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Don Norman Profile
Don Norman

@jnd1er

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Design thinker, company advisor, professor, columnist, author, ... Latest book: Design of Everyday Things, Revised and Expanded.

UC San Diego, California
Joined April 2009
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@jnd1er
Don Norman
9 years
It’s fun to be 80! (@EpicGames) Every design studio should have one of these. Hint: @DesignLabUCSD)
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Don Norman
2 years
Design for a Better World won't be published until March 21 but MIT Press alerted me that Barnes & Noble offers a 25% discount for a preorder ONLY ON SEPT 7-8. @bnbuzz says to use the code PREORDER25. See
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Don Norman
3 years
Check out my latest article: Moving from Humans to Humanity via @LinkedIn
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@jnd1er
Don Norman
3 years
Check out the latest article in my newsletter: Almost Everything I See Is Artificial (book excerpt) via @LinkedIn
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@jnd1er
Don Norman
3 years
My New Book Is (will be) Design for a Better World: How to create a meaningful, sustainable, and humanity-centered future. For publication by MIT Press, early 2023. Excerpts posted at
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Don Norman
3 years
I'm back. I've updated "About Don Norman" at I mailed my new book manuscript to the publisher and posted three excerpts from the book at
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Don Norman
3 years
The World Design Organization just announce that the San Diego-Tijuana region is the World Design Capital for 2024. A 7 year effort on our part, this will unite and energize the region. Demonstrate what design can accomplish.
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Don Norman
3 years
@camerontw We do not dictate, we recommend. We oppose the existing monoculture. We believe in the pluriverse, the rights of indigenous peoples, and the harm done to the Global South by G North. Recommendations will come from diverse people, not by me, not by IBM.
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Don Norman
3 years
@camerontw Thank you for your constructive criticism. It is also obvious that you -- and all the other respondents -- have not looked at our website.
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@jnd1er
Don Norman
4 years
@amkamelabad @cogsci_soc Wonderful! Thank you.
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@jnd1er
Don Norman
4 years
@gwcottrell @amkamelabad @cogsci_soc When we started the Department of Cog Sci in 1986 (see we let the Neuroscientist/neural net group take over and rename the institute. The interdisciplinary PhD program is still active today.
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Don Norman
4 years
@amkamelabad @cogsci_soc That brings back fond memories. The 1979 conference was where the cog sci society and journal were formed and retroactively named the first society conference. (Where can I get the entire program?)
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@jnd1er
Don Norman
4 years
Check out my latest article: My History with Community-Centered Design via @LinkedIn
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@jnd1er
Don Norman
4 years
Check out the latest article in my series: TO CREATE A BETTER SOCIETY via @LinkedIn
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@jnd1er
Don Norman
5 years
Check out my latest article: Rethinking Design Education via @LinkedIn
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@jnd1er
Don Norman
5 years
Check out my latest article: COMMUNITY-BASED, HUMAN-CENTERED DESIGN via @LinkedIn
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@jnd1er
Don Norman
5 years
I voice my support for #BlackandSTEM. Don
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@jnd1er
Don Norman
5 years
I'm doing an on-line seminar for the Nielsen Norman group (Alas, they are charging for it.)
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@jnd1er
Don Norman
5 years
twitter got ahead of me. I tried to type my website but it showed my book cover instead
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@jnd1er
Don Norman
5 years
Finally had time to update my website. (The only virtue to having three different conferences canceled because of COVID-19.) Added paper by Michael Meyer and me Changing Design Education for the 21st Century. available at
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