Natalie Golub
@natago
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UX Research @base | I use to learn @airbnb and @sesameworkshop 🤍
Brooklyn, NY
Joined May 2009
RT @shalinpei: Was recently invited to do a podcast episode with @natago and share more about how we approach design and research on @base…
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Best uxr team 🤍 @_priyanks and @reva_jariwala 🤍
the @base team had a blast w @CalBlockchain learning about what it means to be onchain 💙 ft: @natago @_priyanks @jessepollak @chintanturakhia
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What's one unique thing about being a researcher on @base ? In every job I've ever had sessions are with "participants." Now I have sessions with old friends :) Also, are you like me and assume @DefiDevrel was named @DefiDevrel at birth? 😂 thank you friend for all of the feedback! Can't wait to share with @spicypaprika_ so she can include in her latest designs 💙
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On the @base uxr team we are obsessed with learning and being the best researcher team possible. We created the following values to help guide us ✨ @_priyanks ✨ ✨exemplify uxr excellence ✨be the bridge between builders and end-users ✨scale ourselves ✨build relationships with our builders ✨learn in the open
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Builders! Do you all know my amazing research partner and friend @_priyanks ? Well you definitely should. She is our @base ux research expert on end-users. She’s leading the way to learn onchain users needs, motivations and behaviors- to support builders. What do you want her to learn?
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Here on @base uxr we believe research goes beyond creating product impact (that’s table stakes, of course). We believe research is also about building relationships, sharing what we learn externally, and bringing our teams together. @_priyanks @reva_jariwala
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Learning in the open is a @base uxr core value ✨
At @base, our user research team learns from traders, artists, builders, college students, and everyone in between, all over the world. Those shaping the onchain economy and those yet to join. Highly recommend following the rockstar team - @natago, @_priyanks, @reva_jariwala, @shalinpei! They'll be sharing learnings openly, seeking feedback, and recruiting participants for future studies.
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So honored @CUBlockchain ✨🙌
We also had some amazing guest speakers join us at our General Body Meetings and on our Twitter Spaces. Huge thank you to🫶: Alum @keithgrossman from @Moonpay Alum @john1wu from @AvaLabs Alum @x0wes from @Artemis Alum @natago from @base
@isaaccyn from @Zora
@sjaitly from @DigitalCurrents
@ameliamariec from @SolanaFndn
@deepatalwar1 from @heliuslabs
@MorganKrupetsky from @AvaLabs
@gregosuri from @akashnet_ David Hirsch ex-Chief of Crypto Asset and Cyber Unit for the SEC Pepe Catala from @Moodys Analytics
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My absolute favorite part of working on @base is the ability to be creative and work with such creative teammates. Our creator dinner party was the perfect mix of both. 🤍 and @hey_shells @joaniekcusack @0xAneri made it really fun @hey_shells and I thought of this crazy idea at basecamp and I’m so grateful @base helped us bring it to life ✨
As 2024 comes to a close, one small thing I’m extremely grateful for was working on @base creator dinner parties with @natago, @joaniekcusack, and @0xAneri . Here’s the initial deck Natalie and I created to pitch the idea. To bringing more creative energy into 2025, and more opportunities to connect ✨
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xoxo @RachelOnchain
🌟 A glimpse into the unforgettable @base meetup I hosted with @fwxfinance in Thailand during @efdevcon 2024 💙🇹🇭🎉 This night was a testament to the power of community, as so many incredible individuals came together to celebrate a huge milestone: 1 BILLION transactions on the Base chain 👏💥 While that number has now been surpassed, moments like these remind us how far we’ve all come—and how much further we’re going. Every milestone is worth celebrating, but let’s not forget: It’s still Day 1 ☝️✨ The work continues. Let’s keep building 👷♀️🔨🧱
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