Mark Schaefer
@markwschaefer
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TED keynote speaker, marketing strategist, university educator, author of 10 books including "KNOWN" "Marketing Rebellion" and "Belonging to the Brand."
Tennessee, USA
Joined November 2008
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The future of marketing is here. Marketing that works. Marketing that heals.
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The book you MUST read to understand what's next for social media and content marketing > The Content Code
http://t.co/a8dv6JM2bX
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The one book you MUST read to understand how to build a powerful personal brand on the web today >
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Scheduling FUBAR at
#SXSW
. People are camping out in Ballroom D to see Meghan Markle later today, blocking us from seeing our preferred sessions. 😳
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The ONE BOOK you must read to understand marketing today and in the future. It's time to join the rebellion.
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Enjoyed spending time with
@ElJuanpaZurita
. Very bright young man and a true creative genius!
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If I hear one more speaker refer to "8-second attention span" I'm going to leap on the stage and have a fit. This statistic is a myth. It has been repeated over and over and it is untrue. People do not have short attention spans. Brands have short interesting spans.
#incitesummit
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Marketing isn't about making promises. It's about keeping promises.
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The ONE BOOK you need to be seen, heard, and found in this noisy world. Build momentum for your ideas and business now! >
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I think one of the biggest success factors in business, and especially as an entrepreneur, is having the discipline to work on the things you HAVE to do, versus the things you WANT to do.
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My new book is getting close to an early 2021 release. Which cover do you prefer, A or B?
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Fascinating,. “What Do 90-Somethings Regret Most?” by Lydia Sohn
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From my new book Marketing Rebellion. It’s hard work but we don’t have a choice.
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Wow. LinkedIn has become a channel of personal video "ads." How did this happen? In the last two months this has turned into a news stream of talking heads selling stuff.
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Milestone moment. Everyone at this lunch event held $RISE creator tokens through
@rally_io
We are learning Web3 together.
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Tested positive. Coronavirus in the house
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Never confuse what you’re selling with what customers are actually buying.
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Just saw Facebook is changing their name to Meta. Back in the day they used to call this putting lipstick on a pig.
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Facebook exodus: 44 percent of American users ages 18-29 have deleted app -
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When organizations use clip art on their website, the message they are sending is: "Even we don't care."
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10 years ago I started my own business. Happy anniversary Schaefer Marketing Solutions!
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Do the right thing. Even when it hurts. I had to make that decision for my own business today.
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Honored to be asked back to be the closing keynote at the massive Social Media Marketing World event in March. Hope to see you there!
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No, Twitter is not dead. RT
@Spredfast
: One hour in, 1.6 million Super Bowl tweets.
#sb50
#hashtagbowl
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Finished writing my new book "Cumulative Advantage." <collapses> Look for it Feb 2021
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Next year, people will spend more time online than watching TV.
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Twitter: I need to pee. FB: I peed! 4square: Peeing here! Quora: Why do I pee? YouTube: Watch me pee! LnkdIn: I pee so well
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Oh Bruce
@springsteen
you have been my hero since I was a kid. God bless you for that beautiful poem.
#SuperBowlLV
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The value of marketing content that is not seen and shared is zero. The power of content marketing is not publishing, it's earning transmission.
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I am starting to make a mental transition from "hold on until we're back to normal" to realizing that there is no "back to normal." Time to make permanent adjustments and develop opportunities based on the new emerging reality.
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Great ad.
#SuperBowlAd
they say go big or go home so Ben went big and came home to Massachusetts
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Whoa. Very cool! TY! RT
@annemccoll
: Dominate your niche.
#smmw15
@Mike_Stelzner
@markwschaefer
http://t.co/cWWyNnqMag
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I made it to the other side > A story of coronavirus recovery and hope
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+1 RT
@Mediakix
Influencer marketing gives your content value. always inspiring!
#InfluencerMarketing
#QuoteOfTheDay
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Fox just showed itself as State Television by airing mindless Trump interview during
#SuperBowl
coverage. Nothing newsworthy. Same old crap. Inexcusable. Every person at
@FOXSports
and
@foxnewstalk
should be ashamed.
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A big day. I reveal new co-host for Marketing Companion podcast > Momentum is building to break apart Facebook. Can this really happen?
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Dear
#SXSW
speakers and panelists: People DO NOT HAVE THE ATTENTION OF A GOLDFISH. Stop using this false information (in every talk!)
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“ Changing the conversation from ‘how did you let that happen to ‘how did WE let that happen’ changes the conversation about accountability.” -Alex Shootman
@workfront
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This is one of those days that nothing really matters except love, compassion and courage.
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: ) RT
@vivektweetsso
: Awesome quote from
@markwschaefer
from his book Content Code
#contentmarketing
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Reddit Now Has as Many Users as Twitter, and Far Higher Engagement Rates |
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It will be fascinating to watch how the new world unfolds post-pandemic. We are entering a massive era of unintended consequences! Consumer behaviors will be changed in millions of ways both large and small.
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That's it. I've had enough of this turmoil. I'm making bacon.
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If you are new to Twitter, The Tao of Twitter is a great resource to help you! =>
http://t.co/ImmOXBHOw9
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As I wrote a few weeks ago, Facebook has no moral compass > Facebook doesn’t care about you
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Just received the final edit on the last chapter of my new book. A very exciting milestone. So close now!
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2017 was the year digital ad spending finally beat TV -
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Celebrating the one-year anniversary of the launch of KNOWN. Every week people tell me that this book changed their lives. Perhaps this book is my greatest professional accomplishment. It is having such an impact!
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Disappointed that social media is a mainstream marketing strategy today but the best practices are still little more than publicity stunts
#SXSW
#socialdiet
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Ha! right on!
2020's most effective ad doubled their share price & made Fleetwood Mac's 'Dreams' the N°1 track on iTunes.
It was made by a guy out of luck and running late. Welcome to
#outofcontrol
& human-centred
#marketing
2020 style AND WHAT WOULD LEGAL SAY 🤪From
@markwschaefer
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Proud to announce my new official speaker representation today
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Taking a victory lap this morning as I drive to get re-tested 30 days after I first got sick with the coronavirus. Hope to have a negative result within two days that will allow me to schedule doctor visits and donate…
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"If you fail to distinguish yourself in any meaningful way, your customer will default to price as the final criteria." -
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I did not get the Bud Light Game of Thrones commercial. Your knight died? Thoughts?
#SuperBowl
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The value of content that is not seen and shared is zero.
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A3: In fact, people are more willing to believe a review from a stranger than a branding message from a company
#HootChat
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Wichita put on a helluva show today for Social Media Day. Sell-out crowd, great food, awesome people.
#WichitaHasHeart
#SMDayICT
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I wish everybody on LinkedIn would read this > Consider the bank of goodwill as your online networking strategy
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My job is done here.
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Facebook content strategy is a time bomb for inbound marketing
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Half of B2B buyers say they now rely more on content to research and make purchase decisions, and most are placing a higher emphasis on the trustworthiness of the source of the content. -
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This is me in a bean bag on the show floor after 10 podcast interviews for Dell Luminaries.
#DellTechWorld
Awesomd event!
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RT
@joelbackaler
: Considering a personal re-brand? I share my own experience, along with 3 steps anyone can take in this new post featuring insights from
@markwschaefer
@CynthiaLIVE
@bellivyinc
@dorieclark
thanks to
@DanSchawbel
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Content is the currency of the social web. It’s your real estate.
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