Jason Lalk
@jlalk
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CEO of Remote Growth Partners (RGP) | Talent engine behind your favorite marketing teams | Hire for FITFO
United States
Joined January 2011
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@anothercohen
All the solar panels in the world couldn't provide enough energy to deal with multiple toddlers
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@meaganloyst
Associates should go through a rotational program where the help operate portcos for 12-24 months.
Get them some practical experience to make better decisions later.
Also, more candid content like
@NWischoff
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@vedikaja_in
Anti-sell them on why it may not be a good fit. You'll instantly build trust giving them an out.
If you can counter the anti-sell with why your oppty addresses their current job related pain points, you'll give yourself a great chance to close them.
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@vedikaja_in
Also, spend time getting to know what's important in their life outside of work.
Learn about what's shaped them into who they are. This shows them you're interested in them as a person, not just a company asset.
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@Strongblock_io
helped pioneer fractional node ownership.
@FractioFinance
is pioneering fractional $STRONG ownership by purchasing one of their NFTs (which is 10x cheaper than buying a Strong Node).
This blend of SaaS, blockchain, defi, and NFTs is wildly fascinating.
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@thejustinwelsh
Get to the smallest milestone first. Once you do that, you'll learn so much about what goes into it, that you'll be much more prepared for the larger milestone.
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This b2b ad stopped my scroll this week. Here's why:
-High contrast colors
-Lots of whitespace making it easy to read
-Minimal words but catchy making it easy to remember
Well crafted creative.
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"Daddy, when we die, our eyes close and we remember all of the good things we did."
My 4 year old said this to me when we were talking about the death of someone we knew.
Such a pure moment. Totally choked me up.
Grateful for every day.
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@jamiecweir
Don't agree with this take. The celebration was pretty benign.
If anything it was just dishing it back to a guy who was serving it up himself.
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For all the NY/NJ/PA/CT folks, looks like it was a 4.8 earthquake in northwest NJ
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If you're landing page holds me hostage, I think you're a low priced marketing bro slinging info products.
If you're selling midmarket or enterprise products, you need to let people navigate around your website.
Otherwise they're going to associate you with these lower level
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Can your marketer operate independently?
Ask them about their step by step process for running a campaign.
The best ones can do this effortlessly because they've done it a million times.
They also can explain why they organize their process that way.
And the great marketers
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@realBrookNash
Hot take. I think out of the box interview questions are a bad idea. It doesn't give you a good read of how they would actually do in the role.
You get a lot more value for asking the head of content candidates how they would handle certain problems that you're facing.
Then
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@AlexHormozi
Accepting mistakes from a position of leadership builds confidence in the team. Ultimately, you should be the person they come to BEFORE shit hits the fan.
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@LeilaHormozi
You all raised the bar once again.
The depth of planning that went into this entire book launch...it's never been done before.
Inspiration for so many.
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Have you ever had a client ignore half of your follow-ups in an email thread?
You're not alone. Happens all of the time.
Try this to get better responses.
Only give them one question at a time.
It doesn't matter if they're ignoring you consciously or not. What matters is
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I did something uncomfortable and it’s immediately paying off.
There was an opportunity to go on a run with
@davegerhardt
and some other marketing leaders…but there were two BIG problems.
The run was in Brooklyn at 6AM. To get there, I would need to wake up at 4AM.
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What are the economics of arcades?
Need SMBtwit experts.
Just went to a Monster Mini Golf and they had a couple dozen modern arcade games.
Do they rent the machines and revshare?
Do they buy them straight up?
How much does the software cost to run the payment cards?
So many
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Last Fri, I got to listen to a live podcast with
@SahilBloom
,
@nathanbarry
,
@RachRodgersEsq
.
We got some serious brain gainz.
Here were the best moments and takeaways:
1️⃣ Don't hate on people who sell courses or take them.
Hating on learning has no upside.
2️⃣ Sahil partnered
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A year ago, I was pretty stressed.
Remote Growth Partners was growing. We were hiring people all over the world, but I was spending a crazy amount of time figuring out how to pay everyone.
