Jason DeBerardinis
@jasonndeb
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Book Your Next 10 Calls For Free Using Cold Email @Sheath
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Pinned Tweet
Case Study on how
@mockups
and I grew
@ResponsesApp
from $0 to $16,000 MRR
🚀 Bootstrapped
@ResponsesApp
from $0 to $16,000 MRR using nothing but organic social. Zero ads, zero influencers. Just pure strategy. Here’s the exact framework
@jasonndeb
& I used to scale—and how you can replicate it. 👇
#SaaS
#UGC
#GrowthHacking
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Why is dead?
The hype behind it was insane a couple months ago...
Started using
@WhopIO
and it is a way better alternative
Some bug fixes & features here and there but the experience is 10x better
What's everyones thought's on both?
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Cold email works only if you have a great offer.
Been booking in calls simply by stating the offer.
No fluff.
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Joined
@blackhatwizardd
@andrehaykaljr
@cbwritescopy
@dancrowley1212
Internet Money 60 days ago.
Made my first $1k with the agency in the first 26 days.
Connected with hundreds of talented agency owners.
Learned Cold Email, VSL’s, website creation, you name it.
Even referred
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I’m starting to feel the compounding affects of social media.
Be consistent.
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Wake up.
Work harder than the previous.
Repeat.
I will not live with the pain of regret.
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Making a killer video out LinkedIn outreach today.
Stay tuned.
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Slack is an underrated outreach method channel. Period.
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Free Step by Step SOP on How To Create a Cold Email Infrastructure Using Google
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1. Scrape 1000 ICP leads manually
2. Use
@ListKitio
ListKit to get Founders & CEOs
3. Double verify the lists
4. Use Clay to personalize
5. Import into smartlead and fix settings
6. Write >30 word cold email sequence
7. Launch campaign
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cold email only works when your offer is so compelling that saying no would be incredibly irresponsible
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Had a deep talk with one of my closet friends this weekend about the future of my career.
Was unsure at first, but now my vision is as clear as ever.
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Cutting the noise and focusing in on growing one client.
Dial in an work with great businesses.
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Seeing a 42% Positive Reply Rate.
The power of a good offer will carry your campaigns.
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Built a personal website for myself.
Click link in bio and let me know what I can improve.
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5 Calls today 3 are discovery calls
Great day to be a Monday morning ☕️
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I connect with 25 founders on LinkedIn every single day.
Extraordinary results.
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Cold email gets easy when you crack ICP lead scraping.
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You should be splitting your users between Outlook & Gmail.
There's a specific setting in
@smartlead_ai
that will send only Gmail emails to Gmail users & Outlook emails to Outlook users.
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I've been growing steadily on Twitter, Instagram, LinkedIn, and Youtube since the beginning of 2024.
> YouTube: 833 subs
> Twitter: 1000+ followers
> Instagram: 850+ followers
> LinkedIn: 800+ followers
All I need to do is continue to be consistent
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Adding 60 more users for a Clients cold email infrastructure today
Scaling this offer to the moon
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5 domains is not going to cut it with cold email in 2024.
10 domains. Poverty.
20 domains minimum. 2 sending accounts each. BARE MINIMUM. (~1300 emails a day)
Anything less, you will either:
-die before you sign a client
-be extremely limited.
Spend the extra $200/mo
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16
LinkedIn is a super power for inbound leads.
Booking in discovery calls left and right with it.
Post 3-4x a day.
Mix between picture posts, text posts, and video posts.
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What businesses guru's don't tell you is that they generate 90% of their traffic through their socials.
You're behind if you have no online presence.
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Spending 2-3 hours every day revising cold email copy.
Every single time that I revise the copy it gets 2x better.
Put in around 100 hours of copywriting work for one client in the past 8 weeks.
Need to be doing more of these outputs to get better.
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Bought 30 more domains for client.
Split inboxes between Google & Outlook.
Warmed up & optimze settings for launch in a few weeks.
Create a hyper targeted leadlist for them.
Get them the best results so they hit the ground running.
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Project Management Boards like
@trello
will allow you to scale to 15+ clients without any stress
Game changer for beginners
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A simple popup form on my agency landing page has increased my newsletter by 248 people in the past 60 days.
Pretty powerful
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Spending the morning reviewing my sales calls and finding ways to improve on how I present myself.
