leo
@leojr94_
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4,493
Following
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193
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Built & scaled my first SaaS to $30k+ MRR. Now building @indexwhale_ in public. Need help with your SaaS? 👉
Miami, FL
Joined January 2020
Don't wanna be here?
Send us removal request.
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Pinned Tweet
Took 4 years for my SaaS to hit $1,000,000 in revenue.
What got me there?
- listening to user feedback
- shipping requested features
- being patient
- paid ads
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You charge $9/m for your SaaS and user answers this in the cancelation survey.
What do you do?
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I send ~25k emails per month to my SaaS users
Next plan will put me close to $300/m for just sending product updates.
Whats a cheaper Mailchimp alternative?
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❌
- Here's my service
- Here's what it does
- Here's my pricing
✅
- Here's your problem
- Here's my solution for you
- Here's the estimated ROI you'll get
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Another "No show"
Is anybody building a Calendly alternative where you can charge a refundable "Call retainer"?
I feel like that would help weed out most of the no shows.
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SaaS founders, are you 1.or 2?
1. Free tier for limited features
2. Free trial with all features
#buildinpublic
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MRR → Monthly Recurring Revenue
ARR → Annual Recurring Revenue
CAC → Customer Acquisition Cost
LTV → Lifetime Value
ARPU → Average Revenue Per User
DAU → Daily Active Users
Lets help new SaaS founders understand KPIs better.
What would you add?
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That didn't take long 🎉
✅ $100 MRR
If there's enough interest, I'll share my $2/day marketing strategy for early stage SaaS.
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I'm launching
Get an experienced SaaS co-founder and keep 100% equity in your business.
- Facebook ads
- Content
- Advice
- Landing pages
- Design
- Marketing strategies
- and more!
The website is already up with early bird offer!
P.S. My time is
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This post brought in $5k MRR for
Let me pay it forward!
Drop your SaaS website in the comments, and I’ll give you one marketing tip for it.
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Building a SaaS takes time.
Indexwhale is 1 month old and still has $0 MRR.
How long did it take you to get your first paying user?
#buildinpublic
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SaaS founders, whats your preferred marketing strategy?
1. Paid ads
2. Organic content
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I'm selling my SaaS on
@acquiredotcom
- $100 MRR
- validated niche
- 200+ email list
- .com domain
Reason for selling: my other project is taking off and I need to focus on it 100%.
I don’t have much free time lately, so I would love to get this done sooner rather than later.
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B2B vs B2C
Would you rather have:
⁃ 10 customers paying $1000
⁃ 1000 customers paying $10
Why?
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MRR → Monthly Recurring Revenue
ARR → Annual Recurring Revenue
CAC → Customer Acquisition Cost
LTV → Lifetime Value
ARPU → Average Revenue Per User
DAU → Daily Active Users
Lets help new SaaS founders understand KPIs better!
What would you add?
#buildinpublic
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Passed on a $3,000/m client today.
They needed a full redesign of an online store for a solar panel company.
My time is better spent working with SaaS founders.
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Here's my $2/day marketing strategy for early stage SaaS:
Steal it.
Step 1: Product setup
- make sure you have a good enough landing page
- product must be functional
- avoid free plans or long trials periods
- be affordable, you can raise prices later
- setup analytics
-
That didn't take long 🎉
✅ $100 MRR
If there's enough interest, I'll share my $2/day marketing strategy for early stage SaaS.
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If you're looking for SaaS ideas, I think there's a ton of opportunity in FB groups.
It's still a great place to discover niche communities and find pain points.
#buildinpublic
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Low-budget marketing for your SaaS
- Affiliate program
-Cold outreach
- Product Hunt launch
- FB groups
- Reddit
-
#buildinpublic
What would you add to this list???
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The amount of AI replies lately is just stupid.
I'll happily pay for a tool that identifies and blocks accounts using AI replies.
Who's gonna do it?
#buildinpublic
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SaaS marketing channels that are 100% free:
- Quora
- Facebook groups
- Reddit
- Twitter
- LinkedIn
- Pinterest
- Cold Email
- Product Hunt
- Blogging
- SEO
#buildinpublic
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100% of traffic comes from X
- no paid ads
- no SEO
- no email marketing
- no cold DMs
- no affiliates
I just build it in public.
Thats it.
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It's Marketing Monday!
Let's get you some users for your startup. What are you working on?
- One sentence pitch:
- Website URL:
#buildinpublic
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If you can get 10 unknown people to pay for your SaaS.
You are onto something.
#buildinpublic
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My SaaS has plateaued for the last 12 months.
