Maju Kuruvilla
@KuruvillaMaju
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Founder stealth AI startup, ex-CEO Bolt, 8-year ex-Amazon VP
Seattle, WA
Joined December 2020
I’ve just wrapped up my first quarter as @bolt’s CEO. What I’ve seen so far supports what I’ve learned from decades in the tech trenches: . Adaptability and resilience are crucial, especially now 💪. Here are three cornerstone principles for building adaptable teams👇.
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I understand what Web 3.0 is, what the metaverse is, and how NFTs work. And, I believe they can solve some of humanity's largest problems.
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Thank you @theryanking for trusting me and giving me an opportunity to be part of the amazing @bolt story. So excited about the future. Let's decentralize commerce⚡️.
Bolt has never done things the way others do. We embrace fearless decisions and ignore stigma. Today we are excited to announce yet another fearless decision. Maju Kuruvilla is Bolt’s new CEO. 👇👇👇.
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The holiday shopping season is officially upon us. Check out what I’m watching closely this season–including inflation, unique payment options, shopper behavior and demographics, and more—in @PaymentsDive: .
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When I joined Amazon, I realized that grocery fulfillment was one of the toughest, unsolved problems—even for Amazon. Despite many challenges, I raised my hand to build Amazon Fresh. What are some 'hot potato' projects that changed your career?.
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Most evenings, I take a long walk–completely untethered from technology. I use this time to ruminate on solutions for some of the biggest opportunities in ecommerce. These walks have become a staple of my routine. What is your go-to productivity hack?.
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Great to see @Forever21's CMO, Jacob Hawkins, speaking about the value of @bolt. The impact is clear: the checkout rate for a Bolt account sits at 63% compared to a 40% checkout rate for a guest account. More in @Retail_Brew:
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Excited to share another huge milestone for @bolt: Fanatics has launched as the first enterprise customer to utilize our headless checkout technology. Bolt will own the back-end of their checkout operation–all while maintaining the look and feel of their existing user interface.
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From my years at Amazon, I know firsthand how pivotal the company was to shaping ecommerce. However, commerce is changing rapidly and @bolt is built to help retailers win—disrupting the centralized models that have long-dominated the industry.
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I prioritize talking to our retailers because I want to get to know what's keeping them up at night. We’re all about solving the toughest ecommerce challenges–and that starts with learning about shoppers' pain points. Read how I became customer-obsessed:.
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We think our latest campaign and our new brand will help @bolt shoppers love and appreciate their online eccentricities. We’re even giving them the chance to try their hand at creating their own #shopperganger meme. Read more in @adage:.
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I can't say it enough: seamless shopper identification is the future of ecommerce!. In a recent survey, 44% of shoppers said they’d rather sit in the middle seat of an airplane than keep track of all their shopping accounts and passwords. More in @WWD:
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At @bolt, creating flexibility for merchants has always been our bread and butter. It’s great to see others adopting what we’ve been saying since we got started way back in 2014: adapting to changes in technology and shopper behavior quickly and easily is the key to success.
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Randomness is a tactic that helps guide me in working with teams, improving our products, and delivering for our customers. This means that, in addition to my focus on running the company, I leave time to dive into unexpected aspects of @bolt. Read more:.
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Shout out to the @bolt Checkout Everywhere team on launching with @Independent. Consumers now expect to be able to buy at the point of inspiration, and this moment represents a huge step towards empowering these demands. Read more in @RTouchPoints:.
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This is a huge win! Despite conversion trending down these days for retailers at large, checkout conversion for @hardwoodlumber1 has skyrocketed. 🚀@bolt is helping hundreds of merchants convert more and increase their bottom line 💰
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Another really exciting real-world implementation of Checkout Links. This type of buying experience is a delight for shoppers, and it’s great to see them checking out at lightning speed.⚡
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The Chief Marketing Officer (CMO) job has become a blend of art and science, of taste and metrics. At @bolt, I'm lucky to work with the best in the business, Joanne Bradford. She–rightly–believes CMOs should focus on conversion. Read my perspective👇.
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Thanks to @LloydWahed for hosting me on the @manasearchuk podcast. We chatted about my upbringing as part of a family business, my role as a key contributor to the launch of Amazon Prime, and the future of ecommerce. This was fun! Give it a listen: .
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Some very talented people are leaving Bolt, and other companies would be lucky to have them. Here's the official list (which is being updated regularly) of impacted individuals who opted to share their info. If you’re recruiting, contact them directly.
