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Brian Nejmeh
@nejmeh
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SaaS Entrepreneur | Advisor | Author | Investor | Professor
lancaster, pa
Joined October 2008
It is important for #SaaS companies to have a clearly defined #ProductStrategy. Competing based on features alone is a losing battle as it places the emphasis on the company and not the customer.
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#SaaS companies note the time and cost to 1st value metrics are key in the #BuyerJourney. Time to 1st value: the time it takes for buyers to experience their 1st instance of value in product use. Cost to 1st value: the cost incurred by buyers for the same.
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Every company and product team must be able to clearly articulate a compelling vision and strategic product narrative. #ProductManager
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Today's Early Career Product Professionals are much more sophisticated than previous generations. Companies looking to attract the best talent must match this sophistication. #ProductManager
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Given the competition for top product talent in the market, companies should focus on creating an attractive environment for Early Career Product Professionals. Read on to find out what is necessary to attract and retain this talent. #ProductManager
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If a #SaaS company has a strong product-market fit in a growing category, all #ProductManagement energy must be directed to maximizing the opportunity. If the solution is out of sync with the market find a way to catch market momentum.
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Lack of alignment between #ProductManagement and #ProductDevelopment will lead to misplaced priorities, lack of focus, and unsatisfied customers and shareholders. There are 2 approaches to remedy this tension. Read on to find out what they are. #SaaS
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For those new to #ProductManagement, focus on companies that do product well and that operate in a category that interests you. Look for companies that offer a strong mentorship model and the potential to improve your product skills.
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For those entering #ProductManagement, your initial job is the first step of your career journey and should be evaluated for its potential to improve your product skills, learn the craft of product, and as a stepping stone to your next career move.
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