John Hill
@jxhn_hill
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Commercial Partnerships @sonymusicuk || Label Svcs. @rain_labs || Culture @harmattanrain
Joined September 2009
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Few key takeaways from drawing up the rollout strategy for Alté R&B singer/songwriter & producer, Mauimoon’s sophomore project!
…. ✍🏾
- Short-form Visual Content is non negotiable!
- Capitalising on DSP tools (Spotify CountDown Page & Clips)
- Super serve your Super-fans !
Executing my all time favourite rollout strategy with
@soundsbymaui
right now!
Full breakdown soon 😌 anyway pre-save his new album on
@SpotifyAfrica
to gain access to an early exclusive of the album focus track!💐
🔗:
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Best advice I’ve gotten in my career is from the Chairman of Sony Music UK.
He told me “…the music has to be fucking great, we can always figure out everything else around it and you’d look like a marketing genius once it starts to pick up. It all starts with the great music”.
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working on this probably one of the coolest things I’ve done this year!
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TYLA is a star! Clean sweep across all DSPs . Hands down the biggest launch I’ve worked on in my career!
Bare in mind I’ve work on Drake, The Weeknd, Travis Scott, J Hus, Tems, even Beyoncé
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Starting a new role at my all time dream music company next week! It’s been such a journey. Central Uni John would not believe the meetings I walk into these days.
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No globally successful artist is independent. None . Zero.
Davido extending his Sony contract is a great move for him, but it's also a testament to the growth of our market.
Remember when "independence" was the flavour of our market? When the popular refrain about our industry says "you don't need a label. Just an investor with a good
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You guys
@iam_YCee
about to drop the hardest tape. “Quarantunes”
Track one is this hard rap song
Track two is the secret weapon to knacking your ex...
I’m beyond excited 😭😭
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Big love to
@JoeyAkan
🙏🏾.
Quoted him in my MSc dissertation based on “operating in the African Music Market” and bagged a first class 🏆
.
@JoeyAkan
dropping some insight on relationships in the music industry 💎
🎥 :
@emPawaAfrica
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To think Tiwa Savage was the “big feature” on Kizz Daniel’s Woju remix ..alongside OBO ofcos
Fast forward 7 years ….
Kizz Daniel and the same Tiwa Savage are the “big” features on 1da Banton’s No Wahala remix
Must feel full circle… + Tiwa’s career is remarkable! 👏🏾
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Okay so
@BlaqBonez
did the coolest thing.
First song and the last song on his project is the same beat but feels like two different sides of the same song. a beginning and an end.
That’s wholesome 👌🏾
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1. Be prepared, have hits ready to go.
2. Don’t let the Ego of stardom get to your head as you’re blowing up.
3. Invest Invest Invest Invest. The music money don’t last.
love love
@KofiJamar
’s mind
#KalyJaySpace
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I did a piece for
@HarmattanRain
on
@boilerroomtv
x
@Ballantines
’s True Music: In the Round series with
@youngzilo
&
@mreazi
Read up 🥺🥺: 🔗
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Wherever
@ELgh_
is right now, I hope he’s having a great day! Couldn’t have survived today if I wasn’t listening to the BAR tape series 🙏🏾
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This one felt great! Sales Team of the year!!
Honoured to be a part of such an incredible team learning from the best to do it! ❤️❤️🙏🏾
Congrats to the team again! ✨
We are thrilled to announce .
@SonyMusicUK
win Sales Team Of The Year at the
#MusicWeekAwards
2024. Congratulations!
#MusicWeekAwards
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Opening up for this month only
Be ready 😊 Shoot me an email
Disclaimer: I dey charge for meetings.
If you wanna get a hold of me, you’ve gotta pay my fee.
time & expertise too precious.
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my IDAN moment will be when I finally own/run a music label & build a roster of African superstars, blessing global stages with our sounds + culture.
Manifesting it or whatever the kids say these days 😌
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African/Afrobeats fans need to understand the world is bigger than them. These remixes ARE NOT FOR YOU! Neither is it a new thing in music.
Welcome to the global music scene 👏🏾
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It’s actually so delusional to assume you (as a music exec) are the singular reason why an artist is doing so well.
Forgetting the many different people in the ecosystem ie. label reps in different markets, independent agencies, champions at DSPs, Radio & Press etc
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Starting the year with the
#1
song on Apple Music GH & Accra feels good!
Till we have a consolidated streaming singles chart, a win is a win ✌🏾😆
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Best part of my job has to be getting emerging talents on editorial playlists. 🥺
I wanted that for myself soo bad when I used to make music 😅
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I just deeped that BAR 6 would be
@ELgh_
’s 10th studio album 👏🏽👏🏽🤯
SOMETHING ELse, BAR 1, BAR 2, ELOM, BAR 3, PROJECT HIPHOP 1, BAR 4, BAR 5, WAVS …
and I’ve not even added the SONGS FOR GIRLS series… this man might just have the most diverse discography!! 💜💜
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You guys living in Accra, how you dey do am? Eeii You step out small noor and bills left and right. Please no more brunches or chilling unless edey bring money in till further notice
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Curated by me!🥺✨
.
