The Otto Awards
@ottoawards
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Celebrating the best in startup communications. 🚀 Win over $100k in prizes. Gain VC access. Inspire others. 👇 Are You Presenting Your Startup Powerfully
Joined July 2022
RT @ottopohl: What is your passion project? Mine is the @ottoawards! It is a startup award based on startup storytelling. It also happens…
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A good marketing strategy isn't just about what you say. It's about how it makes your audience feel.
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Step by step brand messaging: 1. Clarifying the desired outcomes. 2. Identify the obstacles to those outcomes. 3. Design the story around them.
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Marketing isn't just about being the best. It is about connecting with your customers.
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Ask for your customers' opinions. Don’t just ask them to sign up.
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One challenge to overcome your marketing is to clearly define your value. Convince me that I can't live without your product 👇
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Founders take a pause in building everything all at once. Build only as much as making it usable. Then ask your customers what you can improve.
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Don't know where to start with marketing? Map out your customer's journey. Identify the pain points, their potential trigger to buy and find where they are currently (what socials, stores, etc.).
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The hard part isn’t just building. It is marketing and selling. Don't spend all of your time in build mode.
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So you don’t have space for a large marketing budget. Do what you can for free. Reach out to a potential partner: Find a way to be mutually beneficial. Build out your own brand: People buy from people. Investigate competition: What are they doing that is working or not?
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RT @_david__wright_: Leave a link to your #buildinpublic project as an inspiration thread 👇👇👇👇 🔥🔥🔥🔥🔥
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Founders, Did you start with organic or paid marketing? Why?
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RT @non_fungible_tk: What's the best marketing advice you've ever received? Let's share the wisdom! #WisdomWednesday #IndieHacker
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Do Not Worry. Marketing isn’t something you get right overnight. It can take months and thousands of iterations. Keep tweaking until you find something that sticks.
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Don’t create a marketing plan without seeing what resonates with your target market. Your #1 focus should be your customers. Speak to them. Ask them questions. Learn from them. Value them.
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