MALYSSA | SOCIAL MEDIA MARKETING
@malyssamolina
Followers
12,576
Following
197
Media
187
Statuses
2,455
Founder of 4AM Studios. - Emphasizing personality without compromising strategy. ✉️ lys @4amstudios .co
Beverly Hills, CA
Joined May 2022
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
#ปิ่นภักดิ์EP12
• 756197 Tweets
ANILPIN LOVE DEPRIVATION
• 753246 Tweets
ليفربول
• 682360 Tweets
تشيلسي
• 681100 Tweets
Palmer
• 306172 Tweets
God Kabir Increases Age
• 255823 Tweets
Chelsea
• 209194 Tweets
Liverpool
• 183000 Tweets
Sanchez
• 163602 Tweets
Jones
• 151213 Tweets
Patriots
• 117476 Tweets
#LIVCHE
• 73342 Tweets
Wolves
• 59369 Tweets
Stones
• 57805 Tweets
Man City
• 48227 Tweets
Silva
• 45882 Tweets
Enzo
• 37993 Tweets
Sancho
• 35213 Tweets
Flyquest
• 33424 Tweets
Anfield
• 30080 Tweets
Tosin
• 22770 Tweets
Mert
• 21984 Tweets
صلاح
• 21500 Tweets
Neto
• 20310 Tweets
الزمالك
• 19649 Tweets
#乃木坂工事中
• 18641 Tweets
Nunez
• 15650 Tweets
Lavia
• 14879 Tweets
Reece James
• 13870 Tweets
Jota
• 13592 Tweets
#SAMvFB
• 13216 Tweets
Colwill
• 12753 Tweets
Dzeko
• 11678 Tweets
Drake Maye
• 11526 Tweets
#ولي_العهد
• 11340 Tweets
Polk
• 10676 Tweets
Jags
• 10353 Tweets
Caicedo
• 10192 Tweets
Pinned Tweet
A few people have asked if I still have my digital downloads available. The answer is YES! I just don’t promote them often. 🤍
If you’re interested, you can find these two, along with several others here:
7
2
46
Let’s talk UGC Contracts. — I know, this isn’t the fun stuff, but it’s so important to understand in order to keep yourself protected!
What should you have in your contract, and what terminology should you look out for before signing a contract sent to you? 🧵🪡
23
85
299
I was planning on reaching out to a specific brand today, because I saw an ad for their product on my FYP last night and instantly knew I wanted to work with them.
I open up my Email, and noticed they reached out to me this morning first. 🙌🏼🤍 I live for little wins like this.
27
4
213
With all of these new ‘creator coaches’ profiting off of “selling the dream”, It’s hard to tell who you can actually trust.
Let’s acknowledge our seasoned creators who have built successful UGC businesses, & have gained legitimate credibility + respect within this industry. 🧵🪡
28
51
217
Idk who needs to hear this, but create folders for your Emails! Having a messy inbox can be overwhelming and cause unnecessary stress.
You always want to keep important Emails for documentation.
These are the folders I recommend having to keep yourself organized. 🧵🪡
17
44
199
If you see me repurposing content across all platforms or reposting content 3 or more times, mind your business. 🤣🤍
21
40
185
Client: “We need raw footage.”
Me: Are you sure?..
The raw footage in question:
31
4
183
End your Email pitches with a CTA! Rather than, “I look forward to hearing back!” Try—
A question: I’m eager to make this process easier for you. What can I do to wrap things up smoothly on your end?
Call invite: When is the best time for you to hop on a 15 minute call? 🪡🧵
15
38
174
Having a bestie that works in influencer relations & PR for huge brands is so helpful as a creator.
She looks at 100+ creators daily and has up to 30+ conversations going with different creators at once. She’s given me a ton of perspective on what it’s like on the brand side.
21
15
149
If you’re lost on how much to charge for raw footage, usage rights, whitelisting/dark posting — This is around what I charge on top my my base rate.
