MAKE UP FOR EVER
@Makeupforever
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UNLEASH YOUR PERSONAL EDGE. We are a collective of makeup artists co-creating high-performance products and services to empower people.
Joined March 2009
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We are thrilled to introduce our new ambassador: the talented singer, leader of South Korean girl group Le Sserafim, Chae-won Kim.
Daring and creative, Chae-won embodies the values of MAKE UP FOR EVER.
#MAKEUPFOREVER
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Focus on our brand ambassador Kim Chaewon's almost unreal complexion using our undetectable duo:
#HDSKIN
Foundation and
#HDSKIN
Concealer.
#KimChaewon
#FocusOnMe
#MAKEUPFOREVER
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Our ambassador Chaewon, the talented singer and leader of South Korean group Le Sserafim, reveals her individuality by creating four different looks with of our new Artist Face Powders.
#ArtistryIsCalling
#MAKEUPFOREVER
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Our brand ambassador Kim Chaewon embodies the mood of our 2023 Holiday Collection: artistry, creativity, inspiration and celebration.
#MAKEUPFOREVERHOLIDAYS
#MAKEUPFOREVER
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REVEAL YOUR ARTISTRY
Our brand ambassador Chaewons's fresh look was created using our new Artist Face Blush in the shade Iridescent Opal Pink.
#ArtistryIsCalling
#MAKEUPFOREVER
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We are pleased to announce the opening of our new store in Shibuya Scramble Square in Tokyo.
#MAKEUPFOREVER
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MAKE UP FOR EVER spokesperson for China, Cheng Yi, the talented actor shows how undetectable the new
#HDSKIN
Powder Foundation is to the camera.
#ChengYi
#FocusOnMe
#HDSKIN
#MAKEUPFOREVER
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To celebrate the launch of
#SWEETSEXYSAVAGE
, we're so EXCITED to share that we're
@kehlani
's official 2017 artistic partner!
#MAKEUPFOREVER
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The ultimate 4-in-1 face palette to add highlight, contour, shimmer, & color
#ProSculpting
On
@Sephora
.com 3/1
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541
The gang's all here! Ultra HD Concealer is now available online
@sephora
#UltraHDGeneration
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Created with 80% water, Water Blend gives a natural, dewy glow! At
#makeupforever
boutiques now & 7/22
@Sephora
.com
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The wait is over!
#FiftyShades
inspired limited edition collection
@Sephora
now
http://t.co/sKbQsu9PC8
http://t.co/YtWCsYZA6E
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Secret's out-limited edition movie inspired color collection avail 12/26
#MAKEUPFOREVER
in partnership w Fifty Shades
http://t.co/iu9d5MgVV5
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Artistry is a powerful tool for self-expression. That’s why we made the NEW
#artistcolorpencil
to be used anywhere – lips, eyes, brows & face – for the freedom to express yourself through makeup with just one product. Shop all 39 shades at
#MAKEUPFOREVER
.
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Famous performing artist XIN Liu is the muse of our new PAINT YOUR WISHES
#ChineseNewYear
campaign.
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We are proud to announce talented actor and creative mind Cheng Yi as our Global Brand Spokesperson. Discover him in our new MIST & FIX campaign, showing the power of our micro-fine mist that sets makeup for 24 hours.
#ChengYi
#SprayOnPowerOn
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MAKE UP FOR EVER Global Ambassador XIN Liu introduces our new Chinese New Year collection!
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Get ready to discover the power of light! Meet our new
#ProSculpting
franchise! Launching 3/1 on
@Sephora
.com
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RT if you agree - BOLD lips never go out of style! Artist Rouge lipsticks will be
@Sephora
.com this Friday, 7/22!
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It's finally here! Our new Aqua XL Eye Pencil collection is now available in-store
@Sephora
!
#AquaXLColorFestival
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Today's the day! Stop by
@MenloParkMall
(11am-6pm) to find your perfect Ultra HD match!
@Sephora
#shareyourshade
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Did you know? Coated pigments make Face & Body water-resistant.
