Mateo de León | Email Copywriter
@mateowrites
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Helping businesses turn their readers into buyers and their fears into confidence | 50% marketing 50% mindset → get my emails
Joined March 2023
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Pinned Tweet
I love writing for clients.
But what I love the most?
Helping their business take off.
(What my clients say about me...)
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The best possible marketing strategy?
Overdeliver to your customers.
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Imagine your life if you stopped overthinking and just did what you said you'd do
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Writing for your own fulfillment is good.
Writing as a service to others is great.
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Don't complain if people don't understand your ideas.
Lead them to understand.
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How a famous inventor negotiated a 20X price increase
By doing (almost) nothing.
The guy was Thomas Edison.
And here’s what he did.
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Too many writers only write about writing.
Learn from them.
Sure.
Just don't follow their advice to the tee.
Or you’ll become a copy of another copy.
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You may have:
- A great offer
- A great service
- A great product
If you don't show it to people - no one will know.
Sell yourself.
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I was waiting for this.
300 legends.
PS - No more milestone posts until 500
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6 months building in X teaches you more about business than 4 years of college.
Without going in debt.
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How to master ANY skill:
• Study the rules.
• Imitate the greats.
• Break out of the mold.
Simple yet so few actually do it.
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Failing vs. Failure
There is a huge difference.
Do you know what it is?
Failing is learning what does not work.
Failure is giving up.
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You can't learn from mistakes if you never make them.
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Struggling for ideas?
Take more showers.
Just kidding.
Be bored for a while.
Your mind will necessarily come up with something interesting to not go rotten.
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The only worthy purpose:
Give your best self to the world.
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You can do anything.
But you can't do everything.
Remember to:
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10 mistakes to avoid developing your writing habit.
🧵
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Want money for Lambo's and beach view resorts?
Those are cool - yeah
I want money to buy expensive $2,000+ courses
We are not the same.
(Ok, I want the fancy resorts too)
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Confidence is everything.
• In relationships
• In business
• In life
How can people trust you if you don't trust yourself?
Build confidence first.
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Remember:
You've only failed if you gave up.
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I write every day.
• For clarity
• For curiosity
• For creativity
Writing makes you better at thinking - and learning.
I would do it even if it wasn't my job.
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"Make the free stuff better than their paid stuff"
Nah.
Avoid your customer's friend zone.
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The easiest way to get attention is polarizing.
Also the easiest way to lose respect if you do it just for the sake of attention.
Careful.
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Leaders win by helping others win.
Losers just give up.
That’s the real difference.
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How listening to feedback can hurt your business.
And kill your creativity.
Here’s why (in a 2-minute story)
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Writing every day is a vehicle to freedom.
Financial and mental freedom.
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Getting zero sales?
You keep *tweaking* your offer...
But nothing seems to work.
Here's why
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If you write copy or content for somebody...
Do this:
- Learn strategy/funnels
- Get good at offers
- Nail brand voice
Don't just write words.
Overdeliver.
Are you AI? No?
Ok... be actually
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Whatever you're building in life...
Don't do it alone.
It's not worth it.
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People don't care about you, your post, or your story.
They care when they see themselves in you, your post, or your story.
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Start with the end in mind.
If you're mindlessly chasing:
• Likes
• Money
• Followers
You're just going to get nowhere fast.
Define the life you want to have.
Or you will end up successful & depressed.
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Inspiration leads to motivation.
Motivation leads to action.
Action leads to discipline.
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How to write great:
1. Write bad
2. Make it better
3. Make it better
Until is OK
Repeat 2 & 3
Until is great
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You don’t know what to offer?
It's OK.
Just talk to people. Figure out their problems.
Write 'em down.
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"I'll start tomorrow"
Keep saying this — self-respect will go down and self-doubt will consume you more and more.
Start today.
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Screw what they say.
If you wake up feeling better than yesterday.
You are a success.
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Cheating on your diet is fine.
