Every one needs to know their Sandra. From Greg Isenberg's newsletter.

@hvpandya Wow, maybe it is a joint interview! Let's do it.

@Marinersrevenge I have written dozens of posts on marketplaces. I would recommend reading them. If you are looking for a book: Platform revolution is not bad. I have the summary in my blog.

One important thing to consider for B2C founders: Ask when will people use my product. The cost to creation is at an all time low thanks to AI, but people have enough products for their dopamine addiction. Are users using your new AI driven metaverse app when they are commuting to office instead of scrolling reels on Instagram? Are they listening to your AI driven text to audio app instead of podcasts when they are working out? People don’t just adopt new apps just because they are cool- yes, they will try them out maybe, but long term adoption happens only because they fit into an existing behavior or replace an old behavior more effectively. If your product doesn’t have a clear time slot in people’s routines, it’s likely to be ignored. For B2B founders: It is about figuring out how your product will integrate in a team's workflow. Yes, your AI recruiter is cool, but recruiters are already on Lever. So are you complementing Lever, how does your product integrate in their workflow? Are you replacing Lever or are you building a complement? Focus on solution is nice, but more important is understanding the current workflow of your customers is even more important. Workflow understanding > Problem - Solution fit. A product isn’t useful unless it replaces or fits into an existing habit/workflow. (I have talked to a dozen founders last week. This is probably the thing that came up most often.)

The difference is continuity. In astrology, the same astrologer is used because you end up trusting the person based on past performance (however you measure it). But if you think of each transaction as a standalone transaction, then you can have different specialist astrologers for different tasks, based on their expertise. Yes, you would have to share context every time, not related to the task maybe, but on your family, data etc, but doable. Mental therapy is not transactional. It is not even like physical therapy where you can try out different PTs, though people end up going more to their preferred PT. Mental therapy is a deeply intimate experience, so it takes time to build the rapport, being vulnerable. And yes people do try different therapists but they end up settling with the one they like. I have never tried therapy. It is based on my discussions with friends.

This is a pretty interesting problem statement for marketplace PMs. Marketplaces want to lower cost so that there is more demand. And market expansion. This is why Swiggy had Swiggy Pop. Zepto has their own version of DMart sale. And ofcourse they then upsell on the flow. Try to increase your frequency of purchase. Layer on more fees later. Give lesser discount. And try to extract more from its power users. In marketplaces with the status angle, high ticket item (Shreyas Doshi) won't participate with a PM with one year experience selling referrals. So most supply will be homogeneous (in terms of their experience, status in the eyes of demand, and skillet). Demand side (referral and career advice seekers) will be homogeneous too. You can't segment them more and extract more LTV. A middle manager hopeing to be an exec is probably not looking for mentoring on topmate. So maybe treating this marketplace like fiverr is the way to go. Low status. No one is proud of selling referrals for so low. Question is as supply become high status do they churn? Do they stop putting topmate links on their bio? This would decrease top of the funnel for topmate. In the future will it become low status for even early employees to have a topmate profile? (Just random thoughts.)

@malikgarv

In a world where people are now using deepfakes to give interviews, I always smile when this guy's video pops up.

Link.

@amogh42 This is super interesting. Thanks for sharing.

@AbsoluteVk @champagnechetta It was a comment on IDC having hot spoons. That does not imply others don't. I said I liked it and it made me trust the place more. Because you are retarded and can't follow basic logic and reasoning I posted that. Feel free to fuck off.

@champagnechetta