Luke Ellis | DTC Email Specialist
@lukejcellis
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$30M+ Klaviyo Revenue Generated 🚀 | I'll Help Your eCom Brand Make An Extra $30k+ In 60 Days Otherwise You Don’t Pay & I’ll Send You $500 | Book Free Audit 👇
United Kingdom
Joined May 2014
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Pinned Tweet
when it comes to getting results & creating high level email designs for ecom brands, nobody’s doing it like me & my team
(check my highlights section) 🚀
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After designing nearly over 1000 emails for ecom brands.
We have released a video showcasing how we design and import our emails using figma.
Want it? Reply "figma" + like and it's all yours!
(must be following)
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1K
After designing nearly over 1000 emails for ecom brands.
We have released a video showcasing how we design and import our emails using figma.
Want it? Reply "figma" + like and it's all yours!
(must be following)
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I'm giving out our figma file for our top email designs 🚀
I'm going to be deleting this soon...
Want it? reply + like and it's yours!
(must be following)
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I'm giving out our figma file for our top email designs 🚀
I'm going to be deleting this soon...
Want it? reply + like and it's yours!
(must be following)
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After designing nearly over 1000 emails for ecom brands.
We have released a video showcasing how we design and import our emails using figma.
Want it? Reply "figma" + like and it's all yours!
(must be following)
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Klaviyo can be the most profitable eCom app you use - only if you know what you're doing!
There can be many features that look overwhelming.
So we made a video guide which shows you its best money-making features.
Like & Comment "Guide" and I'll DM you a copy (must follow)
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Do you want access to all of our best performing email designs we've done for clients?
Reply "design" + like and it's all yours
(must be following)
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TikTok mistakes that will affect your sales:
❌ Boring hooks
❌ Too salesy
❌ No text overlay
❌ Video too long
❌ No humans
❌ Fluff content
❌ No sound
❌ Bad resolution or format
❌ No UGC
❌ No CTA
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Happy to say, finally hitting over $30M through Klaviyo Email Marketing!
My agency has created a full guide on everything we do internally!
We're not gate-keeping, we're giving everything away for FREE.
Want it? Reply "Klaviyo" & RT and it's all yours!
(must be following)
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We've made over $30,000,000 for clients and compiled everything in a NOTION Doc.
And now we've made a FREE guide showing you everything we implement for our clients.
Want access?
Like, RT, and comment "Send" and I'll DM it to you
(24 hours only, must be following)
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After designing nearly over 1000+ emails for our clients we are giving away our Site Abandonment Flow template
Reply "FLOW" & RT for free access.
(must be following)
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Crazy email design we did for AirUp
How you rating the design?
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Klaviyo can be the most profitable eCom software you use - only if you know what you're doing!
There can be many features that look overwhelming.
So I made a full guide which shows you its best money-making features.
Like & Comment "Guide" and I'll DM you a copy (must follow)
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We have made over $30M with Klaviyo emails!
A massive portion of that has been due to the results from the welcome flows we setup.
If you're interested to see how complete framework like + comment "flow" and I'll send it over.
(must be following)
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Over $30M generated w/ 60+ ecom brands!
We've created a free video guide teaching you everything we do
We're not gate-keeping, we're giving everything away for FREE.
like + commnet "sunlo" and I'll auto-dm it to you.
(must be following
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I have been able to book over 40+ each month appointments on autopilot for my agency.
I've made a free video showing you EXACTLY how I do it!
Want it? reply + like and I'll send it over!
(must be following)
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I've built out a Framework of the best converting UGC creatives.
And I'm going to be giving it out for free!
RT & Reply "UGC" and I'll DM it y ou.
(must be following otherwise you won't receive the DM)
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I’m starting to get more active on Twitter
Need some new friends
So let’s do this.
Under 5k followers?
Introduce yourself below.
- Name
- What you do
I need more genuine connections.
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Another client we've got hitting the 50% email revenue mark!!! 🚀
If you're interested in a free audit on your email marketing, shoot me a DM
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Out of curiosity, I run a $70k/mo agency would anyone be interested If I broke down on how we acquire our clients and managed to scale to this level?