Going to create a new discovery call pitch deck as it makes explaining the service easier & more professional
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Everyone needs to check out this video from
@alexh459
if you using cold email.
Straight heat.
Going to implement this new strat into my deliverables for clients.
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3 tips that I've learned since doing cold email for businesses:
1. Lead lists are everything
Nothing matters unless you are contacting the right person via email
If you contact the right people, then deliverability does not matter as much as people make it out to be
2. Your
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Been on a momentum streak the past month.
The only option is to keep moving forward.
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Here's a free cold email campaign framework I use for myself & clients that you can just copy and paste for yourself:
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Sales calls are so easy when you have a no brainer offer.
Your Target Market is shopping around, they will choose you if you have the best offer in the market.
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I stole
@GadzhiIman
Onboarding System
Build a 5 Step onboarding funnel
> Expectations of Onboarding process
> Expectations of Service
> Onboarding form
> Schedule follow up call
> Invite to Slack Channel
Use this to save yourself 2/hours every day
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You NEED a VSL.
You NEED good branding.
You NEED to be posting online.
Mandatory actions if you run an online business.
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Since June I've been learning the ins-outs of cold email and finally I am starting to feel like I get it.
Writing cold email copy in the beginning was not easy, having the skill of copywriting was not natural.
You have to write hundreds of cold emails and test them to finally
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Been extremely busy with client work the past couple weeks.
Been lacking on my consistent posting, changing this habit today
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Launched new campaigns today
Continuing to refine the offer, make changes, and improve slightly with every iteration
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What you can expect when you install
@chargeback
into your Stripe account 👇
What you can expect to save when you start preventing chargebacks with
@chargeback
🎉
A SaaS company was struggling with high disputes, so we helped eliminate them almost entirely
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Just hopped off some client calls - great meeting their team.
Looking forward to getting them the results they deserve!
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Cold email doesn’t work for most people because you don’t have
> Case studies
> VSL
> Social presence
> Professional website
Focus on inbound to get your first client
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Case Study: How reduced chargebacks by 91% & increased revenue by 5% with
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Writing new cold email copy for campaigns.
My initial email was way to salesy
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One of the principals I live by and see 100x per day is:
"I give thanks to the lord daily as his blessings can be taken away from me as quickly as I receive them"
Past two weeks have been moving extremely fast, and for that I am grateful.
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The one persons content I consume on a daily basis is
@tailopez
So many lessons to be learned.
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Business owners are becoming more conscious of their spending
If their expenditures do not directly produce an ROI, they will churn
We are in a different economy now
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Connect with 25 founders/presidents in your ICP on LinkedIn every day.
The compound growth on this task is insane.
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Been loving
@blackhatwizardd
’s Internet Money.
So many valuable players giving away sauce for free.
If you’re a beginner and you’re not in this community yet, what are you doing?
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There's only three ways in the entire world to get more business...
Paid Ads
Content
Outreach
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I will never go back to Carrd. co after learning this website builder…
Use Flowbase. co & Webflow to bills professional looking websites, even if you are a beginner
They have 1000s of free templates that are as easy as copy and pasting into your website.
What do you use to
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If you are looking to create a full stack Cold Email Analytics Dashboard from
@smartlead_ai
you need to check out this video from
@rezenmann
He goes in depth on how to create and connect automations with
@smartlead_ai
, Make & Google BigQuery.
If you are looking to create one
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Looking for an A+ Clay partner
Looking to learn the ropes of Clay, will pay for knowledge.
Vet someone in the comments if you know anyone willing to teach
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The way to reduce no show meetings on your calendar is to create intent based workflows.
In calendly, we send 5 reminder emails & text messages before a potential client jumps on a call with us.
• First email is sent immediately with a VSL outlining the entire cold email
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If you’re experiencing low deliverability results right now read this
- Google & Outlook inboxes
- Plain text only
- No links
- Do not track opens
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Signals to not abandon a campaign early
> Sent less than 1000 emails
> 30% complete on campaign
> 8-9 Positive replies & 3 booked calls after a week
> Net new leads don't pass a certain %
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Pivoting my services for only B2B SaaS businesses.
10x easier to deliver tangible results.
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Shoutout
@rezenmann
for helping me set up:
Week over Week KPIs from Smartlead that tracks
- Emails sent
- Emails Replied
- Emails Positive Replied
- Bounced Emails
Wouldn't have been able to set it up without his help!
