Neuro-Insight
@neuro_insight
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Measuring subconscious responses to drive communication effectiveness
America, Australia & Europe
Joined June 2010
@WARCEditors discusses our recent bespoke report 'Tuning into Sound' where we analyse the effects of #sound on the #brain in #Advertising
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Want to hear our fresh takes on the latest industry news? Subscribe to our bi-weekly newsletter and don't miss the next edition!
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Simmons launched a campaign with the now-famous D'Amelio sisters – much like celebrities and traditional advertising, unfortunately for Simmons, the massive influential TikTok personalities alone do not guarantee success.
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@Unilever will be dropping the word 'Normal' from their beauty products to combat feelings of exclusion. To learn about the subconscious impact of your packaging, copy, and brand imagery, reach out to Neuro-Insight today! #branding #inclusivity #normal
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While the big game is in the books, brands can still extend the life of their #SuperBowl creative with the right mix of frequency, creative edits, and digital integrations. Learn how to enhance your Super Bowl ROI in @Ad Age's post-game playbook!
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What should you expect from this year’s Super Bowl advertising? Read our latest article to find out! #SuperBowlLV #marketing #creativity
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"The human brain is a storytelling and pattern seeking-device." US & Europe CEO @pranavyadav speaks with @salesforce & @thrive about why brands need to tell stories that focus less on the product and more on the nuanced lives of their consumers.
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The latest holiday spot from Kohl's is all about "connection" but where does the brand fit in? Is this creative building on the Kohl's brand or simply another heartwarming holiday narrative? #marketing #holidayads #branding
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Neuro-insight's groundbreaking study, “Make @TikTok Work For You,” will be available for brands on September 10th. Sign up now to receive strategy-defining insight into the worlds hottest content-sharing platform: #neuromarketing #tiktokads #tiktok
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TikTok's top influencers are making millions of dollars per year, but how are brands fairing on the world's hottest content-sharing platform? Learn more: #tiktok #tiktokmarketing #tiktokads #neuromarketing #advertising
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@tomroach @sarahspoon @Thinkboxtv @samknowles @philbarden Yes, the work was conducted by our UK team. You can reach out to the UK CEO, Shazia Ginai who has more information on this piece of work and others that have validated it further.
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Our subconscious is the seat of our decision making. It's also where our unconscious bias lives. This article from our UK CEO explains just how bias exists in all of us, and the impact it can have. #blacklivesmatter #unconsciousbias
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In today's world, it is imperative to understand your consumers on a deeper level. US CEO @pranavyadav recently sat down with @robreiss of @Forbes to discuss the future of marketing: #marketing #advertising #neuromarketing #technology
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Is social media really a distraction? When it comes to TV, our research suggests that live tweeting may actually increase viewer engagement and make ads more memorable. Why is this important news for brands? Find out here:
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Most advertisers understand that a relationship between content and context exists but lack the tools necessary to understand exactly how that relationship works. Take full advantage of today's diverse media landscape by reading our full report:
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As today's marketplace becomes increasingly complex, many advertisers are facing new questions— ones that traditional research can't answer. Neuromarketing has the answers. Learn more in our latest blog post! #neuromarketing #advertising #marketing
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When it comes to digital out-of-home advertising, where and how your content appears can produce dramatically different consumer responses. Find out how to effectively reach consumers with your OOH campaigns. Learn more here: #nueromarketing #marketing #advertising
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If you want to truly understand your consumer, you have to look beyond the edited response and discover the story that lies within. #neuromarketing #advertising #neuroscience #marketing
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RT @clearchanneluk: Shazia Ginai, CEO of @neuro_insight takes us through the importance of relevance & content, & targeting the right momen…
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Learn about your "internal operating system" and how it impacts decision-making in James Ingram's latest interview with US CEO Pranav Yadav. #neuromarketing #advertising #creativity
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US CEO @pranavyadav and @EY's Janet Balis took the stage at #WPPCommerce2020 to remind advertisers that the consumer experience should be the first and last thing on every marketer's mind. #neuromarketing #advertising #marketing #WPP
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