Raw footage - 50% of total package
Usage rights - 25% of total package
Whitelisting/Darkposting - $150 (Per post)
9
21
144
Direct Response Marketing Formula:
- Hook (I used a visual hook here.)
- Problem/Solution
- Value Propositions
- Social Proof (I used reviews directly from the brand’s website.)
- CTA
I also incorporated high energy, quick cuts, captions/text to keep the video engaging.
13
5
127
Starting a thread on terms you should know as a content creator below. 🪡🧵
5
49
126
🧵🪡
One of my best friends works in influencer marketing & PR for very well known brands. She reviews over 2k pitches from Influencers & UGC creators on a weekly basis.
I asked her to share a few tips on pitching from the perspective of someone on the receiving end.. 👇🏼
9
31
126
I’m honestly going to take some time to create a thread to shout out our seasoned creators and the resources they have to offer.
Those who have built their personal brand, found genuine success, and gained the well deserved respect + credibility. Sources you can TRUST.
18
1
123
Not someone saying, “You’re missing out on working with us by not being flexible with your rates, I recommend you accept this offer.”… Lol Why do some clients think we’re desperate for work?
I’m not missing out on anything, and your comment just solidified that.
14
7
105
That Mikayla mascara scandal is only going to push consumers away from believing every word influencers say.
…Rise of the UGC creators
7
9
108
Leave the jealously behind. Ask yourself, how can I get there too? Rather than, “Why isn’t that me?”
All of these established creators pulling in 8-10k+ STARTED WHERE YOU ARE NOW. What set them apart, and what got them there? RESILIENCE & CONSISTENCY.
This can be you too. 🙌🏼🤍
10
30
107
Product Photography vs UGC photos. 📸
What do these two have in common? They’re both stunning, and valuable however, they utilize different creative formats.
It’s important to know the difference, so you can accurately communicate which of these services you offer! 🙌🏼
10
19
101
As someone who’s hired creators for brands.. Some of yall are difficult to work with. 😭 You need to fine-tune your negotiation strategies and up your communication skills ASAP. Lol
Also BE CONFIDENT.
9/10 when we send an offer, we’re EXPECTING you to respond with higher rate.
9
2
110
NEWER CREATORS —
Even as a beginner, you should not charge any less than $150!
If you’re not able to justify this rate, you need to study up on direct response best practices and gain confidence in your work before marketing yourself as a UGC creator to brands. 💌
5
17
104
The Email that turned a $750 single concept (one video) UGC deal into a $2000 monthly retainer.
Included in the retainer:
- One Completed Concept
- 6 B-Roll Clips/Raw Footage
- 6 Months Usage
This is $2000 for about 45 minutes of work.
Work smarter, not harder. 🙌🏼
8
10
103
Something about this new wave of creators is really interesting.
There are so many people joining this community with the sole intention of taking advantage of newer creators.. pretending to have a successful UGC business themselves, and make money off of coaching others. —
25
7
101
Whenever I’m overwhelmed with inbounds, and the amount of Emails I need to respond to.. I remind myself of how just 10 months ago I was PRAYING for a single inbound to hit my inbox for the week.
We’ve come so far. 🤍
8
2
100
I was invited to join and online conference call with Meta. You know I don’t gatekeep, so here’s what they told us about how to grow on Instagram in 2024:
13
14
100
It’s really annoying how some of you guys take advantage of creators for a following and engagement by posting fake opportunities?
A lot of you are shameless about it too. Lol These creators aren’t following for your or your brand so I’m not sure what there it to be proud of.
16
11
96
Guess who secured a long-term deal with a cold email pitch on a Sunday! 🤍
I honestly don’t pitch much anymore, as I receive an overwhelming amount of inbounds weekly (such a blessing) so I was a little nervous sending over this pitch, but..
YOUR GIRLS STILL GOT IT. 🙌🏼👩🏻💻
8
0
94
I said it once, and I’ll say it again and again and again. — BE CAREFUL what you write online, and what you post if you’re looking to receive inbounds.
