Colin White
@maybecolin
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Developer turned Marketer. Turning marketing teams AI-native. 🇨🇦
Montreal, QC
Joined May 2009
Commits getting a ✨glow up✨ today in Knock. Props to @MikeCarbone for this one.
🆕 Today we’re shipping a complete rebuild of Knock version control We now have a “Changes” tab on every resource in Knock showing: - A detailed view of changes made - Commits that need promoting - A history of your last promoted changes Plus: You can now view changes across
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We posted a guide on the @CloudflareDev blog showing how to use the @knocklabs Agent Toolkit with the Agents SDK to easily build human-in-the-loop workflows powered by Knock.
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In this blog post, we'll use Knock (@knocklabs) and the Cloudflare Agents SDK to build an AI Agent for a virtual card issuing workflow that requires human approval when a new card is requested.
blog.cloudflare.com
How Knock shipped an AI Agent with human-in-the-loop capabilities with Cloudflare’s Agents SDK and Cloudflare Workers.
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Jeff has been becoming an expert on our AI SEO efforts at Knock. After a ton of digging, lots of prompts and some new tools - I think we're on the right track with our efforts now. Huge props to @J_Everhart383 for it.
I've been digging into AI SEO @knocklabs for months doing what I'll call technical SEO for the age of AI: annotating robots.txt, adding llms.txt, FAQs to blog posts, and a number of other things. But without a framework, those are just siloed actions. After some more digging
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When can we stop writing AI agents and instead just call them Agents? Or anything that's better than AI agents.
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Come see me demo the @knocklabs agent toolkit and see how easy we make cross-channel agent to user messaging and human in the loop flows 👇
Are you coming to MCP Night? @cjbell_ will be demoing the @KnockLabs approval flows for AI agents 🔥 RSVP here: https://t.co/yWABhuuTs5
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Launch week → Day 5 Introducing Knock guides. Guides enable you to power in-product messaging—everything from paywalls and badges, to one-time announcements and banners—using your own components.
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Nicest docs on the street 😎
Launch week → Day 4 Today we’re shipping two big updates to our developer experience: 1️⃣ Our brand new documentation 2️⃣ Our official 1.0 SDKs
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When I joined Knock, bringing product messaging together with marketing messaging under one roof was the vision that got me hyped up. We just made a HUGE stride to that vision by releasing broadcasts - the ability to send one-time messaging from Knock. Absolutely 🔥'd up about
Launch week → Day 3 Introducing Knock broadcasts. Broadcasts enable you to send one-time messages across any channel in Knock.
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Writing cross-channel user messaging (email, sms, push, etc) should as easy and feel as clean as writing in @NotionHQ. With our new template editor + workflow canvas - it is. Check it out ->
Launch week → Day 2 Introducing Knock workflows 3.0. Rebuilt with a focus on speed, ease of use, and craft. Write email like you’re in Notion. Debug like you’re in your editor.
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Love to see more great teams (like @knocklabs!) building on top of the Agents SDK! 🤝
It’s day one of launch week @knocklabs and we’re starting things off with a bang. Introducing Knock Agent Toolkit. Agent Toolkit exposes Knock’s APIs as tools to your AI agents so you can effortlessly build cross-channel agent to user messaging flows.
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🤖
Launch week → Day 1 Introducing Knock Agent Toolkit. Build AI agents that message users across email, push, SMS, chat, and in-app, within the guardrails of the templates you’ve designed in Knock. Oh and we’re shipping an MCP server, too.
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It’s day one of launch week @knocklabs and we’re starting things off with a bang. Introducing Knock Agent Toolkit. Agent Toolkit exposes Knock’s APIs as tools to your AI agents so you can effortlessly build cross-channel agent to user messaging flows.
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also LOOK AT THIS CREW! the "built with love and LLMs" comment cannot be understated. we're a small team that moves fast, embracing the tools at our disposal to ship quality product.
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Our eng team has been absolutely on 🔥 the last few months. Excited to ship all these new features
Announcing Knock launch week. Next week: Apr 28 - May 2. Sign up for updates at https://t.co/LyvNpjPpM2
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We had a lot of fun making these temp tattoos for @ReactMiamiConf And we learned @J_Everhart383 looks so natural with sleeves, he might just need to start down that path...
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Jeff and I had a lot of fun coming up with these, excited to see them on some folks @ReactMiamiConf
Approaching elite vibe coder status with the only official temporary body art of @ReactMiamiConf. Find us at the @knocklabs booth next week to upgrade your vibes 😎 These are LE 50 each, should we order more?
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In-house system: 10 product notifications x 3 channels (in-app, email, push) = 30 spots to update and maintain messaging. And all need engineering effort to update. Knock: Cross-channel template management, reusable content, observability and governance all in a single product
Managing notification templates beyond your initial few is complicated. As your product surface area expands, and your notifications grow in number, so does the complexity of your templating. Knock solves this problem by offering low-level primitives and templating abstractions
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Trying to wrap your head around how search is changing alongside every new model release has been a huge challenge. Profound is bringing new insight into our content work, letting us see how we're being cited in LLMs and what other content drives visibility. Huge props to the
Excited to announce that @knocklabs is using Profound as their AI Visibility platform in 2025. Knock offers scalable, reliable notifications infrastructure for your application. With Knock's APIs and SDKs, you can engage users across channels, automate workflows, and scale
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Me trying to calculate delay windows by myself before Knock:
🛳️ Shipping today: relative delay windows. With relative delay windows, you can specify a delay that is relative to a dynamic value you provide to a workflow, such as "30 minutes before the task is due" or "2 days after the task is created". This feature makes it easier to
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