Liz Hermann
@lizmhermann
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SaaS cofounder quietly growing to as big as it can be, because why not?
Germany
Joined December 2021
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Me: starts a business
Also me: better keep my options open
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My husband taking calls
Yeah, I don't think neither of us will ever go back to working in an office
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🚀A startup needs 3 things to be successful:
1. Solve a problem or fulfill a need or want
2. Develop a viable business model
3. Tell a great story
Without all 3 you’ll never scale.
- Andrew Gazdecki, in “Getting Acquired”
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😬This may sound lame, but…
I need a female founder friend.
Anybody out there?
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Twitter right now:
Everybody (and their dog) building a personal brand
All the “Twitter influencers” commenting and liking each other’s tweets thinking “I’m building a business here”
Are you really? 😬
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🚀I’m preparing to launch on Product Hunt soon.
What is important for me to keep in mind? Any tips?
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When I hear: 9/10 startups fail.
Well, very likely all these 10 startups were created by the same founder and the 10th was the one that finally succeeded 🚀
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Every cold email: “can you hop on a call?”
My answer if I’m slightly interested:
“I can't join a call. Please send me more details about your service and pricing, and I'll take a look at it.”
Most don't even get back to me. And there you have it 😒
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The company I have together with my husband officially makes enough money to cover all our expenses and bubble tea I consume monthly.
Living the dream! 🤩
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How do I avoid being a clueless non-technical founder?
I talk to my cofounder about technical issues and frameworks all the time so I better understand this side of the business.
Just trying not to be the person that says: “can you please just add this feature/button here?” 😅
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My goal right now is to become a customer acquisition geek 🤓
I want to be able to look at a business or idea and say:
"Here’s how you can get your first 10, 100 and 1000 customers" 😎
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It’s official: my husband and I are going on a nomad year! 🤩
We are 2 months away from the first leg of the journey.
Time to do some planning and sell our stuff.
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I ran Google ads in May.
Results:
14,500 paid impressions
1,920 paid clicks
Ad spend: €230.00
Cost per click: €0.12
Customer acquisition cost: €4.33
📈 Revenue growth of 40% compared to April
Now I’ll start testing YouTube ads.
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Funny thing about having your own business/being your own boss:
Public holidays don’t feel the same anymore.
I’ve been consistently forgetting there’s a holiday coming up. 😅
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Being married to my cofounder is awesome!
We have meetings while going for a walk, eating out or having bubble tea.
If you are single, get yourself a cute cofounder and marry them!
Just saying 😁
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Being married to my cofounder:
I wake up in the morning already asking him stuff such as “do you use Tailwind CSS? Why is everybody I follow on Twitter talking about it?”
Impromptu lesson on Tailwind CSS.
That’s our pillow talk 😁
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Working from Cappadocia this week.
Yeah, “living the life” really suits me 😁
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I went from reader of Starter Story to being featured on it 😎
(I mean, I’m still a reader, but you know what I meant)
Here’s the story of how we started Stagetimer and continue to grow it 👇
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We are pretty much VC funded 🤔
Five big Venture Capital and Private Equity firms use Stagetimer, which is quite funny for a bootstrapped startup 😁
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Working while staying at a resort 🌴🩴🏖️
Other people:
“What a terrible life having to work while in a place like this”
Me:
So lucky I get to work from a place like this 😍
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I'm listening to My First Million podcast when Sam Paar says he just turned 33
I'm 34 and suddenly feel old and unaccomplished
Yeah yeah, I know "we shouldn't compare with other people", but I do wish I had started on this path earlier 🫤
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I ran Google search ads for my startup in June and here’s the result:
€494.95 total ad spend
29,981 impressions
4,902 clicks
CAC €6.11
LTV €39.44
📈Stagetimer has been growing 19-40% MoM since running ads.
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🌎 We just arrived at the paradise of digital nomads:
Thailand 🇹🇭
Any tips or recommendations?
We are staying in Bangkok for the first 2 weeks.
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This is the type of glitch on Twitter that you don’t question.
You just accept it!
Yeah right,
@thesamparr
only follows 192 people and suddenly decided to follow me. That makes sense! 😳
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I’ve been wondering how companies come up with their names.
How did you come up with the name for your project or startup? 🤔
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My timeline:
Sept 21 - stopped work as an educator, became a SaaS cofounder
Nov 21 - started listening to My First Million pod
Dec 21 - joined Twitter, met cool people
May 22 - scaling Stagetimer and building a few side projects
Learning more than on my master’s program!🔥
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We made it!