What you post on social media, IS your personal brand. You need to put care into it.🪡🧵
7
19
94
I raised my rates with a client as the scope of work has changed since our initial agreement & wanted to share this, in case anyone else is curious how I go about demanding higher pay.
This is a smaller business, so it was difficult for me to send this Email, but necessary. 🤍
12
3
93
Feeling generous today and have a bit of extra time! 🤍 Free portfolio audits! Drop your portfolios below and I’ll DM you with your audit. 💻
(If I’m unable to get to yours I’m sorry! But I’m considering offering a free service bi-weekly for a limited number of people.)
68
3
91
How to get blacklisted within the community: Rip off other creators work in an attempt to sell your own digital products.
I’ve had this happen to me before, & it’s so disheartening. It’s one thing to take inspiration, but to copy and paste? Unacceptable.
11
11
85
Lots of “creator coaches” taking advantage of newer creators lately. My best advice to prevent yourself from being scammed:
🧵🪡
8
26
84
I’ve decided that on my UGC Tik-Tok account, moving forward I’m going to put these text boxes on the thumbnail regarding what each video is about.
I figured that’ll make it easier for new viewers/followers to find whether or not I’ve touched on a certain topic. Thoughts?
19
1
79
I literally can’t believe there was ever a time where I was accepting being paid $17 for an hour of my life at a normal job, when I now make around $300 for 30 minutes spent on one UGC concept.
This will forever change my perspective on how valuable my time is.
8
5
72
Can someone explain to me why my Tik-Toks become such terrible quality after a few hours?
I swear, when I shoot them, they look fine and when I first upload them they look fine. But after an hour or two the quality looks like I shot it on a Nokia Phone from 1985.
27
4
71
You do not need an aesthetic home to be a UGC creator! Some of the most successful creators will tell you, they don’t have the most beautiful modern home.
The goal is always to match the clients branding, & not every brand needs perfectly curated ‘skincare in the sunset’ shots.
4
3
72
Is UGC oversaturated? NO. This industry could never be oversaturated. There are endless amounts of brands that need UGC, & even more popping up everyday. There are billions of consumers. The amount of UGC creators in comparison is unmatched. 🧵🪡
5
5
68
Complimentary brunch in exchange for content at Great White in Los Angeles. 🫶🏼
Went in for a friends birthday get together the other day, after the brunch I pitched to the manager who gave my contact to the marketing director for all of their locations.
Experienced based UGC!
13
3
68
I went from UGC creator, to UGC coach, to Social Media Manager, to starting a Digital Marketing Studio all within a year and I’ve seen massive success with each.
Whatever your goals are right now, dream even bigger. 🙌🏼
2
0
69
Sending this to anyone that lowballs me all 2024. 🖤
3
15
67
@ugcanastasia
@ChelseaUGC
I’m glad you’ve apologized and taken the video down.
But there really was no misunderstanding. You plagiarized her work in an attempt to monetize off of her creativity. Even if you have been doing this for years, you lost so much credibility by doing this.
2
0
66
Your fav Social Media Management & UGC couple. Two separate 6-figure businesses, dual income. True freedom. If it’s possible for us, it’s possible for you. 🤍
PS. If you come across an ad from either of us promoting a dating app.. don’t let it fool you. We’re happily married.
6
0
62
Guys, transparency with your community is amazing.. but stop posting about how you aren’t getting any deals and no brands want to work with you or that you started at the same time as everyone else and still haven’t found success.
😭 This will not help you get brand deals!!
6
0
63
4 Questions I ask brands before taking them on as a client:
- What are the expected deliverables? (I’ll even ask for the content brief in advance.)
- What is your budget for this project?
- What is your expected timeline?
- Is this for Paid Social or Organic content?
2
8
60
In a groupchat with many of the UGC creators that were part of that “first wave”
Feeling so inspired all over again, looking at how far all of us have come.
