Portions of small-business loans from the new federal relief package can be converted to grants. Here's how to qualify.

As collectives like Painted Hills Natural Beef have learned, a strong brand can help insulate you from fluctuations in prices and command higher prices by imbuing the product with premium qualities.

It’s no secret: for people to buy (into) a brand, they first need to know it exists. No matter an organization’s industry, geography, size, price or positioning, brand awareness is where the customer...

Growing appreciation in the heart of Arizona’s Sonoran desert.