#1
on Product Hunt yesterday! 🏆
Thanks fellow founders and makers 🤩
I’ll need some time to chill now: playing video games and painting by numbers
(I have an arts degree but always wanted to try it) 😅
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I’ve been obsessed with customer acquisition lately 🧐
I’m fascinated by how different companies grow 🤩
How did you get your first 10 customers?
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We finally have the list of places we plan on visiting during the nomad year:
🇵🇹 Portugal
🇹🇷 Turkey
🇻🇳 Vietnam
🇹🇭 Thailand
🇮🇳 India
🇨🇳 China
🇰🇷 South Korea
🇯🇵 Japan
🇵🇭 Philippines
🇦🇺 Australia
🇮🇩 Indonesia
Any tips for these places?
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Yay!! Just got out first customer from Brazil 🇧🇷
For context: I come from Brazil
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What is being a founder or solopreneur like?
It’s 10% luck
20% skill
15% concentrated power of will
5% pleasure
50% pain
And 100% reason to remember the name
If you know, you know it!
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I worked from a café all day yesterday (the co-working was closed)
Kept feeling like the owner must be bothered for having someone hanging around all day long
Anybody else feels like that? 🤔😬
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Stagetimer has been growing strong for 1 year 🎉🎉🎉
Stats Jun 21 -> Jun 22
We went from:
€193 -> €4,024 gross revenue
€60 -> €2,006 MRR
28 -> 1,594 registered users
8 -> 496 customers
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🍭🍬🧁 Do you remember going to the candy store as a kid to pick and choose different types of sweets?
How about having all that fun again?
Check out and let me know what you think of my new side project (only shipping to EU countries).
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🌎 Nomad year update:
-> We finished selling all our stuff
-> Moved out of our apartment today
-> First flight scheduled for October 9th
Destination: Portugal 🇵🇹
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I gotta know:
What is keeping you from running ads for your SaaS, side project or startup? 🤔
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One of the best things I’ve done this year:
Tweet that I needed a female founder friend
I’ve been developing friendships with awesome women and learning so much from them 🤩
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🚀🚀🚀 I’m launching Stagetimer on PH tomorrow.
Your support tomorrow will mean the world to me 🤩
Also, I received so many tips and resources on how to launch that I decided to compile all in one place:
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⚠️The belief that your startup needs to be original kills entrepreneurship.
What’s more important is that you solve a problem and solve it well.
- Andrew Gazdecki, in “Getting Acquired”
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We are selling everything and then leaving for a nomad year around the world.
Unlocked a new superpower: Salesmanship ⚡️⚡️⚡️
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“I never click on ads. So I’m not gonna run ads for my startup.” 😒
Just think about it:
People that buy from you don't build their own tools.
They don’t think and behave like you.
Ads simply allow other people to know your business exists 😉
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Hey, this month I’ll be helping 5 founders/makers run ads.
If you have considered running ads for your startup or side project and don’t know how to get started, send me a DM 😉
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🤔 Do you sometimes feel like you've lived many different lives in one?
I'm 34 and I've:
• Had different careers
• Lived in different countries
• Tried a bunch of different activities
Each of these things feel like a completely different life!
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Hey, fellow founders and makers: how do you collect and organize customer feedback and requests?
Do you actively seek it by contacting users, or you let them reach out to you?
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Is it crazy that I actually enjoy writing documentation?
It’s not like I can do it all day, but I genuinely love explaining the features and capabilities of our software.
Maybe I need a better definition of fun in my life 😅
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Teachers were like:
“Group work will teach you valuable lessons”
The lesson:
Some people will always do the bare minimum and get the same grade as you 😒
A lesson for life!
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🤔 What is the stickiest product, app or service in your life right now?
I go back to Spotify every single day, and I have been thinking what other tools consistently bring users back.
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PH launch update:
🥇 Number 1 (so far)
🚀 75 upvotes the 1st hour
🥣 Finished breakfast at 11am
🤩 Amazed by all the love and support
👉
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So proud of my cofounder!
What started as a pet project with the question “can I create a tool for this” is now a software with more than 1k users and so far, number 1 on Product Hunt today🥇
Our bootstrapped startup is doing better than we expected!