Think you can help me 3X it?
Let's chat.
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My 3 days old productized service is already at $3k/m
I'm using this tools to run it(mostly free):
- Framer (landing)
- Stripe (payments)
- Trello (to do board)
- Google meet (meetings)
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SaaS founders, are you 1 or 2?
1. Free tier with limited features
2. Free trial with all features
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1
89
When designing a landing page, are you 1 or 2?
1. Write copy first, then add visuals
2. Create visuals first, then add copy
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You don't need 10K+ followers to start a productized service.
I grew Cofounderso to $5K MRR with less than 3,000 followers.
Just build in public, have a killer landing page, and be helpful.
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Well over 10k invoices and I still remember the email of my first paying user.
Do you?
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I'm spending $100 on indie tools.
Preferably cool AI stuff, what are you working on?
- One liner:
- URL:
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Would you rather have:
- 10 customers paying $5000/m (Service)
- 1000 users paying $50/m (SaaS)
Why?
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Here's a breakdown of my current skillset as a SaaS founder:
Marketing 🟢
Design 🟢
Sales 🟠
Coding 🟠
Comment yours, be honest!
#buildinpublic
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I have three demo calls scheduled for my SaaS next week.
Problem is, I don’t feel ready for serious B2B sales.
I have two options:
1. Learn the hard way (potentially leave money on the table)
2. Hire a B2B sales team
What would you do?
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❌️
- Here's my service.
- Here's what it does.
- Here's all my pricing.
✅️
- Here's your problem.
- Here's my solution for you.
- Here's the estimated ROI you'll get.
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If you had to start from 0 today, how would you do it?
- SaaS
- Productized service
- Ecommerce
- SEO
- Dropshipping
You can only pick one.
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Apparently, nobody wants to acquire Indexwhale 🤷♂️
The way I see it, I can either:
1. Forget about it, eventually users will churn
2. Find someone who wants to handle it
This could be a perfect opportunity for someone new to SaaS who wants hands on experience.
I’m willing to
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How to MicroSaaS:
- Find a niche
- Join online communities
- Find 1 problem they have
- Start waitlist
- Build MVP
- Launch
- Gather feedback
- Iterate
- Re-invest in marketing for faster growth
- Sell on acquiredotcom
How do you do it?
#buildinpublic
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It's Marketing Monday!
Let's get you some users for your SaaS. What are you working on?
- One liner:
- Website URL:
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Solo SaaS founders win by:
- shipping fast
- offering competitive pricing
- providing personalized customer support
- valuing each user's feedback and suggestions
#buildinpublic
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TOP reasons why people pay for a SaaS:
- makes them money
- saves them money
- saves them time
- solves their problem
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Looks like 50% OFF annual plans is working pretty good.
What's your Black Friday offer?
#buildinpublic
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Took 42 days for to hit $7.5K in revenue.
Here’s how to do it:
- Share your work on X
- Have a killer landing page
- Make paying you accessible
- Don't offer free trials
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MicroSaaS founders must follow roadmap:
- Niche down
- Focus on only 1 problem
- Launch fast
- Have a FREE plan
- Build only based on user feedback
Only continue to build if users convert to paid plans.
#buildinpublic
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Is $10k MRR still the goal for solo SaaS founders?
Or has it adjusted for inflation?
#buildinpublic
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If you are getting your product ideas from listings on Acquiredotcom, Flippa, etc.
🚩🚩🚩
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My welcome email for is 64 words long.
It's also being sent manually from my personal Gmail account.
Don't try to be perfect, just start.
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TOP reasons why people pay for a SaaS:
- makes them money
- saves them money
- saves them time
- solves their problem
#buildinpublic
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You are handed a $10,000 check for your landing page.
Where do you spend it?
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You don't need to build a SaaS unicorn.
Find a niche in a validated market and build something.
The faster you build, the better.
#buildinpublic
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It's Marketing Monday!
Let's get you some users for your startup. What are you working on?
- One sentence pitch:
- Website URL:
#buildinpublic
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Biggest SaaS landing page turndowns:
- Popup after 3 seconds
- Last chance offer
- No pricing
- Excessive animations
- Countdown clock
- No testimonials
#buildinpublic
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Had my first hiccup with a client last week.
It's disappointing when even successful founders can't communicate their ideas respectfully.
I issued a 100% refund.
How would you have handled it?
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If you are making $25k MRR with your SaaS means that you're sitting on an asset worth at least 1M dollars
Let that sink in...
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Indexwhale just got a new landing page.