Slacking off for a day is fine.
Missing a workout is fine.
You are not a robot.
What you do most days is what matters.
Remove the guilt and get back on the horse asap.
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Social media has made competition harder than ever.
Gotta be on your A game.
• Sales
• Product
• Marketing
Good news is if you stand out and overdeliver...
You will easily conquer the top.
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If you don't feel your best, try this.
Wake up every morning like:
"I'm a beast"
"I'm the one"
"I got this"
Believe it and it'll come true.
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Quick reminder:
You are good enough.
You are just not trying hard enough.
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Nothing teaches you more about yourself and life in general than a long trip abroad in your 20s.
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Indecision kills success.
99% of decisions don't require more than 30 seconds.
Train yourself to be quick and decisive.
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People writing online to “get rich”
I want to “get rich” so I have more time to write.
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Discipline means nothing…
Gives you ZERO benefit…
Without a fat big WHY
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We hit 200, legends.
I feel blessed — you all inspire me.
Building your biz & finding your voice.
Gracias!
Next up?
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556 million users on Twitter - most are looking at memes.
2.49 billion on YouTube - most are watching cooking recipes and Mr Beast.
Email? 4.26 billion people use it daily... for business.
Where do you think you should build?
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Study your skills.
Study the market.
Study the competition.
Oh - you thought solopreneurship was your quick way out of college?
Tough titties.
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I’ve failed more times than I can count.
• Fail rapper
• Fail developer
• Fail philosopher
• Fail music producer
• Fail husband (jk I'm the best)
Why? Cause I gave up.
Only way to fail is to give up.
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All you need to be in business
- An offer (that people need)
- Someone to offer it to
That’s literally it.
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“The path to success is lonely”
BS.
Society led you to think that.
You want permission to be antisocial.
Success is helping others and letting others help you.
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People who are quick to judge…
Will never get out there and try things out.
They will never be your competition.
Why care?
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Got blessed by a shi* ton of insight from the legend
@WrongsToWrite
Again, all thanks to
@XOrderCommunity
In fact...
He gave us the keys to a state-of-the-art spaceship.
Probably gonna crash it into earth.
Beware.
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If you set goals related to outcomes and tie them to an arbitrary timeline…
You will live a miserable life.
Make sure you set goals related to things you can control.
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Less:
• Formulas
• Frameworks
• Metrics
More:
• Consistency
• Study what works
• Thinking for yourself
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Get on the sales call
Even if you don't intend on buying.
Get on it and learn what strategies they used
How they frame and present their offer.
Just be selfish and learn.
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Learn the fundamentals.
Master them.
Over and over.
Bake them in your mind.
Keep making it harder than it should be and you'll simply die from overthinking.
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I used to work extra hours on the weekends.
Double-pay was nice and I had bills to cover.
It's the same now.
I won't engage or write tweets.
Only double-pay work.
Otherwise, it's time to chill with the missus.
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The key for long-term success:
Prioritize learning over earning
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Don't let *perfect* get in the way of *good enough*
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Consistency is a trap.
If you're just consistent - but you don't:
• Improve
• Analyze
• Plan
You're not getting anywhere.
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“Making it” for me is not a 7-figure bank account.
It’s waking up and asking:
“What day is it?”
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Nothing beats waking up excited on a Monday.
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Best time to start an online biz is today.
False.
Best time was yesterday.
But today is the second best so don't make it worse.
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Your business needs a why.
If you know your why - you have a story to tell.
When you have a story to tell, people can relate to it.
If people relate to your brand - they become loyal.
Start with the why.
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Writer’s block sucks.
And… It’s not real.
• Embrace the suck.
• Write whatever comes to mind.
• Get the crap out - the good stuff will come out.
Always works.
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The key to success could be a really small change.
You don't think it'll work so you don't do it.
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Compounding effect can make or break you.
