The number one influencer of 2022 is
#JISOO
of
#BLACKPINK
! 🏆
#JISOO
created the most impact on social media in 2022, with her 48 posts for
@Dior
generating $198M EMV with an average engagement rate of 9.55%.
Learn more here:
Season after season,
#Dior
is among the most successful fashion brands. This success is due partly to the brand's collaborators, including:
🥇
#jisoo
#BLACKPINK
🥈
#mingyu
#SEVENTEEN
🥉
#tontawan
Discover more the other top brands and influencers here:
During menswear AW23, brands broadened their casting strategy and global visibility by partnering with key
#APAC
voices like:
🏅
#jacksonwang
🏅
#winMetawin
🏅
#TEN
🏅
#Tawan__V
Learn more about these partnerships here:
@Ferragamo
has announced that
#LeeJeno
is their first-ever male global brand ambassador. With previous collaborations under his belt and a standout appearance at the AW23 show in Milan, Jeno is the perfect fit for Ferragamo. #제노
#JENO
#NCTDREAM
#NCT
In Sabato de Sarno's first two shows at
#Gucci
, the Italian brand has experienced a glow up in terms of digital marketing, as the EMV generated has skyrocketed.
In the latest show at Milan Men's Fashion Week, Gucci's Key Voices were:
🥇
#dlwlrma
#iu
🥈
#gulfkanawut
🥉
#jaypark
London Fashion Week was one for the books.
Notable fashion houses like
@Burberry
and up-and-coming designers like
#mowalola
had their moment in the spotlight alongside FROWs lined with K-pop stars, footballers, and up-and-coming rappers.
Learn more:
After an iconic
#NYFW
, we partnered with
@KARLAOTTO
to break down all of the key trends on the runway and which brands performed the best 👀🤫
🔎Check out the full report here:
#MFW23
offered an unparalleled experience, complete with remarkable runway displays by brands
@DIESEL
and
@GCDSwear
. Not to be outdone, industry powerhouses
@gucci
and
@Prada
made a lasting impression when showcasing their latest collections.
learn more:
As a result,
@Dior
's recent "Gateway of India" show and the highly anticipated
#NMACCGala
held in Mumbai have generated significant social media visibility, paving the way for future luxury brand investments in India.
Discover more here:
#Herm
ès caused a sensation on Instagram and TikTok during the last
#FashionWeek
. Its captivating posts and videos cemented its status as a digital powerhouse in the luxury fashion world.
📷 Instagram, TikTok, Spotlight
#sebastianyatra
#heartevangelista
#Cannes2023
From TOP brands across fashion, jewelry, beauty, and cars to the latest trends or continued hot wave of Kpop – Lefty unpack the key insights you need to know in the 2023 Cannes film festival.
Download the free report:
India’s luxury market has been growing rapidly, making it a prime destination for high-end fashion brands like
@Dior
to establish a connection with Indian consumers.
Learn more here:
At
#PFW
, K-Pop stars took over, with the members of
@BLACKPINK
generating huge amounts of EMV.
@miakhalifa
also created significant visibility, with her two posts on Instagram beating out
#Zendaya
!
Learn more here:
This year's
#coachella
was a major success, bringing in + $102 million in EMV from various brand activations. Brands from fashion, beauty, and food, such as
#bmw
,
#absolutvodka
,
#rhode
and
#celsius
, saw notable profits from their creative efforts. Follow the thread to know more🧵
Pre and Cruise destination shows continue see success throughout 2023.
@LouisVuitton
and
@gucci
leveraged the power of Seoul while
@Versace
's La Vacanza tapped into the wider cultural conversations surrounding the
#CannesFilmFestival
.
Discover more 👇
Among casting trends at
#PFW22
, most of the visibility was generated by big-name Korean or American celebrities, with the majority being famous musicians or
#kpopidols
Learn more here:
Our partners
@KARLAOTTO
have launched the AW 24/25 Womenswear report — unearthing key trends that emerged from fashion week, backed by proprietary data from
Download it now clicking here:
#fashionweek
#influencermarketing
Discover our new
#SS24
Womenswear Roundup report in partnership with
@KARLAOTTO
and featuring exclusive insights from
@TikTokComms
.
> DOWNLOAD THE REPORT:
Korean celebrities accounted for $122 million or 25% of all the EMV generated across global SS23 fashion weeks. 🤯
Our newest report with
@KARLAOTTO
provides insights and analysis on the rise of
#kpop
in the fashion world and what's to come.
Learn more:
The rising influence of savvy and fashion-forward athletes is creating exciting opportunities for brands to expand their cultural reach. Check out our new report to discover how brands like
#Gucci
and
#DolceGabbana
are activating athletes like
#janniksinner
or
#erlinghaaland
!
#PierpaoloPiccioli
's departure from
#Valentino
marks the end of an era 25 years after having joined the Roman couture house.
The latest Valentino show generated $5.6M in EMV as part of the PFW.
Click here to find out how other fashion brands performed: