Innovion | Web3 Marketing Agency
@Innovion1
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Providing a comprehensive range of web3 marketing and advisory services to the best projects in the industry since 2020.
Joined March 2020
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Web3 marketing is a war for attention. 🪖
Innovion has been on the battlefield for years, helping top web3 teams like
@oceanprotocol
and
@AIOZNetwork
demand attention in a noisy market.
Below are 5 solid tips for effective web3 marketing campaigns. 👇
Look alive soldier! 🫡
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Thank you for attending our
#Dubai
yacht party!🇦🇪
@okx
@oceanprotocol
@ElonTrades
@HouseOfCrypto3
@Coachkcrypto
@SmrtMoneyCrypto
@BiTSHaMMy
@TheGemHunters
@unicornverse
@SolanaLegend
& more!😁
Sponsors:
@blockchain
@AIOZNetwork
@nubit_org
@thesis_co
@babylon_chain
@build_on_bob
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Another week, another award for
@AIOZNetwork
! 👏
With over 40 talented developers highly skilled in AI and blockchain, it is satisfying for us to see
@ErmanTjiputra
& team get continued recognition amongst top research publications and institutes.
Keep your 👀 on $AIOZ...
We are thrilled to announce that our research paper titled "Reducing Non-IID Effects in Federated Autonomous Driving with Contrastive Divergence" has been accepted as the top-ranking submission at the renowned International Conference on Robotics and Automation (
@ieee_ras_icra
)!
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Another huge W for
#DePIN
giant
@AIOZNetwork
! 👏
As the only blockchain company listed on the
#nvidia
website, this recognition from the world's largest GPU provider shows how $AIOZ is levels above competition in the field of decentralized infra.
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The second Innovion incubated project goes to: 🎉 Wilder World 🎉
🕹
@WilderWorld_
is one of the most promising
#NFT
metaverses of the year & we're ecstatic to stand by them. 🙌
✨ Are you ready for the next wave of AR/VR
#blockchain
tech? 💥
Read more:
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We are very excited to be collaborating alongside
@ErmanTjiputra
and his talented team, bringing
@AIOZNetwork
to the forefront of AI, DeStorage and Streaming in Web3.
The next few months are going to be filled with surprises...👀 $AIOZ
Learn more about the upcoming launch of AIOZ W3S, as well as our partnership with
@innovion1
in our latest recap blog. $AIOZ
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The
#DePIN
giant
@AIOZNetwork
has EXPLODED in recent months! 💣
Today, $AIOZ is a market leading web3 AI project, proving that solid development and the right marketing strategy is a winning formula in web3.
Innovion was key in this project's revival.
How did we do it? 👇
In
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1/13🧵
Google Trend data highlights that search volumes for
#crypto
are at the lowest level in over 3 years 🙃
Bear markets are inevitable, but they don't have to spell disaster for your project. The right marketing strategy can help maintain user growth in tough times!
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Innovion is very excited to be supporting
@LumiBitL2
in executing a comprehensive go to market strategy.
Based on
@Scroll_ZKP
's solution, LumiBit utilizes the ZK scheme of Halo2+FRI to explore a Layer 2 scaling solution for
#Bitcoin
.
Keep your eyes peeled for $LBIT! 👀
🟠Thrilled to announce our partnership with
@Innovion1
Together, we're set to elevate LumiBit's global presence and community engagement, propelling us further in the BTC ecosystem⚫️
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29
✨Prepare yourself for the finest
#metaverse
gaming experience!🚀
We're thrilled to partner with
@Mecha_Morphing
, the next-generation violence aesthetic combat strategy
#game
.
🗣At Innovion, we will accelerate the growth of Mecha Morphing by providing marketing and advisory!