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Question for UGC creators, I'm curious to know.
Would you ever do a video for free or discounted if you genuinely wanted/liked the product and/or it was a high ticket?
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No one cares about your logo.
Instead, work on:
- mastering a skill
- getting traffic
- Solving problems
- building an audience
Only focus on things that matter, that’s how you become someone that matters.
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I've generated over $30M+ with emails, The copywriting is just as important as the design!
We've made a free video guide showing you how you can write email copy that will embark emotion and get conversions.
Want it? Reply "send" + like and it's all yours!
(must be following)
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OG Before & After email we did for Prime 🔥
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No results? Keep working
Bad results? Keep working
Great results? Keep working.
Consistency is key.
Don’t give up.
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After hitting over $550k in the last 30 days for one of our stores!
We have released a FREE video breakdown on how we were able to hit $550k alone from email
Want it? Reply "Klaviyo" + like and it's all yours!
(must be following)
I'm not going to be keeping this here for long
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Learning how to write emails that sell has given me lots to be grateful for:
• Travel whenever I want
• Grow my agency
• Spoil my loved ones
It feels unreal at times but I thank God for where I am today.
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I like this visuals on this new client, how does everyone rate it?
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Some of the fire emails our designers have made for our client Lumi Therapy 🔥
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Smashed $30M in revenue for our clients and we're spilling the secrets in our latest guide! 💥
It’s FREE and packed with strategies we use.
Just like + comment and I'll slide it into your DMs! 🚀
(must be following)
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Just a couple of the email designs that have been printing money for our clients.
What’s your favourite?
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I’m looking for female UGC creators based in the uk
budget £100 - £150 per video
please dm if or tag someone who’s be interested
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I’m 24.
It was a good thing to quit my 9-5 job, since then:
Started my personal brand
Started a $70k/m email marketing agency
Added over $10+ million revenue share for clients
Traveled around the world
Hired multiple times
Start building, you never know where it will take you.
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For the past 7 years, I’ve learned everything I can on ecom because I love it.
It's way easier to work when you love what you do.
Love what you do and you will succeed.
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Nothing more disappointing than believing in an agency to fulfil a service and they do the opposite to that
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I’m looking for female UGC creators 30+
Reply and my team will get in touch
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If you run an Ecom store and do not invest in email marketing
I can almost guarantee at least 1-2 of your competitors are doing email marketing
So they're just eating up 20%+ of your market for FREE, and without any competition from you
Email marketing should be a priority
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These are the emails we do for clients that guarantee an extra $30k - $250k in monthly revenue 🔥
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If you’re a UGC creator who’s done content with books - DM me
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This one email made over $30k, we didn't rely on sales or promotions - only reviews.
We've made a FREE video highlighting how you can write and strategise your emails so you can make more revenue without directly selling.
Like + Comment "MONEY" & it's yours
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I’ve failed a ton.
Before I started my email marketing agency…
I was:
An engineer & working at the call center earning minimum wage.
It taught me an important lesson…
(most of you fail to see this)
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You won’t make it online if you can’t handle these things:
- Rejection from prospects
- Bad client expectations
- Content that flops
- All the $0 days
Failure is part of the journey.
Keep your head high and keep going.
We all have our ups and downs.
Don’t quit.
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Email marketing success requires persistence and learning.
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Profitable emails don’t form overnight.
Take your time with:
• Testing & iteration
• Optimizing
• building relationships
• patience & persistence
Be patient and let the results compound.
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1st week of email outreach is going great! Already bagged our first call…
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AQA: "Outline how the court of appeal can use their power"
ME: "oUtLinE How ThE CoUrT oF aPPeAl cAn uSe tHeIr pOwEr"
#aqalaw
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I’m starting to get more active on Twitter
Need some new friends
So let’s do this.
Under 5k followers?
Introduce yourself below.
- Name
- What you do
I need more connections.
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The emails we designed for a Katana brand, what you rating it?
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Landing pages are where good products go to die.
We see it all the time...
A killer product...
Great email marketing set-up, and then...
A landing page that couldn’t sell water in a desert.
Fix your pages and watch your sales skyrocket.
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We've hit over $1MILLY in the last 30 days with 50 bludclart percent of that being through our emails.
And now I've made a cheatsheet you can steal on the exact things we look at to hit 40% - 60% with emails.
like + comment and it's all yours for free
(must be following)
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looking back some people were just a waste of my time
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Molly-Mae is losing out on millions on her business and here’s why:
❌ Email designs are not optimised for conversions
❌ Not giving customers enough incentive to provide an email.
❌ Asking for the mobile number on pop up instead of email (lower conversion rate)
❌ Not
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Need to find me a girl who's happy to do TikTok UGC 😮💨
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Discipline over motivation.
Consistency over talent.
Execution over planning.
God over everything.
Happy Sunday to y'all :)
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TikTok mistakes that will affect your sales:
❌ Boring hooks
❌ Too salesy
❌ No text overlay
❌ Video too long
❌ No humans
❌ Fluff content
❌ No sound
❌ Bad resolution or format
❌ No UGC
❌ No CTA
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5 things I learned the hard way about ecom email marketing:
1. It's a marathon: Building a successful email list takes time and effort.
2. Consistency is key: Keep sending regular, engaging emails.
3. Nurture your audience: Build relationships through personalized content.
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I'm grateful to have grown up with a family of business owners. It always switched my mind set to think that making your own money was normal instead of the 9-5
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Amazing results for our clients!!!
50% of their revenue all generated from emails alone 🔥🔥
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I’ve recently got myself a pack of Big Day and the lime flavour is flames
Had to get the team to do a cheeky redesign for
@GadzhiIman
&
@shangenflow
for their emails.
It’s a good way not to only generate more sales but deepen the relationship with the community!
Let me know
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Being a younger agency owner
I’m exposed to other young guys killing it with their businesses
Which isn’t a bad thing but act like a motivator to push through my limits.
- Guys making 100k
- Driving lambos
- Traveling
Good reminder to stay focused on God and what really
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I had nothing at the beginning.
- Limiting beliefs
- No motivation
- No purpose
But because I chose not to quit…
I now own an agency doing $70k/mo & growing
Don't ignore your potential
It is one of your powerful weapons in becoming successful in life.
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If you aren’t happy with your 9-5 & want to make a side income that could potentially become your full time income in 2022
Start
- UGC
- Learn Facebook/TikTok ads
- CRO
- Copywriting
If these skills can change my life, they can change yours as well.
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If your emails are all value, with no clear action or offer, you’re leaving money on the table.
By combining valuable content with effective calls to action, you'll transform your emails into powerful marketing tools.
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We give our clients two weekly updates, one via loom running through the account on a Monday and written one on a Thursday.
As well as this we carry out video calls every two weeks to gather as much information as possible to prepare for the coming weeks.
This level of
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My client went from £0 → £30k in just 30 days.
Do you want to know my top 1 Email Marketing Tip:
A/B test email body length.
Compare short-form and long-form email copy to see what engages your audience best.
Master the fundamentals, and keep printing money.
So simple now.
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8 years ago, I got into online business.
- Left/failed college
- worked as an engineer
- worked at a call center for minimum wage.
I was a nobody in a pile of CVs .
But when I shifted my approach, everything changed.
- started educating myself about business
- studied
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TikTok trend + UGC + winning product = Product will absolutely blow up!
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I've spoken with 19 brands this week and the 3 biggest thing I see what needs improving is:
- Flow Setup
- Signup Form
- Email Designs
And on average most of these brands were doing anything from 10% - 25% from email.
So much potential to hit 40%+ with email!
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The No.1 reason why email marketers fail:
They spend all their time learning, not creating:
- Watch 100+ hours of YouTube videos
- Mindless consume CS content on Twitter
- Prioritize systemization over making something valuable.
