Sam Baum
@itssamvisuals
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Scaling coaches & agencies with video content funnels | 5M views + $100,000 generated for clients | DM me "SCALE" for details
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Joined May 2023
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Pinned Tweet
I helped
@stevencravotta
go from 699-16K subscribers & add $15,000/mo with only 10 YouTube videos
I just made a doc that shows you the EXACT way we achieved those numbers
(and how you can too)
Comment "Steven" and I'll send it over
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Great Video Editors don’t focus on:
- Flashy effects and animations
They focus mainly on:
- Pacing
- Storytelling
- Sound design
Effects and animations are a BONUS, but not the priority
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As a video editor you should always organise your clients and projects
That’s why I created the “Client Tracker” Notion page
Like + comment "Tracker" in 24 hours and I'll DM it to you
(must be following)
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Recent animations the team made for a VSL
Clean and simple
Let me know your thoughts👇
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Prospect: “I want 15 minute Iman Gadzhi videos”
Me: “Sure, gives price”
Prospect: “That’s way out of my budget”
Me: “What’s your budget?”
Prospect: “My current editor does it for $10”
That’s a real story, it’s crazy out here
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BEFORE & AFTER of a recent sample I edited.
All feedback is welcome!
If you'd like to get videos like this, shoot me a DM and let's talk🚀
Retweets♻️ are highly appreciated!
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Twitter (X) has made it so easy to land video editing clients
There are literally no excuses
You just need to
- Have average editing
- Act professionally
- Not be a d-ck
That’s it brother
People will reach out
I know it first hand
When I started out on twitter
It took me
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I was 5 months into video editing
No clients. None
I tried outreach
I tried freelance sites
I tried almost everything
Still no results
But at the same time
I was avoiding something
What was it?
Personal branding
I didn't want to start
although deep down
I knew it
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Question to all the editors!
If you had a choice:
• Rude client who pays $400/video
• Super nice client who pays $300/video
Who would you take?
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May 29
• $0 earned from editing
• Doing cold outreach
• No personal brand
June 29
• Working with multiple clients
• Getting work from inbound leads
• Personal brand with 170 followers
It can happen quicker than you think, keep going!
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Stages of a Video Editor:
• Beginner - “This effect looks cool, let’s add it”
• Intermediate - “This effect makes sense, let’s add it”
• Professional - “This effect serves a purpose, let’s add it”
What stage are you at?
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BEFORE & AFTER of a recent sample I edited.
All feedback is welcome!
If you'd like to get videos like this, shoot me a DM and let's talk🚀
Retweets♻️ are highly appreciated!
12
5
62
“I have no video editing clients” starter pack:
- No personal brand
- No communication skills
- No networking with other editors
The last one is more important than you think
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5 signs you’re on the wrong track:
(For Video Editors)
- You take every client
- You neglect learning
- You edit videos 24/7
- You copy everything
- You don't go outside
Did I miss something?
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Want to 10X your income from video editing?
What if I tell you it’s not about your ability to create cool videos
Here are 5 skills that will 10X your income by 2024:
(FREE resources included)
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POV: You're a 17 yo agency owner meeting up with a client in Spain
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BEFORE & AFTER of one of my recent shorts I edited.
Let me know what you think.
If you'd like to get videos like this,
shoot me a DM and let's talk🚀
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Do you prefer editing videos in one sitting or do you take breaks?
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If you had a choice:
- $100 for a long video with boring editing
- $80 for a short video with advanced editing
Both will take you the same amount of time.
Which one are you taking?
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Want to get 10+ qualified leads/month on autopilot with a YouTube sales funnel?
I created a FREE 5-page guide that teaches you exactly how to do that
Like + comment "Funnel" and I'll DM it to you
(Must be following)
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As a YouTube Creative Agency owner
I have to provide as much value to my clients as possible
Here’s a 7-step FRAMEWORK I use to maximise my clients results:
(FREE Document Included)
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Beginner video editors shouldn’t focus on:
- Money
They should focus on:
- Experience
- Testimonials
- Case studies
These 3 things will make you more money in the end
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The setup has changed a bit since I started
What else should I add?
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There are a lot of myths in the editing world.
Make sure you know them before starting your career.
Here are 5 common misconceptions about video editing:
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I could’ve 2x-ed my income from video editing this month
But I didn’t
Because I wan’t to 4x it next month
Sometimes you have to reduce the amount of “actual” work, so you can focus on tasks that will help you grow in the long run
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Being an editor is not only about making videos.
You have to learn:
• Sales
• Copywriting
• Communication
• Time management
• Marketing
Am I missing something?
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Recent animations we did for a client who's in SaaS
He launched a new app and having a great VSL will bring him thousands of downloads
Kept it clean and simple
Let me know your thoughts👇
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Deep work in the morning
Can’t beat that
No distractions
Next level focus
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Why do you keep pushing everyday?
Don’t say money
Money is just a vehicle
What do you want to use that money for?