#PartnershipReveal
📢Our strategic partner
@Innovion1
specialises in advising & helping disruptive tech innovators achieve global crypto adoption and they're a major driving forces behind the success of many
#DeFi
projects
#Blockchain
#GameFi
#Crypto
#Metaverse
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🎙️ Innovion co-founder
@DejanInnovion
sat down with
@AIOZNetwork
in their most recent advisor interview.
⏰ With $AIOZ upcoming
#IDO
just around the corner, it's vital for projects to rely on experience in order to succeed in this market.
Read more:
👉
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We are elated to announce our strategic partnership with
@Mecha_Morphing
, one of the most promising
#PlayToEarn
metaverse games.
Are you all ready for the ultimate on-chain
#gaming
experience?
#PVP
#PVE
#Crypto
#GameFi
#Metaverse
#NFTs
🎉We're proud to announce our patnership with
@Innovion1
, one the most respected marketing & advisory companies in blockchain.
We are also making progress in launching the best on-chain game.
Visit the link below for details👇
#Gamefi
#P2E
#PVP
#Crypto
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🎉 We’re proud to have helped incubate
@AIOZNetwork
!
👀 We’re certain this
#dCDN
is poised for greatness and building a
#streaming
solution for the sustainable future of streaming! 🚀
You can read all about this promising project below.👇
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W3AI is going to surprise a lot of people.
The future home of democratized AI resources is almost built and with over 3o talented engineers,
@AIOZNetwork
is truly a dark horse in the
#DePin
and AI sectors.
$AIOZ
Results are in... W3AI is the most anticipated launch amongst the 4 infrastructure products on
@AIOZNetwork
! 🤖
Stay in the loop for more info very soon regarding:
- AIOZ Node V3: AI Computing Integration
- W3AI: Compute Infrastructure
- W3AI: AIaaS
- W3AI: Marketplace
$AIOZ
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With Hong Kong
#Bitcoin
and $ETH ETFs set to launch tomorrow, more $BTC ETFs are on the way, this time in Australia! 🇦🇺
ASX Ltd. handles around 4/5 of Australia’s equity trading and is expected to approve the 1st
#BitcoinETF
before the end of 2024 according to
@business
. 👀
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You can read the unrolled version of this thread here:
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13
Over 1,635.69 $ETH has been bridged to
@Scroll_ZKP
in the last few days - 1000 of that was today 📜
Ethereum's latest L2 went live on Tuesday, promising faster, cheaper transactions. We're excited to see which projects buidl on $scroll!
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13/13🧵
Don't settle for generic social media campaigns or one-size-fits-all strategies. A top-notch Web3 marketing agency creates hyper-targeted campaigns that reach the right audiences through multiple channels.
Curious to see how that looks? 👀
info
@innovion
.co
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12/13🧵
Shameless plug on the subject of NFTs
Featured in the likes of
@HYPEBEAST
, previous Innovion client
@WilderWorld
launched their in-game
#NFT
marketplace and attracted thousands of active users to their leading metaverse platform.
Case Study here:
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Are you attending our Web3 VIP Soiree this week in Dubai? ⛴️
Co-hosted by
@rabbet
, we'll be connecting with the industry's top VCs, project teams and influencers! 🤝
A big thank you to our sponsors:
@AIOZNetwork
@babylon_chain
@blockchain
@nubit_org
@build_on_bob
@thesis_co
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6/13🧵
Product Led Growth
In a fragmented & competitive marketplace, PLG can be instrumental in driving growth through user acquisition, retention & referrals.
Utilising Crypto Twitter for PLG has proven particularly successful in recent years for crypto, DeFi & NFT projects.
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4/13🧵
Leveraging Wallet Data 👛
Wallet connections offer more than just transactional value. Your protocol or platform's transactional data highlights user habits & patterns; these can be utilised to offer tailored content or functionality to your user base.
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3/13🧵
Quiet market conditions, whilst tough for projects with a low runway, are a great opportunity for teams to hone in on what makes their target users tick and learn how to engage and retain better.