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Another major milestone for decentralization! 💪. I’m excited to share that @bolt is now available for @SolidusIO, an open-sourced ecommerce platform by @teamnebulab. 🚀. More about how this partnership will help merchants and shoppers. 👇.
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I grew up in a small business family in India. From the highest of peaks at Amazon to the deepest of valleys with the business back home–I've learned some key lessons along the way. One learning that I always come back to is in how to negotiate with empathy. Check out my tips:
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I was raised in India in a small business family–taking on the successes and failures that came with it. I’m motivated everyday to deliver for our team, customers, partners, investors, and everybody we’ve crossed paths with along the way because I know how high the stakes are.
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The pandemic has accelerated digital commerce rapidly. With in-person buying returning, and market conditions changing, some retailers are seeing a slight dip in their digital sales. Here are the 5️⃣ steps merchants must take to thrive right now👇.
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There’s been a lot of talk about how the current market might negatively impact holiday shopping this year, but I remain optimistic for ecommerce growth compared to 2021. Read more holiday shopping insights, tips, and tricks:.
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1️⃣ Empower doers at all levels. At turbulent moments, time becomes a real factor. At startups, that is particularly true: you can quickly calculate how much runway you have and how long you’ll survive, based on current revenue and spending.
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I joined @bolt to solve one of the most difficult problems in ecommerce—checkout. 16 months later, my resolve to build Bolt's one-click checkout has never been stronger. Here’s why👇.
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I'm thrilled to welcome Todd Scarpato as Chief Revenue Officer of @Bolt. Read from him as he dives right into his new role—sharing five key insights retailers can glean from shopping activity across Bolt’s network this holiday season:.
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I’m often asked to describe an under-appreciated aspect of @bolt, and my answer is always the same: the magnitude of the ecommerce conversion problem we're solving. U.S. retailers alone lose $1T in sales annually. Luckily, conversion is fixable👇.
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Convenience is king. Consumers expect one-click checkout and frictionless buying, and retailers must deliver this just to remain competitive. Take a look at my latest blog for other tips to fix the most important aspect of your store–checkout.👇.
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I chat daily with retail leaders, hearing how these merchants want to connect with their shoppers and foster loyalty among them. At @bolt, we’re always innovating, and we’re thrilled to launch our newest product–Shopper Assistant. More in @TechCrunch:.
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We couldn’t be more excited about our partnership with @REVOLVE. Read all about why this is a huge step towards frictionless commerce everywhere. 🚀⚡.
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Smiles all around at @bolt today 🙂.People love the flexibility to work from anywhere nowadays, sometimes even at the office. ⚡️
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As organizations grow, decisions can get bottlenecked at the top. Meetings are held; delays creep in. Suddenly, a product release that used to take a few weeks takes a few months. The difference between survival and failure often comes down to who uses time judiciously.🔍.
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So excited to be working with @yannigiannaros and his amazing @sendwyre team towards the common mission of democratizing payments and bringing #crypto to the masses💙
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Super excited to join @RyanBreslow and @bolt in the mission to perfect Checkout experience and democratize ecommerce.
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At @bolt, we're tackling one of the most complex problems—online checkout. We've built an extraordinary team, continued to innovate our product as well as grown our active merchant count by 192% YoY and shopper network by 131% YoY. We'll keep pushing until we change the game.
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"We explored a variety of different solutions from MongoDB Atlas, Apache Cassandra, and Couchbase. In the end, we chose DynamoDB for a couple of key reasons: scalability, isolation, and flexibility." - @ryantimalbert @bolt Engineering.
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Read this piece from Staff SWE, Andy Elmhorst, on why he left Amazon to help @bolt create the best ecommerce landscape for merchants and shoppers. This is what inspires me: fearlessly building better buying and selling experiences for everyone, together.
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Two-way door decisions were different. These were choices with an undo button attached, ones that you could roll back if needed. Great organizations strive to limit one-way decisions and maximize the number of two-way decisions. 🚀.
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We’re proud to share that @Independent, one of the most respected news and media brands in the world, is launching @Bolt’s Checkout Everywhere. Today marks one of our first big bets in checking out on any surface, a bet we believe will help usher in the future of ecommerce.🚀.
🚨 @Independent is launching @bolt’s Commerce Everywhere, allowing readers to purchase products directly from editorial reviews on their site and dedicated storefront, without being linked out externally. Read more on this milestone:.