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Easiest way to avoid the spam inbox:
- Don't track open rates
- Plain text emails
- No links
- Pinpoint targeting
- Spintax
- DMARC, DKIM, SPF records
- Warmup domains for 14 days AT LEAST
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Here's How to Write a $100k/month Offer
> Call out Target Audience
> Clear Unique Mechanism
> Clear Tangible Results
> Clear Timeline
> Clear Guarantee
> Clear Subheader
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Your Target Market is shopping around...
They are researching your competitors, taking calls with them, and evaluating the market based on who has the best offer.
The only way you win is if you have the best offer, evidence, and guarantee.
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Started testing a new audience as of 10:48 AM
12 Responses
2 Positive Responses
Majority OOO
Subsequences are necessary to reengage these leads when they come back
Going to test overseas companies later this week
Testing new CTA angles
Keep moving.
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Getting ahead on Saturdays >
Building new systems.
Taking sales calls.
Getting better.
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Finished creating sales assets for YT and LinkedIn
I've got 20 subs in the past 24 hours which is great to see.
Got to continue to post value
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I'll say it once and I'll say it again...
Lead Lists make or break your campaign.
It's the most important part of you cold email success
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When writing cold email CTAs, keep in mind the 5 awareness levels of a prospect:
Unaware - People who don't know they have a problem.
Problem aware - People who have a problem, but don't know the solution.
Solution aware - People who know what the solution is, but
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Been posting consistently on LinkedIn for about 3 weeks now
Definitely one of the greatest decisions I've made
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10
Progress comes when you put down the Youtube and get work done
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Here's where most businesses get wrong when it comes to cold email.
They try to scale vertically.
They use one domain, one inbox, send thousands of leads through this one inbox and the result...
They end up in spam.
Instead build your infrastructure horizontally.
> 1
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Great day to write new campaign angles!
75 emails per campaign.
3 A/B/C tests per sequence
5 step sequences.
Test. Test. Test.
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Suns out, get the privilege to work on my business outside.
Life's been good recently
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Your followers will increase exponentially if:
> You have case studies
> Post on all platforms
> You are consistent
Don’t try to over complicate it
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Got a lot of tasks that need to get done today.
- Create project management board
- Film YouTube vid
- Job on client calls
- Create more lead lists
- Write campaigns & angles for client
- LinkedIn video post
- Email newsletter post
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What are some tips to growing a branded Twitter account?
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Inbound-led Outbound is the
#1
way of getting clients in 2024.
No social presence when you send a Cold DM or Cold Email?
> Scammer
> Spammer
> No authority
This is the preconceived notion a prospect thinks of when they get your outbound message.
It is mandatory that you are
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Just bought 24,000 leads from
@ListKitio
🙏
Excited to test some new audiences - I’ll be documenting here on what’s working & not working
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9
High level tip I've seen a couple people share within cold email communities for
@smartlead_ai
Turn off warmup once you start sending campaigns.
The reason is because AI tracking features are used in email warmups, and because providers are more sophisticated it could trigger
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I spent $758 on 25,000 leads in hopes to sign my first client for my cold email as a service company.
Here is my strategy for testing new audiences with cold email.
🧵THREAD
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#1
tip I've learned since running a cold email agency is to never just BUY leads from a software.
You need to manually check (or hire a VA) every lead and remove ones that are not in your ICP
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11 cold hard truths that are affecting your email deliverability:
1. Sending emails in HTML & not plain text
2. Not warming up your domains for at least 14 days
3. Not adding spintax to all of your campaign copy
4. Sending more than 35 emails per day per user
5. Not setting
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Just scrapped over 58,000 business in my ICP.
The software I scraped from is absolutely underrated.
A++
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4 Buckets of Cold Email to every campaign angle
1. Loom Video Angle
2. One Sentence Cold Email
3. Case Study
4. Direct Pitch
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To be successful with cold email there are 6 steps that need to be dialed.
> Email Infrastructure
> Deliverability
> Lead List
> Copy
> Response Handling
> Email Volume
If one step of these 6 are broken, then you can kiss your results goodbye.
With small tweaks to each step,
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I write all my campaigns with less than 30 words
I then plug my copy into Hemingway and get the copy to be at a 3rd grade reading level.
Make your copy as easy to undestand as possible.
Leverage social proof, a good offer, and CTA.
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Your product should be its own best salesman.
Not the product alone, but the product plus a mental impression, and atmosphere that you place around it.
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