Lars Silberbauer
@larssilberbauer
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320
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CMO HMD & Nokia Phones. Scandinavian born global explorer. Previously LEGO | Olympics | Paramount
London
Joined June 2009
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PERFECT SCENE x NORAWIT
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We’re bringing the feeling of 1999 back with a relaunch of the iconic Nokia 3210.
Now without TikTok, Instagram and Absolutely zero change of 5G connection.
Experience JOMO once again (Joy of Missing Out).
#1999
#HMD
#NokiaPhones
#JOMO
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Yesterday we launched the new HMD brand. It’s been the fastest and most intense brand creation process that I have done. But I’m very proud of the result. HMD is bold, brave and disruptive in the tech industry.
#branding
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Big news from us: We are setting up mobile phone manufacturing in Europe.
#Nokiaphones
#Nokia
#europe
#MWC
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P(R)EACH!!! We
@HMDdevices
just launched the Nokia G22 in color of the Peach Fuzz
#HMD
#G22
#Nokia
#MobilePhone
#Peach
year
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Together with Heineken & Bodega, we've created “The Boring Phone” to simplify tech and enhance real connections.
#HMD
#Heineken
#Bodega
#DigitalDetox
#MilanDesignWeek
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We’ve done some new research which shows that 48% of parents say that mobile phone use have changed their child's personality.
Join us in the Better Phone Project to co-create the next generation of mobile phone.
#DigitalDetox
#HMD
#MobilePhones
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I'm proud to be on the board of
@i_amthecode
, helping thousands of women and girls get an education in tech. Yesterday, participants from the program made it all the way from the refugee camp Kakuma in Kenya to New York and the NASDAQ billboard. Please support the program!
#UNGA
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This week at MWC we announced the Barbie and HMD partnership. Mattel and Barbie have already been amazing collaborators and we will be launching “The Barbie Phone” this Summer. I can’t wait!
@barbie
@barbiestyle
#HMD
#MWC2024
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Just came back from Delhi and our launch of HMD Crest, which is a new very affordable smartphone made in India for India.
I also had this chat with Business World India
#MobilePhones
#Branding
#HumanMobileDevices
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Sometimes we need to bring in a whole group of external consutants to help us out.
#LEGO
#Consultants
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Wallpaper: “HMD and Nokia put the candy back in the candybar phone!
Colourful new Nokia phones from HMD will keep digital detoxers’ low-tech credentials alive with style.”
#HMD
#DigitalDetox
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Super excited about presenting at The Future of Advertising later today in Santa Domingo
#FOARD2018
#DominicanRepublic
@foadominicana
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Did a piece on the 5 secrets behind the LEGO Social Media success. Number 1 "Deliver an Experience every day, sell a product once month!" Comments are very welcome! …
#LEGO
#SocialMedia
#success
@LEGO_Group
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I was on SkyNews this morning to talk about the surge of flipphones and how GenZ's are using Nokia phones to do a digital detox.
So when it comes to phones, sometimes “dumb” is the smartest choice. The new Nokia 2660 Flip:
#digitaldetox
#Nokia
#Flipphones
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Brand new project from LEGO is being presented today at
#CollisionConf
at 3pm at the Marketing Stage! :)
#LEGO
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Quite proud, the
@LEGO_Group
just passed 3 million subscribers and 5 bio views on
@YouTube
#LEGO
#YouTube
#GoTeam
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Lifetime achievement unlocked. Made it on a poster together with
@larsulrich
from Metallica 🙏
#Metallica
Im März bei uns live auf der Bühne: Metallica-Mitgründer
@larsulrich
@profgalloway
&
@larssilberbauer
von Lego
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Thanks to everyone who attended my presentation at
#webcongress
Great to meet you! 🎤😀Big thanks to
@ouali
and
@webcongress
for everything👍😀
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Just received a LEGO Camera from
@WineDigi
Head of Digital at Canon
@getthecanon
Thrilled with the details! Thank you!
#EngageBali
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¡Guatemala! Looking so much forward to next week and the Guatemala Innovation Forum! Transformation. Hope to see you there or online!”
#GIF2019
#Econom
íaDigital
@PronacomGT
#travelling
#traveller
#conferences
@PRONACOMGT
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HIRING!! Join the team developing and bringing back NOKIA Phones world wide. Offices in Central London!!
#socialmedia
#hiring
#NOKIA
#NOKIAPHONES
#london
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One of the most insane things that we've build in LEGO Bricks EVER!!! The Bugatti Chiron!!
#DigitalContent
#Bugatti
#cphtvfestival
#LEGO
#luxurycars
We’ve built the impossible: a full-sized LEGO Technic
@Bugatti
Chiron …and it drives!
#BuildforReal
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The Cannes jury didn’t recognize brilliance this year, so we build our own award.