#foundation
http://t.co/IDdHy8rqYM
http://t.co/xgIbdiqU6T
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Water Blend is a
#mua
must-have for giving skin a lightweight, stay-put, flawless finish!
#WaterBlendPerformance
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Everything we need to bounce back from a serious night out
#colorcorrecting
#trendingatsephora
@Sephora
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Have
#PinkFever
? Our new limited-edition Lip Fever collection is available in-store at
@Sephora
3/11!
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40 shades of flawlessness! RT if you love that
#makeupforever
Ultra HD Foundation has a match for all skin tones!
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Discover our Global Brand Spokesperson, the talented actor
#ChengYi
, in our new Mist&Fix campaign, demonstrating perfectly radiant and hydrated skin.
#SprayOnPowerOn
#MAKEUPFOREVER
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RT if you love an ultrablendable blush with a natural look and finish, like
#MAKEUPFOREVER
HD Blush!
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Rock Spring’s hottest trend--
#bluemakeup
! We have every shade to suit any blue mood!
#trendingatsephora
@sephora
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Makeup station all set for the Be Flawless. Be Confident. Be You. Event
@AmericanaBrand
today! 12-9 PM 😄
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RT If you've joined the
#UltraHDGeneration
! If not, visit
@sephora
.com for a free sample of Ultra HD Foundation.
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With contouring, it's all about the power of light! The
#ProSculpting
franchise will launch on
@Sephora
.com on 3/1
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Long-lasting & waterproof, Water Blend is the perfect foundation for summertime flawlessness!
#WaterBlendperformance
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Long-lasting and waterproof, Water Blend is the perfect foundation for summertime flawlessness! Now
@Sephora
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Meet the newest member of the
#UltraHDGeneration
--Ultra HD Concealer. Available
@sephora
.com on 12/29
#makeupforever
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Discover our Global Brand Spokesperson Cheng Yi in our new
#HDSKIN
Powder Foundation campaign, demonstrating the perfectly undetectable complexion.
#ChengYi
#FocusOnMe
#MAKEUPFOREVER
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#MAKEUPFOREVER
Pro Sculpting Face Palette naturally transforms your face with the power of light!
#ProSculpting
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Atlanta! Get shade matched with our Ultra HD squad this Friday & Saturday!
#ShareYourShade
@Sephora
@ShopAtPerimeter
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For
#NationalLipstickDay
we're givingaway our Artist Rouge collection! For more: see our Instagram
@makeupforeverus
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Just a FEW of our favorite things! RT if one of these is your
#MAKEUPFOREVER
fave!
#makeupjunkie
#makeup
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Join us in celebrating the glow of our Global Brand Spokesperson, the talented actor and creative visionary,
#ChengYi
, as he takes center stage in our new
#HDSKIN
Hydra Glow Foundation campaign.
#FocusOnMe
#MAKEUPFOREVER
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Calling all Pro artists! 📣 Introducing our NEW Ultra HD Blush Palette: 12 shades of weightless, long-lasting cream blush that fits perfectly in your kit. Available now at
@sephora
.
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We have our crystals & lashes ready for
#MetGala
! RT if you're excited to see all the looks tonight
#MAKEUPFOREVER
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All about matte? The new Artist Palette Volume 4 – Shadows has 9 stunning matte Artist Shadow shades!
#makeupforever
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BOLD colors. BOLD lips. Bold makeup. In BOLD we trust!
#myartistrouge
#getyourboldon
Collection arrives 8/5
@Sephora
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On
#NationalLipstickDay
, BOLD comes in 45 shades and is at
@Sephora
.com!
#MyArtistRouge
#GetYourBoldOn
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RT if you're a fan of
#MAKEUPFOREVER
Mat Velvet+, a shine controlling, oil-free, water-resistant, complete coverage liquid
#foundation
!
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Pro-Finish Multi-Use Powder Foundation does it all! It's perfect as a foundation or setting powder!
#makeupforever
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Artist Rouge offers 45 show-stopping shades! RT if you've found your Artist Rouge shade!
#MyArtistRouge
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Classic red comes in: Artist Rouge, Artist Plexi-Gloss, Aqua Lip, & Aqua Rouge! RT if you love one of these
#lip
options!
#makeupforever
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NEW
#artistcolorpencil
✏ Whatever you want. Wherever you want. Shop all 39 vibrant matte shades of this powerfully pigmented, do-it-all pencil for Lips, Eyes, Face & Brows EXCLUSIVELY at .
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Now in 14 shades, the innovative dark circle corrector and concealer collection will have everyone looking more flawless than ever before!
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Did you know that our new
#makeupforever
Water Blend Foundation is
#waterproof
?
#WaterBlendPerformance
#beauty
#motd
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Need a flawless formula? We have a foundation for any type of coverage & finish! Head to
@sephora
or a
#MAKEUPFOREVER
boutique to find yours
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Artist Rouge
#lipsticks
are now in-store at your local
@sephora
! With 45 shades, what's your pick?
#MyArtistRouge
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Holographic inspired lips c/o
@dominiqueldr
+ NEW Artist Acrylip 501. What kind of artist are you?
#iamanartist
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#MAKEUPFOREVER
#lipsticks
come in an extensive color and texture range to provide unlimited creativity!
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RT if you agree: red lips + flawless skin = date night perfection!
#UltraHDGeneration
#myartistrouge
#makeupforever
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Available in 5 shades, our
#MAKEUPFOREVER
Aqua Brow will keep anyone's
#browgamestrong
@sephora
#makeupforeverbrows
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Win a trip to
#FiftyShades
screening/lmtd edition sets from
#MAKEUPFOREVER
NoPurNec18+Rules
http://t.co/ztuZLDOBQ9
http://t.co/hnqgCVof4X
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Tonight's lip options! What shade are you rocking tonight?
#makeupforever
#MyArtistRouge
#lipsticks
#lips
#liplook
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Amp up your lashes with the new volumizing Excessive Lash Mascara! Launching on
@Sephora
.com 6/16!
#punkyourlashes
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With Aqua XL Eye Pencils, it's an endless summer of color possibilities!
#makeup
#makeupforever
#aquaxlcolorfestival
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Artist Rouge is now
@sephora
.com. With 31 crème & 14 velvety matte shades - what's your pick?
#MyArtistRouge
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Aqua XL Eye Pencil stays on til you take it off - perfect for hot summer days!
#AquaXLColorFestival
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Meet our new Pro Light Fusion Highlighter, available in: Golden Pink for light-to-medium skintones & Gold for medium-to-dark skintones!
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RT if lipstick is one of your Friday night essentials!
#TGIF
#myartistrouge
#getyourboldon
#makeupforever
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Apply just a few quick dabs of Ultra HD Concealer and voila -- instant under eye perfection! Now in 14 shades
@Sephora
#makeupforever
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Get your dewy glow on!
#Makeupforever
Water Blend Foundation is now at
@Sephora
.com
#waterblendperformance
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Attn:
#eyeliner
lovers-our limited-edition, Artistic Aqua XL Eye Pencil Collection includes the complete 20, full-size Aqua XL Eye Pencils
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121 intense shades. 5 highly blendable finishes. 12-hour wear. NEW
#artistcolorshadow
--
#comingsoon
to
@Sephora
stores (1.5)! SHOP EARLY:
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RT if you love the ultra-creamy glide of our new
#MAKEUPFOREVER
Aqua XL Eye Pencil!
#AquaXLColorFestival
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Meet the latest limited-edition Lip Fever Collection: Explosive Orange Lip! Now on
@sephora
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Our new boutique in IFC Mall Shanghai is open!
MAKE UP FOR EVER reveals its new merchandising concept both deeply rooted in our brand DNA and showing a new design consistent with our new brand image.
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All the glitter in the world, can't shine as bright as Mom!
#HappyMothersDay
#MAKEUPFOREVER
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Don't forget to grab the
#MAKEUPFOREVER
eyeshadow palette--Artist Palette Vol. 2 with 9 gorgeous Artist Shadow shades! Happy
#BlackFriday
!
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