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Noob editor:
- No systems
- Edits purely for visuals
- Doesn’t consult the client
Pro editor:
- Systems in place
- Edits for performance
- Consults the client
Which one are you?
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Want to increase focus during work?
Go to the library
The most underrated thing ever
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If a business can pay $2000/month to a cleaner
They can pay $2000/month for YouTube videos that will bring leads for years
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Good video editor makes the video look good
Great video editor makes the video feel good
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The more you edit videos, the less you suck at it
Who would’ve thought
Put in the reps brother
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6 ways to land work as a Video Editor:
- Referrals
- Cold outreach
- Warm outreach
- Using freelance sites
- Leveraging a community
- Building a personal brand
How did you land your first one?
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Here are 3 high ROI things that Video Editors avoid doing:
- Organizing files
- Learning shortcuts
- Customizing workspace
What else would you add?
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Last week I took on too much work
It caused me to be:
- Easily irritated
- Overwhelmed
- Sleep deprived
I believe that short periods like this are fine
but it’s not sustainable over long term
Feels great to be back to my routine
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During my journey I have:
- lost clients
- lost money
- lost opportunities
You know what else I have done?
- I’ve learned
Mistakes are unavoidable, embrace them
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Speed up your video editing workflow in 5 steps:
1. Learn shortcuts
2. Organize your media
3. Customize your workspace
4. Create presets and use templates
5. Plan your videos and use storyboards
Did I miss anything?
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Video editors
Ask these things yourself before editing a video:
- “How old is the audience?”
- “What are they watching?”
- “Are certain effects helpful or do I just like them?”
If a middle-aged businessman sees a video with MrBeast editing, he'd click off immediately
5
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Video editors
Is editing videos for clients your end goal?
Or are you planning to turn it into something bigger?
Nothing wrong with the first one btw
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If a potential client DM-s you: “What are your rates?”
Never give it straight away
Try to get them on a call to understand their expectations and goals
Everybody has different needs, you should tailor your offer accordingly
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I have a question for y'all
If you get to choose between:
• Making 10K/month while having locational freedom
• Making 100K/month while being stuck in the office
Which one would you take?
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Just had a call with the one and only
@GuptaSayujya
I haven't felt so clarified about the future for a long time
He shared absolute golden business advice, including some secret sauce from his upcoming course🤫
Hyped to implement what I learned and ready to crush the game!
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When I first got into video editing
I thought it didn’t have enough potential
I saw it as a side hustle
Considered turning to something like dropshipping
that’s where the real money is right?
I’m so glad I stayed
It’s so easy for us to give up
We always seek for the “best”
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Delivering heat for my clients
Messages like this make my day frl:
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1 year ago:
- Selling ice cream
- No real discipline
- No clear vision
- Always tired
Now:
- Running an agency
- Focused on my goals
- MMA fight soon
- Full of energy
A year can change a lot
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Finding appropriate stock footage can be hard.
Here are some of the sites I’ve used:
- Envato Elements
- Pexels
- Pixabay
- Videezy
- Google
What do you use to get the best footage possible?
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If you’re still not building a social media presence, what are you even doing?
The power personal brand holds is crazy, use it to your advantage
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When I was starting out with Video Editing
I never lied about my:
- Young age
- Lack of skills
- Non existing track record
Instead I told the truth
I still got the first client
Don't lie in business, it will come out anyways
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I once edited a video and the client kept looking away from the camera
I did some research and found tool for creating eye contact
As an editor you should do everything in your power to make the video better
Every nuance matters
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5 tips to optimize your editing workflow
- Learn shortcuts
- Use a storyboard
- Avoid multitasking
- Take breaks (no phone)
- Customize your workspace
Anything else?
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Noob video editor - “The competition is so high”
How can you even say that?
I’ve been reached out to countless times:
”Need editor?”
”Can I get work?”
“Can you hire me bro?”
“Do you have work for me?”
Wake up, the bar is so low
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Working in the mornings feels amazing
I was a night owl for a while
never looking back
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People have no morals nowadays
They’d do everything for money
They’d work with an OnlyFans agency
knowing exactly what they promote
they don’t care
as long as they’re making a bank
It’s pissing me off
Am I the only one?
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80% of YouTube video’s success depends on:
- Ideation
- Packaging
20% of Youtube video’s success depends on:
- Video editing
- High production quality
Always keep the 80/20 rule in mind
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Connect with like-minded people!
It’s SUPER important because:
- You’ll get honest feedback.
- You can support each other.
- You can collaborate.
- You can share your knowledge.
And MOST importantly-
It will make your desired outcome a NORM,
therefore it’s easier to achieve.
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I go to school
I train 5-7 times a week
I spend time with close people
And I still get work done
No excuses
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Maybe it’s just me but
I really don’t get the hate behind Iman Gadzhi style editing
If that’s what is in demand right now, why not take advantage of it?