👉
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🚀Finished my 4th month testing FB ads.
What I tested:
• Different ad copy
• Image vs. video ad
• Languages targeted
• Different sets of countries
Here’s what works best:
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Just finished another painting 😍
No praise needed: it’s painting by numbers.
You only need a sociopathic level of perfectionism to finish one of these 😅
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Am I the only one getting these silly ads such as "personal handle" you can carry and stick to any surface?
What is happening here?! 🤔
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I want to try different things as we travel around the world.
First experience: watercolor workshop in Porto 🤩
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My one goal for this year:
Be more curious 🧐
I want to ask more questions instead of assuming I already know the answers.
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Any tips on how to run an affiliate program for a SaaS?
A person asked for an affiliate link to promote Stagetimer.
I’m starting to look into options and would love some help 🧐
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🚀Just launched Stagetimer 2.0 on
@producthunt
: free countdown timer you can control from anywhere. Share the timer and agenda link with presenters and participants.
👉
Would love to know what you think 🤩
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Me wanting to spend less time on my phone:
Starts using Twitter on the computer.
It kind defeats the purpose, right? 🤔
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🇳🇱 I’ll be staying in Amsterdam for a week.
Any tips on things to see and foods to try?
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I’ve been trying new things in each country as we travel around the world 🌍
Today was a sculpting workshop in Athens, Greece 🇬🇷
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🚀 The hidden power of side projects:
• Developing a new skill that can also be used in your main business or job
• Learning about a new niche, industry or area of expertise
• Keeping you motivated and curious
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Let’s be honest: adulthood is all about doing the things we wanted to do as kids, but couldn’t.
🎮 Growing up I always wanted to have a Game Boy but didn’t have the money.
I bought a Switch 6 months ago and I’m having so much fun!
I love being an adult 😁
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What a joy finding a nice coworking space.
Will I talk to anybody? No.
Will I be way more productive? Maybe.
But man, it’s nice working from a different place 😍
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🚀 Anybody trying to grow a business?
Here’s how I got started:
“Growing a Startup” by
@Julian
covers strategy, landing page, acq. channels and more
“This is marketing” by Seth Godin
for a foundational knowledge of marketing
And learned about product-led growth
Links 👇
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I woke up to:
-> Server has been down for 5h and no customer could use Stagetimer
-> Interview at 10am to get the German citizenship
-> Loads of customer support in between
-> Train trip to another city
Good news: it can only get better after such a storm 😅
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📈 Stagetimer grew more than 10x in revenue this past year!
Oct 2021 -> €732.01
Oct 2022 -> €8,976.72
Can’t wait to see where it will we be one year from now 🤩
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@ShaanVP
@thesamparr
Just gathering the courage. Don’t want Sam to say “well, that’s a dumb question, but here is what I think” 😅
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And there you are overthinking everything about your startup 😜
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🗓 I’ve joined Twitter exactly 6 months ago and I’m amazed by how much I’ve learned here.
There’s so much value out there.
Just make sure you connect with the right people.
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We got our first Stagetimer yearly subscription renewal today! 🎉🎉🎉
My cofounder launched a subscription plan for Stagetimer a year ago.
It’s really satisfying seeing the growth we had.
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🌏 How I'm planning our Nomad Year:
• Making a list of countries we would like to visit
• Checking on Google the best time to visit
• Searching best flights on Google Flights
• Checking cost of living on Nomad list
Then comes the planning for each country.
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My husband/cofounder and I have a simple but powerful habit:
We both keep a list on our phones of things we are learning and thinking about.
This gives us plenty of topics to talk about when we go out to eat or go for walks in nature. 🤩
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I managed to travel around the world for 6 months and take some 20 pictures in total 😅
I was there, enjoyed each place, tried different types of food and had the best of times.
No proof needed 😊
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I started two master’s programs during the pandemic thinking I missed studying 🤓
I actually missed learning.
I quit both programs halfway through.
I’m now learning things on my own and at a way faster pace 😎
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Our support page says we answer emails in up to 2 business days.
I love answering support requests and questions as soon as they arrive.
Our customers are always amazed by how fast we answer.
Always underpromise and overdeliver 😉
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🤩 You know you’re doing well when both going on vacation and going back home bring you the same amount of joy.
No more going on vacation to escape from work and everyday life.
It has become just a way to recharge while still enjoying the journey of building my own business.