We started in this community with a lot of other creators who ultimately left and decided this wasn’t for them.. 🧵🪡
8
3
60
Reminder: 80% of success is just showing up. Don’t forget to show up for yourself today. 🙌🏼
3
11
60
I’m not even gonna lie.. I don’t love posting client work on here because the client gets FLOODED with UGC inquiries.
Some creators have even said I referred them when I didn’t to use my name as some kind of social proof.
…Please don’t do that. Lol
9
3
59
Considering putting together a guide on how to transition from UGC creator to Social Media Manager, but not sure if anyone would actually be interested.
When I first made the transition, I expected it to be WAY smoother, but there was soo much to learn.
20
0
61
I just got an inbound from one of my favorite skincare brands that has been sitting on my list of “brands to pitch to” for a while now.
I’ve worked with so many of my dream brands already, and they’ve all been inbounds. I’m still in shock every time. 🤍
7
0
61
That Alex Earlie light is NOT overhyped.. If you’re a creator, you absolutely need it. 🙌🏼
12
2
58
Unpopular opinion: Every once in a while, I will take a lower paying deal if it means building a relationship. 👇🏼
7
7
57
BUILD. A. PERSONAL. BRAND.
This can be difficult, and tedious, but it gives you the opportunity to lean into yourself and establish yourself in an intentional way while presenting yourself authentically.
You will grow your business doing this.
🧵🪡
5
10
57
Been a full time Creator for a little while now living my dream life. 🙌🏼
It’s totally possible. My advice? Believe in yourself relentlessly. Be DELUSIONAL, but be prepared to WORK. Running ANY type of business isn’t easy or immediate money.
Having the correct mindset is key.
1
12
58
I’m going to be completely honest, This may be controversial..
I rarely charge for 3-6 month usage rights. 😬 Knowing myself, there’s no way I’m tracking down an ad, & then chasing down the brand for payment after 3-6mo’s.
In perpetuity is a different question though.
7
1
58
Creative Hour with
@ChelseaUGC
!
Chelsea and I are constantly having an ongoing conversation, so why not bring some of our talks to you?
We want to make this a more regular thing, but for now, our first TikTok Live & Twitter Space will take place on Jan. 30th, at 6PM PST. 🙌🏼
10
2
56
RIP
@LumanuApp
, I already know that most of my clients aren’t a part of the Lumanu Network, and I will no longer be able to continue using Lumanu for majority of my clients.
If anyone has recommendations for other invoicing apps that are just as simple to use, let me know. 💔
25
3
55
The irony of congress using the well-being of children as half of their argument while they do nothing to protect the well-being of children in schools.
#TikTokBan
8
9
55
Things you should charge for as a creator:
• Your base rate per video
• Whitelisting & Dark posting
• Raw Footage
• Usage Rights
• Exclusivity Rights — I typically don’t allow exclusivity at all.
Never underestimate your worth and always negotiate!
5
12
54
I don’t do a whole lot of UGC anymore, so whenever I do accept a deal it’s always a retainer for no less than $5k (usually organic)
Hubs just signed a deal for $3000.
If you’re still accepting $150 for a video, you’re going to get tired of UGC very quickly. Raise your rates!
3
0
54
Recently received an inbound for $750/One Video. I normally turn down UGC opportunities but this was a smaller business I wanted to support.
Had some extra B-Roll, over delivered on content and decided to upsell the raw footage. Final Payment: $2000 on a retainer.
OVERDELIVER!
1
2
51
Not TikTok blowing up a video I posted a year ago?? What is this new algorithm.. Lol
8
0
50
I love the idea of Twitter spaces, would anyone be interested in coordinating a time to join one with me? I would love to just discuss anything and everything UGC related. We can learn from one another and share our knowledge for newer creators to watch. 🙌🏼🤍 DM me!
19
0
49
Definitely a love/hate relationship with TikToks new algorithm. Lol
11
2
49
“What did you do today?”
