Nicole “Shabz” Shabaz
@NicoleShabaz
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Following
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Entertainment Experience and Promotions @SeattleKraken | Formerly: @ArizonaCoyotes | Forced to love the Chicago Cubs and Chicago Bears | Views are my own
CA ⇉ AZ ⇉ SEA
Joined March 2011
These fish will forever be the greatest thing I’ve ever created. I am so insanely proud of them.
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Me: who is your favorite player on the @Cubs? .Little kid: Cubs. Me: the whole team?.Little kid: yep. I feel the same way, buddy.
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Imagine not inventing yeet the fish? Couldn’t be me.
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CALIFORNIA MY BEAUTIFUL HOME STATE I LOVE YOU.
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I cannot believe we yeeted the fish in a baseball stadium. Absolutely unreal how far one little idea has gone. I’m so proud 🥹.
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✨𝒮𝑜𝓂𝑒 𝓅𝑒𝓇𝓈𝑜𝓃𝒶𝓁 𝓃𝑒𝓌𝓈 ✨. I’m extremely thankful and overjoyed to announce I’ve joined the @SeattleKraken as the Entertainment Experience Specialist! 🤩.
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Also respectfully we had the best rally towels in the Stanley Cup Playoffs this season and it wasn’t even close. Custom ice blue color and new towel every game. Many can’t say the same. Wasn’t easy but absolutely worth it 🔥
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Creating these fish and watching people love them as much as I do has been one of the highlights of my career thus far. My pride and joy. #YeetTheFish #SeaKraken
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Jojo: do you have feelings for me? .Chase: obviously, can't you see it on my face? .#TheBachelorette
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Excited to start rolling out this seasons bobbleheads tonight ‼️ Vince Dunn is up first! . Reminder - if you don’t like them, keep it to yourself because I spent a long time making them and I don’t care thanks 🫶🏼🫶🏼.
any (dunnder)takers? 🔥. first 10,000 fans tonight will take a home a Vince Dunn bobblehead! doors open at 4pm for tonight’s 5:30pm puck drop‼️
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Me watching them yeet the new fish for the first time tonight
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Not only can I make 7 inch bobbleheads I can also make 6 ft ones too ✨surprise ✨.
The five @SeattleKraken life-size bobbleheads are here at the @KrakenIceplex, in the lobby area on the East side of the building. Come take your photo with them, but as the signs say: please don’t climb on them. #SeaKraken
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Buoy Kid Slippers coming to an arena (@ClimateArena) near you on 1/25 👀 can’t wait for this one!
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This is so embarrassing for them 🙃.
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8-1 record for the bobbleheads 😎 see you next season already cooking 👀
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This summer I asked @katiespence if she could make “a Starbucks cup with Kraken all over it” and she came back with this. She truly is one of the most talented designers I’ve ever had the pleasure of working with. She absolutely cooked on this. Please tell her thank you!!!
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Fun fact about this bobblehead - our incredible organist @bennydrawbars created the sheet music that you see on the music stand! I wanted to make sure it was as authentic as possible and Benny killed it!.
cue the maestro bobblehead! 👨🎨. yell “i like it let’s go kraken” & be one of the first 10k fans in the arena tonight to snag an oliver bjorkstrand bobblehead, pres. by @PitchBook 🎶
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Happy National Bobblehead Day! In the last three seasons I’ve made over 15 bobbleheads for @SeattleKraken fans. It’s been absolutely insane and incredibly fulfilling.
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How lucky am I for getting the opportunity to make a bobblehead for the best mascot in the league? I love you @SEAbuoy 🫶🏼
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We deployed two big crowd flags tonight during Hoist the Colors. So incredibly proud of our crew. We’ve been working towards that for awhile and finally did it! #SeaKraken
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I’ll take this as a compliment thank you so much @BizNasty2point0.
Unbelievable accomplishment making the Buoy bobble head even uglier than the real thing @SEAbuoy. It’s almost as if the designer of it got in to your black tar herion stash before making it. I guess anyone gets a bobble head these days. Congratulations.
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Super proud of this one! Worked really hard with our partners at Amazon to create a beautiful crossbody bag for everyone 🫶🏼.
pockets? ❌🥴.crossbody bag? ✅🥰. @amazon is giving everyone in attendance tonight a #SeaKraken crossbody bag in honor of Fan Appreciation Night! 💙
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Huge news! We take so much pride in the show we put on for Kraken fans! LFG @SeattleKraken.
The votes are in! Congratulations to the finalists of Best Overall Hockey Production! .@EdmontonOilers @SanJoseSharks @SeattleKraken . #GMA #IDEASTL #IDEASTLOUIS. Stay tuned for Best Overall Minor League Production Finalists- up next!