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@ryantakesoff This is an incredible gift from Ryan to all the aspiring founders. You can't learn this in business school. I have been lucky to have a seat on the rocket ship with Ryan. Next stop $100B. Let's go🚀.
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Implementing @bolt's One-Click Checkout was a complete game changer for @BenefitUK, and the numbers are clear:. Increases of:.⚡️82% in checkout rates.🛒 24% in conversion rates.💸 23% in unique visitors. More on this win for Benefit Cosmetics in @wwd👇.
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The macroeconomic climate has made things more challenging for retailers, but there are several things they can do now to weather the storm. Read five steps I recommend retailers take to not only survive–but thrive–despite the external conditions:.
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Had a great time chatting with Nora Ali of @MorningBrew's @bizcasualpod. We discussed the importance of giving checkout a clear owner, the ways ecommerce is changing, and holiday shopping season trends. This was fun–give it a listen:
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2️⃣ Maximize two-way decisions. Leaders aren’t just making decisions—they are also setting the tone for decision-making at a company.
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With so much uncertainty in the markets, the team that can shift on a dime will win. But how do you build resilience as a leader? . How do you get an entire organization to change as times change—and fast?.
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Feels like a Billion dollar (may be a couple) kind of day at @bolt🦄 Thank you @ryantakesoff for your amazing vision and leadership. What an amazing ride and we are just getting started🚀 Too much to do. Well, get back to work⚡️.
🚨Big announcement today: Bolt raises $393M. Wow. A couple years ago, I didn’t know if we were going to make it. Now we have $500M+ on the balance sheet. I wanted to share a bit more about where we've been, but more importantly where we're going 👇👇👇
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I’ve realized that the big chunks of my life could be roughly separated into 15-year increments. I’m about to begin the next 15-year phase—one where I’ll make Bolt a thriving, universal force in commerce. Read how I think of my past, present, and future: .
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It was great chatting with @emilychangtv of @technology at #Shoptalk. @bolt is ready to accelerate the growth of our shopper network and revolutionary checkoutOS in 2022. The future of commerce is here 🚀.
Our CEO @kuruvillamaju sat down with @emilychangtv of @technology at #Shoptalk to discuss how @bolt is boosting conversions for retailers, helping them get their piece of a $1T opportunity 💰 . Check out the full interview👇 .
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The numbers don't lie - $0 lost in fraudulent orders. Minimizing losses is always the goal, and I'm so proud that @Bolt continues to deliver leading fraud solutions for merchants.
When @puppyspot said that rejected orders were a problem, we designed Rejected Order Insights.🧐 . Armed with invaluable data, merchants are seeing a massive reduction in fraud – and forming win-win partnerships with @bolt along the way.⚡️
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I'm discussing “Amazon->Startup. 4 VPs share their stories ” with @BradPorter_, Sean Scott, and Maria Renz. Tomorrow, Mar 2 at 9:00 PM PST on @joinclubhouse. Join us!
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Today, I am focused on our people, but I wanted to share my thoughts on @Bolt's restructuring.
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Great to bring some of the @Bolt team together to align in person on strategy and goals for the rest of the year and beyond ⚡🚀
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Making a profound impact with partners like @BenefitBeauty is so rewarding - both for me personally and for @bolt. Helping merchants sell better is a huge part of our mission, and we take pride in delivering 🚀
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Society is moving towards social commerce – where consumers see something they want online and can buy it at the point of discovery.
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It was great to join @AkikoFujita of @YahooFinance to discuss the future of ecommerce. Retailers like @REVOLVE picked @bolt because we offer a natively branded experience packaged with all of the conversion benefits of one-click checkout.📈
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Had a blast joining @Bloomberg Radio to chat about the three things brands need to be focused on in this market. Tune in–I come on at 20:37:
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Decision making involves balancing existential and cultural values with company goals. How much are you willing to compromise short or long-term?
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3️⃣ Set ambitious, measurable goals. Numbers focus the mind—and they focus teams.
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Fun impromptu coffee chat with some of our brightest engineers @bolt ⚡️ #SanFrancisco.@roopakv sorry I had to edit you into the frame :-) And Shannon is is the on phone busy helping people in need, as usual 💙
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These days, I value in-person time more and more. It was a pleasure bringing so many influential people in retail together for a @bolt dinner in NYC last week—delicious food and insightful conversations made for a night to remember.
