Joe Rotondo 🎸
@josephrrotondo
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Building @eatsmearcase - a protein-packed frozen cottage cheese ice cream brand
Joined November 2021
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Pinned Tweet
No one thinks about it but ice cream is made from dairy, dairy is a great source of protein, so why is there no protein in ice cream?
This was the question I asked myself that led me to creating
@eatsmearcase
Protein is the wave.
Where are the biggest opportunities in CPG right now?
Protein is a secular market trend that will only continue to grow as consumers become more educated on the benefits of consuming appropriate amounts of protein.
Most importantly, the market is no longer just young men
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Nerding out big time over my Astronaut Nerd. I feel so deeply connected to the infinity of space, the facts we are space dust floating in nothingness 🌎
#NewNFTProfilePic
NFT by
@NerdCollective_
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One thing I learned from my time working at Topps:
DO NOT RIP ANYTHING. HODL!
This is for you
@veefriends
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Who is your favorite Star Wars character? 🌟
#NewNFTProfilePic
NFT by NerdCollective
@NerdCollective_
@DataNFT_
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Am I about to purchase a
@CPGCLUB
so I can apply to the incubator?
Yes. You’re damn right. 🔐
Builders build.
Creators create.
Artists storytell.
Onwards. 🚀
Thank you for the opportunity
@chriscantino
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At first I was skeptical about the ingredients…
But now I understand what this product truly is.
This product is based on science and food engineering to deliver a perfectly balanced macro nutrient product.
The eating experience is high quality - which to me is the most
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Just a New York Ivy Girl and her trunk, ready to travel and take on the world 🌎🗽
@BBRCOfficial
#IvyQueen
#Ivyboys
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GM to those who are building in uncertainty.
Let out your dreams 💫
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where my
@amber_vittoria
collectors?!
Would love to connect with y'all 💫
If you don't know
@amber_vittoria
yet, check her out. Brooklyn-based artist sending vibes out to the web3 community 🌈
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CPG is the next industry to get the streetwear treatment.
From hyped up drops to collabs, we’re going to see a lot of buzz come into the space.
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GM 💫
You are not your trauma. You are your healing. 🧠♾
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Thank you. Thank you. Thank you.
You all create immense value for the space and bring so much insight into my life. Thank you TEAM! 💫🚀
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This is pure streetwear x web3
Showcased and executed masterfully 💣
1/2 SQUAD :: We hope y'all are ready for ! Here's a little taste of one of the collections that will be available at our Pop-Up shop next week! See y'all at 45 Grand St., New York 10013! 💣💥
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What do we think?!
@BBRCOfficial
@MrGentleApe
@MrHaotoshi
@dinoax_eth
@FreemanZion1
Would you have this cup o joe? ☕️
#ivyboy
#ivygirl
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It’s crazy what can happen in one year.
A year ago I was laid off from my job and came up with the idea for protein ice cream.
365 days later, I’m the founder of Smearcase and we’re selling in some of the top retail accounts in NYC
Stay Locked In 🔐
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GM 🌞
May your day be filled with peace, love and positivity 💫
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Bullish on:
@DataNFT_
and the
@NerdCollective_
@chriscantino
and the
@CPGCLUB
By Builders, For Builders. Let's Build.
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Starting to question if
@amber_vittoria
is an artist, content creator, business person or all of the above.
Goes to show that you don’t need a title, you are your biggest advocate, and Amber, you are a darn inspiration. Thank you. 💫
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Hey y’all!
I’m Joe / jqe - multi-disciplinary artist based in NYC exploring mental health, philosophy and street art.
This is a photo of me shot on film in Brooklyn 🗽
#NewProfilePic
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Big news 🔥
My first NFT collection is available now!
“justquestioneverything”
Free mint!
I’m JQE from NYC - here’s a thread more about me 🧵
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GM Team 🌎
“It’s not about how hard you can hit. It’s about how hard you can get hit and keep moving forward.” 🥊
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GM Team!
I biked to work today!
4 years ago I was in a serious bike accident, grateful/blessed to be alive today. Never thought I’d get back on a bike but through self work I did! Very proud of myself.
Pro tip - wear a helmet!
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I didn’t choose the ice cream life.
The ice cream life chose me.
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GM explorers 🔭
What’re you working on? How can I help you?
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GM to the builders and creators of the future 🌎
We’re in this together 🔐
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GM 🌎
Here’s to morning walks and morning meditations 💫
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GM Team 🚀
Stay disciplined.
Stay consistent.
Go do.
Your neighbor,
jqe
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Our final packaging for Smearcase!
What do you think?!
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GM 🌎
I’m excited to announce that in 1 week, I will be launching my “justquestioneverything” NFT collection 🚀
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Collaborate to solve problems
Collaborate to create solutions
Collaborate to bring value
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@jerrysaltz
Mark Rothko, Color Fields, Room 403
@MuseumModernArt
Was feeling introspective, found myself in this room for an hour, working through various thoughts, feelings and emotions.
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You bring so much value to me and your respective communities. Who brings value to you?
@chriscantino
@DataNFT_
@DrifterShoots
@bobbyhundreds
@garyvee
@LewisHowes
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Sometimes it feels like we are going backwards.
This is predatory marketing towards kids that pushes artificial food and disease.
Mr. Beast and Logan Paul just launched a Lunchables competitor called Lunchly.
Each box will contain PRIME and Feastables.
This is going to crush it.
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Fresh ice cream 🍦
Protein-packed
Low fat
Powered by cottage cheese
Boosted with collagen
Your New Protein Dealer 👊
@eatsmearcase
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GM to the risk-takers, rule-breakers and dream-makers 💫🚀
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GM to those who wander, explore, think, ideate, create, build, wonder and Question ♾️
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