8
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19
Video editing this. Video editing that
In reality
it’s not necessary
it’s a bonus
While editing is part of my offer
I’ll still keep it real with you
Ideation and packaging over everything
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Every video editor should do this before a sales call:
1. Research your client's background
2. See how your service can help
3. Create a plan/system for helping them
Even if you don’t close them they’ll still get value from you
Don’t go into a call unprepared, trust me
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Maturing for video editors is realising that it's not only about pleasing the viewer's eyes
Great editors know how to:
- Build trust
- Awaken emotions
- Convey a message
Most people have no idea what good editing looks like
5
1
18
It’s easy to hit a plateau in editing.
Here’s a common pattern among beginners, which I’ve experienced too:
- Starts freelancing
- Takes on too much work
- Dedicates all his time for editing
- Stops experimenting, learning and building his brand.
Plan your time efficiently!
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In order to be a good video editor
You have to put yourself in the viewers shoes
The fact that you think something looks great
doesn't mean that the audience likes it
it could even make them click away
5
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I don’t care about:
- Fancy cars
- Mansions
- Yachts
I strive for:
- Peace
- Travelling
- Experiences
- Fulfilling work
- Helping my parents
Drop your goals
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It’s -12C° already
Get me to Thailand lol
I mean atleast it’s beautiful
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5 services video editors can add to their offer to 10x the value:
- Thumbnail Design
- Scriptwriting
- SEO Optimization
- Content Strategy
- Social Media Management
What would you add?
6
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16
Hopped on a sales call few days ago
This guy wanted 12 long forms/mo
Ideation + Scripting + Editing + Packaging
His budget was $600💀
It's a crazy world out here
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3 habits that keep you from being creative:
1. Working 24/7
2. Mindlessly scrolling
3. Always doing something
In conclusion, take some time to think mate
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Nobody: “I want to earn less than I’m worth”
90% of video editors:
Does exactly that
Stop undercharging, it’s hindering your growth
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Bad video editors focus on getting the client, good video editors focus on helping them
5
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If you're working every day
creating your dream life
you’re a legend
Remember, most people don't have that dedication
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5 habits that will drastically enhance your well-being:
- Physical activity
- Socialising
- Being in nature
- Good sleep
- Healthy diet
What would you add?
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Video editors
If you’re not landing clients
Ask yourself:
“What am I avoiding, that I know would help me?”
For me it was:
posting on twitter
I already knew it was powerful
but I was a pussy
I was too scared to start
Eventually I overcame that fear
and started putting
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Editors, you must educate your client
if you see room for improvement, let them know
Communication is the key
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15
A good video with no editing will always outperform a bad video with sick editing
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17
I had 0 clients during the first 5 months of my video editing journey
And nothing seemed to work:
- Cold/warm outreach
- Freelance sites
The lack of progress felt like being trapped in a quicksand
But the only thing that haunted me the most, were those long nights
Those
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EVERY editor should build a personal brand!
There’s a big difference between you reaching out to a client.
and the client reaching out to you.
Now YOU are the PRIZE.
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Video editors
Every detail matters
- Animation is a little bit slow
- Text comes up a little bit early
- Sound effect is a little bit loud
“The client won’t notice”
You’re right
they probably won’t
But it brings down the overall quality
and that’s something they'll notice
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“If it’s not working, you have to change something”
Wrong
Sometimes you just need to do more
You could be on the right track
But without volume
you’ll never know
It’s a lesson I had to learn recently
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Posting on YouTube takes a lot of time
NO IT DOESN’T
It’s a false belief
With the right systems you can literally record a month worth of content in 2-3 hours
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Invest in a great mentor
He will save you years of figuring everything out
“But it's too expensive”
How much is a year of your life worth?
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How to get ahead of 99% of video editors
- Stack skills
- Build a personal brand
- Bring clients money instead of views
3rd one is the key if you want to charge more
3
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Document your journey
it’s amazing because:
• You clearly see the progress you’ve made
• It can be used as content
Plus it's just sick to look back and reflect on the journey
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I was down, real bad.
- Working for $5/hour
- No real discipline
- No clear vision
But within a few years:
- Getting beaten in sparring
- Focused on my goals
- Running an agency
- Full of energy
A few years can change a lot
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Here’s how to actually make killer videos:
Great editing? No
Great packaging? No
Great idea? Yes
Great delivery? Yes
First 2 are beneficial, but not the priority
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2) “Editing can fix a poorly shot video.”
While it can make it a lot better,
good footage is the foundation of a great video.
Editing simply enhances it.
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The first check I got from editing wasn’t about the money,
it was about the fact that I did what I promised.
Promised to my self, promised to my parents.
It made me realize it’s all possible,
it just requires dedication.
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1
14
Haven't been in a
@VidProPlus
call for a while because of my schedule
But decided to join one today
Oh I'm so glad I did
Shoutout to the guest
@apxmindset
for giving amazing mindset advice
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