Jordan
@jordanerschwarz
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manager of @sidemen | forbes 30u30
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The Sidemen have now existed for 10 years
Here's what sets them apart
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5K
10 moments I won't forget
From the last couple of years of managing the
@Sidemen
Let's go ⬇️
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3K
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3K
This is ridiculous -
Just found out the 2023
@sidemen
charity match has the potential to fund *100k* calls for people needing mental health support
That's 100,000 people potentially in danger, given a listening ear
This goes way beyond youtube or football 🖤
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2K
The Sidemen were the third most searched term on YouTube on Earth in 2023 🔥
7 lads from London, taking over the world!! 🌎
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Here's how to actually get your dream job.
I currently manage the
@sidemen
.
But this what I'd do today if I was starting from zero.
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How to leave uni and become manager of the Sidemen in 5 years
By someone who has done it
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Ah yes of course, the three greatest songwriters of all time
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17 hours in, yesterday’s Sidemen Sunday has crazy stats:
#1
on trending, 50% watch time of 20 minutes, 4.8m views and 382,000 likes.
Here are the 4 secret sauces you might not know that have made it bang👇
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An unbelievable milestone today.
10 years of the
@Sidemen
.
10 years of potentially the greatest content creators ever.
From GTA to global stardom.
Here’s to 10 more ❤️
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INCREDIBLE 🔥🤯
Thank you to everyone who shut down London with us today!
We’ve got less than 24 hours to go
BUY CHRISTMAS DRILLINGS 🚀
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2023 has been another ridiculous year for the Sidemen.
The highlights ⬇️
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Happy 1st birthday
@xixvodka
🎉
The fastest selling vodka on launch in British history, made by the best creators in British history ✨
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The Sidemen are, imo, the most dynamic content strategists on earth.
From GTA vids
to FIFA vids
to Gaming vids
to Reaction vids
...to Insane challenge vids on the scale of a Netflix show
They just refuse to ever stop evolving, and it makes them so resilient long-term 🫡 ✨
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Shouting out freelancers doesn’t happen enough in the creative industries.
So here are a few of the most talented people I’ve had the pleasure to work with on
@Sidemen
projects.
All freelance, indispensable, and genuinely lovely guys.
1/7
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7 YouTubers launched 2 restaurants in one day
*Both* had queues round the block and ran out of chicken
The world really is changing 😎
Welcome to Dalston and Merry Hill,
@eatsides
🚀
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Per month, the
@Sidemen
hit:
🕦 80M+ hours of content watched
📈 14M+ returning viewers every month
🧑💻 300M+ views across their individual channels
7 ordinary lads from England.
Mind-blowing.
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Every day the Sidemen editing team does work that would impress the best production companies in the world
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Over the last ~6 months, the Sidemen have
1. opened 4 new locations of
@Sides
across the UK
2. signed a documentary deal with
@NetflixUK
3. sold out 60k tickets at a
@premierleague
stadium
Can't think of any kind of historical comparison for this level of entertainment +
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-XIX just lauched in Tesco
-Sides opening in 2 new locations on Saturday
-And today - Sidecards launching in Tesco
The
@Sidemen
are absolutely COMING for the UK market at the moment - food, drinks, entertainment
Crazy times 🖤
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What a day 🤯
🎉 $3 million raised for charity
🎉 2.67m concurrent viewers (breaking last year’s record)
🎉 60k+ incredible fans in a sold out London Stadium
Couldn’t ask for more 🖤
Too many people to thank, a huge congrats to EVERYONE involved
Roll on 2024 👀
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Feels big
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404
A beautiful box of
@_bestbreakfasts
🌟
The whole team is so proud of this -
- Added vitamins and no seed oils
- 2 delicious launch flavours
- Low fat, salt and sugar
- £2 price per box
So many hours spent getting it right
Thank you
@Tesco
for all the support
Can't wait to
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⚡️
#3
on Official Charts (up 39 places)
⚡️
#1
on iTunes
⚡️ 18k videos and 64m views on TikTok
⚡️ 219%+ in 1 week
⚡️ 10k CD’s sold (thank you
@HMV
)
⚡️ Shutdown Central London
⚡️ A huge amount raised for
@Fareshare
Thank you to everyone who made this possible ❤️
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Here's how to get your dream job.
I currently manage the
@sidemen
.
But this what I'd do today if I was starting from zero.
3
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354
The brief
@noxxhq
was given by
@Victor_bngtsn
vs the final poster he produced ⚡️
Some simply unbelievable talent working with the
@Sidemen
nowadays 🔥
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10. The Charity Match 2023
£2.4m raised. Nothing more to say !
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A day in the life of the
@Sidemen
manager 🚀
ft. Topps dropping, Christmas and expensive taxis🎄
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Sides 2.0 coming soon 🚀
✅ ~10 UK stores by EOY
✅ ~200 over the next 10 years
✅ Fully upgraded menu
Been working on this for a while and so excited for this to come to life
Watch this space ✨
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✅ Sidemen clothing
✅ XIX vodka
✅ Sides burgers
✅ Sidecards playing cards
And soon…
🚀A hotel…?