The platform I used to pay people in the Philippines didn’t work in Pakistan. That same
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This is your reminder that Planning Kills Progress.
Stop procrastinating. You're spending too much time planning and it's preventing you from learning how to get better.
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Hiring global talent is a cheat code, but most people underestimate what it takes to find the right person.
Here are 2 keys to building an elite offshore team:
HUGE Top of Funnel
We typically go through 1,000+ applicants for 1 hire. Our record in Q4 was 2,056.
Rigorous
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@thejustinwelsh
Betting on yourself vs your employer?
The downside risk is about even. But the upside isn't even close.
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If you don't understand something, ask ChatGPT to explain it to you like an 8th grader or a layman.
Great way to learn the fundamentals of complex things.
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If you manage people, start your one on one meetings by asking how their personal life is going.
Your employees will appreciate you for caring.
And you get to learn what's going on in their lives...which inevitably impacts their work.
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@AlexLlullTW
@AlexHormozi
Agree on the optimized part, but I don't think that's the main point.
It's just hard for most people to be honest with themselves about who is having a net positive impact on their life.
Most of us spend time with the people we've known the longest. We feel obligated to do
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@SullyBusiness
1. Obsess about progress not perfection.
2. Invest founder time in sales and customer feedback
3. Just start. No one is coming to do it for you.
4. Your ideas are worth very little, but your. execution is worth almost everything
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You're not truly alive until you feel the thrill of closing an outbound sale
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If you're going to ask a candidate to do a long exercise during their interview process, you should consider paying them for their time.
If you don't pay them for this exercise, you will lose out on some great candidates that decide it's not worth their time.
You want to hire
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"Being on camera is now part of the CEO charter"
I could not identify with this any more than I do.
@akennada
posted that this week and it's 100% true.
The CEO is responsible for sales.
Sales are driven by people who trust your company.
The best way to build trust with
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This is a live management call I had with my team.
If any employee isn't satisfied, they probably have a list of things they'd like to fix.
As a manager, the best thing I can do is help them solve the ONE item, that will have the biggest impact.
This will make them feel much
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You're going to feel like I stole this for you.
@_mjpsmith
gave me her playbooks for paid ads, events, and creating Linkedin content (that crushes).
She's the CMO at CoLab Software and former VP of Growth at
@refinelabs
.
Let’s start with paid ads. How does CoLab get 4-5x
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Pay close attention to how candidates format their documents and emails.
Fancy design doesn't matter. But clarity and consistent formatting do.
The best hires care about these small details because they want to make their information easily digestible.
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🚩 Meeting red flag: Someone doesn't accept the invite to the meeting, but still shows up.
Are they disorganized?
Do they know how to use their calendar?
Are they trying to be sneaky?
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Founders, there's a simple way to build your customer pipeline.
As Ben Pollack says, “focus on what’s right in front of you.” Here’s the playbook he uses to set sales meetings for startups:
1) Look at the Linkedin connections of people who can make referrals for you
- Investors
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@HarryStebbings
My framework from doing a few of these:
1. Intro yourself
2. Thank both sets of parents
3. Compliment the person your bro is marrying w/a story
4. Story about you and the groom w/some roasting
5. Why you love them together
6. Cheers to the future
*Practice out loud at least 5x
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Who has compared Airtable vs. Hubspot as a CRM?
What did you decide and why did you make that decision?
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The best people I've ever hired have a few things in common:
1. Work harder than their peers
2. Communicate with extreme clarity
3. Figure it the fuck out mentality
4. Unassailable character
Whenever you compromise on one of these, you spend a lot of time trying to make up for
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One of the most valuable skills I see?
The ability to have difficult conversations.
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This screenshot shows 3 keys to happy clients plus a little story time:
1) Know more than them so you can be an advisor
2) Transparency all the time
3) Work really hard
1) Knowledge
This client needed a video editor, something we know very well because we've:
- hired many
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@DenehyXXL
Sooo many companies aren't realistic about 3 major factors here:
1) defining ramp in time (i.e. months) instead of output (i.e. revenue)
2) how long it actually takes to ramp output to that of an avg. tenured rep
3) the time needed to stand-up an effective hiring machine
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There's no such thing as a stupid question. The stupid thing is to not ask when you have a question.