@Spotify
is now available in Ghana & Nigeria. Explore our playlists for new music updates and more. 🌍🌧
Dive in 🔗 :
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Adey feel like artists need to do a 6 month internship in a major to see the amount of work that goes into a successful campaign.
Them finish for studio think we just upload like it’s soundcloud kmt
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My singular mission in life is to put African talents on global stages. Simple!
I don’t know how or who it will be but that is when I can say “it is finished”
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Congratulations to
@tavesthegreat
on achieving over 1 million streams on Spotify alone for Eleyele!
Bodija / Folake also achieved over 1 million combined streams on Spotify alone!
Great to have been a part of it via the incredible team
@rain_labs
✨
Thanks to all partners💜
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BRO THIS LABEL SHOULD’VE LISTENED TO ME!
All my talent recommendations BLOWING TF UP!!
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I’m excited about discovering & developing new talent! 😄😄 heard some fire demos recently 🔥
We’ve got some interesting new artist propositions coming through
@rain_labs
soon!
So proud we’ve built a brand known for unearthing new talents w/
@HarmattanRain
&
@rain_labs
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Love Cole fr! More respect for him 🐐
Social media makes you think you gotta make all this noise + chase clout/hype to function …. even when it’s out of character
Irony is he said “might delete later” and did 😂
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Congratulations to
@nxwrth
for his awards last night!🏆and the fam
@KwakuBs
&
@kwakuhama
for a Litty performance as well 🔥🎊
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1st quarter of the year has been good! Starting the photo dump thread early 🤌🏾💕
ps. got eye bags cos I’ve been working 😶🌫️
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Beautiful Vibes 🌊🌊love this man.. you officially back!!
@IamDeeMoneey
ft.
@EFYA_Nokturnal
- Only One
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Disclaimer: I dey charge for meetings.
If you wanna get a hold of me, you’ve gotta pay my fee.
time & expertise too precious.
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Hit me if you’ve got a release coming in the next few weeks!💡
- Release Rollout Strategy
- Creating Industry Standard EPKs & Press Releases
- DSP strategy + Playlist Pitching
- General Music Consultation
📧: johnhill
@rainlabs
.co
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Whoever thought “hmmm.. let’s bundle music with food is BRILLIANT!” Hats off to you, sir
Because one thing about us, we don’t play with food.. our brothers move different with music marketing tbh👏🏾👏🏾
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Yoo big up
@eddyquart
✊🏽Unsung hero wey dey pick moves for boys lowkey.. pushing music for the love & culture. Appreciate you ❤️Go higher
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So proud of
@soundsbymaui
!
Over 1.5 Million streams in just under a year for an independent artist with no massive features is no small achievement.
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After a difficult Q1 of release, it’s great to see artist teams go back to the drawing board to dig deeper.
BNXN & RUGER - announce a joint EP with a word puzzle asset / “guess the track-list”
JOEBOY & QING MADI - announce collab with a creative skit touching themes in the song
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Wrote an editorial feature on behalf of
@HarmattanRain
for
@flyafrica_mag
featuring my pick of African artistes to watch in 2022!
Featuring:
@ayrastarr
@moliymusic
@YAWTOG_
@KofiJamar
&
@blxckie___
✍🏾💜
Grab a copy ✈️🌍
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Soo much great music coming through the Distro Label
@rain_labs
for the rest of the year! 🔥
See you soon. x
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I am super emotional right now🥺.. and NO, it’s not because DONDA hasn’t dropped 😅
It’s because I am making my A&R debut with this project by
@official_ginius
“HOW IT FEELS”👸🏾
Out everywhere! 😭👇🏾 🔗:
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alot of times, artists forget that won’t be the big super stars they are without the labels.
Like sure - write your songs & post on TikTok - nothing will happen.
The system works because everyone eats - they always try to make that such a bad thing
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I’m most proud of what we’re building here at
@rain_labs
Working alongside my mentors and learning from them in real time - Q1 2024 roster eats.
You might spot your fave song in there :
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He’s been signed to UMG (ex Africa). Same with Ayra Starr & Lifesize Teddy
The Mavin x UMG partnership has been going on for awhile now. It was only a matter of time till they upscaled
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Hi,
My name is John Hill and I'm an Afro Fusion Rapper based in Ghana
Kindly check out my debut single "Big 6ix"
Your thoughts or feedback would be much appreciated.
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I had a convo with one of Ghana’s hottest club DJs,
@Endwd_DJ
for House Rules on
@HarmattanRain
.
Go read and share 🥺❤️❤️
House Rules ft. ENDWD DJ 🔗:
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Tems dropping her new project now is the best strategic decision! She’s the most streamed African artiste on Spotify now. Imagine the new audience that’s gonna be introduced to her sound
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Okay I’m open for business!
Release strategy consultancy
Hit me up! With your money ready abeg! It’s 2024
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The very foundation of the Nigerian music space is rooted in research and development. That’s how content excellence is achieved. “Engineering access” is just the Nigerian way.
