Natalya Saldanha
@natalyasaldanha
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Academic (PhD), I research #CancelCulture and #SocialMediaInfluencers. Eternally optimistic and forever happy 🤩
Joined February 2011
My two cents on influencers again 🙌🏻 How much do brands pay social media influencers? A lot. @smh
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Understatement to say, it’s political correctness gone wrong. Yet another classic case of #wokeism in society with another excuse to justify a ridiculous ban.
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This is not a level playing field and should be called out! @jk_rowling well done for calling this out with #Paris2024 “They” can compete in “their” own categories. “They” can pick on someone “their” own size! Just diabolic and unfair #IStandWithCarini
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This is the 21st century and we’re allowing men to hit women in a public arena 👇🏻 #Paris2024 When someone like @jk_rowling stands for something that just makes common sense, she gets #cancelled. Shame on those who #cancel her for protecting women!
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So the new @Apple ad is apparently getting #cancelled 🤦🏻♀️ Why? It’s just a creative people, give it a rest! I think it’s actually pretty clever 🤷🏻♀️
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I usually don’t promote a lot of brands’ customer service but have to commend @fitbit and @FitbitSupport for their excellent service and support! Great example for my marketing students now 💪🏻
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My favourite performance/s of the #GRAMMYs2024 beyond doubt was #BillyJoel Cannot believe it took him 30 years to perform on this stage again 🙌🏻 Absolute legend!
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To #Influence or #deinfluence? Here’s my latest article on #socialmediainfluencers on @WARCEditors De-influencing: How the rules of influencer engagement have changed
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It was great talking about my published research on #socialmedia #Influencers with @tickerNEWSco and @_BenayOzdemir
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Excellent morning being interviewed by the lovely @NareldaJacobs10 on @Channel10AU News in today's Midday News on my latest research which discussed how we engage with #influencers has changed in the last few years.
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How you engage with influencers has changed: but you probably didn’t realise it. That is what my latest paper explores 👇🏻 #socialmedia #influencers
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If you wanted to have a quick read on #CancelCulture here's a few mins to read my latest popular press article on @WARCEditors This follows on from my last journal article on this topic.
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My 🎄🎅💕 tradition continues with my yearly binge of #HallmarkChristmasMovies Looks like I’m one of the millions of women aged 18+ who are the no.1 target group for @hallmarkchannel it’s all about this after all 👇🏻
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Cancel an individual, cancel a place and even cancel a brand #CancelCulture. This is what my latest paper on “Cancel culture and the consumer: A strategic marketing perspective” delves into
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