One system-generated email triggered $138K in churn. Could have been TWICE as bad, actually. The only thing that saved them? 👇 I only got permission to share this now—over a year later—because it’s anonymized and the company survived. Barely. This wasn’t a product issue. Or a

Q2 churn will hit HARD. Unless... TL;DR: We're running "Save Customers Now!" workshops again—PLG on April 15 and Enterprise on April 17. Stop churn immediately in Q2. I just got this email from a CS leader: "Lincoln, I'm freaking out. With everything going on—economic

Same feature. Same product. 10x revenue. But only if you stop bundling it into the initial sale. Here's how Strategic Unbundling works... Most SaaS companies give too much, too soon. And it’s killing their expansion potential. Here’s what they do: 🚫 Bundle every feature

My entire strategy for maximizing LTV and NRR… in one post. In one simple post. Ready? Do these two things: 1️⃣ Get customers to stay longer. 2️⃣ Get them to buy more, more often, over that extended lifecycle. That’s it. Most companies obsess over #1—but they do it wrong.

Fear and growth can’t coexist. I can tell you’re scared by how you talk about customers. How you do Customer Success. And—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from enough

Anti-shrink isn't Growth I watched a company exec get hyped about the latest shiny GTM motion. And I’m just like… You realize you’re sitting on $1.6M in NEW ARR from your existing customers, right? Your revenue isn’t scaling because you’re ONLY trying to grow by bringing in

Are you growing revenue—or just managing decline? You see the difference. Right? Every customer either expands or drifts toward churn. If you’re not engineering revenue growth, you’re just managing decline. See how one SaaS company stopped leaving expansion to chance—and

Are you acquiring customers—or revenue? No, for real. Which do you prioritize? Every SaaS company celebrates a closed deal. ❌ They ring the bell. ❌ They update the leaderboard. ❌ They high-five and move on to the next new logo. But the best SaaS companies celebrate

Expansion vs. Low-Percentage Saves Most companies will drop everything to try to “save” a customer with a 10% chance of staying… But they’ll ignore a 90%+ expansion opportunity sitting right in front of them. Make it make sense. (Not really... zero interest in hearing why

A hidden revenue leak costing you millions Here’s your Revenue Leak Detector Every SaaS company tracks churn like a hawk. But the smartest, fastest-growing SaaS companies track something even more important: The revenue they should be making—but aren’t. I bet in your company

LinkedIn just banned super popular GTM products Apollo and Seamless for scraping. You know what data you CAN scrape for revenue without getting banned? 🧐 Your customer base. While everyone’s scrambling for the latest GTM hack, there’s millions in latent revenue sitting with

Super-complex GTM flowcharts are like vision boards for RevOps nerds

If you're a 'Revenue Leader' who prioritizes protecting revenue over expansion, you're not leading revenue—you're managing decline.

$1.6M in ARR in just 90-days through expansion alone. I just published a Case Study on a CRM company that literally grew revenue within a sizable customer cohort by 5.6x in a single quarter. So how's your Q2 looking? The Case Study breaks down how they did it and the impact it

Your Outdated Upsell Beliefs Are Killing Your Growth. Here’s How to Fix It. I just saw a post talking about expansion and it tried to make this sound interesting: "Double your revenue in less than 5 years with no new customers." Wow. Nope. Outdated upsell beliefs got you

REVENUE EXPANSION SIGNALS Most GTM motions are focused on net-new sales - expansion is almost always an afterthought because its considered "slower" or "long-term" revenue. That mindset is why you're missing out on a massive amount of revenue that's literally sitting right in

This book is like 10 years old and was outdated when it was published. My new book - Maximizing Lifetime Value (link in bio) - is actually relevant in 2025.

A new book just dropped today called Software as a Science. It's by the guys at @SaaSAcademy and it is fantastic. I got a preview copy of it, consumed it in one sitting. This is the book you need if you want to learn how to build and scale a SaaS business. Like period. Like

CSM Comp: Bonuses vs. Variable This is really about incentivizing the behavior that we're looking for. And because it's a bonus, there's not the fear associated with not, with something not working out and you simply not getting your full salary. If the CSM is doing well, then

CSM Comp - Milestone Velocity Bonuses Another way to do it is velocity. So how quickly are we moving them through these milestones? Remember it's a progress milestone.  So if I can move customers through those faster, that doesn't mean that we're. We're skipping steps. It