— This. I literally planned my clients feed for hours. Lol
9
1
48
People ask how I receive inbounds, & the answer is always the same. — PERSONAL BRAND! But what exactly does this mean?
- I post consistently on Twitter & engage/network with other creators.
- I show up in TikTok as much as I can (3x a week or 3x a day. Whatever I’m feeling.)
1
2
48
Now, this is UGC. It takes a lot for an ad to convince me these days because I literally create ads for a living, but.. yeah.. I want that speaker.
Amazing job girl! 🙌🏼
Yalllll. 🤯🤯🤯 | If you love shower concerts like me, this is a game changer!!! Mind. Blown.
#UGCcreator
5
4
70
3
2
47
Sharing this for my newer creators who are currently working on their portfolio.
Your portfolio will always be a work in progress. Overtime, you’ll replace old work with newer/better work. As long as you’re improving (which won’t stop) you’ll continuously update your portfolio!
4
10
48
What’s funny is I used to scroll through Ads but now I’ll sit there and watch each one all the way through to study them and to support that creator.
7
3
48
Everyday I think about how
@ChelseaUGC
and I are going to meet in person for the first time on my wedding day in a week. Lol
This community and career has brought me so many blessings, and she’s definitely one of my favs. 🤍
3
1
47
Confession: I never pitch.
It’s probably my least favorite thing to do. Lol All of my clients have been inbounds from posting on socials, or word of mouth.
Start showing up on social media, and build strong relationships with existing clients. 🙌🏼
3
3
49
Did I really just receive an inbound telling me I need to send in an “audition” to work with them? 💀 This brand is requesting raw footage for zero compensation + UGC photos as an added bonus to strengthen my “audition”. 🤣
If any of you receive this Email, just delete it.
14
3
51
I also see someone under this threat complaining about creators having “crazy prices”? If someone can’t afford your services, that’s on them & their budget.
Plenty of clients have offered to pay ABOVE my rates just to secure a spot in working with me, and my rates are higher.
Brands: Are you getting spammed by UGC creators? Is your inbox flooded with these requests? Have you notice an uptick in people DMing you asking if they can create content for you? I want to know! 👀
#journorequest
24
7
28
9
1
47
The inbounds are rolling in this week, and I’m positive it’s because I’ve been more consistent on social media than ever.
SHOW UP FOR YOURSELF ON SOCIAL MEDIA. 🙌🏼 You don’t “need” a social media presence to be a successful UGC creator, but it’s a useful tool to get discovered.
0
1
46
Shooting for Burga today.🙌🏼🤍 I honestly needed a new phone case. Haven’t been this excited for an inbound in a while!
I noticed several of my creator friends featured on their socials recently! Can’t wait to join you guys. — I’ll post the finished product here in a bit. xx
6
1
45
Looking at some of my content and realizing how HORRIBLE I WAS at creating content in the beginning.. I genuinely forgot.
These skills are truly learned over time. Things that feel so second nature to me now, I would have never even considered when I first started. 🎬
4
1
48
How to build a sustainable career in Social Media Marketing & Content Creation?
DIVERSIFY YOUR INCOME!
I work with 4 SMM clients, charge 2k each, & do UGC on the side. That’s 10k monthly depending on how many UGC clients I choose to work with.
If I can do it, so can you! 🫶🏼
3
1
47
Noticed this feature on my client’s Instagram account. — Apparently, now if you tag a brand or their product, they can request to feature your content.
And to think, last year there were still a lot of brands that didn’t even know what UGC was.
7
4
46
The way one of
@ChelseaUGC
’s Airbnb stays was cancelled due to a privacy issue (hosts fault.) & she didn’t panic at all.
Less than 72hrs to pitch to another host & managed to make it happen. If you’re wondering if her templates are worth the purchase, there’s your answer. 🙌🏼
1
1
46
5 things i wish i knew before starting UGC:
#1
Establishing a personal
brand isn't a necessity, but it will give you an advantage over other creators & make you stand out. - However that in itself is not easy.
