Oren Klaff
@orenklaff
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Bestselling author of Pitch Anything & Flip the Script. Investment banker, entrepreneur, master of persuasion. Teaching you to win deals & influence people.
Carlsbad, CA
Joined January 2011
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Whoever controls the agenda, controls the outcome and stronger position.
When you correctly set the frame, you control the agenda.
Oren Klaff
#control
#positioning
#framecontrol
#power
#pitchanything
#orenklaff
#mastery
#qotd
#follow
#negotiation
#pitch
#sales
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Thank you
@andrehaykaljr
for having me today!
@clientascen
community - what was your biggest takeaway from the call?
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You can be detailed or complex and lose everyone.
- or -
You can be intriguing and have investors or clients chase you.
Oren
#fansinate
#intrigue
#pitch
#pitchanything
#winning
#qotd
#investors
#capital
#clients
#orenklaff
#attention
#closedeals
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Do you need help raising? Something new is in the works.
#pitch
#pitchdeck
#pitchanything
#raisingcapital
#capital
#clients
#orenklaff
#entrepreneur
#raisingcapital
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"A great pitch is not about procedure. It’s about getting and keeping attention."
Oren Klaff
#pitch
#pitchdeck
#pitchanything
#raisingcapital
#capital
#clients
#orenklaff
#entrepreneur
#success
#qotd
#businessplanning
#businessplan
#investor
#pitching
#businessdevelopment
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“Reality isn’t waiting to be discovered- it’s waiting to be framed.”
OREN KLAFF
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In business, you rarely catch you what you chase. Stop chasing capital, investors, and clients. Get them to chase you.
Remember people, chase what moves away from them. - Oren Klaff
#pitchanything
#raisingcapital
#capital
#clients
#orenklaf
#investor
#pitching
#sales
#closing
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The only rule is that you make the rules that the others follow. Then you are in the right frame for pitching or sales.
Oren Klaff
#pitchanything
#orenklaff
#pitchdeck
#startupcapital
#venturecapital
#authority
#capital
#sales
#closers
#qotd
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If you're seeking validation from your prospect - you've already lost the deal.
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If you have to explain your authority, power, position, leverage, and advantage, you do not hold the stronger frame.
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“No investor wants to work with a needy company run by an entrepreneur who is almost out of cash!”
OREN KLAFF
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"The brain is a cognitive miser. Unless it can get value for itself, it stops paying attention.” Oren Klaff
#pitch
#pitchdeck
#pitchanything
#raisingcapital
#capital
#neuroscience
#entrepreneur
#success
#
#businessplanning
#businessplan
#investor
#pitching
#storytelling
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To give a dopamine kick and create desire, offer a reward.
To give a norepinephrine kick and create tension, take something away.
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Dopamine is the neurotransmitter of desire. Norepinephrine is the neurotransmitter of tension.
Together they add up to attention.
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“If you hold high social status, even on a temporary basis, your power to convince others will be strong, and your pitch will go easily.” - Oren
#pitch
#pitchdeck
#pitchanything
#raisingcapital
#capital
#clients
#orenklaff
#socialstatus
#qotd
#businessplan
#investor
#pitching
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"If you have to explain your authority, power, position, leverage, and advantage, you do not hold the stronger frame.” Oren Klaff
#pitch
#pitchdeck
#pitchanything
#raisingcapital
#capital
#framing
#reframe
#power
#investor
#pitching
#positioning
#orenklaff
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Observing power rituals in business situations—such as acting deferential, engaging in meaningless small talk, or letting yourself be told what to do—reinforces the alpha status of your target and confirms your subordinate position. Do not do this!
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Your social value is fluid and changes with the environment you are in—or the environment you create.
If you wish to elevate your social value in any given situation, you can do so by redirecting people into a domain where you are in charge.
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Make the target perform a legitimate task to earn the deal. What can you do to make someone qualify themselves to work with you?
You can add an application or qualification form to your process.