#winning
#CannesLions18
#canneslions
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Hiring!! Senior Manager in the Global Social Media Team. Position is US based. Pls RT
#LEGO
http://t.co/6yltyBhXfT
http://t.co/yzRrRPYE1t
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Pro tip! Whenever someone tells you to 'embrace change' ... They will bring you bad news.
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My perspective on Social Media in Brand Quarterly pg. 31-34
#SocialMedia
#Branding
http://t.co/MLC90IlP1p
http://t.co/hUzAlHWLRn
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@dorso10
@HMDdevices
I checked in with the team and you are absolutely right, we have made a mistake with this specific asset in the final render. It will be corrected asap. This is absolutely not with any intention.
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SAP is probably the worst thing that has ever happened to me in my professional career.
#SAP
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“The Nokia G42 5G not only looks amazing, in that purple hue so trendy this year, but it continues the company’s repairability journey that is now a core part of our smartphone journey”
#Nokia
#Repairability
#HMDGlobal
#Sustainability
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HIRING!!! Come join the team at the IOC!
PR and Marketing Manager
Mobile Marketing Manager
#NewJobs
#Hiring
#Marketing
#Olympic
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Thanks
@Nikki_Gilliland
and
@econsultancy
. Team LEGO appreciate that you took the time to drop by our Instagram account!! :)
@LEGO_Group
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Looking forward to give a keynote about LEGO
#CMworld
in Sep. Let me know if you are around.
#Contentmarketing
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Laptop, Light Saber and DUPLO Elephant. Perfectly normal desk configuration Monday morning at the London
#LEGO
Office. Let the week commence
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If you want to see the full LEGO Kronkiwongi case then check it out on YouTube
#LEGO
#Kronkiwongi
#websummit
#websummit2017
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LEGO on the Forum Stage 11am Today on innovation & social media
@Cannes_Lions
#CannesLions
#canneslions2017
#LEGO
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@tveskov
Det er håbløst. Vi burde fokusere på at konkurrere med udlandet om at skabe centrale attraktive studie og forskningsmiljøer i stedet for at sprede middelmådigheden udover provinsen. København er den eneste by der er konkurrencedygtig.
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Interesting to see how more companies are insourcing and centralizing Social Media
#SocialMedia
#LEGO
#CocaCola
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We're looking for a French speaking Social Media Engager at
#LEGO
The position is London based. Pls share!
http://t.co/wW1q9qiTLl
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Massive IT breakdown at Heathrow, tons of flights cancelled. My flight was cancelled but BA still pretends it’s delayed to avoid compensation. Unbelievable 😡😡😡
#britishairways
#heathrow
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The Silberbros are (again) on the list of the most influential marketeers in Denmark (the M-List) :)
@HMarkedsforing
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Enjoying the view from Grand Hotel in Stockholm getting ready for
#Rethinkconf
http://t.co/oGFeZr1EPF
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HIRING!!! New exciting roles at the Olympics. Come join the team!!
Both roles are based in Switzerland and reporting into me.
Senior Brand Strategist
PR & Marketing Manager
#hiring
#marketing
#Olympics
#StrongerTogether
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@dorso10
@NokiamobBlog
@NokiamobBlog
please always feel free to tag
@HMDdevices
or me
@larssilberbauer
when you have critique or want to make us aware of issues. Today we found out that we’ve published a wrong render, we’ve been on it the whole and corrected the mistake. Always happy to talk 🙂👍🏻
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Join the LEGO building competition at the Stream Hub (the area with the orange bean bags) at 5pm TODAY!
#wppstream
@WPPStream
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On Saturday I’m happy to be part of this strong line up for a deep dive on Marketing Strategy. Sign up here:
#MarketingStrategy
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Flying
@vueling
just reminded me about how bad
@vueling
is. No matter the amount of upgrades you buy it’s still just hours of pain. My seat was full of trash from the previous flight, of course a middle seat despite high
@traveloneworld
loyalty. 🤷🏼♂️
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Great article about the HMD & Nokia products
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LEGO is hiring a Senior Social Media Manager in the UK. Apply here:
#adtech_london
http://t.co/V3g5cHq1kc
#LEGO
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Perfect weather in London... If you're heading to Heathrow to catch a flight to Cannes 😎
@Cannes_Lions
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Gotta have a lot of respect for the Danish football team tonight!
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Very proud of what the MTV Digital Studio team has created together with Queen Naija!
#MTV
#MTVVDS
#Viacom
@queennaija
.
@queennaija
is true proof that moms are super heroes! We can't wait to watch her new show.
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@nloopid
@HMDdevices
We will not share numbers, but yes - sales are beating our even very ambitious expectations. We will try our best to keep up with the demand!
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John Sculley telling how he parted ways with Steve Jobs. Amazing!
#Engage2015
http://t.co/IRqykw2Z8O
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