"I built Chatter, I'm going to kill Chatter. God rest it's soul." @parkerharris 🤣 Watch the full Executive Conversation episode with Parker here:

If your data is a mess, then your AI rollout probably is too? Hear from @kellyeliyahu, Senior Director of Product Marketing, on why getting your data in order is the ultimate power move:

The latest in AI driven, agent-first innovation. All in one place, and all for free. Register now: This is the unmissable tech event of 2025 and a defining moment in AI history for businesses as we unlock a limitless workforce.

Saks is committed to high-touch luxury experiences, with Agentforce playing a key role. It handles routine tasks like order status and returns, freeing customer service agents to focus on building stronger, personalised relationships with customers.

"I want AI to do my laundry so I have more time for art, not to create my artwork!" This stuck with me - it's exactly why I’m inspired by how Fisher & Paykel is using AI agents and data. They’re redefining what it means to be human-centered. @kellyeliyahu

Wiley boosted self-service and efficiency by 40% with Agentforce. Pretty incredible - see how they did it.

10 years at @Salesforce! 🎉 Exciting growth roles, incredible teams, giving back and unforgettable experiences - what a ride. Thanks to Marc @Benioff , my remarkable managers and teams. Here’s to 2025 - we are helping customers shape the future of business!

Autonomous AI agents aren’t the future - they’re the now. They’re transforming work, from automating tasks to driving growth. Success means leading with AI. Here’s my take on the skills, roles, and opportunities for marketers in this new era.

Autonomous AI agents have the power to reason and act - but with great power comes the need for guardrails. In a sector as highly regulated as Financial Services, ensuring AI stays within its boundaries is non-negotiable. Enter Agentforce. @EranAgrios

AI #innovation goes beyond tech​ — it's about making a difference. At @salesforce, sustainability is core. We're cutting energy & water use with right-sized AI models. Hear from Sunya Norman, SVP of #ESG Strategy, on how we're driving impact. 🌍💡

AI agents are revolutionizing marketing, ushering in a new era of efficiency and personalisation. I delve into how businesses can integrate AI agents into their marketing efforts to enhance customer engagement and drive growth. @Mi3Australia

Technologies and trends evolve, but great strategy remains timeless. @geoffreyamoore's Crossing the Chasm​ - written 34 years ago​ - proves just that. His innovation-adoption model is more relevant than ever as we evolve business models for agentic AI.

This is what AI was meant to be. Nerding out on #Agentforce with EVP & GM of @salesforce Platform, @AliceSteinglass. Watch the full Executive Conversation

Should businesses be asset-obsessed or customer-obsessed? Guy Chalkley, CEO of @endeavourenergy, challenged his team to have an asset-first mindset that places customers front and center by using data and insights to fuel success.

Can anyone else feel their patience for poor customer service hitting rock bottom? The days of endless hold music & frustrating chatbots are over. @AliceSteinglass, EVP & GM of @salesforce Platform on the power of #Agentforce. No long waits, no limitations

Will we always need a Chief Equality Officer? A cheeky question to pose to the incredible @AllyLegend 😅 But it got me thinking about the evolving dynamics of equality and business.

AI agents aren’t the future—they’re here. Agentic AI drives real results: faster resolutions, stronger customer connections, and huge productivity gains. ANZ customer Fisher & Paykel save 3,300 hours a month and resolve issues 30% faster with #Agentforce.

Equality must be woven into innovation and technology design - and not be an afterthought - especially when the pace is accelerating as fast as it is today with Agentic AI. @AllyLegend @salesforce

Data rich? Not uncommon these days. What's less common is the exceptional use of trusted data to offer incredible customer experiences. Hear form Quinny Lei, Head of Business IT Solutions at Grab

I joined an episode of the Admission podcast with Russel Howcroft & Freddie Young. Great to talk with these legends about the evolution of @salesforce and Agentforce - the leading agentic AI platform enabling humans with agents to drive customer success.

Are you focused on driving revenue or creating great customer experiences? Saurabh Khullar, Chief CX Officer at @tvsmotorcompany believes if you over-index on customer experience you'll ultimately drive business growth. Thoughts?