The result? Sloth-like progress.
Here’s
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If you want to be successful at email marketing focus on:
• Niche-subject lines
• Long-tail keywords
• Consistent volume
By targeting these elements, you'll have a better chance of improving your open rates and click-through rates.
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We've spent over £10,000,000+ on ads 🚀
Having an optimised website is key if you want to guarantee results with your marketing
RT + Reply "ADS" and I'll send you the exact 47-Point checklist that we use to optimise websites to guarantee success in our ads
(must be following)
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TikTok truths I swear by:
1) The creative is key
2) Short and snappy wins
3) A great hook
4) CTA sells
5) Engagement is everything
6) Jump on trends
7) Don’t lose momentum
8) UGC and native content
What else? ⬇️
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*opens twitter*
"THIS IS HOW I MADE 100K TODAY AND YOU HAVE NO EXCUSES TO DO THIS TOO, YOU LAZY FUCK"
That's enough money twitter for today lmao
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Email marketing is a long process.
Some strategies won’t work and that's okay.
Focus on the long term game.
Build for sustainability.
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3 tips on how you can improve your Shopify sales by 30% within 30 days! 🚀🧵
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If you’re an Ecom store owner/brand,
Here is how you can increase your revenue with email marketing:
1. Segment your email list: Divide your subscribers into groups based on demographics, interests, or behavior to send more targeted and relevant emails.
2. Personalize your
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Set up a store last week and already hit 2k/day.
Dropshipping is easy if you have:
- Good understanding of how offers work! Just imagine, if you had to sell your product for double the cost how would you increase the perceived value and make it a no brainer.
- Access and
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The easiest way to increase your AOV for your brand is by doing this:
- Hire a copywriter to write an eBook on a value based topic related to the problem your product is solving.
- Hire eBook designer
- Add this as a one click upsell to your store.
No margins, all profit.
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if you still have your Shopify sales notifications live and you sell a course on ecom then you shouldn't be selling a course on ecom 💀
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I've been able to generate over $20,000,000 through eCommerce Email Marketing.
You NEED to know how to structure your email strategy.
RT + Reply "EMAIL" and I'll send you the exact checklist me and my team stick by to grow businesses with emails.
(must be following)
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We've got something cooking, who would be interested on how we've been able to do over $30M with email copywriting?
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I added $20,000 to an ecom brand using emails.
My
#1
Email Marketing Advice:
Build a relationship with your subscribers.
- Provide value
- Entertain them
- Show you care
That’s how you keep printing money with email marketing.
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Guarantee, social proof + payment icons under the call to action always.
Non negotiable
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If you are selling in every email, you are not an email marketer.
You are spam artist.
Instead, focus on value, build a community and share customer experiences.
The results will follow.
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Releasing a figma email design tutorial later, keep your eyes out
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I don’t care if I fail in the end.
I am still going to play with the mindset that I am going to win.
And this mindset has kept me going even when nothing was falling in place.
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Every email should have a clear goal.
Whether it's building relationships, driving traffic, or making a sale, knowing your objective is crucial for effective email marketing.
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The agency space can be so fucked.
Helped a client make an extra 180k on a 10% rev share.
They want to dispute the invoice after bout a month from paying it and are now going ghost.
some biz owners are cunts man
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Do you want to get better at what you do?
Test different approaches and see which one resonates with you.
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The ultimate tech stack imo:
Store:
@ShopifyPlus
Email:
@klaviyo
SMS:
@SmsBump
Upsells:
@zipifyapps
LPs:
@shogun
Analytics:
@trytriplewhale
PP Surveys:
@EnquireLabs
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Your first impression in email marketing sets the tone for the entire relationship.
A well-crafted welcome sequence is crucial to establishing trust, building rapport, and guiding subscribers toward desired actions.
Key elements of a successful welcome sequence:
• Set clear
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Focus on what makes you different.
Email marketing is a crowded market.
You either stand out or get lost in the crowd.
So if your product has a unique mechanism…
Shout it out to the world.
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