A few examples of how to "grow and thrive when the market's barely alive"👇
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2/13🧵
According to a global perception survey by
@Consensys
, only 24% of the world is aware of
#Web3
.
Clearly "wE'Re StiLL EaRLy" in the stages of an epic paradigm shift, but hyper-targeted marketing campaigns can give projects valuable early awareness.
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5/13🧵
Tailoring content and incentives based on a user’s past activity is a proven tool for growth.
A great early example of this in the crypto world was at
@Uniswap
, where the team leveraged wallet data to offer specific LP suggestions based on past trading behaviors.
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0
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11/13🧵
Sure, many
#NFTs
have ended up in abandoned metamask wallets for eternity.
But executing a well-thought out strategy that includes NFTs as a growth tool can build a loyal community & provide continued value to your users.
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0
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10/13🧵
#NFTs
JPEG market interest may be downbad, but NFTs aren’t just collectibles; they are valuable community engagement tools used right.
NFTs can give holders privileges within your ecosystem such as voting rights, increased yield, real life event access & much more.
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7/13🧵
Web3 products are uniquely positioned to leverage PLG in a variety of inventive ways and new strategies that use blockchain and smart contracts within their models appear regularly.
Here's a great article exploring product led growth in Web3:
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8/13🧵
Collaboration
Often the unsung hero of growth, collaboration opens up new avenues and can invite entirely fresh audiences to a product.
Strategic partnerships can help projects pool resources, cross-promote, & co-create value that would be hard to achieve individually.
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A BIG thank you from the Innovion team to everyone who attended our boat party yesterday! ⛴️
It was a pleasure to spend time & enjoy Dubai sunshine with friends old and new!
Thanks also to our sponsors:
@AIOZNetwork
@babylon_chain
@blockchain
@nubit_org
@build_on_bob
@thesis_co
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9/13🧵
The key to great collaborations often lies in getting the right introductions.
A great web3 marketing agency (yes, we mean us) will also be able to connect you to opportunities that can enhance interoperability, expand reach & introduce new users to your product.
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🧐 Do you want to work in a leading blockchain advisory firm?
We are hiring a Cryptocurrency & Blockchain Analyst!
👨💻 Create data-driven insights
📈 Identify Market Trends
📄 Write in-depth reports
👉 Apply now:
#Hiring
#JobSearch
👍 Featured opportunity:
💼 Cryptocurrency & Blockchain Analyst at
🏛️ Innovion
@Innovion1
🌍 Remote
Apply now,
or share with your friends! 👇
#CryptoJobs
#TechJobs
#HiringNow
#RemoteJobs
#RemoteWork
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5
It's all eyes on deAI and
#FHE
as we move into the second half of the year.
The key to massive growth and adoption of AI dApps/infra lies behind secure, private and verifiable solutions such as that in development by
@theSightAI
.
Ensuring verifiability of output in web3 AI is vital if the industry is going to achieve real adoption.
Sight AI vFHE:
- Eliminates the need for difficult zkSNARK integration with FHE
- Ensures public verifiability
- Speeds up proof generation
- Lowers computational requirement
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Someone had to say it judging by the TL the last few days 😂
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Tip 2️⃣
Leverage UGC
User generated content can turn projects from an echo chamber to a vibrant community.
@BoredApeYC
,
@decentraland
+
@AxieInfinity
all launched UGC campaigns that resulted in explosive growth. 💣
Ps. Utilise quest platforms like
@zealy_io
for added virality!
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Tip 3️⃣
Co-Marketing
Collaborating with other talented web3 teams not only expands your horizon in terms of potential user base, it also creates a larger network effect for marketing.
Ask yourself who is building in your corner of the industry and how can you work together? 🤔
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The Innovion rebrand highlights our ongoing efforts to bring exposure & growth to talented
#web3
startups.
We've been busy developing new and exciting tools for use with our clients, utilising cutting-edge ai to offer solutions that raise the bar for crypto marketing in 2023.