And you can....? What are your ideas?
Oren Klaff
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The human brain is thus wired by evolution to distrust any information from the outside world and to greatly favor that which originates inside us.
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As I’ve said before, the brain is a cognitive miser. Unless it can get value for itself, it stops paying attention.
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There are limits to the human attention span, which is why a pitch must be brief, concise, and interesting
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If you don’t get buy-in for your ideas it’s because you over complicate things and your pitch gets stuck in the crocodile brain where it goes nowhere.
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Attention will be given when information novelty is high and will drift away when information novelty is low.
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When you are reacting to the other person, that person owns the frame.
When the other person is reacting to what you do and say, you own the frame.
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The frame you put around a situation completely and totally controls its meaning.
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A frame is the instrument you use to package your power, authority, strength, information, and status.
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Fundraising Problems?
There’s $3.7 trillion in capital out there, waiting to be deployed.
Trust me, there’s no scarcity in the game of fundraising.
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“If you are trying to win your target’s respect, attention, and money, he becomes the prize.” OREN KLAFF
#pitch
#pitchdeck
#pitchanything
#raisingcapital
#capital
#framing
#reframe
#power
#investor
#pitching
#positioning
#orenklaff
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My upcoming travels this week reminds me of this blog post I wrote last year.
How To Run a Small but High Impact Conference
@crowd_converge
#crowdconverge2018
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The alpha enjoys most of the attention in a social interaction, even when he’s not demanding it. And when he does demand it, the alpha captures the group’s attention immediately. When he makes a statement, it’s regarded as true, and the claims go unchallenged.
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Only one frame survives a crash. The others break and are absorbed. Stronger frames always absorb weaker frames.
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Last Friday at Fund Launch Live, I broke down my "Pitch & Close" method that has secured over $2 billion in deals.
Inspired by that momentum, tomorrow at 10 AM PST, I'm Diving Deeper.
Secure your spot now.
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A frame is the instrument you use to package your power, authority, strength, information, and status.
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I get this question all the time. "Oren, how do I pitch anything"? I finally explain in this video .
@crowd_converge
#AskPitchAnything
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We don’t need facts and explanations to convince ourselves. We know what we like. Even when we try the rational approach—making lists of pros and cons—if it does not come out how we like, we go back and redo the list until it does.
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I've raised over $1,000,000,000 for my deals.
My most recent deal returned 4X to investors in under 2 years.
Join me on my web or this upcoming Friday to learn how YOU can find deals that do 4x, 8x, and 10x in less than 36 months.
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Reaching your goals without sticking to your integrity is like drinking from a victory cup that’s already empty.
Sure, it might look like you’ve won, but what’s the taste of success if it leaves you restless?
Integrity is a strategy for sustainable victory.
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Money is never a prize; it’s a commodity, a means for getting things done. Money simply transfers economic value from place to place so that people are able to work together.
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Traveling around the world with my family when I get time off from the world of finance and deals. Only get so much time before my son grows up
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Welcome to the era of smarter pitching. The Oren Klaff Project drops tomorrow!
Get ready to flip the script on your pitches—stop selling and start dominating.
Tune in to transform how you think about deals.
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It’s not just about features or benefits—it’s about creating value in relationships.
Build something meaningful, then watch how it changes the game.
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When it comes down to finding the alpha, nobody takes the time to draft a balance sheet of who owns the most assets, who commands the most wealth, and who is the most popular.
It’s a subconscious and instant recognition of status.
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There’s a whole side to us that computers don’t have and the “rational economic man” economists like to talk about doesn’t have either.
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To Master the art of the deal, You need to learn how to capitalize on supply and demand imbalances for quicker, more profitable sales.
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Why chase customers when you can satisfy a starving market?
I've flipped the script not to sell, but to solve.
Let's shift the paradigm together.
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Have you ever heard someone sell their company for $40M and still end up broke?
Don’t be fooled by big numbers in the headlines.
