I sent a foot to the biggest copywriting agency in my city. And it walked me straight into a contract. 🦶 I’m all about writing copy that stands out in a crowd - it’s kinda my schtick. Normally, I use funny, different, slightly bizarre cold emails to do all my outreach. And that’s great for a countless number of reasons like: 1. It’s cheap 2. It’s easy to test 3. It’s automated 4. It’s scaleable BUT when I have my sights set on working with a specific brand or agency, I bring out the big guns. I go postal. This time around, I wanted to send a letter to a huge copywriting agency in my city, because they were making moves with some big brands. But I had to figure out a way to guarantee the letter got opened. I thought a “Documents Enclosed” stamp is a bit gimmicky… And a “Fragile” sticker is just a downright lie… So I had to get real creative. I was thinking, what kind of letters get opened first when they come through my door? The lumpy ones. Anything that seems like it’s got a little surprise in it, I’m tearing that bastard open. So that just left me with the issue of what the hell to put in the envelope. I thought of all the usual things like a throopcopy pen, or keychain, or bottle opener. But that’s all just useless junk. Plus it’s really fucking boring. So I turned to puns. And after a lot of different ideas. I settled on a plastic foot finger puppet. Yup. And the punchline? Just my way of getting my foot in the door. Boom. Contract in the bag, even though they have 20 freelancers pitching to them every day. Be different to put yourself in the spotlight.

@chrisorzy saving this for when i make my debut 👐

Cold traffic copy is different gravy. Too many writers are protected by the cushy little walls of warm traffic. Hiding behind clever slogans, puns, and pretty brand colours. Then, when the time comes to write for cold traffic - they’re completely exposed. They can’t just rely on sounding clever, they actually have to be persuasive. Which is pretty hard to do if you don’t know the foundations of selling. I hate to add to the AI narrative, but these writers are on the top of ChatGPTs hit list. Because it’s already pretty good at coming up with puns and clever little sayings. Where it struggles is connecting with human pains, fears, and desires. Basically, it can’t sell shit. Learn cold traffic and get your edge.

@BobbaTheGunman There's a toaster and a microwave 🤷‍♀️

@based_wog The peaceful hours 😌

@HNSEL_

@HNSEL_ sigh *opens urban dictionary*

@tania_oak only perk is walking in and pretending they’re clappers 👏💡

@clintveinot i just jumped ship to Instantly for the same reason

@Built4LifeMatt i always think it’s better to show rather than tell

@adebayo__adisa

@JawadAhmad79 facts - knowing where you stand is infinitely better than speaking to the void

@copywriter_adam @yourparade really? brazilian was my first impression

@copywriter_adam @yourparade thaaaaaanks 😁

@bluebottleroast Your coffee may wake people up… But your landing page is sending them to sleep. Here’s how I would revamp the copy.

@bluebottleroast Your coffee may wake people up, but your landing page is putting them to sleep. Here's how I would give the copy a revamp:

@bluebottleroast Your coffee may wake people up, but your landing page is putting them to sleep. Here's how I would rewrite the copy:

@bluebottleroast your landing page was making me sad. So, I gave the copy a makeover.

@bluebottleroast Your landing page was making me sad. So, I gave the copy a makeover.