Nick Guillen
@nicktorg
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co-founder TRUFF @truffsauce 🌶 cpg, food, travel, cars, golf, fitness, vibes.
Austin, TX
Joined March 2020
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Big Day!
Today marks a momentous chapter as we announce a partnership between TRUFF and SKKY Partners!
What started as a thoughtful curation of food porn and saucy content, transformed into the fastest-growing hot sauce in the grocery channel.
Since our founding in 2017,
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World, meet our Jalapeño Lime Hot Sauce, a new dash of luxury for your next dining adventure!
I'm so excited about this launch, as it marks not only our first foray into green sauces but also reminds me of the timeless flavors and cherished memories of my Nana and Gramps’
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TRUFF x Hidden Valley collaboration has been awarded the 2022 Modern Retail Best Brand Collaboration of the year. Huge congrats to the
@HVRanch
&
@truffsauce
Teams!!
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TRUFF X POPEYES! Meet the TRUFF Spicy Chicken Sandwich! Now available at all
@Popeyes
locations in America!
If you’re feeling extra fancy you can add TRUFF spicy mayo to any menu item as well.
Huge shout out to the TRUFF and Popeyes teams for bringing this incredible
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The amount of people cold emailing me with the subject line “quick question” is comical.
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when Aunt Julie asks me why I'm still single at the holiday dinner for the 3rd year in a row:
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Our first
@nytimes
feature covering our new green sauce that’s going crazy 🙏🔥. Very dope
@truffsauce
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World, meet our Black Truffle Salt, your new go-to flavor enhancer.
Our Black Truffle Salt enters the scene with Oprah’s stamp of approval, launching on
#OprahsFavoriteThings
2022 holiday list as part of our TRUFF Starter Pack gift set 🎁
Available at
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@micsolana
How many other social network companies are using this same tech. Suppress-as-a-service.
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Introducing the Sauce Savior Ankle Monitor - Putting an end to workplace fridge sauce thievery.
@truffsauce
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The Secret to Selling over $100 Million Dollars Worth of Hot Sauce: The TRUFF Story | Ep.1
In this limited series
@NickAjluni
and I discuss the beginnings of
@truffsauce
and how we got to where we are today.
🚂🌶️🌶️🌶️🌶️🌶️🌶️
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My personal life EBITDA goals:
E - Exercise regularly
B - Build healthy habits
I - Invest in self-care
T - Track progress
D - Drink plenty of water
A - Achieve balance
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Who knows the biggest Amex point transfer Hack for hotels, airlines etc?
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Anyone know of any Grin alternatives? Seems like Meta is cracking down on these platforms ability to scrape data across social. Some of the features being dropped on these tools makes the tool itself way less useful.
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Easy mood boosters:
A workout
Walking outside
Cold Shower or plunge
Haircut
Carwash
Catching up with an old friend
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“Just say when.” Our first national TV commercial airing on your favorite network soon 📡
@truffsauce
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2022 was the try outs. 2023 is our Jordan year. Lets get it Twitter.
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Reflect back on your life and think of the things that have brought you the most joy. Do more of that this year.
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Every job looks easy when you’re not the one doing it because the challenges faced by someone in the arena are often invisible to those in the crowd. - from a book I’m reading.
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The gym is an amazing place.
A sanctuary for mental and physical fitness. An environment that challenges you to embrace the suck. A place for self discovery and personal growth.
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@IAmMarkManson
I feel it’s easier to make deeper connections with people in my 30s, who have shared similar life experiences — but they are few and far between.
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Is there a frozen hash brown shortage. My TJs and wholefooods have been out for month.
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I think I have perfected the in between calls seven minute lunch
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If you have a heated steering wheel, don’t complain about how cold it is.
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Run Club
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364 more days until next year's hockey tryouts. I've got to toughen up
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Verified badge for posts.
Before you post on social media your facial ID recognition verifies the post and confirms its content posted by you.
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Seeing a lot of FOOD/CPG startup brands at expo east that are trying to launch their business as if it were 2017. Digitally native -> grow profitably online -> Enter Retail etc. Going to be a tough cash intensive battle.
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Pretty cool 🤣
ChatGPT: Write me a blog article in the style of a sports writer from The Ringer about my brand TRUFF using these keywords: “truffle”, “truffle infused” “what is a truffle”, “hot sauce”
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One more thing 🥸
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Reminder to change your air filter in your home. I always forget.
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The same boiling water that makes an egg turn hard will make a potato soft.
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Master’s Week!!!! Who remembers this moment in history. Still gives me goosebumps.
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Happy 5 years! Thanks to everyone that believed in us.
As many of you know, it all started with our Instagram account, "sauce". What began as a thoughtful curation of food porn and saucy content led us down a path we never could have imagined.
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@RosenZone
This was entirely organic through our seeding strategy. It’s hard to measure from a sales attribution perspective but from a brand awareness lens it’s huge. And even better since it wasn’t paid.
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