Savannah Hollis
@hollissm
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Following
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She/Her. Head of Social & Digital for @SeattleKraken. 2x Emmy nominee. East Coast raised, West Coast based. All thoughts are mine, obvi.
twitter dot com
Joined December 2010
don’t think words will ever be enough to express how i feel today. i’m so unbelievably proud of all of the hard work every single person on our team put in to make today a success. Seattle, let’s get Kraken!
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always grateful that our guys are such good sports about all my ridiculous requests/ideas 😂.
merry christmas, kraken crew 🎄🎁🎊 . enjoy our gift to you - a 🧵
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I don’t usually post these things, but here’s a great example of what not to do when trying to get a job:. 1. Don’t be condescending to the person you’re reaching out to. Saying things “here’s some free game” or “y’all should be doing x” doesn’t come across as respectful. (1/5)
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my fave part of when fans toss fish on the ice after away wins is that somehow the fish always makes its way to grubi 😂
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The #SeaKraken social & digital team is hiring! . We’re looking for a Manager, Social Media with solid content creation skills and at least 4 years of full-time experience to come join the fun here in Seattle! . Interested? Apply here →
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took a moment to celebrate with some amazing people today. feeling very thankful, happy and tired.
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Thank you to everyone who made my last few days in sunny South Florida so special. It’s been an amazing two years with my @FlaPanthers family, but I am beyond excited for a new adventure up in the PNW with @NHLSeattle_!
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2. Don’t insult the product you want to work for. Calling the current social “bottom feeders” (which according to all of our analytics is not true) without real insight seems lazy. Offer real research, data and insight as to how you can better our team. (2/5).
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Really excited to announce that I've accepted a job with the @FlaPanthers as their social media coordinator!.
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5. Ending your outreach by saying you’ll work in exchange for tickets makes it seem like you’re more interested in being a fan than an employee who can help the company grow. (5/5).
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work in sports they said. it’ll be glamorous they said. 🥲
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Elated. Exhausted. Proud. Grateful. From the days of NHL Seattle to launching the #SeaKraken brand to building an arena, training center & so much more - this moment has been years in the making. Seattle, we couldn’t have done it without you. 💙
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😅😅😅.
More than 61 MILLION impressions on Twitter for @NHLSeattle_ during a 24-hour period between 7/23-7/24, which included the unveiling of the Seattle Kraken name. The social value equated to $1,093,291, per @Zoomph. (data includes owned and mentions of the team's account)
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We’re looking for a creative-minded Producer, Social & Digital to join our Digital Team and our Entertainment Experience & Production Team at the #SeaKraken! . Apply here →
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Honestly can’t imagine a better crew to work alongside during our inaugural season. Seattle, we’re just getting started.
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‼️ WE’RE HIRING ‼️. Come join @ZPeggins & I as the newest member of the @SeattleKraken social media team! . We’re looking for someone with exceptional knowledge of emerging platforms to help us tell the story of our team →
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welcoming in a new season of life that’s bringing in new friends, growth and self-acceptance.
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9 days | 5 states | 3 time zones . first road trip in the books. got to visit nashville as a member of the opposing team and go home to philly and work in a building i grew up watching games in. grateful for this opportunity and the people i get to do it with. ♥️
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Come join the #SeaKraken MarComm team as a Digital Specialist! . We're looking for an awesome new teammate who can manage our website, bring innovative ideas to the table and more →
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3. If you’re going to claim working with major brands/influencers, share references to showcase your validity. Show your prospective employer you can backup what you say - especially when reaching out for the first time. (3/5).
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4. Do your research on what you can actually bring to the table & not just assume you can do the job better than someone. Most - if not every - organizations have a strategy in place. New ideas are welcome, but pitch them respectfully! . (4/5).
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graphic design is my passion.
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i regret taking on highlight clipping duties tonight 🥲.
we promise we have goal highlights coming for y'all 😅. sincerely,.- your atSeattleKraken admins.