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Going around with a local just gives you a different feel of a city.
Meeting other founders has been the coolest part of traveling around the world 🗺
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I worked in a very toxic environment before going full time on my own business.
I burned out twice while there.
The after effects: as my own boss, I still treat myself poorly more often than not.
Be careful with toxic workplaces. The side effects linger even after you leave.
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Stagetimer grew 1226% this past year 🤯
It’s mainly a combination of SEO and paid ads:
✔️Content creation to target key queries
✔️ Targeting non-ranking keywords with ads
Rinse and repeat 😎
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Haven’t been active on Twitter and now that I’m not tweeting much I’m getting even more new followers.
There you go: your Twitter growth hack for the day 😎
You’re welcome!
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Started using Twitter 1 year ago 🎉🎉🎉
-> Joined it for fun and I've been growing it by having fun
-> Connected with cool people from around the world
-> Learned a bunch about growth and business
And my flex: Sam Parr follows me
(and he confirmed it was not by mistake) 😎
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Just realized that I always scroll over tweets with hashtags without even checking the content.
Am I the only one that has developed selective blindness for tweets full of hashtags? 🤔
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🚀 In the last 30 days I:
-> Started a new side project
-> Grew an Instagram account from 1 to 500 followers
-> Created a niche newsletter that now has 100 active subscribers
All powered by my husband’s addiction to AI image generation 😎
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Each new city we go to I develop a slightly different routine.
Loving the Bangkok routing so far:
• Wake up
• Stretch
• Read by the pool
• Breakfast
• Get work done
• Gym/swimming pool
• Second meal
• Watch a series w/ Lukas
• Paint and listen to MFM podcast
😍 💻 🌴
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📈 We had a revenue growth of 84% with Stagetimer in March.
Here is what we are doing:
✔️ Running ads on Facebook
✔️ Same day customer support
✔️ Making Stagetimer an even better tool
New customers keep coming in and happy ones continue to recommend the tool to others. 🤩
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In January my cofounder and I set goals and made some projections for
We already passed the revenue projection for March and it’s only the 20th of the month.
Stagetimer has been growing 30 to 35% a month! 🤩
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💻 I became a SaaS cofounder 8 months ago (previously education consultant).
My approach to starting over in a new field:
Read and do my research, run a bunch of tests and see what works.
Truly believe it works better than going back to school for an MBA or Master’s.
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People sharing a screenshot taken on their phone
Me: checking the battery icon right away🪫
Am I crazy?
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What do you do when you don’t know something? I push myself to learn about it and try it out.
That’s why I’m launching on Product Hunt in one week! 🚀🚀🚀
I’ve never done it before, and that’s reason enough to give it a try.
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I’m genuinely curious:
What is one of your biggest regrets?
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Twitter algorithm:
You saw this tweet, rolled your eyes and moved on without interacting?
Say no more! I'll fill your feed with similar ones! 🙄
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Here’s how to get the best view of Paris:
The Montparnasse Tower panoramic view.
It costs €20 per person to go up and you can get to see the sunset from there and the night lights.
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@mgreiler
If someone does not accept it, they are probably not the right type of person for you to do business with 😉
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I’m starting the planning for the next leg of our journey:
Vietnam 🇻🇳
Any tips? Where to go, what to visit, what to do/try, etc.
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🌏 We shortened our "Gap Year Around the World" to one semester.
Stagetimer is growing, Lukas is starting a new business and so am I, many of the things need to be done from one location and Germany remains our favorite place to live.
Only 1 month until we are back home ✈️
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I’ve been feeling exhausted lately 😵💫
I'm considering taking some time off, like a short sabbatical.
Anybody done that? What would you do during a sabbatical?
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🚀 Breakfast with my cofounder/husband while on vacation in Brazil = goal setting.
Goals for Stagetimer (end of 2022):
• Get to $10k/month
• Document all features
• Automate onboarding emails
• Get a programmer for bug fixing
• Virtual assistant for customer support
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📉 When customers cancel a subscription after a few weeks I reach out asking if they didn’t like the software and would like a reimbursement.
The result: lots of people saying how much they love it + valuable information.
Best part: nobody has ever asked for their money back😉
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I found out I can only handle 2 things at a time that I'm truly excited about.
Right now is a book: “The Tree-Body Problem” by Cixin Liu
and
A new side project I just started
I get so focused that there is no space on my brain for anything else 😬😅
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