CMO said this during an onboarding call with one of overseas marketing assistants today.
Fostering a culture of open communication is critically important when you're hiring
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@NoLayingUp
@TheOpen
The people just want a little access and this is something they never get
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Props to the people sending automated outbound messages on Christmas Eve.
Life must be so simple when you are that oblivious.
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@AlexHormozi
Took the jump a year ago in something I truly believed I could excel in.
A little over a year later, steady incremental growth, a brilliant team and an ever-increasing clientele.
Took the jump, stumbled, got up and kept going.
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Performance reviews should not be the only time someone gets feedback.
The highest performing companies have "fast feedback" cultures where people are constantly receiving positive and critical feedback.
Performance reviews should just be a summary of this feedback over the
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If you're thinking about hiring someone offshore, don't compromise your hiring standards.
I've made this mistake. Because their compensation was lower, I put less value on their interview process.
Obviously I made the wrong hire...and it cost me dearly. It was also a bad
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Where can I sign a petition to bring back the old Google Maps colors?
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Is it a good thing if a client says "You're a F*c%in beast!"
We hired Yasir as a marketing analyst to help a big agency build dashboards for their clients.
He crushed that and they've been adding more responsibilities to his plate every month.
Customer journeys, CRO, analysis
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Instead of adding more interviews to your hiring process, learn how to interview better.
A little work up front can save your team hours of time.
Plus, you'll make better hiring decisions.
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Find a way to meet as many ambitious people as you can.
A 30 minute call with
@thePhilRivers
was one of the most valuable things I'll do all week...maybe all year.
He knows more about email marketing than I could learn in a lifetime.
But everyone wants to know how you meet and
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@businessbarista
Modern media w/devoted following:
@NoLayingUp
@the_fried_egg
@chasingscratch0
@ForePlayPod
@GolfersJournal
@erikanderslang
More unique brands:
@MalbonGolf
Bogey Boys by
@macklemore
@Sub70
@EastsideGolf
@GreysonClothier
@linksoul
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After speaking with 11 SEO experts over the past couple of weeks, there's one trend they're all focused on in 2024.
User experience on your site.
Google is favoring user-centric design. The connection between UX and SEO has never been more vital.
Here's why:
Enhanced
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Yesterday was a major milestone for Remote Growth Partners
It marked 1 year with our first client!
Since then, we’ve built offshore marketing teams for global marketing agencies to small startups.
RGP handles the full interview process for clients, so that means:
We've built
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There are 3 main options to hiring offshore talent. Let's explore the tradeoffs:
1) DIY
- Cheapest way to do it
- Takes the most time, usually at the cost of your leadership team running interviews and sorting through thousands of candidates.
We typically review 1500+
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@mattturck
And if for any reason you have to reschedule:
"no problem let me know when
- Sent from my iPhone"
vs.
"Sorry, you missed my only open window for this decade, see you 2034!"
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We've been hiring insanely good talent from the Philippines, Pakistan, and Colombia.
Hubspot marketers, Paid Ads managers for B2B and DTC, SEO strategists, video editors, designers...their work continues to amaze me.
It also takes us 1,500 to 3,000 candidates to fill most
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Algorithms have emotions. They can love you, like you, hate you, or barely notice you.
But everyone gets caught up what type of hacky behavior each algo is rewarding. Truth is that all social media algorithms are the same.
Here is how you can simply explain the emotions of any
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I missed something really obvious today.
It was a humbling error and great reminder to never waste a failure.
Also, make sure to surround yourself with people who can tactfully critique your work.
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Starting in high school, everyone should take a class on having difficult conversations with tons of role plays and negotiation scenarios (about regular life, not business).
So many people think digging in their heels is how you influence others >> rarely the case.
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@MarketingMax
's agency, Hell’s Creative, found a lot of early success. But after 18 months, they were struggling to get new leads.