Yes, testimonials are still fake.
Opinions?
#buidinpublic
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Bootstrap SaaS must follow roadmap:
- Niche down
- Focus on only 1 problem
- Launch fast (-1 month)
- Have a FREE plan
- Build only based on user feedback
- Charge no less than $20/mo
Only continue to build if users convert to paid plans.
#buildinpublic
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I'm dropping $500 on this ad.
Platform: Meta
Target: SaaS founders
My goal is to fill the last spot at
Do you think it will convert?
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Indexwhale had a Free plan for 4 months
- 260 sign ups
- 0 paying users
This happened after removing the free plan.
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$40/day --> $2/day
Just by switching to GPT-4o mini
How long until AI is completely free?
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Launching a SaaS in a validated market can save you hours of building the wrong features.
Here are some validated markets you can join TODAY:
- Analytics
- User event tracking
- Social media scheduling
- Project management
- Form builder
- Affiliate platform
- Image editors
-
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Current state of my feeds
For you: Politics
Following: SaaS
Is anyone else struggling to get their "For You" feed to show worthwhile content? How do I fix it?
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Low-budget marketing for your SaaS
- Affiliate program🤝
- Cold outreach❄️
- Welcome email flow📨
- Tiktok organic videos📽
- Build in
#buildinpublic
🌐
- Product Hunt launch🚀
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Had an unexpected demo call today
I just gotta say, B2B SaaS hits different
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MicroSaaS roadmap:
- Find a niche
- Join online communities
- Find 1 problem they have
- Build MVP
- Launch
Seek feedback, iterate, and re-invest in marketing for faster growth.
#buildinpublic
7
1
47
Marketing channels that are 100% free:
- Quora
- Reddit
- Twitter
- LinkedIn
- Pinterest
- Facebook
- Instagram
- Cold Email
- Hacker News
- Product Hunt
- Blogging/SEO
No excuses.
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MRR → Monthly Recurring Revenue
ARR → Annual Recurring Revenue
CAC → Customer Acquisition Cost
LTV → Lifetime Value
ARPU → Average Revenue Per User
DAU → Daily Active Users
Lets help new SaaS founders understand KPIs better.
What would you add?
22
1
47
SaaS tip:
Integrate feedback loops into your product. Regular user feedback isn't just helpful, it's essential for growth and retention.
#buildinpublic
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45
Small B2C SaaS are not that bad:
- no need for meetings
- low touch sales process
- more word of mouth
- faster feedback loop
- lower marketing costs
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If you're waiting for the perfect time to start your SaaS business, you'll be waiting forever.
Start now, learn as you go, and adapt along the way.
The only way to succeed is to take action.
#buildinpublic
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SaaS founders: Diversify your acquisition channels.
Don't rely on a single source for customer acquisition. Explore and invest in multiple channels to increase your user base.
Here are 10 overlooked but highly effective channels:
- Strategic partnerships
- Guest blogging
-
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Indexwhale is 1 user away from crossing $100 MRR
- 4 months to $45
- 16 days to $99
What changed? I removed the free plan.
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I have lost 168 disputes in the past 4 years
It might seem normal, but that's equivalent to 95% of all disputed payments.
Is there even a proven strategy to win Stripe disputes?
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My main project has suffered since I started working on Indexwhale & Cofounderso.
Many people believe that building multiple SaaS at the same time gives you a better chance of success than focusing on just one.
What’s your take on this, 1 or many?
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Don't validate you SaaS ideas with friends or family.
Their opinions are biased and may sugarcoat the truth to spare your feelings.
Instead:
- Analyze competitors
- Interview ICP
- Build a wait list
- Launch MVP
Only the market will give you honest feedback.
#buildinpublic
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If you can get 10 unknown people to pay for your SaaS.
You are onto something.
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Weekend project is coming together nicely.
Looking for a cool domain.
Budget: Max $500
Hint: Win back churned users with email.
What you got?
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Networking tip for SaaS founders:
Don't just network to pitch your product. Connect to learn, share experiences, and offer help.
Relationships built on mutual respect and value last longer and open more doors.
#buildinpublic
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SaaS welcome emails are underrated.
Here's how to make that first impression count:
- Personalized greeting
- Clear onboarding steps
- Value proposition
- User success stories
- Quick links to support & resources
- Engaging visuals
- Incentives for next actions
#buildinpublic
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How to fail with SaaS in 2023:
- Don’t talk to customers
- Do everything yourself
- Never learn marketing
- Never learn sales
- Ignore feedback
- Build on top of OpenAI API
What did I miss?
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