In my podcast tomorrow, I expose the truth about those flashy figures and why the game of money is a whole different beast than the game of business.
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When you're chasing something perfect for you, you need to be ready to reverse bid and pitch yourself.
Whether it's a Rolex or a Ferrari, relationships matter.
Sometimes, you're not just a buyer—you have to be a seller too.
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The game of��money does not follow the same rules as the game of business.
Navigating these two worlds requires different strategies.
Don’t get fooled by big numbers—know the game, know the rules.
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A2: (4) So the easiest thing for me is to say, "No problem, this isn't for you.” Or “it’s not gonna work”. Or “This is more than 6-9 months out.”
#AskPitchAnything
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Your decisions are strongly prepared by brain activity. By the time consciousness kicks in, most of the work has already been done.
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Planning is essential, but it's your daily grind that gets results.
Every call, every email, every pitch—these are the building blocks of success.
Don't wait for the perfect moment - Create it with consistent effort.
Success is a habit, not an event.
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Nailing the perfect pitch is all about the grind.
The best pitches aren't born perfect—they're built through relentless iteration and a thick skin.
Keep hustling, stay sharp.
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If you're already winning The Game of Business - it's time for you to learn how to win The Game of Money.
Join me next Friday, April 26th at 10am PST to learn how to invest in deals that most people will never get the chance to see.
Register Now 👉
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Obsessing over the endgame makes you more uncertain than ever.
Focus on the direction and alignment, not just the finish line.
Certainty comes from mastering the process.
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How do people with zero integrity and no work ethic still raise millions?
They play the game hard.
In this episode, I break down why playing hard in the paint is essential and how you can compete in the unscrupulous game of money.
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Risk is the battlefield where luck, skill, and relentless effort collide.
Tie yourself to the outcome, and you’re setting yourself up for uncertainty.
Lead with confidence, align your truths with your goals, and you’ll find true certainty.
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There are limits to the human attention span, which is why a pitch must be brief, concise, and interesting
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Blown away by Breton's Chromia Line in Italy - Digital countertop designs that transform and extend naturally over time.
Tim Robertson shares what impressed him the most while we were in Santa Margherita.
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Social status plays a massive role in every decision we make, from cars to careers.
Understand that people defend their status fiercely.
Lower their perceived status a bit and offer a deal that lets them reclaim it. It's all about the game we play.
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When you're pitching, it's about the energy you bring into the room.
Confidence is contagious.
Tap into that energy of certainty and watch how it transforms your pitch.
People don't just buy your product, they buy your conviction.
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A3: (5) Then ask for something in return. "Let's agree that if we get you this blue rock with green stripes that in return you commit to a decision day... On Feb 3, we'll decide ‘in’ or ‘out’. Is that fair? Nobody rides for free."
#AskPitchAnything
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I sit down with Kat Weaver, a seasoned entrepreneur who’s won 23 pitch contests.
We talk about the real hustle behind raising capital and how to make your pitch unstoppable.
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A2: (5) “But to respect the professional dialogue we’ve had up to this point, can you provide a signal? Are you pausing to focus on other priorities or are you completely out?”
#AskPitchAnything
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A3: (3) Step 2 is to realize that people only value that which they pay for.
#AskPitchAnything
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Front lines aren’t just about sales—they’re about control.
Choose to be where the action is, where the connection with the customer happens.
Secure your future by staying in the driver’s seat.
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A4: (1) Requests for references should be deferred to confirmatory. Once you're in, the contract is agreed to and signed, we'll provide some references. If you don't like the references, we'll give you a cancel or opt-out.
#AskPitchAnything
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A1: (3) You can use a discount to unstuck a deal, but you don’t offer it to unstick it.
#AskPitchAnything
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Everyone starts with a status. I lower it to see if they can rise.
Want it back? Prove your worth through the deal.