To get unstuck, Max used one of my favorite ways to reframe anything:
"If I was coaching someone in my exact position, what would I tell them to
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@galeforceVC
I get that it's not typical. But do you mind sharing more feedback as to why you're not a fan?
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I’m giving away the interview process we used to hire an amazing Marketing Generalist from a pool of 2,062 candidates.
IMO, a great interview process is the most critical part of finding hires that can 10x your business.
Before we get into each interview step, we need to
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From an exhausted customer:
"We worked with another offshore agency...your candidates are way better. Thank you!"
We've poured a lot of effort into finding quality candidates for them. Now we have their trust.
If you're in a service business, remember that your earliest
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Simple interview question to test for communications skills:
What did your last company do?
A Players
Explain the offering, the model, the customers, and how it could relate to your company with complete clarity.
They understand why you're asking that question and can easily
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@galeforceVC
@mattmireles
@MacConwell
@jefielding
@Maren_Bannon
@HeatherHartnett
@dunkhippo33
@minal_hasan
@galeforceVC
's numbers seem in line with what we've seen in the market over the past few years.
always some outliers, but it's super rare to see higher amounts
(source: we've hired for 500+ tech companies)
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I've heard thicker accents from people born in America.
People are scared to hire offshore because the candidate's are low quality.
Watch this video. Tell me if that's true.
Aahad has a film degree and worked at Tiktok's biggest competitor in China.
Logically, he started as a
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This is how you organize a world class interview process.
Lay out each step and prepare specific interview questions that test for the skills you need.
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As a founder of a B2B service business, I'm fine if we lose a deal because of price.
But I'm never okay if we lose a deal because of quality.
In B2B, your reputation will carry you $2M, $5M, $10M+
Our biggest focus is always our client outcomes because those will create the
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If you're up early every day, what are getting done while everyone else is sleeping?
I'd love to hear how you make the most of a peaceful morning.
Personally, I use this time to get a lot of the boring work out of the way (building interview processes, finance, invoices,
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The local PGA Superstore is PACKED right now.
I'm bullish on all major golf companies, Airbnb, and every premade vodka soda company.
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Getting fired by a client sucks. It sucks more if you were surprised by it.
I saw this happen with an agency owner recently. I gave them simple advice that they loved.
I told how I get a pulse on how clients are feeling about working with us:
Once per quarter, I ask them how
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Is the CEO a Jerk?
That was a memorable line from
@andreamkayal
, the Chief Revenue Officer at Help Scout (~200 employees) and the Dean of Pavilion’s CMO School.
Before that, she held CMO roles at several growth stage startups that were backed by tier 1 investors — Greylock,
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Deifying devs in crypto is a 🚩🚩🚩
They're usually really good marketers + community builders...but bad as founders, operators, and risk management
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@britton
Sustainability is the no. 1 rule for creating content. Bar none.
The easiest way to grow the pod, without sacrificing anything, is to publish on YT and X.
Still post on podcast platforms, but these two will both help people find you.
Also, make sure to use chapters in YT.
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@_hunterhammonds
OffMenu becomes the Adobe Creative Cloud for agency services with all of your productized agencies beneath it?
Customers can subscribe to the different productized agencies a la carte OR subscribe to multiple at once, which comes with a discount.
And since you're building
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2 on 1 interviews are underrated when you're hiring someone.
Just did my first one in a while and it was great for a few reasons:
#1
- No Telephone Game
Have you ever tried to share your interview notes or feedback with the hiring manager?
It's a giant pain. You don't
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I'm trying to build more proactive accountability with my team, so I started sending messages like this.
Premise is simple: let them know my priorities so they know what I care about and how it affects them
Any other founders or managers do something like this?
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@austinbelcak
Running this playbook when you're not looking for a job will also pay dividends.
The best people always do the basics.
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@austinbelcak
"How is your success measured by your manager? I want to make sure I can help support that"
Let the hiring manager know that you're trying to make them look good.
BTW, I like your question, especially to get some authenticity.
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