Niharica
@newharica
Followers
1,279
Following
533
Media
112
Statuses
1,010
Explore trending content on Musk Viewer
#PKAtelier24xZNN
• 191285 Tweets
PKAW 2024 x NuNew
• 114848 Tweets
PAINKILLER24 x ZeePruk
• 39155 Tweets
#オールスター感謝祭24秋
• 28270 Tweets
花火大会
• 27804 Tweets
PLUTO OFFICIAL TRAILER
• 21546 Tweets
ヒロアカ
• 20001 Tweets
WALK WITH ENHYPEN IN GOYANG
• 16134 Tweets
35Y KPWxPPV
• 15839 Tweets
ファーム日本一
• 13527 Tweets
#だらだらひとりポテナゲ最高
• 12152 Tweets
#يوم_المعلم
• 11983 Tweets
PEAT X PAINKILLER
• 11216 Tweets
トガちゃん
• 10342 Tweets
Pinned Tweet
My parents wanted me to do an MBA, so I did what any sane 25 year old would do in this economy - I started something of my own 🥰
34
17
508
As a young business I owe so many people for their kindness - and sharing your platform is right up there on the list!!! Naina, from Moment of silence, has been so so kind to me, I hope to be able to repay all of it soon 🤞🏽🥺😭
14
8
272
Hello, quickly just wanted to come on here and say 😭🥺🥰🤭😤✨🍋🌶️🧿😭
15
4
193
Okay let’s do it.
TWO floor tickets for 18th January will be given to one of the next 500 boxes with a minimum order value of 999 on
Tag your friends, place your orders, let’s fucking goooooooooo
any brands thinking of doing a giveaway of coldplay tickets should absofuckinglutely do it, i’ll shamelessly participate, buy their products, share on story, make a reel whatever it takes 😔
6
5
178
24
13
173
Why does “support group” culture not exist in India? To sit in a circle and talk to other adults about very specific things that bother us and be heard without judgement sounds liberating!!
27
8
112
.
@Awwdhikaar
placed an order with us, at Naughty Dough, on our first day of business. He ordered the orange chocolate cookie for a friend in Lucknow. After we delivered, he came back and asked for 170 boxes for all the friends and family of Poppy Co.
3
4
111
Launched brownies in Lucknow and made a launch film for Lucknow! With lotsa action, drama and music 🤭
15
9
104
You know what I’ll never make peace with?
Calling actual literal living - “offline”
1
6
87
Working on something that is so ambitious, close to my heart, adventurous, borderline scary with this as my hypothesis. It is high effort, expensive and will take so much time to produce, we won’t be able to put anything out before December - but I just cannnnot wait 😭🤌🏼
4
0
81
one thing about working for yourself is that there’s no Monday anxiety, primarily because you don’t even remember what day of the week it is 🤡
4
9
77
Naughty Dough 5 cookie sample box live on website now!!! Happy Friday 🤭
🍪
6
3
75
1
4
73
Hi sharks I’m asking for comparison to stop being such a thief of joy
4
6
66
does anyone know a CA for young people? I’m looking to speak to someone who will understand the naïvety of my plans, help me course correct, plan for both retirement and old age and not make me feel stupid in the process?
22
4
61
On his bed, next to that window, tummy full, toys right next to him, all fingers in the house fully scratched, thriving flourishing glowing
4
0
52
We picked cookies. Invested over 3 months in r&d to crack the recipe. From the flour we use to how much we melt our butter to how long we refrigerate it. We developed a flavour profile that’s as experimental and fun as it is nostalgic and classic.
1
1
52
Editing made me realise that the best way to use a creative tool is to have a story to tell and then - to watch a YouTube tutorial to find the best way to tell it. But that people would hire me for a skill I learnt for fun? Best feeling 🥺😭
5
2
51
switched to light mode on twt and suddenly y’all aren’t as funny??
4
0
48
I do branding projects on the side for funsies and because I absolutely love to and to make ends meet etc - but the number of times clients want to literally scrape existing brands off the internet is baffling, like why are you so scared to try?? what’s the worst that could
3
2
41
!!!!!!!!!!!!!
1
0
41
That time of the year when you eat potatoes for all seven meals and call it a fast🥰
0
1
39
Introducing Edible Merchandise! At Naughty Dough, we take end-to-end ownership of creating and delivering a custom box of cookie goodness for you and your loved ones 🥰
With Diwali and Christmas right around the corner, we’re looking to work on v cool projects with v cool
2
5
38
looking for someone who can help us keep it together, my DMs are open 🥰
7
2
38
Feels like owning a teeny tiny part of a very VERY big dream. Big things only
@UltrahumanHQ
❤️
5
2
37
Petition for
@NetflixIndia
to introduce a grant that funds creators to work on independent projects, create IPs, tell stories. So many people are doing such wonderful work on Instagram, YouTube etc - there needs to be a way for them to get to monetise it without having to sell
Does a kickstarter equivalent to fund creative projects exist in India?
1
1
4
2
2
37
Hi, my name is Niharica and I’m the co-founder and brand lead at Naughty Dough, an up and coming bakery brand that specialises in making soft baked cookies. Why should you care about it? I’ll tell you why.
1
2
36
one day you went to McDonald’s and bought a happy meal and you didn’t know it was your last 😔 gm 😔
6
0
34
@nicaia
why bestie? Im a smol tini tiny brand - i hate giving my marketing monies to meta - this isn’t coming from a place of creating scarcity. Just tryna make someone’s day and also make it make sense for us, you know?