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One of the coolest things to happen post brand/retail launch is that I can’t leave my house without seeing *at least* one person wearing @SeattleKraken gear. We’re 6+ months from the expansion draft and Seattle fans are already some of the best I’ve ever seen. 💙.
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probably one of the most fun assets we got to create. shout to @chasejohnsen_ for sparking the idea plus the @NHL and club social teams for bringing it to life!
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Hey #smsports peeps! . We’re hiring a Digital Specialist to oversee the #SeaKraken website and content in our app! . Come join our team (we’re fun - I promise!) →
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We take a lot of photos throughout the course of the season - and I mean a lot. 😅. Decided to make a place to share some of my faves →
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can’t believe it’s been two years of living and working in this incredible city. here’s to many more. ♥️
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Really excited to speak at my first panel with @sportsvideo on 2/25! . If you want to listen to me + a ton of other #smsports folks chat about social’s role in effective messaging, visit →
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some of my fave BTS 📸 from yesterday’s #seakraken media day! . 19 days until our inaugural season starts!
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huge props to our motion design team for putting this together in such a short amount of time. also props to @katiespence and @ZPeggins for being the best models. 🦑
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Really proud of our coverage post-win tonight. Kudos to @lin_c_brown, @ratanasitee, the players, coaches and our co-workers back home for helping us to cover and share this historic moment with our fans!
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End the stigma around mental health. 💙.
“Having conversations like this, you start to learn a lot about each other.”. While sitting down to discuss mental health with his #SeaKraken teammates, forward @rsheahan15 opens up on his own personal story & the importance of breaking the stigma →
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Ok. Last #GameOfThrones tweet of the night. I really loved the finale, but I don't know how they'll finish this in SIX episodes 🤔
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The #SeaKraken made a splash in free agency today. 👀 . Huge shoutout to our team (@casarno_, @drewhamlet, @ZPeggins, @brguerrero, @sassysimma, @lin_c_brown, @woahisdee & @ByBobCondor) for working together to create amazing content to share with our fans! 💙
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We’re for real for real now! 😏 #SeaKraken.
Today marks a HUGE moment in our club’s history: we have officially completed the process of joining the National Hockey League. To our fans, ownership group, partners and the @NHL - thank you. We couldn’t have done it with out you. 💙🎉
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It’s been a busy day to say the least, but I couldn’t be more proud of this organization & our commitment to changing the game. Games at the @ClimateArena are going to be amazing. ♻️💚.
#NHLSeattle will play in the first carbon-neutral arena in the world. In a transformational partnership with @amazon and @OakViewGroup, we are proud to announce not only a name for your new arena, but a pledge to our environment.
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A lot of people seem really confused by this, but it’s not hard to figure out. PR/Content folks are critical to teams being able to market their brands - especially right now. Without those folks there & without that access, teams/fans/the league take a big loss.
Every NHL team is required to bring at least one content creator/social media employee with them inside the bubble during Phase 4.
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#SeaKraken have added three new members to the team!. Jonny Greco and Lamont Buford will head up our game presentation while Everett Fitzhugh becomes our first team broadcaster. Meet the new guys →
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Today I woke up to the sounds of celebration. Cars honking, people cheering outside. I woke up to my phone buzzing with excitement. My friends & loved ones looking toward a better American future. I woke up and felt - for the first time in a long time - hope for my country.
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Barky may not have made it to the #NHLAllStar game this year, but we’re so proud of our South Florida sports community coming together for the cause. #FlaPanthers #FinsUp #HEATCulture #OurColores
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Summer in Seattle is the worst. I haven’t seen the sun once!
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2019 was full of a lot of change. Started off the year by photographing hockey *on the beach* with @Barkovsasha95 and @HeyBarber
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Our @NHLSeattle_ team may be new, but @adidashockey is already making us feel like part of the fam! . Shoutout to @CaseyDances & co. for all of this amazing #teamadidas gear! 🥰
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what’s life without a little fun on the internet? . p.s. no, it’s not real 😂.