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A3: (4) Step 3 is to respond and say, "Happy to do that, but it is time consuming. Why don't we evaluate where we are before we create a lot more work for each other."
#AskPitchAnything
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In business and life, relationships are your greatest assets.
Stay connected, stay humble, and always keep doors open.
The world is smaller than you think, and today's contact could be tomorrow's key to success.
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A4: (4) If you don't like them, you can opt out. It's confirmatory, not exploratory. If you don't like us on the merits of our work, we understand. Let's move on from each other.
#AskPitchAnything
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You can't win big from the sidelines.
Get where the action is, dive into the ecosystem, and keep refining your pitch.
The universe rewards those who hustle hard and stay in the game.
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Welcome to The Oren Klaff Project.
I’m cutting through the noise with hardcore strategies that really move the needle.
Watch the premiere, grab the tactics, and get ready to play in the big leagues.
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A4: (2) Our work stands for itself. You can see the quality of our proposal. You can research us online. I understand the need to talk to people, but of course the people we're going to give you are going to say we're good.
#AskPitchAnything
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A2: (3) So what you need to do it focus on the issue of professionalism. The reason they are not responsive is that they think you are going to take up a bunch of time.
#AskPitchAnything
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From the Tesla Cybertruck to the 1985 Ferrari 308. - Which Car is your favorite?
Two weeks ago, we hosted an incredible Supercar Event at Intersection Capital.
Investors and car experts came together to check out over 30 hypercars, each with its own unique dealmaking story.
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In today's market, it's about getting your buyer to show they’re all in.
You’ve got to reframe your pitch and make them prove they’re a good fit for your business.
Integrity and certainty are non-negotiable.
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Tomorrow, we’re diving deep into a game-changer: Social Status in Deal-Making.
If you think business is just about numbers, think again. It’s all about status.
Join me as we uncover how mastering social status can transform your deals. Don’t miss this one.
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Ever wonder how social dynamics can make or break your deals?
In this episode, I sit down with my go-to guy Sam Falsafi to reveal some game-changing insights from our latest high-stakes event.
Trust me, you've never seen negotiations like this before.
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Continental Airlines is the worst possible airline. Have a connection in NY. but they won't let me start my trip there. Cust serv suckage.
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Have you ever misplaced your phone in the weirdest places?
Watch how I navigated a $500M deal without it.
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A1: (2) The problem with offering a discount to unstuck a deal is that you are negotiating against yourself. When a deal is stalled, the thing you don't want to do is offer a discount in order to "unstick" it.
#AskPitchAnything
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A5: (1) Hey listen, you're pretty new to this product. Our sales people take a year to train. After 30 minutes of talking to us, I'm not sure we want to hire you to be our sales person.
#AskPitchAnything
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I keep a pen collection from my travels and deals, love keeping memories from the deals. Brings me joy talking about people’s own mementos and the finer things
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When people know they're being watched, they perform.
No audience, no urgency.
Creating that pressure is an art.
Set the stage, make the stakes clear, and let everyone know their reputation is on the line.
Next time a deal stalls, ask yourself: "Where's the social pressure?"
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Want to sell in today's market? You gotta reframe.
Products that aren’t available are worth more.
Dive into my chat with Sam Falsafi, CEO of Wake Up Warrior, and learn why integrity and certainty are the new power moves.
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Looking for the ace of spades in investments? no startups, no new products, just proven winners.
Here’s the blueprint:
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Maintaining your composure and sticking to your values is non-negotiable. It’s easy to get caught up in the whirlwind of deals and negotiations, especially if you’re new to the game. But here’s a golden rule that has always served me well: never be needy.
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Dropped an incredible episode with the brilliant Joy Liu.
We dive into macroeconomics and boost your business strategy.
You don't want to miss this one.
Listen now:
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A5: (2) Why don't you put us in front of committee to present it completely.
#AskPitchAnything
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Right,
@DeanWhelan67
. It's not about overcoming objections. There's a better way with
@pitchanything
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