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Soon, the Bolt Shopper Assistant will offer shoppers a personalized VIP experience — complete with product recommendations and offers. At @Bolt, we are continuously innovating to create the best selling experience for merchants and the best buying experience for shoppers.🛒
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Happy Thanksgiving to all. So much to be grateful for this year. Family, friends, the team at @bolt, customers, investors, partners, mentors, and everyone else by my side or cheering on from afar–thank you all. Happy holidays! 🎉.
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When I was at Amazon, we would talk about the difference between one-way door and two-way door decisions. One-way = irreversible: There was no way to put the genie back in the bottle after you made a choice. Acquisitions are a great example of this.
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@RyanBreslow My son smiling from ear to ear as he gets his copy signed by @RyanBreslow. This book is a must read for everyone who dreams of being a founder. Ryan lays out all his amazing experience and success from the complex world of fundraising into simple concepts and action items for all
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Seeing @Bolt making such a profound impact with partners like @SoloStove is so gratifying. We’re in the business of helping merchants sell better and hit their KPIs with increased conversions. We love happy customers🚀
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Wow! I don't even know who this person is but it seems like he has a keen interest in Bolt's success. Yes, Bolt is not perfect and and don't you worry, I am fixing it and we are here to stay. I will continue to share my thoughts here and you are welcome to safely unfollow me☮️.
The Bolt exec team just won’t stop tweeting thought leadership threads and honestly it’s just sad at this point.
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ABG’s commitment to continuing its partnership with Bolt is a testament to their long-term vision of digital innovation and their ethos of identifying best-in-class partners. We look forward to this next chapter!💪⚡️.
We are a proud partner of ABG and have enjoyed powering one-click checkout for Forever 21® and Lucky Brand®. @bolt CEO @KuruvillaMaju said it best—together, the future is ours to win🚀
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I’ve always been attracted to complex problems, and how to use technology to simplify and improve the world around me. That’s exactly what we’re doing at @Bolt.
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Great getting together with several members of our exec team–Xiao Guo, Meg Ciarallo, Shilpi Narang, and Hilary Neve–at @LAFW. Maxwell Osborne's anOnlyChild opening was a great way to kick things off—here’s to a few more fun days of events!🚀
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For more on building resilient teams, check out my full LinkedIn blog on the topic: .
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In both small startups and behemoths like @Amazon, I’ve had the chance to see the answer up close, both by leading and by watching other leaders. Now, let’s dive into the principles:.
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Thank YOU! You are Canadian comedic angel. And thanks @bolt for harnessing the power of @wearemntn and our creative-as-a-subscription offering.
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Prior to a new product launch last year, we knew we wanted a certain number of merchant partners. If we'd just said “We need a lot of merchants,” I suspect we would've set ourselves up for failure. Instead, we choose a number: 100. It seemed high, but still attainable. 📈.
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Welcome @Xiao_Guo_888 🌟 🎉⚡️. We are stoked to have you on board! Looking forward to innovating together and building the future of commerce!.
Congrats to @Xiao_Guo_888 on joining @Bolt as our newest VP of Engineering. Xiao is an incredible leader with experience leading cross-function teams as well as an advocate and mentor for women in tech, we are lucky to have you! ⚡️
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(By the way, I’m proud to say we hit that 100 mark, and the product is still growing to this day!) ⚡.
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I became CEO of @Bolt just over two years ago. Here’s what we’ve been laser-focused on since:.
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In May 2021, Bolt launched SSO Commerce which created a single digital identity for shoppers by uniting a handful of disparate account systems. How did this product come about? . Because employees got together, spotted a problem, then created a solution.💪.
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Be sure to shoot me a follow ➡️ @kuruvillamaju for more business, leadership, ecommerce, and startup content. I’d also love to hear your thoughts in the replies. Until next time!.
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A new @Coresightnews survey reveals that a lack of alternative payment methods, complex checkout, account creation requirements, and fraud protection are among shoppers’ top reasons for cart abandonment. The good news for retailers? @Bolt solves all these problems. 💪⚡️
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(1/2) Since ecommerce is long overdue for a makeover, we gave ourselves a bold new look to represent the change we’re bringing to everyone who buys and sells online. Check out our new brand look and feel at and in this blog:
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We're creating the new standard for ecommerce checkout. Why? Not only are we focused on the merchant’s bottom line, we’re paving the way for the future of commerce. @bolt's constant innovation - like in one-click crypto and social commerce - keeps us ahead of the curve.
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When the Federal Reserve's digital payment system, FedNow, launched this summer, I knew that there were many lessons that the US could learn from my home country of India's United Payments Interface (UPI). Check out my thoughts in @FortuneMagazine: .
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