~
@JoeyAkan
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See as
@McRayOnline
chop the beat for BAD🔥, oh and the whole world,
@flexthefather
always dey tear my head 😂✊🏽... that verse on BAD epic
@kwame_ysu
, Ama no force give you kraa 😪😪
Astro Nyame out!! heat btw👌🏽
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The song arrangement to DARKOO’s Always is definitely off .. might cost the song
Speaking to a friend last night - Yeah Black Sherif’s vocals should have definitely started.
Even if it meant using his first 8 bars as a bridge right at the beginning then DARKOO comes through.
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Tems shut down that Coachella Set cos bring Wizkid & the Justin Bieber on stage?? at the same time?? Is INSANE!!!!
I was done by the end of “Essence”. My life is complete, I can finally go into the week walking on sunshine!
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Honestly Rema’s O2 debut the best show I’ve been to ever.
Everything was bliss - from the sound, production, stage craft, crowd control, timings, costumes - everything!
He’s the future fr fr
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.
@kelechnekoff
So not only did FIA mess up the rules for energy drink boy, RedBull also breached the cost cap 😂😂… all to beat Hamilton
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Highlight of my 2022 has to be meeting King Sark.
We spoke about his recent 3music interview and why he doesn’t open up to local press.
Also spoke about my job and he said to keep pushing, there’s not many people doing it like me. 🥺😅. My heart is full chale.
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By the way I truly believe
@BRYANTHEMENSAH
is up next. This is not about hype, I heard some of his unreleased music on his Insta live event and you can tell that mans a true musician...
I can’t wait to watch him go through his catalog in a decade and celebrate his growth
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Worked on some really cool campaigns last month!
Thanks to all partners for supporting! Full steam ahead! 🚂
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@elrepgh
Chale my guy drop the instru of
#TalkDontBotherMe
make we kill am.. creativity at its better
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We’re about to watch Burna Boy make history as the first African to have a no.1 single in the UK.
Possibly Top 3 album pos. in UK charts as well.
Why? Warner recognises the New Africa.
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Listening to unreleased music from smallgod, reefer tym & ginius.
Honestly you guys dey come jam! The best music from Africa is yet to come! 🌎✈️
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Man!
@Darkua_live
’s ECHO doing nearly 100k streams on
@audiomackafrica
alone in less than a month is so unreal to me.
Makes me so proud of the work her team puts in!👏🏾👏🏾
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Nah! Music actually makes me so happy!
The unreleased demos coming through rain labs in the next half of the year is unreal!!!
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One of the most exciting things about my job is watching an artiste blow up!😃
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came into the Q1 with so many questions . Doubting my purpose
….so much has changed! Christ is working overtime🙏🏾
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Big release week
@rain_labs
! ☔️
💜 💜 to streaming partners for supporting the best of African Music! 💜 to our clients for trusting us
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One of the most important people in my career as a music executive is
@LYZA_gh
. I’ve been in her DMs since 2019 asking for advice.
She’s always come through without fail!💐
Finally met her a few days ago. I’m so grateful for her. I’ve learnt so much and her impact is evident.
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Whoever said “don’t meet your heroes” is right!
Starting to meet some of my favourite musicians, these neggas trash in real life. 🗑
Music slaps but attitude down the drain 😒
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Touched down with
@djkwamzy
on
@ReprezentRadio
yesterday!🇬🇧🇬🇧.
Remember to go watch the NEW VIDEO. FEELS LIKE MAGIC. by
@official_ginius
out now.
🔗:
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Traditional music marketing is back!! Loveeee it - gassed
Bad Boy Etiquette 102: Continuous Assessment out next Friday, 3rd of May!
#BBE102
Pre order link :
529
3K
8K
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BRO!! 😳🤯
@official_ginius
&
@liifeovfreddie
’s “tonight” made the 100 BEST SONGS OF 2021‼️📈
I’m finna cry 😭 👏🏽
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The west African pop sound is changing again! Wizkid’s Essence has ushered us into Afro R&B grooves all round.
The new Simi, Asa, SPINALL, CKay, Afro B all on that vibe
Also, AG Baby is a master of that sound! Excited for his project
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Man! My job brings me soo much joy. So grateful to be in this space ✨
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Honestly,
@nxwrth
is one of the top 5 music producers from the 233 and he’s not number 5!🇬🇭🇬🇭....
this SLAPS!!! 🔥🔥“KAZAN” by
@KwakuBs
, Froy3 &
@kwakuhama
Stream here 🔗:
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I was just thinking this! Kanye is on some revolutionary sh!t.
He’s changing the way artistes roll out projects
First it was playing a draft of the album for the fans so they know what the theme is..
Then coming back with feature verses - 80% done
Next time will be final 🤯
like he doesn’t see the album as a product he needs to sell, we are thinking about it backwards. the album is the entire experience.
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1/2 My new single INTERNATIONAL TEEF was scheduled to drop yesterday. I cancelled the release due to quality issues. I refused to compromise
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That new
@MagnomBeats
- Money In My Pocket ft.
@AyatMaq
x
@AmgMedikal
be fireworks🔥🔥🔥the hook dey burst mind😨😨New Anthem🌊🔝🎧🎶💥
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