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this might be the funniest video we’ve ever made 💀💀💀.
ok hear us out. what if we took shane, karts and garth to a haunted house and filmed it? 💀💀💀
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fun in the Olympics pt 2. still can’t believe this place is real.
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Proud of this team and organization. Can’t wait to #GetUncomfortable.
We're joining @BlackGirlHockey's #GetUncomfortable campaign to make hockey a welcoming space for all BIPOC communities, players and fans. Learn more & take the pledge with us →
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today was unreal. grateful for mountain adventures with friends and sunny summer days. #summitlake #mtrainier
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best moment of the draft. right here. 🥺😭♥️.
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I still can’t believe that we’ll be playing hockey by this time next year?! 🙌
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I’m grateful the #SeaKraken brought us together 5+ years ago. I’m grateful you took a leap of faith & joined my team. I’m grateful for your patience as I learned to be a manager. But most importantly, I’m grateful for your friendship. Excited for your next chapter, @ZPeggins 🩵
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just got a “go kraken” in hawaii which was pretty which. now, pls enjoy this photo i took of the rocks & ocean.
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Y’ALL! 🥺😭🙌. big step forward today. so happy.
Players of the @DallasStars and @GoldenKnights kneel during the National Anthems. #WeSkateFor Equality
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Can we all take a moment to recognize that Hermione is the real hero of the Harry Potter series? . Harry (and Ron for that matter) wouldn’t have made it beyond The Sorcerer’s Stone one without her.
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genuine question here: . why do people still think brands still have interns running their social and digital media?.
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was feeling a bit nostalgic being back in south florida and, man, hockey on the beach is really something else.
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first time seeing fort lauderdale since i left over two years ago. tomorrow night will be a special one.
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there’s nothing like playoff hockey. watching these games makes me so pumped for the #seakraken to finally start.
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All you can ask for in life is to find someone to look at you the way Barky looks at Troch 🥰
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proud of @ZPeggins for creating some fun content for our fans! . he brought this idea to our team back in September and, with the help of @brguerrero and @ratanasitee, was able to bring it to life.
Does the passenger in the middle seat get both armrest? ✈️💺. The squad weighs in ⤵️
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really proud of all of the work that our entire team put in to make our brand launch a success! . if you have a second to give this a read, @HDett12, @Heidi_Golightly and I shared some insight into launching the #SeaKraken on social!.
since the nhl announced that a new team would be coming to seattle in the 2021-2022 history, little had been known about the club - until now. here’s how the nhl’s 32nd team prepared for its launch on july 23:.
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*clears throat*. BARKOV IS AN ELITE ATHLETE. thank you for coming to my Ted Talk.
The Captain of the Cats shows off his elite talent with his second @enterprise hat trick of the season. 🙌
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We brought on our first player exactly 70 days before the expansion draft. Today was just a small taste of all the amazing things to come for our organization, city, region and fans.
With @LukeHenman16 officially onboard, @ronfrancis10 & his staff can begin the tedious process of building out a roster and prospect pool ahead of our first season. Here’s what goes into building an NHL team →
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I don’t do this often, but holy cow. So incredibly cool to see one of my tweets end up on @NBC for the @KentuckyDerby. 🙈
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Got the sweetest gift in the mail from my @FlaPanthers fam. 😻♥️😸. Love you guys @adelynlee, @ChrissyParente, @MikeLewie, @peterossi21, @ThomasDrance.
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so excited for @ZPeggins to join the #SeaKraken social squad! . he’s worked in all facets of our org as employee #2 and has already made a huge impact on social! 👏🏼👏🏼👏🏼.
𝗟𝗶𝗳𝗲 𝗨𝗽𝗱𝗮𝘁𝗲:. I’m v excited to make it official & join the #SeaKraken social team!. I took some time to write about the journey & how exactly I got to where I’m at today. Feel free to tap in →
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I continue to be so blown away by @ratanasitee’s work! He has been such an amazing addition to our #SeaKraken team and continues to push himself to create amazing content for us across the board!
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