• self-doubt
• overstressing
• social isolation
• negative thinking
It's easy to forget how quickly those build up.
Treat them fast.
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There’s no limit to your potential if you:
• Write every day
• Visualize your goals
• Work smart & consistently
What limits you is that internal voice saying “you’re not enough”
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My favorite Naval bit:
"The three big ones in life are wealth, health, and happiness.
We pursue them in that order but their importance is the reverse."
What's yours?
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Make sure that having fun is on-brand for you.
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Fighting with impostor syndrome and self-doubt?
This is for you.
I want to share an insight from a book I'm reading.
It's quickly changing my perspective on mindset and the psychology of success.
And I honestly never thought I'd get so much from a self-help book written by a
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My biggest X pet peeve:
Growth gurus saying "growth gurus have lied to you"
And then saying the same thing as every other growth guru around.
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Lacking content ideas?
Common symptom.
Treat it by:
• observing more
• taking more notes
• reading more
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3 steps to a daily writing routine.
• Sit down
• Open a doc
• Put words on it
Repeat tomorrow.
Improvement will happen naturally.
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If you've ever wondered what is the next level to content creation...
It's content philosophy.
Got to listen to
@TaylinSimmonds
expose today.
Simply mind-blown.
All thanks to
@XOrderCommunity
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Even if you don't intend to post or publish anything
You should write daily.
Writing gives clarity to your thinking.
And thinking will grow you rich and set you free.
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Writing is a useful skill in any career.
It will build you up to success.
Schedule your tweets, yes.
Also, write every day.
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Marketing is the art of attraction.
Sales is the art of courtship.
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If you are not where you want to be:
- Analyze what does not work
- Iterate on what does work
- Repeat
Don't quit ffs
Just stop doing the same thing over and over.
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Want your writing to be distinct?
Read medieval philosophy.
Read 19th century novels.
Read greek mythology.
Or just be your damn self.
That's much easier.
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When you think of quitting…
Remember how good it feels to do something really well.
That will get you through the sucking part.
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1 - Help 1 person with 1 problem
2 - Hugely overdeliver.
3 - Ask for a referral.
4 - Repeat.
You have yourself a business.
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The best way to explore a new city is to get lost in it.
No plan — just exploring.
The best way to explore your ideas is the same.
No outline — just writing.
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As a kid, I used to hear...
"Things happen when you least expect them."
And life weirdly proved them right.
Your time will come.
Keep at it.
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Solve 99% of your problems by
• Learning an in-demand skill
• Learning how to sell it
Get good - like really good.
You're golden.
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90% of life's problems have one cause:
Overthinking.
The remaining 10% can be solved.
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“You should NEVER work for free”
Don’t listen.
If you’re starting from 0 and want to offer a service…
Worst advice ever.
The only way to get good is to do REAL WORK.
No amount of study or practice can replace it.
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You want to think better? Write
You want to help people? Write
You want to be a master? Write
You want to be a leader? Write
You want to be free? Write
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What's the best productivity advice you've ever had?
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No downside to waking up every morning like:
"I'm a beast"
"I'm the one"
"I got this"
Perception becomes reality.
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You can achieve better results, with less work.
How?
- Simplify > Optimize
- Add the right constraints
- Focus on what moves the needle
This is the path I'm taking to build that freedom biz.
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It’s not about how many books you read.
It’s about how many impact you and move you to act.
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It's much more important to learn what NOT to do.
Then what you should do.
This hacked my life.
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Happiness hacks:
• Sunlight
• Forgiveness
• Walks on nature
• Complimenting people
• Visualization
They are all free.
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I'm an addict.
I never felt in control of my life.
That's until I found purpose.
Find your true why and you will transform your life.
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You don’t know your niche?
No problem.
You don’t need one.
You need to master a skill.
And solve a real problem.
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The best stuff I've read always had the same effect:
It sparked significant change in my life, my actions, and my thoughts.
This is your job as a writer.
Being the spark.
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