👇🏼
2
7
47
I’ve witnessed my bestie
@ChelseaUGC
change her niche about 10x in the past year and find success with every single one.
Stop being afraid to take that leap. If your passion for one thing dwindles, switch it up. 🤍
3
1
45
I love it when I get an inbound, and they let me know which platform they found me on. Lol
3
0
44
Be mindful of what you post on your socials, remember that this IS your personal brand & digital footprint.
Do you want potential clients to perceive you as lost, or knowledgeable? Professional or unprofessional? Whiney/bitter about not getting work or consistent & ambitious? 🙌🏼
4
2
44
Why are the people hating on me on TikTok saving so many of my videos? Lol
Do you guys know that with the new update.. creators can see when you save their stuff. 🥲
Secretly my biggest fans. 🫶🏼
4
1
44
This year’s vision board. 🤍 Last year I wrote a blog post on how to curate a visual collage of everything you want to manifest into your reality.
Vision boards can be a powerful tool when put into action. You can check out the post here:
6
3
45
How did my husband manage to land over $6000 in inbounds for September without ever posting…
@berk4am
, I’d say I’m jealous, but his money is our money and my money is… Target & Starbucks’s money.
3
0
45
Do the haters know they help me in the
algorithm and I post controversial takes
on purpose for engagement or no?
6
2
45
Not my UGC friends accidentally commenting inappropriate things on my Tik-Tok from the brand accounts they manage. 🤣🤍 Be careful besties!
6
0
42
I can’t believe I’ve built a community of 4k of you guys on my page. 🤍🙌🏼 I’m so grateful we’re able to support one another on this journey together.
If you’re new, welcome. I can’t wait to see you all succeed this year. xx
1
1
42
You asked, I delivered. 💻🤍 I’ve been working on this bundle for so long. I didn’t want to sell my “Beginners Guide” alone, as I created it to be a FREE organized series on TikTok.
But, if you want the WRITTEN version, it’s now available in a $100 bundle. (Valued at $500.)
10
9
44
Another 10k month contracted, (not including digital products or coaching.) 🤍 How?
- SMM (The bulk of my income)
- In Person Content Creation/Client Shoots
- UGC (Yep, still do UGC!)
-Creator/Influencer Management
Diversify your income babes!
5
0
43
I finally gained back access to my Twitter. 😭🙌🏼 Hi friends! I missed you! 🤍
11
0
43
Me when I realized I probably looked so lost and overwhelmed on this Zoom call. 🙌🏼
Look at all of these incredible creatives!
👩🏻💻💬 So grateful to be a part of this group. The community UGC has brought into my life is magic. We have big things planned in 2023!
6
1
42
Had to let one of my clients go because they can no longer afford my rates. Very tough conversation to have, because the relationship we’ve built means a lot to me.
However, it is so important to respect your own time and not allow anyone to take advantage of your hard work. 🤍
4
2
42
I always forget to share my work, but here’s a concept I created for Lashify. 🖤
This was truly a dream collaboration for me, as I’ve been using Lashify since they launched in 2018. 🙌🏼
3
0
41
My girlfriend that handles influencer + UGC relations for a multi-million dollar company just texted me this.
Read your contracts and watermark your content always! Know what you’re signing, those contracts can be incredibly tricky. 🏹🤍
5
7
42
@UgcAng
is the sweetest soul and always shared so much value for FREE on TikTok. She was the first to create an in depth UGC COURSE with VIDEO LESSONS included.
The price of her course is a steal for how much time, effort, and detail she put into it. 🙌🏼
3
2
38
Just finished with a discovery call, very excited to take on this retainer client. — Love the transparency with the brand owner, and felt an immediate connection during our call. Already brainstorming concepts. 🙌🏼
My lazy Sunday still consists of work, but from my cozy bed.
3
0
37