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The @SeattleKraken recently won an award for “Most Impactful Campaign” at BDA Think Tank conference for the Grubi Stein. Having player buy-in is so important and can really amplify the work you do on the business side. Huge shoutout to @katiespence, @hollissm & Philipp Grubauer!
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┏━━┓┏━━┓┏━━┓┏━━┓.┗━┓┃┃┏┓┃┗━┓┃┃┏┓┃.┏━┛┃┃┃┃┃┏━┛┃┃┃┃┃. LET’S. GO. YOTES. ┃┏━┛┃┃┃┃┃┏━┛┃┃┃┃.┃┗━┓┃┗┛┃┃┗━┓┃┗┛┃.┗━━┛┗━━┛┗━━┛┗━━.
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The gangs all here! Merry Christmas from your favorite yeet the fish 🎄🫶🏼
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Shoutout to @PiperShawTV who has been an absolute rockstar for us with pregame and postgame interviews this season! We appreciate everything you do and we’re so lucky to have you! #SeaKraken
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Unbelievable 2nd season. On and off the ice we showed everyone that we belong here. So proud to be part of this organization and work along side some of the greatest people in this industry. Until next season. That's Kraken Hockey baby 😎.
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Your @SeattleKraken Entertainment Experience and Production team grew another tentacle today! 🤩 #SKEEP @JonnyGreco @lamontbuford5 #EV
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I’m thrilled to announce that I’ve accepted the position of Coordinator of Game Presentation with the @ArizonaCoyotes! Excited to continue learning, growing, and entertaining the people of Arizona with @Puckhead_HB and @DJEllsworth!.
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Incredible day getting to help put on Megan Rapinoe’s last regular season NWSL game with a group of wonderful humans. ps there’s truly no one better than Sue Bird I promise.
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Starting the rumor that the Seattle Kraken are the first team in NHL history to have ice blue rally towels in the playoffs.
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Such an extraordinary ceremony to help execute! Stage managing her last NWSL game to her jersey retirement are moments I’ll never forget in my career. I’ll also never forget her tossing the mic off the stage unplanned praying I catch it (I did 🫡).
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So incredibly proud of this seasons giveaways 🥹 worked really hard and hope all the fans love them.
🚨 SEASON THREE GIVEAWAYS 🚨. Our 2023-24 #SeaKraken giveaways just dropped & you’re not going to want to miss these games! Check out the full list →
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I truly love making giveaways for our fans. Bringing crazy ideas to life feels like absolute magic. I could not do this without @katiespence and @Doug21asu! Hope everyone loves them 🫶🏼🥹.
we’ll take one of everything please and thank you!. and before you ask, single-game tickets go on sale Monday Sept. 9th 😉
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Last one of the season. Proud of how this seasons bobbleheads turned out! 🫡.
tell a friend to tell a friend, it’s canner bobblehead night 🗣️. make sure you’re one of the first 10K fans at @ClimateArena tonight to snag one!
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I’ve worked with a good amount of athletes and celebrities so far in my career, and Sue Bird is by far the kindest, coolest, and most humble human I’ve ever met. CPA is so lucky to have this banner hang there forever. Truly the GOAT 🫡.
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No one told me in college I would be designing bobbleheads but here we are. Life comes at you fast 👻.
BOO! 👻. The first 10k fans at this Thursday’s #SeaKraken game will receive a limited-edition Brandon Tanev bobblehead, pres. by @Starbucks.
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I’m truly truly gutted for Arizona Coyotes fans and my former coworkers. I spent my entire life in Arizona watching hockey grow and years as an employee and the only thing I know for sure is hockey really does belong in the desert.
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@imarleneking @POTUS twitter also made everyone follow the POTUS account without our knowledge.
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That's our Assistant Coach 🫡.
The @SeattleKraken have added Jessica Campbell as an assistant coach, making her the first woman to be named an assistant, associate or head coach in NHL history.
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And all the Boston fans losing their hats for a non-hat trick was absolutely hilarious to watch.
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I love sports. I love my job.
Captain @OEL23 insisted Leighton take today’s face-off and he would drop the puck. She’s a hockey player after all. 💜
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Ain’t she beautiful? 😍🥹.
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Absolutely devastated. You changed youth hockey in Arizona forever. You were the best coworker anyone could ask for. You made us better. I love you, Shotty.
You changed the game of hockey in Arizona. You were the best friend, coach and coworker. You are forever in our hearts. We love you, Matt. 💜
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Sandra Day O’Connor High School alumni, prepare to die.