2
0
33
Presenting the limited edition Sextember box in collaboration with
@GetBoldCare
! 50 boxes only. Live on the Naughty Dough website, get em nowwwww
12
3
33
Out of the seven months that it took us to crack branding, three were dedicated to just packaging. I cannot wait to share that with y’all soon too! Until then, our brain child is now yours. This is only V1 and we have big plans for it. 🥰
3
1
29
But on one (several) condition - I will run it differently. I will build a niche. I will never call it a small business. I will brand it sexy. I want folks sitting in Bangalore and Bombay and Delhi to see our brand and know that cool work happens in smaller cities too 😤
2
1
28
Unlike most other brands in the bakery industry - we don’t use pastels or thin fonts. We are loud, we take up space, we feel big feelings. I document my journey of building the brand here:
1
1
28
I need a Javed Akhtar show. I need him to sit in front of the camera and do a solo podcast on whatever he wants to talk about. Anything works. And then I need at-least 5 seasons of it.
0
5
28
I would be the kind of parent who says things like, “my baby is 13 months 15 days 4 hours and 32 seconds old” 🤪🤲🏽
2
1
28
The designers I worked with had never done packaging design before, or designed for a physical product. What they did have, was great taste. After several iterations, we cracked a logo - that is made using circles, the shape of a cookie, and has our brand initials hidden in it.
1
1
28
The online store conversion rate on my shopify is an ✨angel number✨and I’m taking this as a sign from the gods of KPI
4
1
28
.
@DietSabya
just featured on Naughty Dough on their Instagram story and damn, THIS is what they mean when they talk about influence 🥵😭
2
0
26
they should invent a road less travelled that comes with precise, step by step instructions on how to navigate
0
1
24
My favourite part of the process, and the the one that took us 7 months to close was the branding. How do you take a ppt and make it a physical product? With a lot of trust, tears and patience, is what I have learnt.
1
1
25
why is asking for OTPs so embarrassing 😩 like I don’t want to hurry you up but bestie tell 👏🏽 fastly 👏🏽
2
1
25
At what age do you as an adult learn to eat healthy (everyday) without your mom around?
8
1
23
your best bet yet!! boxes still available - shop now 🥰🌠
#coldplayconcert
#Coldplayindia
Okay let’s do it.
TWO floor tickets for 18th January will be given to one of the next 500 boxes with a minimum order value of 999 on
Tag your friends, place your orders, let’s fucking goooooooooo
24
13
173
1
2
23
why does Khar smell like a rat, the size of hulk, died here? and why is everyone pretending like this is normal 😭😭😡
3
0
22
A journal entry from March 23, 2023, after a conversation with a friend:
1
3
22
The pandemic hit the f&b industry hard and a lot of mom and pop shops in tier 2 India are still reeling from the consequences of it. So when my dad came to me in June of 2023, asking for more hands on deck to start something new, I said yes!
1
1
22
Our first insight was about the kind of brands that have been able to scale in the food industry. Belgian Waffle, Wow Momo, Samosa Party, Chai Point - all piggyback on one single product.
1
1
20
if you think you’re addicted to your phone and chronically online, spend some time with an IPad kid. You’ll realise how good you’re actually doing
2
0
21
kailash kher came to my house when I was in 2nd or 3rd grade and sang this live and I thot I hallucinated it for the LONGEST time until I had this memory validated by mom a year ago, who told me that this DID in fact happen
3
0
21
I’m witnessing Holi in UP after ages. Say what you will about the state, nobody knows how to celebrate a festival quite like us. I’m 😭
1
1
19
IT’S HERE 😭
0
0
21
do I sometimes forget to add gst to my products? yes. but i know love. i know kindness. i know how to see the world in a grain of sand and heaven in a wildflower. i know the meaning of a good time.
1
1
20
You know why I love
@UltrahumanHQ
? Because we woke up on a friday and decided to 👀 all over twitter
1
1
19
First in the series of custom art prints that we’re shipping with every order as a part of the giveaway. Each print will carry a lyric from a Coldplay song that the artist thinks is underrated ✨
This is what Aditya (
@surrealservice_
) has to say about the song, Spies -
“It
4
0
19
.
@ShreyasIyer15
on the charge as he brings up a solid half-century. 👏👏
#TeamIndia
move to 134/3 after 27 overs.
#INDvWI
@Paytm
Follow the match ▶️
41
245
5K
0
0
18
I was talking to a friend about how calling merch - “swag”- gives me the ick, and he just told me it’s an acronym for ‘stuff we all get’. 🤡
3
0
19
and writer and actor and videographer and social media poaster 👍🏼🤡
1
1
19
Chris Martin ji aaj daughters day hai aur mai toh aapki beti jaisi hi hoon 😞
1
0
18
My taste in content is so production heavy that I feel like I need a set designer to help me make reels
2
1
18
Love
@AccelAtoms
’s design language for the program so much. So clean, simple but effective? 10/10, so gorjus🤌🏽
1
0
18
scratches a very specific itch in my brain when the 1st of a month is a Monday
2
0
17
stress got nothing on me, bangalore water is enough to make sure I go bald before I hit 30 😌
4
0
17
My brother started his first job at a big finance company in Pune in July 2024. He isn’t “allowed” a single day off for the first three months. He had fever last month and they “let him” work from home. He works 14 hour days at least 4 days a week. First two months were 6 day
Heartbreaking news from EY Pune - a young CA succumbed to the work pressure and nobody from EY even attended her funeral - this is so appalling and nasty!!!
2K
11K
30K
1
1
14
Hot take but I don’t think most people start out wanting to be a “social media influencer.” People want to be entrepreneurs, artists, entertainers; careers that have existed for as long as we have. Being on social media and having influence are mere extensions of it.
You can't tell kids to follow their dreams when their dreams suck.
204
628
5K
2
0
14
Kanye’s IG is what my finsta feels like except I have 46 followers
0
0
15
I’m looking to hire a shopify developer on contract basis to help us with some quick website optimisations. Pls help! 😭
12
4
14