The boys adding another crazy string to an already mental bow.
This one is going to be hugeeee 🔥🔥
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This is
@ArcadeMedia_
, the team that manages the
@Sidemen
> 90% of us are under 30
> All of us are learning on the job
> Over the past 2 years, we have quadrupled our revenue and launched 4 global brands
Age = just a number.
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@Luigi1369420
@10DowningStreet
@Sidemen
Yeah he asked if he could play in the next Charity Match too!
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“I had nothing — grew up on a council estate where I had cancer”
—
@Callux
's story is just so inspiring
A complicated start has been no barrier to ridiculous success
An absolute pleasure to have him on Unboxed
Full episode right here:
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60,000 people in the queue rn
Tickets selling FAST
Sidemen fans are really the best in the world 💙
CHARITY MATCH TICKETS ON SALE NOW
BE QUICK THEY’RE GONNA GO FAST
TICKETS START FROM £8
GET YOURS HERE 👉
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So sick to see Hit Send launch
2023 has just been ridiculous for the
@Sidemen
Basically Christmas and they're still working harder than ever
This is what sets the best creators apart!
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👉 2012: Jimmy starts the MrBeast account, begins posting gaming videos to zero followers
⚡️ Today: he overtakes PewDiePie as the world’s most-followed YouTuber
Here are 5 tactics I’ve noticed him use to blow up time and again👇👇
[Thread 1/8]
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The new
@xixvodka
advert alongside the full shoot script 🔥
(Written by
@rvbberduck
/
@AfterPartyLDN
Concept by
@phil_neale_
+ myself!)
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8. Speaking with
@ColinandSamir
about the brilliance of the Sidemen and the creator economy 🤝
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5. Christmas Drillings
So much work behind the scenes in the craziest 2 weeks ever
Here with our project director Anna Sirius before we shutdown Oxford Street
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4. Charity Match 2022
Aaron, Stu + the team worked tirelessly to get it across the line
Unreal day ⚽️
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Shout to
@sidemenupdated
on hitting 200k follows 🫡
A really important part of the sidemen fan community, and always great, up-to-date content 🚀
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What a moment.
We’re just getting started ✅
The Sidemen have a vodka that is now in a supermarket.
Let that sink in.
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10K
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This comment is crazy.
Last year's
@Sidemen
Charity Match paid for *50,000* support calls for people with mental health issues.
This event really does change lives 🖤
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I'm looking for a freelance thumbnail designer. If you know someone who fits the bill, please send them my way. Thanks! 🙏
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“Crack a can with yer gran” 🫡
@xixvodka
trying something different with this one
Hope you all like it!
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Mad 😂 a great example of the boys influence and reach nowadays
Their personal brands extend so far beyond just YouTube/the creator economy
The power of being woven into the cultural fabric 🫡
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Few more pics from the biggest event in YouTube history 🫡
300+ people team, millions around the world watching, so many unforgettable moments.
THANK YOU 🖤 🌎
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Big things coming 🇺🇸
According to Variety, the
@Sidemen
have signed to the United Talent Agency (UTA) for representation in all areas of North America.
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🚀 5m views on the main video in 24 hours
🚀 More than 11.7m views on all three within a day
🚀 Odds of 4/1 to be Christmas number 1
🚀 Top 10 already in the Apple Charts
This week's Sidemen Xmas songs are a madness ⚡️
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Look what I just found 😎
@metpoliceuk
coming through !
Key takeaways:
- don't buy a Land Rover
- 100% put Airtags in your car
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Excited to share that ‘20 VS 1’ has been nominated for Best Social Series at the
@EdinburghTVFest
New Voice Awards🚀
Kai’s episode (along with so many others) have established it as one of the biggest
@sidemen
formats to date
Congrats to all involved and link below to vote 🔥
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25 videos in 25 days is just ridiculous 🚀
Massive moves from the boys - and big shout to everyone in the team making this happen 🖤
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>3.3m views
>191,000 likes
>8,200 comments
>1.3m hours watched
>23 minutes average view duration
24 hours later, and
@Sidemen
+ Tana Mongeau = a certified banger! 🔥
4
1
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Welcome to UNBOXED⚡️
The podcast which takes you behind the scenes with the biggest creators and executives to understand how they work.
UNBOXED is the ultimate resource for anyone looking for success in content creation🎙
Episodes every Wednesday from 23/11 🔥
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3. Speaking events
Doing my best to spread the word about the creator economy
This was in Cologne at VideoDays Festival
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Wow 🖤
Something poetic about hitting 20m just before the 10th anniversary.
Meant to be.
Huge congrats to the boys who changed YouTube forever.
Forever grateful to play a tiny part in this crazy journey.
Next stop - 30 🚀
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