New drinking game grab your high school year book and take a shot for every person who has had a kid or an engagement.
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Two years ago today @lamontbuford5 planned and executed the most extraordinary jersey retirement ceremony for the great Shane Doan and first in Coyotes history! Thankful to have been part of that moment. Something I’ll never forget.
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We can probably just blame @katienolan for Manziel getting cut.
#ICYMI: @katienolan's Johnny Football scoop.
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Packed house tonight at Climate Pledge Arena. The Caitlin Clark Effect is real!
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Kraken fans - what bobblehead would you like to see next season? Go to and vote!.
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Zack Peggins will always be the best of us. Truly no one better than him. Absolutely irreplaceable. Employee number 2 forever 🫶🏼.
After 7 amazing years, it’s time to say goodbye to the @SeattleKraken. The #SeaKraken & @ClimateArena hold a special place in my heart that words can’t capture. Grateful for every moment & every person I’ve met. Excited for what’s next, but for now THAT’S KRAKEN HOCKEY BABY! 🦑
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To women who are aspiring to work in sports, be cautious of the women you look up to in this industry. There are GREAT women in sports, sometimes they’re just harder to find. Some women will give you awful advice like below & others don’t actually want to see other women succeed.
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Creating this stein with Spence and Grubi was magical I loved every minute of it and then his willingness to create hilarious content for the promotion of it is the best part. Please know @katiespence created that crest from scratch and we do not deserve her!!!.
Who’s ready to celebrate Grubi-fest?! . The first 10k fans at Wednesday’s game will receive a Grubi Stein that was designed in partnership with the German Gentleman himself. Prost!
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A year ago this guy took a chance on me and gave me my first full time job. Since then he’s taught me hard work, compassion, resilience, patience, and so much more. I truly couldn’t ask for a better leader and boss. You’re the best in the game, @lamontbuford5.
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My child took their first trip.
nobody:. admins: taking a fish on a trip of a lifetime to draft
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Stars don’t shine in The Deep 😎.
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Absolutely gutted for my former coworkers. There are some wonderful people inside the Coyotes organization who love this sport and team and don’t deserve this.
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Laughing directly in the face of pathetic men looks super enjoyable I say we do it more often #Debate2024
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😎.
Does Brandon Tanev have the most sought-after bobblehead in the NHL?. The man himself answers 😂
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Having to listen to ESPN commentators feels like a punishment.
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Alexa, play “You Make My Dreams” by Hall & Yotes.
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Kraken fans said “we don’t need your green rally towels we have OURS!!!!” 🥹🫡.
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Beautiful celebration for an extraordinary human. I love you, Matt Shott 💜
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Super proud of how this turned out 🫡.
Happy 'Alex Wennberg Bobblehead Day' to those who celebrate! 🎉. A limited-edition Wenny bobblehead will be given to the first 10k fans in attendance tonight at @ClimateArena!
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Please like these bobbleheads and if you don’t absolutely do not tell me thanks!.
Our first-ever bobblehead is here and it’s perfect 😍. All fans in attendance @ClimateArena on Nov 23 will be taking home a bobblehead of Yanni yeeting the fish!
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Please see below thanks!.
WOMEN WORKING IN SPORTS DO NOT WANT TO FUCK THE PLAYERS. THEY WANT TO WORK IN SPORTS. and maybe a raise and more pto and a good manicure.
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One of the coolest parts of game presentation is being able to do things like this. Thank you to everyone who serves and has served in our armed forces. We shall never take our freedom for granted.
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You know you work in game pres when you spend an hour of your day building ice shovels 😂
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Thank you to our First Responders. Your sacrifice and courage are never taken for granted. Being with you all on the ice holding this flag is a true privilege. #OurPack
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I got slapped in the face by a blindfolded contestant yesterday on the ice. The glitz and glamour of game presentation 😂🥲 #SeaKraken
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Shoutout to @hollissm for helping create amazing content around the grubi stein! Love collaborating with our social team truly one of the best there is.
Grubi approved 😎. Full-time goaltender & part-time stein designer Philipp Grubauer helped create a one of a kind stein for the first 10k fans at Wednesday’s Game. Prost!
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Please see below thanks!.
If you removed all the talented women working in men’s hockey all your fav teams would be left literally nonfunctional.
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These giveaways have been my pride and joy please like them thanks!.
Stay calm everyone, it's happening! . We’re excited to announce our game night giveaway schedule featuring #SeaKraken player bobbleheads, posters & more!. Check out all the items coming to @ClimateArena this season & how you can be a part of the fun →
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This is like a sport for me.
Post a photo from a sporting event where you awkwardly appear in the background.
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