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Tip 5️⃣
Stay Consistent
If you're planning to make more noise on Twitter than memes like $BRETT and $WIF, your content must consistently capture people's attention.
Aim for a minimum of:
- 1 Twitter Post/Day
- 1 Blog/Week
- 1 Project Update/Month
Zoom in on your USPs! 🎯
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We're hiring at Innovion and looking for a
#Blockchain
Investment Associate/Analyst.
📈 Identify & Evaluate Trends/Opportunities
🧑💻 Perform Due Diligence
📃 Write Analysis Reports
✨ If you have the relevant skills & experience, Apply now 👇
#Hiring
#JobSearch
👍 Featured opportunity:
💼 Blockchain Investment Associate / Analyst at
🏛️ Innovion
@Innovion1
🌍 Remote
Apply now,
or share with your friends! 👇
#CryptoJobs
#TechJobs
#HiringNow
#RemoteJobs
#RemoteWork
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It was a pleasure to be host to so many great minds in Dubai last week, a meeting of friends old and new 😁
Innovion will host more events later this year - catch the team at
#TOKEN2049
in Singapore and keep your eyes open for more meet-ups!
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$NVDA stock price looks like just another 1 week timeframe in the world of crypto 😂
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It's been a pleasure to help
@ErmanTjiputra
and the
@AIOZNetwork
team as they build the future of
#DePIN
AI, storage and streaming! 🤝
Are you building in web3?
Whether your project is early stage or simply needs some TLC in the marketing department, shoot us a DM. 📮
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Tip 1️⃣
Know Your Key Value Proposition 🔑
Understanding value props for your project + how they differ from competition is vital to a successful marketing campaign.
If I can't grasp your project moat or USP as easy as I can that of $BTC or $ETH, how am I going to be bullish? 😅
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Step 3️⃣
Business Development
Building a strong network is key for the expansion of startups in any industry, and web3 is no different.
How Innovion connected $AIOZ with some of the leading names in the industry 👇
Innovion has deep connections in the blockchain space - we
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As Bankman-Fried's trial shakes the crypto community, we all continue to navigate unique new challenges. How is your team building resilience in these evolving market conditions?
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These are just 4 tips for strategies that can make up a successful plan of attack out there in the world of web3 marketing.
If you want to lean on our 6+ years of expertise and experience from over 200 clients, get in touch today.
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Step 1️⃣
The Revival
Laser-focus on product by the stellar team at
@AIOZNetwork
had seen marketing & community take a bit of a back seat.
Discover how we revived the AIOZ Network community, expanded their user base and made them more excited than ever. 👇
To bring new life into
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Tip 4️⃣
Micro Influencers
A great set of influencers can boost your brand profile with quality content (threads/videos/review articles) that showcase your product's fit in the market.
Stay away from mindless shiller accounts. Work with influencers who create valuable content! 🤝
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Step 2️⃣
Brand, Narrative & Content Refresh
A complex
#DePIN
project,
@AIOZNetwork
concentrates development efforts in a variety of areas such as web3 AI, storage & streaming.
This requires a clear narrative to effectively highlight value propositions & USPs.
How we did it 👇
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We're very excited to be incubating the extremely talented team at
@theSightAI
- verified FHE is sorely needed in decentralized AI systems and these guys mean business!
More information to come 😎
I'm happy to report that after
@AIOZNetwork
and
@WilderWorld
,
@Innovion1
has taken another project for marketing incubation/advisory -
@theSightAI
We always work with select few projects when it comes to full advisory/incubation, so it's fair to say we are extremely picky.
I
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1️⃣:
@Binance
Bossman
@CZ_binance
and his legal eagles are trying to swat down a CFTC lawsuit. They claim the CFTC is overstepping, sticking its nose where it doesn't belong - that it doesn't get to play "world sheriff" in the wild west of derivatives.
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