John Asikpo
@j_asikpo
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Copywriter • Content Strategist • Social Media Manager
Joined June 2011
5 Things You Can Learn From What Makes Airtel Ads Stand Out and How You Can Implement Them. If you spend a lot of time on YouTube like I do, you might have come across an Airtel ad. Sometimes I don't skip the ads because they are just too interesting... 🧵
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RT @flownigeria_: Great projects need great people, and we’ve got the best! From our senior project manager to the creative minds in conte…
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I've noticed that people fear loss more than they desire gain. Position your solution as removing a known problem—it’s more compelling than promising an uncertain benefit.
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The seasons give you a ready-made narrative. The trick is to make it feel personal to your audience, not generic.
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If you like warm up a non-buyer like eba from now until tomorrow, a non-buyer will not buy. Every customer has a set of steps they go through before they make a buying decision. No matter how good your product or service is, your message should focus on buyers.
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If the current version of you isn’t getting results, “being yourself” is terrible advice.
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What I’ve noticed is that people always presume that if you teach them how to recognize a fake weavon, you are selling the real thing. What is this bias called in marketing?
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The most effective content you can use is edutertainment. The more you educate + entertain your audience, the more they will follow your advice. Stick around, watch your content, and eventually buy from you.
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@victorydchair I believe and I know it is possible, because I’ve seen you do it live in one of your trainings.
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